News

Saatchi & Saatchi’s OPSM Penny the Pirate campaign named most effective in the world 8

Pitch Watch: Creative agency named for Census campaign; Carsguide picks new content agency

Macquarie Media rejects suggestions it will seek extension as deadline looms to sell 2CH

QBE Insurance channels the ’80s with Blondie in new campaign from Core 2

Nine’s Academy Awards broadcast burgeons but 7Flix sees dramatic audience drop 6

The Hallway creates long-form film content for three-screen Barco Escape cinema in US

Morning Update: Samsung’s Galaxy VR Oscars ad; Burger King strikes back at McDonald’s; Spotlight editor speaks out; New Day launches

Freeview claims HbbTV is connected in 580,000 homes but refuses to provide usage figures 5

Best Picture Oscar winner Spotlight stays in top 10 but Deadpool dominates box office

Pitch Watch: Westpac leaving Mediacom; Seafolly’s new creative; Braintree gets media 6

Regional and Foxtel viewers annoyed at lack of access to Network Seven’s new 7Flix channel 40

SMH ‘unreservedly apologises’ for publishing Paul Sheehan Middle Eastern gang rape column 11

Later timeslot and big drop in audience for My Kitchen Rules helps Australia’s Got Talent build 1

Successful Sydney Sevens event signals new opportunities for rugby union marketing 7

NewsLocal rebrands and introduces specialist sections in attempt to retain readers

NBCUniversal plays down the competitive risk to Foxtel from new SVOD service Hayu

Morning Update: LinkedIn reveals Oscars ad; Ogilvy CEO departs; Mobile World Congress key issues; NBC replaces ads with branded content

Victoria shifts focus to regional areas with new tourism push three years in the making 3

Dr Karl reveals how helium nearly killed him live on television, as Hamish & Andy are criticised for doing same thing in radio prank call 3

Tropfest signs deal with EY as founder pledges to keep film festival a free community event

Domino’s wins temporary injunction against documentary about its pizza tracker technology 1

Outbrain to offer marketers ability to retarget with content rather than just display advertising 4

Weber Shandwick opens public affairs agency Powell Tate in Sydney 1

GroupM digital boss: ‘Publishers grading their own report cards will always do well’ 4

Nuffnang drives revenue for Netccentric, with sponsored post sales contributing 38%

Woolworths names former liquor boss Brad Banducci as CEO; reports first half loss $972m 8

Home and Away most-watched non-news show as Ten’s I’m a Celebrity wins in the demos

Private Media sells Women’s Agenda to launch editor and publisher Angela Priestley 4

Morning Update: McDonald’s sends customers to Burger King; Havas UK posts record profit; Google’s Project Tango; More closes

Journalists’ union condemns proposed sale of APN’s Australian Regional Media 2

More than 350 Dick Smith stores in Australia and NZ to close, with 3000 staff to go 2

‘We had no control over Daily Mail costs’ and it was unprofitable says Nine CEO on exit from JV 8

NRL dumps celebrity for social in 2016 season launch as campaign refocuses on sport 8

Pureprofile buys Effective Measure’s local contracts and consumer behavioural data

Real impact of adblocking in Australia is being overstated warn media agency execs 15

Dentsu Aegis launching new business to business agency Interprise in Sydney 3

First Dates drops quarter of its audience but Seven remains dominant thanks to MKR

Former treasurer Peter Costello to chair Nine board, as half yearly profit falls 5.1% 7

SMH columnist: I should not have written Middle Eastern rape column without fact checks 17

APN News & Media set to sell off Australian Regional Media as revenues continue to slide 5

Morning Update: Netflix doesn’t care about ratings; Anomaly gets Top Gear UK; Facebook rolls out new Likes; Instagram has 200K brands 1

Uber moves from kittens to puppies launching #uberpuppies to bring dogs to people’s desks 2

Scott urges ABC and SBS merger in Press Club address as public funding squeeze continues 6

Hal Crawford set to depart Ninemsn to take on chief news officer role with MediaWorks NZ 6

AppNexus APAC boss: The adtech boom is over and publishers must be given a greater margin 6

Pitch Watch: Jetstar drops Big Red; UM hires Tony Phillips for Coles; Devondale and DDB split; Aussie Home Loans; Momentum Energy 3

Aussie fashion brand Blue Illusion hires 94YO model as face of new ‘Ageless’ campaign 3

Foxtel to close youth music station Channel V 12

Emerging trends and role of traditional channels to be explored at Travel Summit

Nine’s Here Come the Habibs continues to slide as Seven’s My Kitchen Rules wins the night 6

Ultratune to appeal after ‘bimbo’ train crossing ad is banned for being ‘disrespectful’ to women 17

News Corp takes aim over refusal to look at anti-siphoning list in media reform package 1

Morning Update: Morgan Freeman on GPS; Heineken obsessed with millennials; Maxim loses $39m; BBDO India fights sexism

Qantas’ loyalty program revenues up, with airline flagging growth of Red Planet agency

Cheeky chickens step out for Four Seasons Condoms in new viral campaign from Emotive 1

Helloworld CMO Kim Portrate departs travel firm as role is ‘removed’ following review 3

Grand Prix-winning Phil Shearer joins We Are Social as executive creative director

Salmat narrowly misses profit and revenues drop amid continuing restructure and review

Seven’s Downton Abbey audience continues to lift, as Nine’s AGT viewership slips again 1

Media reform takes a step forward with reports cabinet has backed plans to scrap two laws

Isentia sees revenue and profits grow on back of Asia growth and King Content acquisition 1

Morning Update: Domino’s new mobile ads; Is Publicis now prey?; Facebook sets up social VR team; Foursquare can now measure foot traffic

Rebel Wilson’s How To Be Single fails to push Ryan Reynolds’ Deadpool from top spot 2

Grant Blackley: profits up 25% but media reform vital to help regional TV ‘fight the tide’

Fox Sports spruiks ad-free sports coverage in new spot from Cummins & Partners 6

Cummins & Partners emerges as agency behind John West ‘Finnish Tuna’ sustainability stunt 13

Cadbury encourages consumers to support Australian Paralympics team via custom SMS 2

APN Outdoor and Ooh! Media record double digit earnings growth, signal more acquisitions

Mamamia pulls ‘spermaholic’ story after discovering it was lifted from fake news website 18

ANZ continues Mardi Gras sponsorship with name change to GAYNZ 7

Unpopular duo’s kitchen woes boost My Kitchen Rules numbers, sucking life from reality rivals 2

Music streaming players Spotify and Pandora look to turn media buying conversations from radio to audio with new audience data 7

Ten to launch high definition channel Ten HD 12

Southern Cross Austereo sees 25% leap in profits and predicts more growth from radio 2

Morning Update: Samsung goes back to the future with unbox; Euro ads blocked at carrier level; McDonald’s challenges ‘boring’ menu

Virtual music festival Love Busk wants to redefine online concert and fundraising model 1

‘Formidable’ Amazon’s entry to Australia would improve etail across board say retailers 5

Tropfest future again looking uncertain after crowdfunding attempt falls woefully short 4

OzTAM backflips on catch-up TV ratings rules; Southern Cross Austereo demands breakdowns 3

Pitch Watch: Devondale calls creative review, Volvo moves truck account, Census & Vegemite

Domain drives growth for Fairfax as company continues on path from print to digital 5

Revamp of AMI board sees five members depart leaving just one elected member 1

Andrew Jaspan says journos ‘badly let down by management’ in Fairfax editorial shake-up 5

I’m a Celebrity down 70,000 viewers week-on-week as ABC drama Jack Irish pulls 681,000 2

Telstra TV in 75,000 homes, telco insists Foxtel subs base safe despite soft first half growth 2

STW reports $50m loss after huge write down of business ahead of WPP merger 9

Morning Update: Meet ‘The Toastmaker’; ESPN and Amazon talk streaming; Twitter’s direct message tool; UK Sun online traffic up 25% 1

Nine expands chief information officer Mat Yelavich’s responsibilities to include Mi9 3