News

Machinima looks to educate marketers claiming eSports set to top $1.3bn globally by 2019 4

Marketing professor to challenge the ‘dreary’ digital orthodoxy at Mumbrella360

Tabcorp says new AANA gambling ad self regulation code is not good enough 2

Fairfax boss Hywood says it is ‘inevitable’ SMH and The Age will close weekday print editions 12

Ex-ABC editorial director Paul Chadwick named first global readers’ editor of The Guardian

‘We are the fastest growing TV Network in the history of TV’ claims Vice CEO Shane Smith 4

Time Warner derides ‘gaudy numbers’ of digital giants like YouTube claiming viewing should be measured on a per minute basis 1

Domain becomes first Australian company to implement Facebook bot technology

Captain Risky uses an unusual garage in his home in latest Budget Direct spot 1

Youtube claims it has bigger prime time audience on mobile alone than TV 11

Asics and the Wallabies launch open letter to galvanise fans ahead of international campaign

‘Digital supply chain is infected’ and ad tech firms will die off warns Simulmedia founder 2

AFL stars Scott Pendlebury and Gary Ablett star in new Gatorade Fierce campaign

Pitch Watch: BMF loses XXXX; Specsavers calls media pitch; Levis seeks a first local agency in a decade; Subaru appoints new digital partner 5

Cummins & Partners puts Toronto office in administration after president is dismissed 1

Media agencies ‘more focused on fashion than function’ says News Corp boss as revenues fall 8

Gogglebox sees audience grow by a third as Masterchef takes comfortable Thursday win 6

Initiative names Marcelle Gomez as Sydney MD after promoting Geoff Clarke to national role 3

Publisher Time Inc. launches new IPTV network saying ‘time is right to go direct to consumers’

Morning Update: Aussie group’s risque Elgin Marbles ad; WPP out of Maccas pitch; KFC’s chicken flavoured nail polish

Foxtel ups ante on Optus signing content from six EPL clubs including delayed matches 7

Best and Less targets low-priced womens’ fashion in Mother’s Day ‘Click’ campaign

Arnotts ‘humbled’ but in for the long haul as furore grows over changes to Shapes recipe 81

National Breast Cancer Foundation campaign challenges men to wear pink and raise money 5

Mumbrella NewFronts podcast: highlights from NY Times, Buzzfeed, Refinery29 AOL, Hulu

Investigative journalism the best chance newspapers have to survive: NY Times reporter 3

Daily Tele experiments with Budget-focused front page wrap to avoid ‘stale’ coverage 8

PHD head of digital Joel Pearson joins Whybin\TBWA Sydney as planning director 8

Hulu calls for advertiser ‘bill of rights’ as streaming service moves into live streaming

Masterchef cracks 1m, its highest audience for season so far, as Seven wins night

‘We want to be the most important mobile media company in the world’ says AOL boss

Allianz wants consumers to Say Hello to savings with new bill shock campaign

Audi drives Hawthorn sponsorship with Greatness Never Rests rooftop football ad 1

Publish Awards 2016 expands with seven new categories; entries now open

Conversant Media partners with I Fucking Love Science as it relaunches Techly 3

60 Minutes’ Lebanon story damaged reputation of media industry, claims HuffPost editor 10

Morning Update: New Day to close; is Spotify part of your media strategy?; 24 Hours With… Saatchi China’s CCO; Time Warner apologises 1

Grant Blackley, Russel Howcroft and Jane Huxley plus Google, Microsoft, Holden and Australia Post join Mumbrella360 line-up

Queensland Government goes virtual in drive to lure start-up talent from around the globe 1

Mumbrella Awards 2016 shortlist revealed

DDB raids M&C Saatchi for new creative leader Ben Welsh after Toby Talbot departure 4

Optus goes on conversion offensive by making EPL streaming available only to customers 34

Scott Morrison’s budget speech watched by 695,000 as Nine’s The Voice wins the night

‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016

Sydney marketing and creative agencies merge to create full service shopper specialist 6

Morning Update: Sex sells on dating sites; the high cost of NewFronts; Adblocker Plus teams with PirateBay; what makes ads go viral?

Budget 2016: measures that impact the media and marketing industries

If we don’t represent the marketplace we are doing clients a disservice, says Interpublic CEO

PayPal hires former Westpac marketing boss to drive growth as it launches fresh campaign

Melbourne agency Yoke interviews potential migrant for BBC series Wanted Down Under 3

Copyright Tribunal decrees second streaming fee for CRA at percentage or ‘per stream’ rate 1

GoDaddy targets Australian small businesses with new radio and online campaign

News Corp merges network and NewsLifeMedia sales teams with goal of integrated, full service 2

Mumbrella360 conference and Masterclasses programs revealed

Masterchef dips below 1m on second outing as The Voice stays steady with 1.4m viewers

BMF and Sweet Shop capture moments in time with new Lion Five Seeds Cider campaign 8

‘Transparency debate risks being a broad-brush on the industry’ warns Interpublic global CEO

Optus appoints We Are Social to manage social media activity following pitch

Mondelez global agency boss: You don’t need to force your agencies into a creative shoot-out 1

Morning Update: Vogue’s 100th birthday; Puma reveals BeatBot; How agencies of the future will get paid; is Apple against grammar?

Guardian’s Van Badham claims Weekend Sunrise ambushed her with Mark Latham 37

Toby Talbot quits as chief creative role DDB Sydney to return to New Zealand 1

Lenovo global digital boss: too many marketers are paying to reach the wrong online audiences 5

Google names Jason Pellegrino new managing director Australia and New Zealand

Optus puts celebrities into service as it drives data-free music streaming offers

YouTube troll hijacks ANZ new Apple Pay ad to make lead actor look like jihadi terrorist 17

Quickflix puts business and 900,000 strong digital marketing database up for sale 4

Ex-Tony Abbott staffer Peta Credlin joins News Corp’s Sunday Telegraph as columnist 12

Mumbrella360 video: The luxury consumer force

Mars global marketing boss Bruce McColl stepping down after 24 years with food giant

Pitch Watch: Ladbrokes moves creative; Twinings’ new creative; Draftstars’ appoints for online drive; Shout wins two new accounts 3

Masterchef launch pulls in 1.012m as 1.4m choose to watch Nine’s The Voice premiere 9

Cadbury and Oreo celebrate friendship in online campaign for Cadbury Dairy Milk Oreo 4

Morning Update: Lancome sells on Snapchat; The search for Sorrell’s replacement; BBC and ITV at loggerheads; ad industry narcissism

Line-up of 16 international speakers revealed for Mumbrella360 including sessions from Vice and IBM, plus return of Ann Parsons and new research into the psychology of fandom

Seven wins tenth straight week of ratings war as annual battle hits quarter way mark

AFL takes Seven to Friday night ratings win despite NRL’s Sydney strength for Nine

60 Minutes wanted reporter Tara Brown to be ‘involved at critical moments’ of child snatch 2

Changes to Facebook branded content ‘a game-changer’ for sports and their sponsors 1

Nine Entertainment and Southern Cross Austereo sign ‘landmark’ affiliate agreement 21

Medium Rare hires Real Living editor Deborah Bibby to lead new David Jones magazine 1

‘No winks or a nod’: News Corp boss denies secret government anti-siphoning deal 3

University of Adelaide encourages students to Seek Light and change how they think 1

Acquiring a regional broadcaster ‘not high on priority list’ claims Nine CEO Hugh Marks 1

Reckitt Benckiser fined $1.7m for misleading claims about Nurofen’s ‘pain specific’ relief 4

TAB offers $1m prize as part of Willy Wonka themed Golden Ticket promotion 6

News Corp sales director Kathryn Carter new general manager Snapchat Australia 4

McDonald’s names PepsiCo senior marketing director Jenni Dill as new chief marketer 2