The News Limited paywall isn’t about revenue. It’s about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.
When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours. Read more »
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.
In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media. Read more »
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader. Read more »
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.
Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true. Read more »
An answer for Adam: What’s the future for creatives?
Each fortnight, Adam Ferrier poses a question to the industry. This week, he asks about the future of the creative.
Who or what is a creative? It’s an old thought, but as I continue on my merry journey in advertising I wonder if there is a role for a ‘creative’ and if there is, what that role is?
In the world of film and TV there is not a ‘creative’. There is a director, a writer, a producer, a DOP and so on. From this mix the creativity happens. But no-one is charged with being ‘the creative’. Read more »
Australian films stand on their own merit
The argument that Australian audiences only embrace local films once they’ve picked up a gong at an international festival is inherently flawed says Lee Zachariah in a piece that first appeared in Encore.
As much as we like to pretend that we collectively fulfil the world’s need for a country comprised entirely of laid-back, mellow beach dwellers, we do seem to get disproportionately excited when someone else mentions us. Our cool exterior drops away as our local news bulletins breathlessly report that CNN or the BBC or really anyone in one of the ‘real countries’ acknowledged our existence.
We feel detached from the world, and therefore crave its validation. Read more »
The vindication of Paul Fishlock
Wow.
You may have noticed that not much went up on Mumbrella over the last couple of hours.
That’s because I’ve been reading the judge’s findings in Paul Fishlock’s case against The Campaign Palace.
I’d always known that agencyland can be a brutal place. But the picture of the cynical, ego-driven, unsentimental world that comes through in the findings of Justice John Sacker is something else. I recommend you take the time to read it yourself.
The reputation of Young & Rubicam’s global creative director Tony Granger certainly takes a battering in my view. The word “bully” is a hard one to come back from.
And former Campaign Palace CEO Mark Mackay comes across as someone you might think twice about either hiring or working for, based on the evidence presented. The judge calls him contemptuous of both Granger and Fishlock. Read more »
The News Limited paywall dilemma: how to avoid competing against yourself
Monash University’s Stephen King argues in a post first published on The Conversation that News Limited is betting on a future where its paywalled content does not originate from its print products.
You could almost feel sorry for newspaper owners. The internet is smashing their hard copy advertising revenue and they have yet to work out how to make money out of their online editions. Read more »
Savage counsel – remaining competitive
Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column.
Hi Chris,
The change in our industry is non stop and it’s hard not to find it overwhelming. Tell me, how can agencies get ahead of the game? Is there a simple formula for staying competitive and relevant?
There is no simple formula – just an unrelenting persistence to embrace change. As Macquarie Telecom CEO David Tudehope told me in answer to my question about the secret of his success: “It’s the ability to adapt and change that underpins success.” Read more »
In the bottom drawer
Rejected ideas don’t die, they just end up in the bottom drawer and may one day resurface, as the creatives who spoke to Matt Smith explain in a feature that first appeared in Encore.
Ben Coulson has an extra reason to get along to AFL games these days. While for most the excitement of the sport is enough of a thrill, currently showing on the screen during the breaks in play is an ad celebrating the uniqueness of the game accompanied by the blare of AC/DC. Read more »
Welcome back: How the global agencies are coming back from the dead in Australia
We are, I think, about to hit a very interesting period for Australia’s creative agencies.
Intriguing things are happening in what even a couple of years ago would have been unexpected places.
And by unexpected places, I mean the local offices of some of the big but previously moribund global brands. In particular I’m thinking of Havas Worldwide, Saatchi & Saatchi, McCann and Ogilvy. Read more »
TedxSydney ‘Tasty Video Bits’ wrap
Saturday saw more than 2200 people descend on the Sydney Opera House for the fourth TedxSydney.
The annual ideas conference saw a number of speakers, from Australia and around the world, take the stage to share with the audience a range of ideas that included everything from independence for West Papua, making solar power profitable, the digitisation of state archives to ways of combatting the ageing process.
Throughout the day TedxSydney also featured a number of short ‘Tasty Video Bits’, created by many of Australia’s leading agencies and production houses.
Below are some of the various videos featured at the 2013 TedxSydney:
The First Taste: Read more »
The new jewel in Seven’s crown
Bevan Lee, creator of Seven’s period drama A Place To Call Home, says the series is like nothing we’ve seen before. Lee Zachariah looks at how it came together with additional reporting by Georgina Pearson.
It all began with the image of a woman standing on a ship.
Bevan Lee, creator of Packed to the Rafters and Winners and Losers, decided he was at a stage in his career where he had two choices: “I could either retire, or I could do something different, because what is the point in being a tired old fart trawling out the same stuff all the time?” Read more »
Fake it ’til you make it… as a breakfast radio presenter
In a piece that first appeared in Encore, SAFM’s Michael Beveridge tells us how to fake it in the morning.
What does a breakfast radio presenter do?
What the majority of humans all over the world do in the morning: pretend to be happy in front of their bosses on Monday morning and act like getting out of bed to come to work is exactly what they want to be doing. Another answer would be: “I’m not really sure yet.” I think that’s basically the key to having success in most roles, not really having any idea of what you’re doing but having the talent and/or luck to just stumble through the day looking like you’re on top of things. Read more »
Of brave marketing, the prime minister, the pig and me
You know how we spend a lot of time talking about brave marketing?
Last week, for once somebody actually did some.
It did not go well.
I’m referring to the slightly unedifying tale of Studio’s ‘bestiality ad’ and Foxtel’s rapid retreat. Read more »
Do you know what’s happening to your trademark on Google?
In this guest post, MEC’s Alex Hancocks suggests that Google is not doing enough to protect brands from having their trademarks being hijacked in paid search.
Is Google organising the world’s information and making it more universally accessible and useful, or not? Read more »
The content marketer has got no clothes
In this guest post, M’s Stuart Turner argues that the rush towards “content marketing” risks killing it in the process.
Content Marketing – the two words on every digital marketer’s lips this year. If the hype is to be believed, it is the sole shining beacon of light in the otherwise drab, decaying world of marketing.
But what is it? Read more »
Encore on tablet: ‘massive mistake’ or ahead of the curve?
This week marks the 12th edition of Encore in its weekly tablet-only format and managing editor Brooke Hemphill shares what she has learnt so far.
In February, Encore celebrated its 30th anniversary. As we reflected at the time, the publication has gone through a whole lot of change since it began life as The Australian Film Review in 1983 but the biggest change by far has been the end of the print edition and the move to a weekly tablet-only format at the start of this year.
It was a major leap and the question is, did we jump too soon? Read more »
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