News

Google's ANZ marketer Lucinda Barlow secures global YouTube role Simon Canning

Google's Australian and New Zealand head of marketing, Lucinda Barlow, has been promoted to global director of marketing for YouTube as the search giant announced a series of promotions. Barlow, who has been in the role since 2010, will be replaced by Google's Asia Pacific head of Medi...

Google’s ANZ marketer Lucinda Barlow secures global YouTube role

9 years ago

Advertising watchdog calls for official role reviewing government and election ads

9 years ago

3

Maker’s Mark launches guerilla Fashion Week promotion with Old Fashioned Week

9 years ago

2

Network Ten executive general manager Lou Barrett steps down, ending three years at Ten

9 years ago

1

Domain uses Facebook Live video to broadcast property auctions

9 years ago

1

‘We’re trying to disrupt the market’: Optus marketing boss defends EPL plans

9 years ago

23

Nine’s The Voice wins the night despite week-on-week audience decline

9 years ago

SMI: TV sees some growth but overall ad market down again

9 years ago

Mullen Lowe global CEO says ‘third time lucky’ for the IPG merger

9 years ago

Art of Noise digital creative team joins Havas

9 years ago

2

Mamamia makes audience data available to advertisers through partnership with Krux

9 years ago

Adshel rolls out ethnic targeting nationally after successful trial

9 years ago

3

Morning Update: Ad agency Post-it wars; Facebook adds video ads; Twitter to expand 140 characters

9 years ago

Coles parts ways with UM picking OMD for its media account

9 years ago

11

Former Telstra media exec Adam Good lands APAC digital role with Dentsu

9 years ago

Captain America: Civil War holds strong, Angry Birds premieres at number two in weekend box office

9 years ago

Fred Hollows Foundation focuses on emotional journey of blind patients in new campaign

9 years ago

Optus touts entertainment credentials in Fetch TV consumer campaign

9 years ago

Nine News ratings rise despite 60 Minutes scandal

9 years ago

ABC premieres iView only, audience-driven investigative program, Story Hunters

9 years ago

Optus delays pre-orders for its English Premier League packages

9 years ago

10

Eurovision near miss sees audiences swell while House Rules overhauls Masterchef

9 years ago

1

Mark Wahlberg and Ian Thorpe head new Optus push targeting small business

9 years ago

9

Pitch Watch: Levi’s appoint young-gun agency; H&R Block finishes review; Study Group names media agency; AIIA reveals new PR; Synnex Technology appoints agency

9 years ago

1

Fairfax lays off more senior journalists

9 years ago

14

Marriage equality mastermind to reveal campaign tips at next month’s Mumbrella360

9 years ago

Morning Update: Google faces record fine; agency leans on blogger; JWT creates diversity council; Spacey and Duvall for etrade

9 years ago

1

Petition calls for Press Council sanctions on News Corp over treatment of Q&A audience member

9 years ago

13

Fox Sports kicks off its expanded sports strategy as BeIn Sports channels go live

9 years ago

1

Mumbrella NewFronts podcast: highlights from YouTube, Time Warner, Vice, Fullscreen, IAB

9 years ago

Leo Burnett leads the way as Australia collects green at One Show Awards

9 years ago

1

Transparency about to become a global conversation warns head of US advertising association

9 years ago

NRL deal gives Sportsbet inside run on advertising

9 years ago

2

Daily Mail open to further acquisitions as it touts online video growth

9 years ago

Solahart brightens up its marketing with battery storage

9 years ago

Magnum & Co appoints H+K Strategies’ Nick Snelling as new head of content

9 years ago

Former DDB managing partner Adam Donnelley new head of strategy at The Works

9 years ago

3

Destination NSW appoints Commonwealth Bank’s Raechelle Inman as GM of communications

9 years ago

CarAdvice launches weekly video news bulletin and podcast

9 years ago

Gogglebox sheds viewers in later timeslot as Nine wins the night overall

9 years ago

2

TV industry rallies to save audiences with Think TV headed by Ten’s Russel Howcroft

9 years ago

1

Maltesers send up of Texas Chainsaw Massacre wins top radio award at Sirens

9 years ago

B&T back in web audit but remains in third behind Campaign Brief

9 years ago

Morning Update: Google reveals iPhone keyboard; L’Oreal moves into start-ups; Diageo begins global media review; Vice NewFronts lessons

9 years ago

The Australian’s circulation now double that of rival AFR as Fairfax struggles with digital subscriptions

9 years ago

15

ABCs: Celebrity titles continue to struggle as weekly magazine sales slide 12.8% on last year

9 years ago

Toyota creates emergency mobile network for Landcruiser owners

9 years ago

5

KitKat and J. Walter Thompson offer break of a lifetime with launch of new campaign

9 years ago

1

Ad Wrap: Optus’ YesTV by Fetch, Qantas targets business owners, Aldi prepares for ski season

9 years ago

J. Walter Thompson’s ‘intelligent peg’ branded not so intelligent

9 years ago

7

Cummins & Partners names new strategy lead for Sydney

9 years ago

3

Myer appoints Virgin Australia’s Michael Scott as general manager of brand and marketing

9 years ago

2

Masterchef wins across the demos as Seven wins the night with news and House Rules

9 years ago

Start-up Advvy aims to revolutionise media trading with new platform Unibrief

9 years ago

Morning Update: Canada PSA wants drivers to die; David Goodchild departs Bauer UK; Instagram’s new logo; monetising football social

9 years ago

Swisse teams with Masterchef personality George Calombaris in new vitamin campaign

9 years ago

Ninemsn brand set to disappear as Nine renames site

9 years ago

2

Bosses of Australia’s most loved brands join Mumbrella360 lineup

9 years ago

Seven Year Switch holds steady as The Voice loses viewers to Masterchef

9 years ago

2

Fairfax Sydney staff condemn lack of vision by ‘overpaid and underperforming executives Greg Hywood and Allen Williams’

9 years ago

4

Mullen Lowe Profero moves big in digital with launch of Omnichannel

9 years ago

Yahoo7 reveals this year’s 10 media agency Digital Stars

9 years ago

1

APN News & Media in talks with Fairfax New Zealand over merger of NZME

9 years ago

7

Morning Update: Grey global denies ‘award-bait’ ads; Samsung Galaxy’s surfboard; Amazon challenges YouTube; Facebook opens dynamic travel ads

9 years ago

2

Seven appeases AFL fans by quietly launching HD simulcast channel 7HD

9 years ago

16

Newspaper Works rebrands to NewsMediaWorks, partners with SMI to launch ad revenue index

9 years ago

2

Grill’d roasted over ‘offensive’ in-store posters by Standards Board

9 years ago

7

Fairfax Media staff pass no-confidence motion in management but won’t strike over 30 redundancies

9 years ago

8

Masterchef dips to 850,000 metro viewers as Nine’s The Voice dominates

9 years ago

Continental wants to win over millennials by matchmaking with flavour

9 years ago

Fintech pioneer OFX moves into mainstream marketing for the first time

9 years ago

Morning Update: McDonald’s launches McTrax; Google moving into ads; Spotify to create 12 original series; internet video viewer metrics ‘bullshit’

9 years ago

Step Change builds staff base with new ‘chief change agent’ linking creative and strategy

9 years ago

5

Captain America: Civil War dominates weekend box office pulling in just over $6m

9 years ago

AANA questions Tabcorp’s concerns over new code for wagering and gaming marketing

9 years ago

The Mandarin managing editor Jason Whittaker returns to Crikey as publisher

9 years ago

Pacific Magazines wants to ‘own’ content genres as it launches Marie Claire and Who websites

9 years ago

3

Sponsors have ‘duty’ to help fund programs to tackle drugs in sport says doping agency boss

9 years ago

1

APN News & Media placed in trading halt as it plans for $200m-plus capital raising

9 years ago

Logies debate swells audience for Nine with ceremony topping 1m viewer mark

9 years ago

7

Australian TV pioneer Reg Grundy dead at 92

9 years ago

5

Election 2016 kicks off: The ads so far

9 years ago

2

Medium Rare expands Qantas responsibilities winning contract for Qantaslink magazine

9 years ago

Malpractice and conflicts of interest common in programmatic, claims ex agency tech head

9 years ago

12

Morning Update: Apple wants your mum in ads; serving ads in bots; Gap’s confused campaign; Budweiser to rebrand as America

9 years ago

Waleed Aly takes out the Gold Logie on a successful night for Ten and the ABC

9 years ago

8

Marketers need to understand what drives the business financially better says Target CMO

9 years ago

2

Media braces itself for political ad frenzy as Prime Minister calls double dissolution election

9 years ago

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