Two Aussie companies had a large hand in creating the new Lego movie,and in a piece that first appeared in The Conversation David Court of The Australian Film, Television and Radio School looks at what it shows about the local industry.
The Lego Movie was released to a legion of fans in the US last Friday and massive box office success. So what do a Hollywood movie and a Danish toy company have to do with Australia? Well, quite a lot as it happens… Read more »
In his latest missive from Sochi Russel Howcroft wonders about the tagline for the Games, and whether Russia has missed an opportunity for a new brand identity.
Vorsprung durch technik. I know I can look up the translation on the Google machine but in the absence of doing this I assume the Audi endline means something like “We are German and we are awesome at technology, that’s why Audis rock”.
With this in mind, it seems such a pity that the Russians have opted for the endline Hot.Cool.Yours. for the Sochi Olympics. Three words, three full-stops. No spaces. Read more »
While good online reviews can be a boon for businesses faking them can cost them more than just their reputation, Alison Eveleigh warns.
Online consumer reviews have changed the way in which we make purchasing decisions. A planned trip to new restaurant might be curtailed by a quick visit to Yelp or Urban Spoon. An entire holiday might be booked based only on Trip Advisor reviews. Understandably, brands and their marketing teams are concerned about online reputation. A recent Sensis Social Media Report 2013 suggests that 74% of social media users read online reviews before making a purchase.
Last week, Mumbrella’s Tim Burrowes argued that street fundraisers are doing major damage to their charity brands. In this guest post Amnesty International’s Adam Futeran argues that they are essential to the organisation.
In my ten years at Amnesty International Australia, I’ve heard it all: the good, the bad and the horrifically tragic.
In his first dispatch from Sochi Russel Howcroft reflects on how familiar brands make you feel at home, even at the top of a Russian mountain.
The objective of the Sochi Winter Olympics was made clear in the speech given by the President of the Sochi organising committee, Dmitry Chernyshenko, at the Opening Ceremony. These games are about brand Russia.
Yes, at the various facilities there is still landscaping going on. Our hotel was still being completed upon arrival, the plumbing is a little dodgy, there are no coat hangers in the cupboard and the lift shakes as you descend, but these little things are bound to happen when you are embarking on the total creation of an Olympic site over the course of a mere seven years.
With the increasing choice of media channels available to marketers, there has been a growing necessity to obtain media-neutral advice on the most effective way to select and buy access to the media channels.
But there are changes happening, often beneath the surface that is making the concept of media neutrality increasingly more difficult to achieve. Read more »
As thousands of journalists and competitors take to social media to vent their frustration at the Winter Olympics Games facilities Karalee Evans takes a tongue-in-cheek look at how Russia could manage the situation.
Thanks to the number of socially-literate journalists, the problems of Sochi’s 2014 Winter Olympics are trending online and go beyond questionable figure skating routines. The Twitter account @sochiproblems rose to thousands of followers in minutes and is now tweeting to over 330,000 people. And you know it’s not going away when clone accounts pop up getting in on the action. Read more »
In a week where Twitter lost large chunks of its stock value and Facebook celebrated its tenth birthday Scott Heron looks at what we can expect in the future from the social networks.
The large social platforms of Twitter and Facebook were in the news this week for very different reasons. Twitter was in the doldrums losing a fifth of its stock price because it hadn’t grown its user base as much as expected. Facebook toasted its 10th anniversary, saw it’s stock rise 15 per cent in a day, and launched a product in the US called Paper. So, are we seeing a decline in Twitter and the rise of Facebook? Read more »
As bloggers are pushed in front of the public and advertisers more than ever University of Notre Dame Australia’s Camilla Nelson asks if commercialisation is weakening their impact in a piece which first appeared on The Conversation.
Making the personal political has long been a feminist project. But parenting blogs — known popularly, but often with a special sort of sexist sneer as “mummy blogs” — increasingly run the risk of making the personal commercial.
As Facebook makes its first foray into the mobile aggregation apps world with Paper Suz Koch looks at what it is, and how it will work.
Facebook Paper is the first application from their Creative Labs. Currently it is only ‘available’ in the US, but there is a nifty little hack that can gain you access.
At its core, Paper is a news aggregation application that pulls in content based on your own Facebook connections, combined with content curated by Facebook’s editorial team (yes, they have human editors now!).
A year after he predicted what the experts would say at AIMIA’s digital advertising event Julian Peterson has another crack ahead of today’s event.
Doesn’t time fly? Reading last year’s article predicting what the experts would say at the AIMIA conference I’m struck by how little has actually changed in the past 12 months, so it will be interesting to hear what the experts have to say this year.
In the meantime I’ll try and predict their predictions for the near future of digital advertising:
Brooke Hemphill crunches data from the Encore Score to find out which Australian reality show has the most popular hosts and the demos they perform strongest in.
While the official 2014 television ratings period is yet to kick off, the battle of the reality shows for the year has already begun with Seven, Nine and Ten coming out the gates early with My Kitchen Rules (MKR), The Block and The Biggest Loser respectively. So far MKR can claim the bragging rights for the highest ratings hovering around the 1.6m viewer mark for each episode but the war has only just begun and the networks will be doing everything in their power to ensure the decks are loaded in their favour. Read more »
The other day I watched an overly aggressive Save The Children ambassador almost knock a cup of coffee from a man’s hand on Sydney’s George Street.
A couple of days after that, I felt thoroughly patronised by an Amnesty International representative during an awkward social exchange in Martin Place.
And last Thursday, a Cancer Council worker rudely interrupted my phone conversation as I walked up Queen Street in Brisbane.
Not that these mercenaries really work for those organisations of course. They’re just wearing the tabards. Read more »
In recent days public broadcaster the ABC has been under fire from the Coalition, with the Government last night announcing an ‘efficiency review’ for both the ABC and SBS. Mumbrella deputy editor Nic Christensen questions how much of the feud is smoke and mirrors and whether the ABC is really under threat from the Coalition.
With the launch of The Saturday Paper looming Bill Birnbauer in a cross posting from The Conversation sat down with the new newspaper’s young editor Erik Jensen.
Businessman and publisher Morry Schwartz’s decision to appoint a 25-year-old, relatively unknown journalist to edit the first serious newspaper launched in Australia in more than four decades might be a “courageous decision” in the Yes Minister sense Read more »
The mood around the Collins Street offices of GPY&R today was upbeat, with staff laughing and joking together, despite the announcement at 5pm yesterday that Steve Doherty, who had been with the agency for more than 20 years and led it for the last two, had exited.
The Global Mail’s threatened closure is a huge missed opportunity for journalism, but there are lessons to be learned about letting journalists run the show, argues Mumbrella’s Tim Burrowes.
Back in what I now realise were the final golden years of local newspapers, my first job saw me working with a wonderfully resourced team. Experienced, well-paid journos, steeped in the crafts of reporting. A room full of knowledgeable sub editors who knew the beat intimately and were on hand to stop cub reporters’ idiotic mistakes from making it into print. And a small army of photographers available to record every golden wedding anniversary and house fire. Read more »