News

Simonds marks 65th anniversary and repositions as 'The Great Australian builder' Steve Jones

Construction firm Simonds has created a brand campaign to mark its 65th year and launched a new positioning as 'The Great Australian Builder'. A 60-second TV slot takes viewers on a journey through the years as the firm looks to promote its Australian history and heritage. The slot fin...

Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

11 years ago

Football fever sees The Footy Show draw 979,000, while Amazing Race finale draws just 416,000

11 years ago

Honda kicks off lawnmower campaign with work by Accelerator

11 years ago

Cadbury continues to push Marvellous Creations brand with new TV slot

11 years ago

11 years ago

DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline

11 years ago

2

FCB bosses say there are no plans for brand to return to Australia

11 years ago

Digital production company MediaMonks eyes Sydney and Shanghai as launch targets

11 years ago

CUB take aim at alcohol awareness group FARE after Drinkwise ad comes in for criticism

11 years ago

18

Aussie production houses dominate Spikes Film craft shortlist

11 years ago

Australia leads the way in Direct at Spikes

11 years ago

‘I Touch Myself’ Cancer Council campaign among Aussie contenders for branded content at Spikes

11 years ago

Qantas pitches $20m media account putting ZenithOptimedia on alert

11 years ago

1

Fairfax apologises for using pic of wrong man for dead teen terror suspect on three front pages

11 years ago

27

News Corp and Daily Mail settle legal stoush over lifting stories

11 years ago

Richard Roxburgh to spearhead new Fairfax Sydney festival

11 years ago

1

Former Effective Measure executives to launch new ad tech media venture

11 years ago

1

Leo Burnett Sydney’s WWF work shortlisted in Print and Poster craft at Spikes

11 years ago

1

Kiwi tech firms set to raid Australia for talent in digital marketing campaign

11 years ago

2

Australia dominates film shortlist at Spikes with Melbourne leading pack

11 years ago

No joy in radio shortlist, Melbourne agencies do well in promo and activation at Spikes

11 years ago

1

SAFM overhauling breakfast as Michael Beveridge and Hayley Pearson depart

11 years ago

1

11 years ago

The Bachelor sees audience plummet for recap show as Big Brother also drops

11 years ago

TSLA creative chief Hanyi Lee: Adland needs to take the word innovation off its pedestal

11 years ago

APN NZ rebrands business to NZME

11 years ago

1

Ogilvy acquires Bullseye as it looks to bolster digital capabilities

11 years ago

6

Emotion levels double when TV is watched with Twitter, claims firm’s head of global brands

11 years ago

Creative agencies need to reframe the way they use insights to ‘get the juices flowing’

11 years ago

A Current Affair reprimanded by watchdog over accuracy and privacy on GP certificates stories

11 years ago

2

Starcom wins $10m Treasury Wine Estates account

11 years ago

1

Cummins & Partners wins some Dulux brands including British Paints creative work

11 years ago

1

SMI data shows Australia leads the US and UK on agency spend on exchanges

11 years ago

Digital marketers using data in ‘rear view mirror’ and failing to keep track of customers

11 years ago

4

Four Aussie agencies make Spikes Healthcare shortlist including JWT Ban Lice work

11 years ago

1

Rip Curl Search GPS and Remote Control Tourist among Spikes Digital contenders

11 years ago

Cannes Lions mobile winners among shortlisted Spikes Asia contenders for Australia

11 years ago

Six Australian Print campaigns shortlisted at Spikes including Leo Burnett Samsung work

11 years ago

1

Cannes Lions Grand Prix Outdoor winner ANZ GAYTM campaign shortlisted at Spikes Asia

11 years ago

Spikes Asia PR shortlist yields 11 Australian contenders

11 years ago

1

Leo Burnett Sydney shortlisted for WWF, McDonald’s and Honda work in design at Spikes Asia

11 years ago

11 years ago

Australia tops media contenders at Spikes with GayTMs and Game On leading charge

11 years ago

Nine ‘s Gillard interview beats X Factor to be second most watched show of the night

11 years ago

Salesforce pushing marketers to look at apps as it turns attention to ‘customer journey’

11 years ago

1

Agencies give too much away for free, but do not make the most of real client opportunities, says UK ad exec

11 years ago

BBH’s Johnny Tan: ‘The better you sell, the less scam there will be’

11 years ago

6

Invest time and passion before money in start-ups, says Civilization founder

11 years ago

Taking media strategy in-house key for future of ad agencies says 180 Amsterdam creative head

11 years ago

2

Three quarters of marcoms execs believe their organisation is not ‘digital ready’

11 years ago

3

AFL fan site accuses Seven of ‘blackflip’ over broadcasting grand final in HD

11 years ago

41

Time Out Australia co-founder and publisher departs for US role

11 years ago

1

Creative technologist James Bush leaves M&C Saatchi for AnalogFolk

11 years ago

3

Australian entries into Print category of Spikes awards drop by 75%

11 years ago

2

Masters brings in Kmart marketer Dion Workman as brand looks to stem losses

11 years ago

Former Leo Burnett CEO Rob Clarke rejoins Australian Rugby Union in senior marketing role

11 years ago

1

Privacy laws helping Australian email marketing, but more than one in 10 still going astray

11 years ago

1

Etihad Stadium names former Mattel sales chief Daniel Pote as marketing director

11 years ago

11 years ago

Betfair introduces winners elbow in new ‘Win so hard it hurts’ ad

11 years ago

2

Vice creates Wanderful series for Visit California looking at life there from an Aussie perspective

11 years ago

2

Brownlow Medal pulls 983,000 to help Seven win the night

11 years ago

4

Tourism New Zealand offers five adventure sports in one day in new push via Whybin\TBWA Sydney

11 years ago

14

Carlton launches first ad for Crown Golden Ale campaign with Brownlow Medal broadcast

11 years ago

WPP increases stake in ad tech firm AppNexus

11 years ago

Gina Rinehart top media exec in Women’s Weekly’s first Power List

11 years ago

3

The Maze Runner tops box office as only two films top million-dollar mark

11 years ago

In Our Time agency behind new Jalna yoghurt campaign

11 years ago

Spinach creates new TV campaign for Circulon Cookware

11 years ago

11 years ago

Four agencies make shortlist for Sensis media pitch

11 years ago

BuzzFeed’s chief revenue officer Andy Wiedlin to open inaugural publishing conference

11 years ago

Tourism Australia MD denies food and wine focused campaign favours luxury market

11 years ago

13

Hermit crabs use discarded mobile phone packaging in latest ‘new phone feeling’ ad from Telstra

11 years ago

7

Curly hair and the hint of cannibalism in new Aldi ‘Like, Like’ spots

11 years ago

4

ZenithOptimedia ad forecasts predicts lacklustre ad growth, amid weakness in key sectors

11 years ago

1

News Corp’s Nicola Lewis to join Mindshare as chief investment officer

11 years ago

3

Former Kimberly-Clark comms manager Joanna McCarthy joins QBE in newly-created role

11 years ago

3

TAC focus on new drink driving laws and driving distractions in new campaigns

11 years ago

Seven News Sydney anchor Mark Ferguson taking on maternity role on Jonesy & Amanda show

11 years ago

Nine dominant on Sunday as AFL grabs more viewers than NRL

11 years ago

2

Match Media picks up Masters $15m media account

11 years ago

2

Telegraph columnist Annette Sharp claims she is writing about Sam Armytage’s appearance to ‘champion’ women

11 years ago

24

11 years ago

Hungry Jacks hijacks Maccas Monopoly campaign in fast food marketing war

11 years ago

7

mX celebrates ‘Talk like a pirate day’ with tactical ad-filled special

11 years ago

List of complaints against Beyond Blue campaign dismissed by ASB

11 years ago

8

Whybin\TBWA Melbourne taking home innovative media gold at the Clios for its GayTMs

11 years ago

1

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