Streaming wars: what impact is Stan, Presto and Netflix having on the media landscape?

On the first anniversary of the launch of Stan Nic Christensen speaks with all of the streaming players about how the battle for supremacy is playing out.

streaming montage presto stan neflix quickflix

Ask Stan boss Mike Sneesby how business is going and you get a response that oozes confidence.

“We’ve had cracker of quarter,” says Sneesby. “The best we’ve had. I look at the things we have done and for us it comes back to the basics. Read more »

Why your agency needs to go agile to get better results, from staff and campaigns, faster

In this guest post, Darren Segal of Hardhat Digital explains how a focus on “granular thinking” and “agility” can change your business in an afternoon.

Darren Segal Hardhat Digital

With the success of businesses like Atlassian and Campaign Monitor, it’s no surprise that more enterprise companies are thinking and behaving like the hottest, billion-dollar ‘unicorn’ start-ups. The ostensible secret sauce is ‘agile’.

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Stripping away the unconscious bias

Bec Brideson

In this guest post Bec Brideson argues unconscious biases in the ad industry will not change until people start to take the conversation seriously.

Invisible privilege and sexism is all around us, but not more so than in the advertising industry.

When the Mumbrella editorial team decided to call M&C Saatchi and their choice of their 21st birthday “theme” the mostly anonymous comments that flooded in, exposed an undercurrent of strong opinions and emotion around the issue. Read more »

Why big business should steal from start-ups

samantha hardmanIn this guest post Samantha Hardman looks at the role start-ups play as trail-blazers in their ability to deliver ‘from Powerpoint to prototype to production’.

With the rapid proliferation of all things digital the change that is upon us both societally and, by association, in marketing is pretty damn interesting.

Never before have we been able to orchestrate, monitor, tailor, respond to or interact with customers, their experiences and purchases to such an extent. Read more »

The golden age of Twitter is over

tim burrowes landscapeThe spam, the analytics, and the lack of human interaction all suggest the same thing – Twitter’s golden age is behind it, argues Mumbrella’s Tim Burrowes.

My life was so different in 2008.

Back on Wednesday September 10, at 7.18pm, I was stuck in an ugly office block in Chatswood. Read more »

It’s 2016. Let’s stop being an industry where girls jump out of birthday cakes

Last night one of Australia’s biggest ad agencies celebrated its anniversary by having a woman jump out of a cake and perform a striptease. In this editorial comment, Mumbrella argues that it is time for the Australian advertising industry to admit that it has a sexism problem.

It was a big industry moment last night as senior industry figures, staff and clients came together to celebrate the 21st birthday of M&C Saatchi in Australia.

The Beresford Hotel in Sydney’s Surry Hills was transformed for the occasion. After a speech from founder Tom Dery, paying tribute to his creative partner Tom McFarlane, CEO Jaimes Leggett took the stage.

Leggett – who is also currently chairman of the Communications Council, the body that speaks for the communications industry – closed his speech by telling the cheering audience: “It wouldn’t be a 21st, however, without a cake. Ladies and gentlemen, happy birthday.”

The cake burst open and from it emerged a woman who began to perform a burlesque striptease. Read more »

Cleo, the magazine that changed advertising

Cleo_first ever male centrefoldAs Cleo magazine faces the axe Simon Canning talks to Ron Mather about some of the risque advertising that helped establish the brand in the first place.

Cleo magazine broke boundaries when it came to publishing, connecting to a generation of newly-empowered young women.

Saucy centrefolds of naked male celebrities and sealed section articles promoting everything from a better sex life to feminine health issues defined the magazine. Read more »

‘The big end of town’: Charting M&C Saatchi’s eventful journey to adulthood

As M&C Saatchi celebrates its 21st birthday Simon Canning looks at some of the highs and lows of one of Australia’s biggest creative shops.M&C saatchi logo

Twenty one years ago I sat in a penthouse room atop the Regent Hotel with Maurice Saatchi, Bill Muirhead and Tom Dery, one of a handful of reporters witnessing the birth of a new agency from the ashes of one of the greatest splits in the industry’s history. Read more »

Coca-Cola’s new global strategy will move the brand backwards in Australia

AlexCoca-Cola has created some of the best ad campaigns in Australia in recent years, which makes the decision to run bland global creative all the more bizarre argues Mumbrella’s Alex Hayes.

Every time I see a case study video about one of the Coke campaigns it starts with a line like “64 per cent of Australian teens don’t drink Coke” or “Coca-Cola was no longer deeply connecting with Australians”.

It’s a brand that needs to reinvent to stay relevant, and it’s beyond me how introducing generic global creative will do that. Read more »

From launch to shutdown in less than one day – the rise and fall of celebrity chat app Sociabl

When Sociabl launched on Monday, the tech sector waited with bated breath. But things quickly turned sour. Nic Christensen looks at what went wrong.
Sociabl

Sociabl was meant to be a positive news story – not that you’d know that from the torrent of negative stories on everything from news.com.au, to Mashable, Smart Company, Crikey and Business Insider.

It had all the required elements of a major tech launch: Young founders? Check. A cool new app promising to connect celebrities with their fans? Check. A multi-million dollar superyacht to host the media launch? Check. A string of celebrity endorsers? Er, this may be where Sociabl ran into trouble. Read more »

Staff churn, big rosters and finding audiences: the challenges ahead for media agencies

Nic-Christensen-234x151-234x151-234x151While 2015 was a big year in the media agency space the signs are 2016 will be even more significant with pitching, staff management and delivery of audience at the fore. Nic Christensen looks at the big issues facing them in 2016. 

GroupM’s decision late last year to hire McDonald’s chief marketer Mark Lollback as its new CEO probably didn’t get the attention and commentary it deserved.

The appointment of one of Australia’s most prominent marketers shows exactly where the country’s biggest media agency group sees the battles for the industry in the next few years.

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Good and bad advice for businesses thinking of lobbying the Government

Justin-Di-Lollo-201x301In this guest post lobbyist Justin Di Lollo debunks some bad advice and offers his own tips for lobbying in a Federal election year. 

Delegates to CommsCon 2016 with an interest in communications in government-exposed industries will hear plenty about the lobbying agenda in a very interesting election year. But most elements of effective lobbying hold true regardless of the proximity of the next election.

From time to time you’ll see ‘ten tips for lobbying’ lists. Some of these are great and others, in my opinion anyway, are terrible. Here’s a few bad and good tips to keep an eye out for. Read more »

Why MacGyver is to blame for the lack of mobile ad formats

In this guest post Rob Hall argues new and better mobile ad units won’t appear while people are willing to make do and mend with the current ones. 

Those of us who grew up watching MacGyver were in awe of this Vietnam vet/trained scientist/bomb disposal expert who could solve the most challenging problems with the help of only a Swiss army knife and what in retrospect was a pretty decent mullet.

What does his method boil down to? Resourcefulness. It’s a good skill to have.

macgyver-image Read more »

What is Peach? And should my brand be on it?

GeorgePappasIn this guest post George Pappas explains what the recently launched social media platform Peach is and looks at what it might do for brands. 

Every now and then we hear of the latest social media outlet climbing the download charts and perhaps threatening the very existence of the big five social networks.

Over the past few weeks we’ve been hearing more and more about the cutely-named Peach – a social app some are calling the lovechild of Facebook and Tumblr. Ultimately, it’s a blog without all the effort. Read more »

After Opera House evacuation, is it time for media to stop reporting every terrorism scare?

tim burrowes landscapeYesterday’s false alarm at Sydney Opera House led evening TV bulletins and dominated online coverage. But as Australia moves into a time of increased terror threats, security scares are going to become a fact of public life – and the media risks becoming part of the problem, argues Mumbrella’s Tim Burrowes.

Although I wasn’t officially on weekend duty, for some reason I was in the newsroom when my colleague took the call.

I could see from the expression on his face that he was alarmed.    Read more »

Not all awards are born equal

jonathan kneeboneIn this guest post Jonathan Kneebone argues the ad industry needs to focus on which awards really matter, and puts the case for D&AD.

There are simply too many award shows for one industry, business, call this thing we do for a living what you will. Read more »

Credit Where it’s Due: Helen McCabe

credit where its due logoHelen McCabe’s six years at the helm of the country’s most influential magazine has been impressive, with agenda-setting journalism, and circulation outperforming the market. As she prepares to leave Australian Women’s Weekly as the Publish Awards reining consumer magazine editor of the year, we offer Credit Where It’s Due.

When Helen McCabe joined the Australian Women’s Weekly at the end of August in 2009, her ambition was clear.    Read more »

Big Bash’s big boom: Will success see its sponsorship and broadcast dollars double?

The move to free-to-air TV has propelled the Big Bash League into the big time. Simon Canning spoke to Cricket Australia exec Mike McKenna about the future of the competition’s sponsorships and broadcast deals.

There was a danger after a distinctly mediocre first couple of years the Big Bash League was set to be an expensive disaster for Cricket Australia, with millions in marketing and team investment down the drain.

KFC-Big-Bash-2015-Schedule-T20-Fixtures-KFC-BBL-Timetable

Fast forward to today and executives running the league say they are now “three to four years ahead” of where they expected to be after a sensational summer that could see the value of sponsorships double and the price of broadcast rights skyrocket. Read more »

 
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