The new iPhones may not be revolutionary, but they are refining the experience

Jason Deacon DTWith the launch of two new iPhones today DT’s Jason Deacon says Apple has done the job of redefining mobile experiences.

When you pick up a phone in a store the first thing that grabs your attention is the display. It’s the feather fascinator on a Melbourne Cup goer. The ‘new and improved’ sticker on your washing detergent. The hundreds and thousands on white bread. Read more »

Social media influence is a fallacy

eaon pritchard red jelly planner stragetyFollowing yesterday’s opinion piece on the power of social media ambassadors yesterday Eaon Pritchard argues the idea of influencers is actually flawed.

The idea that brands can pick out and target a small group of social media users with large ‘followings’ and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round. Read more »

Credit where it’s due – Lee Lin Chin, a newsreader with gravitas and comedy genius

Screen Shot 2014-09-08 at 1.19.14 PMIn a new column Mumbrella celebrates the best people and work in the industry. Today we salute 20-year SBS veteran Lee Lin Chin, who traverses the serious world of news with a more light-hearted approach.

There aren’t many newsreaders who can successfully make the leap to light entertainment, but Lee Lin Chin can put that feather in her cap.

Not content with being a mainstay on the po-faced SBS World News since 1992, Lee Lin has been engaging and delighting a younger audience with her regular appearances on SBS2’s The Feed. Read more »

The power of cool and product placement in social media

Richie MeldrumProduct placement is infiltrating social media influencers, but how long will it be before the platforms come for their piece of the pie asks Richie Meldrum?

Beauty and popularity have always gone hand in hand. If you think back to the most popular kid at your school, chances are, he or she was blessed with nice hair, clear skin and fortuitous features. Call it natural selection if you like, but the cool kids have courted the attention and admiration of their peers in a relationship dynamic that’s been going on as long as anyone can remember.

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Credit Where it’s Due: Jason Kent – lifting the lid on the Australian movie scene

Jason Kent

In a new regular column Mumbrella recognises the best people and work in the industry. This time it’s Jason Kent for daring to ask tough questions of the Australian film industry. 

It seems to be increasingly rare for people to put their head above the parapet and question their peers. Too often, industries – and not just this one – close ranks, watch each other’s backs and fail to address issues that are holding back progress.

So take a bow Jason Kent, the founder of Pure Independent Pictures, who is behind a documentary which aims to lift the lid on why Australia’s film industry is struggling at the box office.

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For Father’s Day, give us men who aren’t shown as fools and clowns

Peter WestMen are regularly represented in the media and advertising as stupid and clumsy and it is denying younger generations proper role models argues Peter West  of the University of Technology in this cross-posting from The Conversation.

Get your hand off it,” says the girl in the ad. Here is a cowgirl type telling men not to play with anything while driving. It’s the mobile that she means, ha ha.

Why should we be concerned? Because yet again, here’s an ad showing men as fools, clowns or rogues. Time and again we’ll be shown someone doing the wrong thing, then told off. It always seems to be the man doing the wrong thing, and a woman ridiculing him. Read more »

Credit Where it’s Due: Biggsy – charming, clever and tough

Biggsy-234x350In a regular new feature in which Mumbrella recognises the best people and work in the industry, Credit Where It’s Due begins by saluting Peter Biggs, the talented and charismatic Kiwi who helped turn Clemenger BBDO Melbourne into Australia’s best creative agency.     

In a competitive industry, it’s hard to find an agency boss that nobody has a bad word to say about. Even harder when that includes rivals that his agency keeps beating.

So the departure of Peter Biggs back to New Zealand is a big moment for the Australian market. Biggs, a thoroughly decent individual, has been a leader not just within the agency, but in the wider agency world.

Given that the industry needs a little positivity, we’ve been planning to launch this new series Credit Where It’s Due for a few weeks now. And there is nobody in the industry who deserves that credit more than Peter Biggs. Read more »

Four things Foxtel really needs to implement to fight off its competition

Simon DellYesterday Foxtel announced some significant changes to its pricing and some services. Here Simon Dell looks at what the pay-TV provider needs to do to really combat the upcoming arrival of video streaming services.

So I’ve spent the last few years having a crack at Foxtel whenever I could. I thought the service was expensive, restrictive and, in TV terms, antiquated. Sure, not as antiquated as the main channels and their: YOU WILL WATCH THIS WHEN WE WANT YOU TO WATCH THIS approach but still not dancing on the cutting edge of TV broadcasting. Read more »

The truth about shopping: the changing face of retail

Karl_BatesAs retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour.

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever. Read more »

Why native advertising is purer than the 6pm news

Rakhal EbeliFollowing recent debate around the practice of native advertising Rakhal Ebeli argues it could actually help create a better line between editorial and advertising for media.

Have you ever seen a magician play that trick where he holds one hand out to the right, drawing the untrained eye off the prize, whilst all the while a coin is being cunningly produced from ‘ones ear’? Hey presto! Guess what? That doesn’t only happen in magic. It’s happening all around you. Even, would you believe, in the space where news and commercial reality collide.

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Can hybrid television redefine Australian TV? – Piracy, digital rights and the ad experience

Screen Shot 2014-09-02 at 8.04.34 amAhead of tonight’s launch of Freeview Plus, Mumbrella’s Nic Christensen looks at what the new HbbTV service will mean for broadcast rights, piracy, and the way advertisers serve up their content.    

It’s not every day that you get a TV sales boss like Nine’s Peter Wiltshire admitting the weaknesses of television as a medium.

“It was one of the great achilles heels of broadcast television that it was one-to-many,” says Wiltshire who is group sales and marketing director for Nine. Read more »

Why you have to think differently when it comes to digital in China

Matthew McDougallWith more Australian companies eyeing Asian expansion Matt McDougal looks at the particular challenges of establishing a brand in the Chinese market.

We often mistakenly believe that globalisation means we all have the same tastes and consumer habits. In some cases perhaps this is true to a certain extent but never forget to localise. No brand should count on its international recognition to reach the Chinese population. Mattel, for example, paid a huge price when they belatedly realised Chinese girls did not attach the same importance to a Barbie doll compared to Western girls. Read more »

Can hybrid television redefine Australian TV? – The consumer experience

Freeview Plus Tomorrow sees the launch of Freeview Plus, the long-awaited industry hybrid broadcast/IPTV service. Ahead of the launch, Mumbrella’s Nic Christensen talked to Freeview and the five major TV networks, in this two part special, to look at how it might impact the medium and the wider industry.

It’s 2019 and 32-year-old Eve from Kirribilli in Sydney comes home late from work. As she settles on the sofa after a long day in the office she flicks on the TV, and realises she has missed the season premiere of her favourite US TV drama series.

Years ago Eve could have caught up on her tablet or computer, but the major TV networks would have made her wait until the program had finished broadcasting and then a little time waiting for it to be made live online, as well as limiting her to their broadcast schedule. Read more »

What do clients want?

David SpasovicWith several of Australia’s biggest media accounts coming up for tender and many changing hands this year David Spasovic looks at what is causing so many client-agency relationships to fracture.

A cursory glance at the recent stories, opinion pieces and comments in the trade press present an image of significant rumblings of discontent in our industry. A quick count of media relationships that are or have recently been reviewed is evidence of this – Woolworths, Federal Government, Lion, Diageo, Nestle and CBA are a few accounts that fall into this category. Read more »

National security bills compound existing threats to media freedom

Keiran HardyAs the government considers changes to national security legislation Keiran Hardy looks at what today’s proposals would mean for the media if implemented, in a cross-posting from The Conversation.

The Parliamentary Joint Committee on Intelligence and Security (PJCIS) will publish its report on the National Security Legislation Amendment Bill (No. 1) 2014 (Cth) sometime during this sitting of parliament. The bill, introduced in the last sitting of parliament, has attracted significant criticism for the potential impact of proposed offences on media outlets.

The main fear, fuelled by the fallout from the WikiLeaks and Snowden affairs, is that journalists could be imprisoned for reporting intelligence abuses or mistakes revealed by a “whistleblowing” intelligence officer, even when doing so would be in the public interest. Read more »

Why banner ads must die

JohnMcleanProfileWith publishers struggling to monetise digital and marketers unable to achieve cut through John McLean argues it’s time to ditch banner ads and get collaborating. 

In a medium infatuated and necessitated by innovation, display advertising has been criminally bereft of it since it’s inception 20 years ago. The first banner ad appeared in Wired Magazine in 1994* and little has changed since around 2000 when rich media placements became more common due to better connection speeds. Read more »

The hard news equation, and why it matters to Buzzfeed

ciaran norrisWith Buzzfeed pushing to be recognised as a news site Ciaran Norris looks at why it matters for new online media outlets to be seen as serious. 

Every morning on its News Breakfast show the ABC runs through the major stories on the front pages of the day’s newspapers, covering everything from the Sydney Morning Herald to The Age, the Daily Telegraph to The Mercury. But it has also, for some time, included the homepage of the Australian version of The Guardian which differs from the rest of the organisations included because it has no printed version. Read more »

How much do we really know about privacy on Facebook?

Michael CowlingIn this cross-posting from The Conversation Michael Cowling asks whether the recent controversy over the Facebook Messenger app shows people have reached the limit of what information they’re willing to give away to companies. 

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook Messenger app, the answer appears to be: “Not as far as Facebook thinks.”

For those who are not yet on Facebook (yes, there are some), the social media giant has been asking all users who want to continue sending messages to their Facebook friends on their mobile devices to download a Facebook Messenger app. Facebook is preparing to stop the chat feature on its main Facebook app. Read more »

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