News

CUB unites beer brands for six-month loyalty push to collect more detailed customer data 10

Paul Swann: Shift from retainers to project work sees everyone ‘pedal fast to keep up’ 1

Bonds picks rapper Iggy Azalea as new ambassador ahead of major marketing push 11

Soothers pushes message it will ‘sooth any number of sore throats’ in new campaign 1

Price-driven marketing pays off for Coles and Bunnings, but Target hit by sales decline

Westfield overhauls digital ad screens and focuses on mobile tech to drive sales 3

Tatts Lotteries showcase what you could get if you won the Powerball in outdoor campaign

Video hangout: Adam Ferrier on demise of church and state, VR and global expansion 1

Maker content boss warns brands time is running out for celebrity endorsements 1

Seven West Media looks to raise up to $600m from shareholders ahead of potential reforms

We Are Social managing partner David Fairfull moves to Society as MD

The Block boosts slightly ahead of tonight’s final while Ramsay boosts audience for Seven 1

Keynote Mumbrella360 Question Time panel revealed as Robert Morgan, Mia Freedman, Darren Woolley and John Sintras

Morning Update: Song about severed fingers is actually an ad about gun violence

Bachelor winner Sam Frost to return to Ten as The Bachelorette 11

Yahoo aims for TV ad dollars with Marissa Mayer announcing slate of new shows 1

Michael Bloomberg: Modern advertising is often ‘too clever by half’ but doesn’t sell product 1

Buzzfeed founder: ‘Publishers shouldn’t care where people watch their content’ 4

New York Times focuses on premium video content and dabbles with virtual reality

#MumboReview: Paul Swann and Richard Bradley on Ford, Optus, Telstra and Anzac Day ads

Optus names customer head Vicki Brady as managing director of marketing and product

Fiat Chrysler chief marketer Mark McCraith makes surprise return to Maxus Australia 5

Naked Communications chief creative operations office Paul Ward to depart 4

Mango Sydney appoints Edelman’s Fern Canning as MD to replace Claire Salvetti 5

Leo Burnett’s Andy DiLallo joins M&C Saatchi as chief creative officer 14

Kram records special track for anti-drinking campaign from Hello Sunday Morning 5

Defence Housing Australia creates giant pin wall installation through Octagon 4

Catch-up figures show fans watch Game of Thrones on-the-day as third outing dips 2

Ten confirms Masterchef will go up against new Seven and Nine shows on May 5 4

Morning Update: Ads play on humanity of Apple Watch; Writers withdraw from gala in Charlie Hebdo protest

Avengers 2 gets third biggest opening weekend of all time to topple Fast and Furious 7

Jeep marketer Mark McCraith: Television beats social media at generating car sales 51

Podcast for charity Legacy recreates Anzac letters home from frontline

Telstra push data notifications in latest campaign from Clemenger BBDO Sydney 7

Ten plays down reports $85m Foxtel deal is close

Petition launched to save sacked SBS reporter Scott McIntyre as AFR journo tweets in protest 68

Match Media scoops Ardent Leisure media account after three-way pitch 1

NRL opens dialogue over TV rights but experts predict a bidding war is unlikely to materialise 1

Reg Davidson named new chief operating officer of Mediabrands 9

Andrew Mudgway departs Initiative for Fairfax as Victorian agency sales director role 1

The Block: Triple Threat final room reveal beats My Kitchen Rules ahead of Tuesday finale 1

Investigative reporter Ross Coulthart rejoins Nine from Seven for 60 Minutes role 2

Morning Update: Dora the Explore is a buzzkill in Geico’s new ad

SBS sacks football reporter Scott McIntyre over series of ‘disrespectful’ Anzac Day tweets 25

Child sex abuse and blowjob subjects of latest Wicked Camper slogans to be banned 5

Seven News scoops international awards for Sydney Siege coverage 2

NBN ditches positioning and branding saying it ‘discouraged’ users from taking up the service 19

Investor fund ups stake in Enero as CEO Melhuish approaches end of current contract 2

RACQ marketing boss John Devaney departs in middle of creative pitch 1

Sydney media agency executive sentenced to home detention after 11 fraud convictions 5

Carat holds on to $26m Disney media account, picking up New Zealand media account as well 4

Marketers warned to expect privacy breach crackdown as new laws enter second year

Naked Communications confirms new leadership team after departures of Carl Ratcliff and Tom Ward 11

The Checkout climbs back to 696,000 viewers after sliding last week 1

Leo Burnett Sydney wins a total of seven Pencils among Australia’s haul of 39 at D&AD 1

Morning Update: Videos show you how to pronounce Ogilvy & Mather ‘like a lord’

Six North Sydney tech houses and digital agencies partner to launch Agency Open Haus 3

Court rules ACMA didn’t breach guidelines with two investigations into 2GB’s Alan Jones 3

Flight Centre shrugs off Airbnb threat and claims disruptive start-ups are over exposed 13

Openness will triumph over secrecy and stealth, says Helloworld marketing chief Kim Portrate 1

TAL appoints CHE Proximity to handle creative duties for its direct to market creative account

Foxtel estimates Stan, Presto and Netflix spent $45m on marketing in first quarter of 2015 1

Lifelounge to be DDB’s ‘secret weapon’ to help brands get greater foothold in youth markets

Qantas’ Olivia Wirth warns of ‘changing agency roster’ as airline increases focus on social 7

‘The truth is our client’ Saatchi & Saatchi strategy boss tells planners at Google event 9

The Weekly with Charlie Pickering grabs 724,000 on debut 11

Morning Update: Coca-Cola puts US media into agency review 3

The Australian suspends share trading game after being hit by technical glitch 2

Commercial network sales bosses give mixed views on measuring streaming rivals with TV 15

GPY&R Melbourne launch ‘Free Range Cam’ campaign for Farm Pride eggs 3

Former Sydney Morning Herald property editor Jonathan Chancellor buys Property Observer

Flight Centre marketer: Relevancy will beat ‘smart arse creative’ every time 13

McCann Sydney announces creative group heads hires from DDB Sydney 4

Don’t try and force weird hashtags on people, Instagram executive warns marketers 4

ACMA releases report into ‘Royal Prank call’, confirming 2DayFM breach of licence 1

John Steedman to step down as head of GroupM in June with no replacement appointed 13

News specials perform well amid chaotic weather, ACA records highest result of 2015

Volkswagen attempt to tackle premium price perception in new campaign from DDB Sydney 5

Morning Update: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

Adrian Brine launches new startup Onnair as he prepares to close Spotd 2

Campbell Arnott’s names Clemenger sole creative agency ditching DDB after pitch 13

Dentsu Aegis data boss Andrew Norris departs after less than a year in role

Kellogg’s pulls Nutri-Grain campaign from Ticketmaster over anti-bot pre-roll system 2

‘Don’t judge HitFM strategy until Hamish and Andy are on board’ says SCA content boss 9

Foxtel considers no contract option after driving ‘enormous growth’ in first quarter 5

Adelaide radio ratings: Hit107 halts decline as Triple M stumbles with sharp fall

Brisbane radio ratings: 4BC sees lift in final survey before Jones and Hadley shows start 2

Leadership questions emerge as Endemol CEO Janeen Faithful to step down 1