News

Boost Juice use animal videos to promote ‘What’s Your Name Game’

McCann Melbourne appoints David Ponce de León as creative director 1

Cirrus Media divests Travel Weekly and B&T in management buyout 5

Seven’s Criminal Minds beats Big Brother as its audience sinks to 634,000 4

Free places for marketers at BEfest networking forum

Australia leads innovation shortlist at Spikes

MEAA begins search for appointed CEO as SMH news editor rules himself out

AAMI roll out two new spots in its ‘Easier Ways to Save’ campaign promoting its flexi premiums 2

View Stephen von Muenster’s legal questions video hangout 7

AJF Partnership Sydney to handle creative for launch of StreamCo product

GetUp! launch short film competition about protecting the Great Barrier Reef

Agencies told to create a mission statement or ‘you’re going to be the agency for no-one’ 12

Fairfax apologises to Stynes and Negus over articles on ‘dud root’ soldier comments 11

Top Stories:

Fairfax Media appoints Chris Freel as national agency director 3

Data management platform Lotame opens office in Sydney 2

Leo Burnett Sydney takes home five Clio Awards while Saatchi & Saatchi pick up three 1

VCCP founder admits a famous campaign can be ‘a double edged sword’ for agencies

Major media players from television networks and publishers join BEfest speaker lineup 1

At The Movies sees extra 168,000 tune in following news of show’s axing

DrinkWise starts two-year marketing push, including more How to Drink Properly work 2

Targeted digital approach sees Eagle Boys halve its media spend but achieve better results 7

SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing 1

ABC scrapping At the Movies as Margaret and David retire 18

Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

JWT global creative head Matt Eastwood says Australian ad industry more supportive than US 7

Top Stories: 2

Clemenger Group continues management shuffle with new Sydney MD 3

Comms Council launches professional development courses including one for wannabe adlanders 1

Benita Collings and Guy Edmonds to lead Mumbrella public speaking masterclass

Mixed results for smaller online publishers in August AMAA survey

Reality shows The Block Glasshouse and Big Brother deliver results for Nine 2

Tech firm claims ad blocker-busting widget for publishers can hide consumers’ fast forward controls 6

Quickflix boss tells Netflix to end ‘back door’ access for Aussies 80

Presto gives away free month’s subscription with KFC Family Burger Box purchase

Teenage Mutant Ninja Turtles makes $3.37m more than its closest rival Into the Storm at the weekend box office

Consumer magazines on the rise as Ten’s share teeters above 20% according to SMI data 3

Top Stories:

iVillage editor Holly Wainwright moves to same role for Mamamia

Paul Dovas stepping down as head of the audit bureau 9

NAB and Good Shepherd Microfinance promote small loans as solution to small problems 4

Tourism Australia rolls out Restaurant Australia campaign to key overseas markets 41

Pizza Hut apologises for franchisee promotion offering free pets with pizzas 7

Fairfax Media and News Corp launch trade marketing push promoting ad platforms

Harris Farm Markets targets food waste with ‘Imperfect Picks’ range 2

Sensis launches digital agency to be led by Peter Barrie 2

Nine wins night despite Big Brother audience crashing to 645,000

Adventurous goldfish promotes new Telstra pre-paid freedom offer 6

Suncorp Bank says it’s ‘genuine’ in new brand campaign starring cricketer Adam Gilchrist 2

Philips opens regional digital command centre to help target marketing 2

Ex-2DayFM DJ Mel Greig says broadcasters need to amend policies as coroner rules nurse’s death suicide 7

Telstra looks to engage with rugby league fans with launch of NRL app feature 5

Marketer Rebecca Darley joins panel on how to build an agency profile

Floriade targets Sydney-siders with singing stunt 1

Singapore Airlines and Junkee collaborate on native advertising push 1

Top Stories: 1

Australian Grand Prix Corporation begin search for creative agency 1

NRL encourage public to take detection survey for bowel cancer 2

Ad watchdog rules against Wicked Campers use of Obama slogan with Hitler image 1

U by Kotex encourage women to ‘ditch the cowboy walk’ in campaign for ultrathins range 1

Content marketing a ‘slow burn’, as creators question if brands can be ‘authentic’ 9

Ergon Energy use Grim Llama to warn people to be safe around electricity

Media agencies score well on workplace conditions in bid to improve staff retention 21

Game of Thrones star Natalie Dormer fronts Contiki Holidays campaign 3

Fairfax’s smh.com.au reclaims Nielsen online news rankings top spot 12

Devondale ad showing woman struggling to climb fence ruled not sexist 3

Nine wins the night as Big Brother boosts audience 3

Workshop Australia captures scale of Blue Mountains for Scenic World Blue Mountains campaign

Tourism Australia to launch new Asia push on back of football championship

Jim Beam creates music app to engage consumers 3

1

Arianna Huffington: ‘Australia is fertile ground for our business model’ 7

Colenso BBDO named ‘smartest’ creative agency by Warc

Mass marketers are in a race to the bottom, warns Seth Godin 14

RAC Insurance continues ‘We promise to do the right thing by you’ positioning in new campaign

18 Feet & Rising lands Nando’s Grocery work with new brand platform to roll out in Australia

Former Fairfax CEO: Gina Rinehart is the ‘logical owner’ of Fairfax 16

McDonald’s brings back Monopoly promotion and gives a win to small NSW town 1

Programmatic needs more transparency, and publishers need to think viewability argues panel 3

Online betting company dials back Tom Waterhouse’s presence in new ad 2

KFC promotes ‘The One Box’ with ad focusing on male friends competing 1

Big Brother drops 150,000 viewers on third outing as Ten shows also slip 4

Australian ad market to grow just 0.1% this year predicts Carat

Whybin\TBWA appoints BBH’s Gary McCreadie and Wesley Hawes as ECDs 16

NAB continue home loan push with ad featuring bizarre advice for home buyers

Live blog: Wednesday, September 10

AGL launch campaign showcasing the role of energy in people’s lives 3

Qantas launches data marketing business Red Planet, takes digital media buying in-house 3