News

Sense re-invent 'Bob the Builder' to promote Builders Academy Miranda Ward

Simonds Homes is promoting its newly launched Builders Academy with a campaign re-inventing the children's TV character 'Bob the Builder'. The campaign, created by Melbourne agency Sense, introduces Bob, who is a builder but quickly clarifies that he is not "a cutesy, happy-go-lucky chi...

Sense re-invent ‘Bob the Builder’ to promote Builders Academy

11 years ago

Queensland government kick off bushfire safety campaign

11 years ago

Woolworths introduces animated birds as it promotes cut price bread

11 years ago

11

The Bachelor beats Seven’s Raising of the Costa Concordia as Nine’s The Block wins the night

11 years ago

1

Guardian global boss takes shot at rivals for lack of digital adaptation

11 years ago

1

Nunn Media absorbs akamedia clients and staff as agencies merge

11 years ago

Newzbid app looks to reward army of amateur journalists with cash from media firms

11 years ago

1

CEO’s ‘We’re the next one to be consolidated’ comment does not signal imminent merger, says Interpublic

11 years ago

1

Optus pitches direct marketing putting M&C Saatchi group on alert

11 years ago

3

Sport codes join Foxtel in fresh bid to relax anti-siphoning list

11 years ago

7

11 years ago

Leo Burnett Sydney’s WWF Earth Hour spots accepted into Clio Awards Hall of Fame

11 years ago

Fairfax Media brings pull-out supplement online launching Traveller.com.au

11 years ago

1

Publishers Australia enters voluntary administration citing ‘residual debt’

11 years ago

3

Boost Juice use animal videos to promote ‘What’s Your Name Game’

11 years ago

McCann Melbourne appoints David Ponce de León as creative director

11 years ago

1

Cirrus Media divests Travel Weekly and B&T in management buyout

11 years ago

5

Seven’s Criminal Minds beats Big Brother as its audience sinks to 634,000

11 years ago

4

Free places for marketers at BEfest networking forum

11 years ago

Australia leads innovation shortlist at Spikes

11 years ago

MEAA begins search for appointed CEO as SMH news editor rules himself out

11 years ago

AAMI roll out two new spots in its ‘Easier Ways to Save’ campaign promoting its flexi premiums

11 years ago

2

View Stephen von Muenster’s legal questions video hangout

11 years ago

7

AJF Partnership Sydney to handle creative for launch of StreamCo product

11 years ago

GetUp! launch short film competition about protecting the Great Barrier Reef

11 years ago

Agencies told to create a mission statement or ‘you’re going to be the agency for no-one’

11 years ago

12

Fairfax apologises to Stynes and Negus over articles on ‘dud root’ soldier comments

11 years ago

11

11 years ago

Fairfax Media appoints Chris Freel as national agency director

11 years ago

3

Data management platform Lotame opens office in Sydney

11 years ago

2

Leo Burnett Sydney takes home five Clio Awards while Saatchi & Saatchi pick up three

11 years ago

1

VCCP founder admits a famous campaign can be ‘a double edged sword’ for agencies

11 years ago

Major media players from television networks and publishers join BEfest speaker lineup

11 years ago

1

At The Movies sees extra 168,000 tune in following news of show’s axing

11 years ago

DrinkWise starts two-year marketing push, including more How to Drink Properly work

11 years ago

2

Targeted digital approach sees Eagle Boys halve its media spend but achieve better results

11 years ago

7

SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing

11 years ago

1

ABC scrapping At the Movies as Margaret and David retire

11 years ago

18

Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

11 years ago

JWT global creative head Matt Eastwood says Australian ad industry more supportive than US

11 years ago

7

11 years ago

2

Clemenger Group continues management shuffle with new Sydney MD

11 years ago

3

Comms Council launches professional development courses including one for wannabe adlanders

11 years ago

1

Benita Collings and Guy Edmonds to lead Mumbrella public speaking masterclass

11 years ago

Mixed results for smaller online publishers in August AMAA survey

11 years ago

Reality shows The Block Glasshouse and Big Brother deliver results for Nine

11 years ago

2

Tech firm claims ad blocker-busting widget for publishers can hide consumers’ fast forward controls

11 years ago

6

Quickflix boss tells Netflix to end ‘back door’ access for Aussies

11 years ago

80

Presto gives away free month’s subscription with KFC Family Burger Box purchase

11 years ago

Teenage Mutant Ninja Turtles makes $3.37m more than its closest rival Into the Storm at the weekend box office

11 years ago

Consumer magazines on the rise as Ten’s share teeters above 20% according to SMI data

11 years ago

3

11 years ago

iVillage editor Holly Wainwright moves to same role for Mamamia

11 years ago

Paul Dovas stepping down as head of the audit bureau

11 years ago

9

NAB and Good Shepherd Microfinance promote small loans as solution to small problems

11 years ago

4

Tourism Australia rolls out Restaurant Australia campaign to key overseas markets

11 years ago

41

Pizza Hut apologises for franchisee promotion offering free pets with pizzas

11 years ago

7

Fairfax Media and News Corp launch trade marketing push promoting ad platforms

11 years ago

Harris Farm Markets targets food waste with ‘Imperfect Picks’ range

11 years ago

2

Sensis launches digital agency to be led by Peter Barrie

11 years ago

2

Nine wins night despite Big Brother audience crashing to 645,000

11 years ago

Adventurous goldfish promotes new Telstra pre-paid freedom offer

11 years ago

6

Suncorp Bank says it’s ‘genuine’ in new brand campaign starring cricketer Adam Gilchrist

11 years ago

2

Philips opens regional digital command centre to help target marketing

11 years ago

2

Ex-2DayFM DJ Mel Greig says broadcasters need to amend policies as coroner rules nurse’s death suicide

11 years ago

7

Telstra looks to engage with rugby league fans with launch of NRL app feature

11 years ago

5

Marketer Rebecca Darley joins panel on how to build an agency profile

11 years ago

Floriade targets Sydney-siders with singing stunt

11 years ago

1

Singapore Airlines and Junkee collaborate on native advertising push

11 years ago

1

11 years ago

1

Australian Grand Prix Corporation begin search for creative agency

11 years ago

1

NRL encourage public to take detection survey for bowel cancer

11 years ago

2

Ad watchdog rules against Wicked Campers use of Obama slogan with Hitler image

11 years ago

1

U by Kotex encourage women to ‘ditch the cowboy walk’ in campaign for ultrathins range

11 years ago

1

Content marketing a ‘slow burn’, as creators question if brands can be ‘authentic’

11 years ago

9

Ergon Energy use Grim Llama to warn people to be safe around electricity

11 years ago

Media agencies score well on workplace conditions in bid to improve staff retention

11 years ago

21

Game of Thrones star Natalie Dormer fronts Contiki Holidays campaign

11 years ago

3

Fairfax’s smh.com.au reclaims Nielsen online news rankings top spot

11 years ago

12

Devondale ad showing woman struggling to climb fence ruled not sexist

11 years ago

3

Nine wins the night as Big Brother boosts audience

11 years ago

3

Workshop Australia captures scale of Blue Mountains for Scenic World Blue Mountains campaign

11 years ago

Tourism Australia to launch new Asia push on back of football championship

11 years ago

Jim Beam creates music app to engage consumers

11 years ago

3

11 years ago

1

Arianna Huffington: ‘Australia is fertile ground for our business model’

11 years ago

7

Colenso BBDO named ‘smartest’ creative agency by Warc

11 years ago

Mass marketers are in a race to the bottom, warns Seth Godin

11 years ago

14

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