Features

Meet the Market: Chris Howatson, Kim McKay and Jo Scard on two weeks of remote work learnings

First principles: Webinar to reveal why brand utility trumps all during the COVID-19 pandemic

Meet the Market: R/GA Austin’s Kyle Bunch on the Olympics postponement, the survival of sport and more

How 9Rush will use Discovery content to fill the gap in Nine’s programming slate 1

Mumbrellacast: Media’s most difficult week

How Facebook is dealing with COVID-19: (Accidentally) removing articles, funding for fact-checkers and a WHO health alert 1

Live audiences canned and productions paused: COVID-19 wreaks havoc on the TV industry 1

Mumbrellacast: COVID-19, government communication and what’s happening to Mumbrella’s events 1

Campaign Review: NRL tops the AFL’s launch, Suncorp’s new platform, and Dame Edna saves the meerkats

Head to Head: Are there now too many PRs compared to journalists? 2

It’s storytime! Adventures in the growing world of vertical

Barry and Damien O’Brien on finding Atomic 212’s ‘Territory flair’ in Darwin 4

Business as “un”usual: Running an events business in the COVID-19 era

Mumbrellacast: Ten goes without a CEO, ABC topples Kyle and Jackie O, and the ACCC launches ad tech inquiry

Q&A with Amaysim’s CMO Renee Garner: Getting consumers to ‘love’ telcos, and how to bounce back when you’re at your worst

The inquiry into media agencies and the ad tech market: What you need to know

Q&A with Lisa Squillace: Why we still need International Women’s Day 3

Q&A with Google’s Mel Silva: Women, the walkout, and why leaders need to do more on gender and inclusion 2

Q&A with Hamish and Andy: Have we reached ‘peak podcast’? 2

Q&A with Corey Layton: Why ARN is now at the top of the podcast ranker 1

Mumbrellacast: How the AAP’s closure will impact journalism, coronavirus hits the industry, plus Telum’s David Skapinker

The IMAA on its all-male board, challenging the big globals, and ‘giving back’ to indies 6

Campaign Review: A split verdict on ANZ’s #LoveSpeech, Qantas’ ‘nostalgia overdose’, and Great Northern taking Instagram to radio 1

How Domain is using big data to evolve its advertising offering

Q&A with Ed Harrison: Isentia’s ‘simplified’ future in a complex world

A new measurement for a new medium: why Digital Out of Home needs greater granularity

Gumtree announced as headline partner for Mumbrella Automotive Marketing Summit, Melbourne

Mumbrellacast: There’s a lot going on – Nine, Premium Content Alliance, HT&E, Ooh Media and WPP

Nine CEO Hugh Marks on the company’s sales challenges, cost savings and ‘disappointing’ revenue share

Q&A with Kim Portrate and Michael Miller: Does the industry need the Premium Content Alliance? 9

Head to Head: Are influencers the next phase of political communication? 4

Campaign Review: A split verdict on Myer, Destination NSW’s ‘invisible’ campaign and Bonds takes a stand for Mardi Gras

SCA CEO Grant Blackey talks regional growth, cost-cutting and radio BVOD

Mumbrellacast: Peter Vogel on Wavemaker and WPP, the future of Seven and the ACCC adtech inquiry

‘A couple who’s been divorced who get on very well’: Jane Kennedy on working with Mick Molloy and sticking with talent for the ‘long haul’

Q&A with Seven CEO James Warburton: Where to from here? 6

‘Experiential is the connective tissue between brand and audience’: Webinar covering technology and the consumer experience now available on catch-up

Triple J in 2020: New lineups, a more positive audience and Hottest 100 of the Decade 1

Ben Lilley on his return, acquisition strategy and making McCann ‘the best creative agency’ in Australia 11

Mumbrellacast: The industry’s pay gap and diversity problem, plus Foxtel’s latest shake-up

‘Marketing needs to own the customer experience’: Adobe’s Nicholas Kontopoulos on why the role of the marketer needs to evolve

Campaign Review: Lambalytica misses the mark, but Sharon Strzelecki saves the day

Mumbrellacast: Reality wars begin, Ben Lilley’s back at McCann, and a very naughty Karl Stefanovic 1

Super Bowl Campaign Review: Jeep relives Groundhog Day, Google tugs at the heartstrings and the celebrity cameos that didn’t pay off 2

‘We want the most entertaining season yet’: Ten’s head of network programming, Daniel Monaghan, on building Australian Survivor: All Stars

Mumbrella Bespoke exclusive: webinar to share industry leader insights into the future of experiential marketing

Head to Head: Does creative respect PR as much as PR respects creative? 1

Mumbrellacast: The verdict on Lambalytica, Brendon Cook’s clever exit and which network will win the summer TV ratings?

‘Nothing can prepare you for it’: Sydney Morning Herald photographers on covering the Australian bushfire crisis from the front-line

Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia’s $20m domestic push and Nine Radio’s final change

Nine Radio’s Tom Malone on Alan Jones, the importance of localism and the 2020 content lineup 12

Mumbrellacast: The publishers readers turn to for bushfire coverage, alcohol advertisers push the boundaries and what’s next for DAN?

Mumbrellacast: Tourism Aus pulls campaign, the media clashes over bushfire crisis, and Karl’s return to Today

‘We have the stupidest premise for a show in the world’: Uncovering the recipe for I’m A Celebrity

Cambridge Analytica, #MeToo, Trump and terror: Editors reflect on the decade in news

Ten years in tech: The industry looks to the future

Ten years in tech: The industry reflects on the past decade

Then vs now: Adland leaders on how the industry has transformed this decade 2

Katie Rigg-Smith’s best of 2019: Baby Darcy meets WPP AUNZ’s new big boss, Jens Monsees 1

Mumbrellacast: Speed bumps for Seven’s mergers and sales, more radio shake-ups and 28 agencies for Tassie 2

Mark Coad’s best of 2019: A new gig and a resolved insurance claim, all in one week 2

Ian Perrin’s best of 2019: The importance of finding people who don’t give a shit about advertising

Christmas Campaign Review part two: The verdict on the best and worst Aussie Christmas ads of 2019

Mumbrellacast: Radio’s rough end to 2019, the curiosity of The Cat, and govt axes Department of the Arts

Ad of the decade: Industry leaders share their favourite creative work 8

‘Don’t lead like a woman’: Industry leaders reveal the worst advice they’ve been given 7

Melissa Fein’s best of 2019: Joy after tragedy, ocean swimming, and a focus on people

‘A calculated insult’: Industry reacts to government axing Department of Communications and the Arts 16

AI will make marketing more empathetic, says Global Female Entrepreneur of the Year  

Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year

TV in 2019: The year Nine toppled Seven and reality ruled

Relentless, tough, demanding and brilliant: the culture that saw Clems Melbourne named creative agency of the decade 22

Christmas Campaign Review: The verdict on the best and worst Aussie Christmas ads of 2019 1

Mumbrellacast: GrowthOps’ Phillip Kingston in the studio, plus Tajer out of DAN, and media agency of the decade 8

OMD’s 10-year transformation: From a ‘two out of 10’, to media agency of the decade 44

Mumbrellacast: M&C Saatchi’s Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch

Campaign Review: The verdict on Philausophy, Aldi’s miracle ham, Optus explaining 5G and the Heart Foundation’s latest killer 3

Mumbrellacast: The ABC’s rough week, more Christmas ads, and Christian O’Connell’s rise to the top 2

How your competitors’ secrets are often hiding in plain sight

Partnership automation – the industry’s best kept secret

Mumbrellacast: Has the Melbourne Cup lost its shine with viewers? Coles vs Aldi, and Optus on the future of sports streaming 4

Ten years of Broadsheet with founder Nick Shelton 3

Attention all 90s babies: How nostalgia-filled RNB Fridays became a multi-platform brand

How clever marketing changed perceptions for iconic Kiwi brands

Mumbrellacast: The Amazing Race’s Beau Ryan, big changes at Macquarie Media, Foxtel’s loyalty program, and what is a ‘Philausophy?’ 2

Campaign Review: Is Tetley slightly sexist? Plus the verdict on Uber Eats and Nimble 2

‘Nobody cares what you think’: The three skills new talent need to accelerate their careers 2

Recycled formats (and reality stars), ‘gems’ like Mega Mini Golf, and a possible demand-side platform: Media agency execs review upfronts 2020