MythBusters for music: log on and tune in to stay tuned
Forget Video Hits and Rage, today’s kids are programming their own music show. Georgina Pearson goes on set of the ABC3 series Stay Tuned and finds a small crew with a knack for multitasking and a passion for sharing music with the younger generation.
TV for tweens is a seriously hard sell. Pitching the who’s who of music to an audience of pre-pubescent Bieber wannabes is fraught with danger. So it’s just as well ABC3’s Stay Tuned has a different agenda, or as it happens, no agenda at all. Read more »
Kyle straddles the line with the spider baby
I may be going soft.
Today I’ve been served a news story about Kyle Sandilands on a plate, and I’ve decided not to go with it.
It’s relatively rare I find myself doubting my news sense, but this morning I have.
And I’m not sure whether I’ve become so jaded that Sandilands can say anything he likes and it no longer shocks, or whether his enemies are so keen to jump on any off colour comment that we’re in danger of having a collective sense of humour failure.
Today’s potential scandal came in this clip, emailed to me by the Sack Vile Kyle campaign: Read more »
Why media agencies suck at Facebook advertising
In this guest post, Mike Watkins slams siloed thinking from media agencies and discusses why Facebook advertising is so often boring.
I have been fighting the good fight with media buying agencies for over two years now. What is that fight? It is the fight over who is able to access and ultimately control a client’s Facebook advertising units while they are in market.
This is how it worked in the old world.
Kony 2012: The biggest social media experiment in history ends in failure – so why is nobody talking about it?
If the Kony 2012 campaign had its way, the world would have woken up to cities covered in posters on Saturday. In this guest post, Adam Ferrier discusses why it didn’t happen.
Kony 2012 has made the world a sadder, more cynical place. Kony 2012 has harnessed the powers of social media and advertising, blended them with the worst of evangelical christianity, and duped the world. Read more »
The Encore iPad experiment – how we’re doing so far
So you may recall that a fortnight ago I somewhat rashly promised to update you on how sales of our Encore iPad app went, “even if the number of subscribers is embarrassingly small”.
I can now share those first numbers. And I’m feeling optimistic but not ecstatic. Read more »
A lightbulb moment: how the LuminAR will change marketing
In this guest post, Justin Baird shares a new invention in media technology and wonders how brands will make use of its potential.
A year of Conversation
In this guest posting, Andrew Jaspan reveals how he made the transition from 24 hour party person, to newspaper editor, to his new digital existence as founder of The Conversation
I don’t think you ever quite get over the experience of launching a new media venture, and I’ve certainly done my share. My first was after university, when with some friends I launched a magazine called New Manchester Review. It was 1977, and though we didn’t realise it at the time, the cusp of the punk era. We put the Buzzcocks on the cover, the magazine sold out, and we became the 24-hour party people of Michael Winterbottom’s film. Read more »
The time for pontificating about tablets is over – get involved
In this guest post, Rob Marston argues that now content is catching up with tablets, marketers need to get involved.
I am a gadget addict.
My first iPad was imported from the US and I joined a bunch of fellow gadget nuts getting our gadgety little hands on it months before the rest of Australia. During the new gadget high I did a lot of surfing and news and video watching, but soon my over-eager purchase lay gleaming and dormant on the kitchen bench for days at a time, struggling to find its role in my gadgety life. Read more »
Why PR and awards embargoes scare the hell out of me
Today, I feel Simon Pristel’s pain.
I’ve very nearly been there myself.
As an editor, embargoed awards results terrify me. Read more »
Hollywooditis is ravaging Australian television
In this guest post, Bevan Lee observes what young talent seeking stardom overseas is doing to Australian TV
There seems to be a new disease sweeping the Australian acting fraternity and it presents problems for local series television drama. The disease is Hollywooditis. Among its causes are cultural cringe, the understandable feeling that success in America represents greater success than at home; financial remuneration, a chance of cracking a big payday; a wider variety of work on offer in the US, which cannot be argued; and the chance of a fix of that most potent drug, true fame. Read more »
Feedback. Not what it’s cracked up to be
In this guest post, Peter Miller warns of the dangers of listening to consumer feedback.
I’m not sure whether or not it’s fashionable to undertake 360 degree reviews any more but here at Adstream we persist. I have long been of the view that it’s the only feedback I can trust, though not the only feedback I can use.
Anything I find unthinkable and insulting I dismiss as a statistical error or vileness, thus rising above it. Any finding that rewards I consider commonsense and a credit to my hiring skills. Read more »
We need to talk about Encore
So today I’ve cleared my diary. As has my colleague Brooke.
You see, there’s something we want to talk to you about.
Here’s our numbers: Read more »
Seven West Media plays chicken with press self regulation
I hope I’m wrong, but I think that press self regulation in Australia died at 12.28 this afternoon.
That was the time that Seven West Media announced it was withdrawing from the Australian Press Council for its own “alternative independent complaints-resolution body”. Read more »
Nike Fuel: marketing or mindfuck?
It’s not often that the power of an idea and the way it’s presented manages to blast its way past all my cynicism and take root in the scorched wasteland of what passes for my soul after over a decade of working in marketing.
Everyone who returned from SxSW was raving about it. Ben Cooper wrote a post about it. And the presentation by RG/A North America’s chief creative officer Nick Law at Circus – about Nike+ FuelBand – excited me to the point that I was scribbling down his every word, and more importantly, the pleasure centres in my brain were screaming WANT at the sight of the Fuelband’s sleek lines and elegant rubber curves.
You are where you work
An agency’s office says a lot about its culture, people and brand. Robin Hicks poked his nose through a few doors in search of the coolest office in adland
As a scruffy journalist who rather enjoys working in modest conditions, I’m quite cynical about the money ad agencies very obviously spunk on making their offices look pretty. Particularly at a time when so many of them are making people redundant.
But since a big problem agencies face is their staff leaving, it makes sense to invest in an environment in which people want to stay.
Why does Australia lack creativity?
In this guest post, brand strategist Elle Green asks why at the 2012 Circus Festival of Commercial Creativity, so many voices were not Australian.
This was the question I asked myself as the first day of The Festival of Commercial Creativity progressed. I know the purpose was to showcase the world’s most influential thinkers, innovators and artists. However, I couldn’t help but notice a startling lack of Australians in the mix.
Turning Marmageddon into flawsome
Some Marmite, today
In this guest post, Clemenger BBDO’s Al Crawford argues that Marmite offers a lesson to all marketers in how to make the most of a setback.
Over the last few days, some of our friends across the ditch have had to contend with a looming famine. The threat of ‘Marmageddon’ has bounced around national and international press and has even got the PM advising people to spread it thinly so they can eke out supplies as long as possible.
Whilst my heart goes out to the army of Marmite lovers at this difficult time, I want to focus on something else: namely, that this is yet another great example of brands turning disadvantage into fantastic opportunity. Read more »
Of course ACP will close mags, but the big question is what happens after that?
I doubt it was his intention, but there was only one topic of conversation on the press table after new ACP Magazines boss Matt Stanton faced the media for the first time: which magazines is he about to close?
It came after a refreshingly bullshit free assessment of the company’s position. There was a nod towards the fact that ACP had been slow to start implementing a digital strategy, and an acknowledgement that more magazines will go. Read more »
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