News

Mumbrella360 video: Lessons From The World’s Best Ad Campaigns

Luke Mangan hunts for Australia’s ‘foodie’ to mark Eastern and Oriental Express partnership

FreeTV CEO Julie Flynn to retire after 15 years leading the free-to-air television body

McCann CEO slams ‘shoddy’ media agencies, as agency ramps up media buying offering 19

Controversial Seven Year Switch debuts with 858,000 as Nine’s Habibs holds steady 1

Google wants to help publishers improve ad viewability with its Accelerated Mobile Pages

‘Holding the winning ticket’: Ira Glass admits podcasting is riding an advertising ‘bubble’ 2

Twitter launches local video push with First View, puts brand ads on top of feed 3

Morning Update: Sorrell paid £63m; YouTube’s 10 most-watched ads; Harlequin gets romantic; how passion projects can make your agency

SMI: Seven and Ten take a bite out of Nine’s revenue share as TV media spend takes a hit 4

Four Corners team avoids charges, exits Malaysia after questioning PM over corruption

Crikey editor Marni Cordell to join Buzzfeed Australia as head of news 9

Mumbrella360 video: Digital Dopamine – The Generational Chasm in Digital Habits

‘Let someone else lose’: Under Armour founder pours scorn on start-up ‘fail fast’ mentality 3

Daily Mail Australia makes first commercial hires following split from Nine Entertainment 6

Coles Supermarkets dramatically slashes spending on newspapers and magazines 13

Kogan buys Dick Smith but challenge is to not damage his own brand 7

Australia’s Got Talent finale pulls 908,000 viewers for Nine however Seven wins night

Morning Update: Schweppes’ 80s flashback; Wahlburgers TV; Insider Malaysia closes; CEO prescribes hugs; journo’s quit over Trump

Tabloid journalism is like sugar and we need to find a way to curb people’s usage says PR exec 6

Sacha Baron Cohen’s Grimsby grabs third place at the local box office on opening weekend

Ad Wrap: Sir Walter’s sausage; Origin’s set-price plan; Ubet Academy; all-Forces jobs

Creative change sees VCCP poised to announce new ECD in coming weeks 8

AFL, Melbourne and Sydney the latest domain names as digital marketing travels a new road 7

Vox Media boss claims other publisher’s rush for scale is diminishing quality of their products

Peter Wiltshire departs Nine, Michael Stephenson appointed chief sales officer 19

Ladbrokes Australia names new CMO as James Burnett moves to new pastures 9

I’m a Celebrity finale pulls in 1.1m to see Brendan Fevola crowned king of the jungle

Morning Update: Aldi spoofs Cadbury’s gorilla ad; SXSW’s wearable song wig; L’Oreal goes unbranded; Stella Artois celebrates 600 years

Amnesty International teams up with an adblocker to serve its ads on publisher sites 5

‘Missed opportunity’: Twitter exec urges Olympic bosses to relax rules around sponsors

Buzzfeed opens up ‘unique’ cross-platform native ad product swarm to advertisers 1

Swimming legend Ian Thorpe considering legal action over Daily Telegraph ‘pill’ story 10

Major adblocker executive says adoption of the technology is never likely to pass 30% 1

Barack Obama calls on digital media to find ways to help people re-engage with democracy 3

AFL turns to fans rather than players to celebrate season return in new ad 4

Independent podcasters: Australian podcasting space ‘is maturing but still has a way to go’ 5

Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak

Coles programmatic pioneer joins Signal as FlyBuys moves to people-based programmatic 4

Matthew Ricketson to represent media union as member of the Australian Press Council 2

I’m a Celebrity elimination of Anthony Callea attracts 780,000 metro viewers for Ten 3

Gina Rinehart and Nine set to do battle again over advertising of the House of Hancock DVD

Val Morgan Outdoor rebrands as VMO ahead of expansion push in Australia and New Zealand

Penthouse Australia accused of failing to pay workers’ superannuation and pay 6

Morning Update: AdNauseam chaos; SXSW still matters; JWT Global CEO in hot water: denies allegations; HSBC gets weepy with Saatchi 1

Mumbrella360 video: Winning by losing – turning obstacles into victories

John Lehmann named editor of The Australian 4

Toyota debuts first BWM Dentsu campaign for RAV4 with Rusty and Another Guy 11

Publicis Media tipped to look for Australian head, amid shake-up for local agency brands 4

Junkee Media pledges to ditch display ads, claims half of all millennials use adblockers 17

Warne clean bowled as 797,000 viewers tune in to Ten for spin king’s jungle exit 2

Aussie develops program that sends direct marketing calls straight to voicemail 4

REA Group cuts first integrated partnership with non real estate advertiser with Jeep

Judith Whelan named editor of the Sydney Morning Herald as Fairfax restructure continues 4

Morning Update: Jaguar’s new villain; JC Decaux’s largest-ever roll-out; Dos Equis’ ends Most Interesting Man; Havas wins Heathrow

Tabcorp promotes Claire Murphy as new CMO, part of total marketing restructure 6

ESPN signs new deal for global tennis events in boost for fledgling localised web platform

First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing, video and Gen Z 5

Here Come The Habibs slumps to 662,000 as MKR and Wanted finale dominate the night 2

Press Council censures Queensland Times for publishing image of children without consent

Pitch Watch: new creative for Defence Health; SurfStitch and Guess sign with Sparro: Club Med appoints Switched On Media

Quiip launches insights offering Quillion, signing on Sydney Writer’s Festival 2

Morning Update: DDB’s battle of the bulge; Omnicom achieves 40% female management; McDonald’s comes out; Reddit wants brands

Mumbrella audience up 37.5% as B&T numbers continue to be plagued by ‘technical’ issues 4

WIN loses first bid to shut down Nine’s live TV streaming service 9Now in its broadcast area

Press Council’s Plan aims to build trust between Indigenous Australians and the media

Mojo agency brand disappears from Sydney as Publicis puts faith in Marcel offering 36

TBWA challenges male staff to ‘Take the Lead’ on International Women’s Day 6

Downton Abbey audience continues to slide as Farmer Wants a Wife posts lowest audience

Radio ratings: Rove & Sam stagnate in Sydney; Gold tops FM in Melbourne; Howson down in Brisbane; Mix tops drive in Perth 23

Todd Sampson and Jackie Frank offer mentorships for money in aid of kids’ auction 4

Optus denies plans to change name to Yes 6

Clemenger unearths phase two of NAB’s Save Retirement campaign for MLC 2

Morning Update: Strategist cons agency over $260m; how to win over millennials at branded events; why marketers need message apps

David Jones asks 18 well-known women to open up on International Women’s Day issues 4

Spotlight doubles takings after Best Picture Oscar as Lady in the Van opens strongly

Boost Juice parodies Miley Cyrus’ Wrecking Ball to promote its white chocolate protein balls 2

Mediacom hires Michelle Mowle as head of talent, promotes Nicole Boyd to client service 3

Mamamia launches US site Flo & Frank, partnering with Aegis for native content 9

Match Media expands into Melbourne with new office to be led by Garth Moring 2

Seven’s Martin Bryant report proves more popular than Ten’s The People v. OJ Simpson 2

Seek company research campaign puts spotlight on quirky perks of the modern office 1

Newspaper Works research suggests regional news media more trusted than TV and radio 6

Todd Sampson to financially back influencer marketing start-up Visual Amplifiers 10

Bauer Media launches website for Men’s Style, completing brand’s multi-platform offering 8

Morning Update: Cadbury invades Loch Ness; Starbucks’ loyalty program flops; How Droga5 branded The Rock; Carlsberg and your mum

Major TV networks combine to launch mobile app for live streaming and catch-up television 1

Today show finally overtakes Sunrise in first month of 2016 television ratings year 10