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Tourism NZ prepares final Middle Earth push as agency flags marketing shift Steve Jones

Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth. A 3D cinema advertising campaign will kick off locally in December ahead of the Boxing Day launch of The Hobbit: The Bat...

Tourism NZ prepares final Middle Earth push as agency flags marketing shift

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Media and government should stop using terrorist ‘brand names’ like ISIS says CPA boss

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Air NZ creates ‘Most Epic Safety Video Ever Made’ in latest Hobbit-inspired safety demo

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Seven’s The Force wins night as Chaser’s Media Circus dips slightly

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Pandora launches artist marketing data platform in Australia

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Endemol Australia head of development Nathan Gibbs departs for Zodiak Media

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Mumbrella hangout with Outbrain CEO

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Australian man convicted following Lemz and Terre Des Homes ‘Sweetie’ sting

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PRIA survey finds average monthly retainer has grown, but agencies more reliant on top clients

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St George Bank encourage customers to ‘start something’ in new spots promoting business banking and home loan products

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Agencies can never know a business as well as client says Jeff Goodby

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The Conversation launches in the US with 10-strong team

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Mediacom Melbourne appoints Anny Havercroft as general manager

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Tourism Queensland target local holidaymakers in first campaign partnership with Flight Centre

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Havas Worldwide appoint Leo Burnett Singapore CCO Tim Green as ECD

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Australia to stage 10,000 garage sales in recycling extravaganza

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MYOB encourage small businesses to get more socially savvy with #spruik promotion

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Spotify launches family package as music streaming competition heats up

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Gone Girl well ahead of pack for third week topping weekend box office

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