News

Australians flocked to The Daily Mail in 2024

‘Expressive, adaptable, and enduring’: Adelaide Football Club unveils new brand identity, via Fuller

Missing Perspectives enters partnership with leading VC firm

Red Rooster serves up newest Christmas campaign, via Leo Burnett Australia

Misinformation bill killed; gambling ad reform kicked down the road 1

‘It makes me cringe’: Adland leaders weigh in on Jaguar rebrand

‘Few have impacted our industry and its people more than Lisa’: Vale Lisa Ronson 3

‘Seems out of step’: Meta responds to Albanese Government’s social media ban

Bastion opens new beverage arm to empower brands in sector

Tasmanians warned of dangers of alcohol on mental health in state-wide campaign

Readers flee from The Guardian, Herald, Daily Mail, and news.com.au 2

‘I knew it was coming’: Osher Günsberg opens up on axing of The Masked Singer and The Bachelor

Industry calls on NSW Government to raise age of criminal responsibility with new campaign from UnLtd

‘WTAF?’: Confusion surrounds sacking of popular radio presenters 6

Potential Foxtel buyer revealed

‘Opportunities for brands to step up’: We Are Social’s Think Forward 2025 report unearths internet trends for marketers

36 Months campaign backs YouTube exemption from social media ban

Marc Fennell, Tony Armstrong, Myf Warhurst and more recognised at 2024 Australian Podcast Awards

‘Backdoor way to control access to the Internet’: Elon Musk slams Albanese for social media age limit 1

Streem announces major collab with Google Cloud

Agent99 ushers in California Wines to client roster

Fran Kelly returns to Radio National; Tim Burrowes to debut new media show on ABC RN 2

ABC announces replacement for Paul Barry as Media Watch host 1

Coles boss points to Amazon, Costco, Aldi, Bunnings as ‘significant and credible competitors’

New screentime gamification app, ScreenCoach, launches

Nine CEO announces ‘important changes’ to Melbourne leadership team

TBWA\Melbourne confirms win of Defence Force creative account

VML unsuccessful on retaining Defence Force account after pitch

ABC dumps Mornings presenter Sarah Macdonald 54

‘We need to swing back to that balance between existing demand and future demand’: Top CMOs list marketing priorities over next 12 months 1

The Monkeys delivers latest Come and Say G’day campaign for Tourism Australia

Tourism Fiji celebrates island’s contagious joy, via Havas Host campaign

Tech giants face $50m fines as social media ban introduced 1

‘It was hundreds and thousands of people, not just high risk individuals’: Privacy commissioner backs Bunnings privacy breach 1

Bolster Group wins adland ARIA in packed field

‘We’ve got to be mindful of new generations’: Kayo Sports launches national commentator search for AFL 2025 season

Former Virgin Mobile CEO and TrinityP3 general manager launch new growth advisory

‘Highly regarded in the industry’: Mindshare hires managing partner for NAB account

Sydney Comedy Festival unveils brand refresh ahead of 20th anniversary

L’Oréal adds Clemenger BBDO to agency village

New Mumbrellacast: Major Australian broadcasters under the spotlight; Regulators, mount up!

Carnival Cruise Line highlights holiday brain in latest platform expansion, via Today the Brave

‘A huge leap forward’: StudioHawk announces brand and website refresh

Salvation Army launches 2024 Christmas Appeal

Angus Sampson stars in Surf Life Saving Australia summer campaign

‘We noticed a missing link’: MIK Studio launches offering to facilitate better brand and artist collabs

Cartology awards retail media effectiveness at award ceremony

The 2024 Walkley Awards winners have been named

Suzukis are now cheaper than groceries… in its first campaign with ATime&Place 1

The case goes cold for true crime podcasts

Emotive unveils global creative for Deep Rising campaign, asking people to ‘claim your piece’ of the deep seabed

Wallace Bishop tugs at the heartstrings in this year’s Christmas campaign, via Ogilvy and The Producers

‘More critical than ever’: IAB Australia outlines 2025 priorities

‘A pervasive gender pay gap still limits Australian women’: WGEA publishes 2024 Gender Equality Scorecard

‘Absolutely iconic’: Acast and Casefile ink exclusive partnership

Kmart takes creative to pitch, incumbent Dentsu Creative understood to decline 1

‘Customer privacy was not at risk’: Bunnings responds after breaching privacy with facial recognition tool 4

Seven Network to cut Gold Coast bulletin from this week 1

Dentsu parts ways with Sarah McGregor and Kim Douglas

TABOO and FUNDAY spark joy for lolly lovers in latest campaign

VML and Legacy officially launch Legacy Taps across NSW

Aussie music tech brand throws support behind local industry, launches creative platform with Briggs via +61

Troye Sivan joins Smirnoff as ‘chief vibes officer’ 2

Reddy Express unveils largest customer promotion in brand’s history

Legendary champagne house celebrates its history with new global campaign

Former Woolworths CEO says supermarket is not competitive on price during ACCC hearing 1

October’s biggest brand movers revealed

Additional charges made against Alan Jones 1

‘When there’s large question marks looming over culture, people like to have a foot in yesterday’: Fender president says brands should embrace nostalgia 1

Mindshare wins Foot Locker media pitch

‘From rev-head to renewables’: New pro-climate action campaign shares stories of unlikely advocates

Fox Footy secures exclusive AFL rights for live Saturday games 6

The Works, part of Capgemini, Banter and Edelman help Accor set up ‘The World’s Best Exchange Rate’ activation

ABC responds to speculation ex-Nine boss is in line to take over managing director role 1

Southern Cross Travel Insurance leans into classic Aussie travel tropes in new campaign 1

A night to remember: Mumbrella Awards set to return in 2025

Cricket Australia and Apparent release dynamic KFC BBL campaign 1

Awaken celebrates tenth anniversary with eight new business wins

AFL’s Bailey Smith and NRL’s Jerome Luai star in new BINGE campaign

Match & Wood nabs Liam Loan-Lack for newly-created C-Suite role

Ray Hadley hits back at ‘secret talks’ with Sky News Australia

Seven’s case with former Spotlight journalist ‘resolved’ 1

UPDATE: Alan Jones charged with 24 offences by NSW Police 2

‘A revolution in BVOD trading’: OzTAM announces VOZ streaming

Spotify launches podcast partner program in Australia 1

‘You don’t have to listen to all of the feedback’: Gold Coast Suns head of brand shares lessons from club’s first ever rebrand 9

Amazon Australia moves into food delivery through DoorDash deal

Travel Marketing Summit: ‘The most dangerous thing you can do is follow the herd’ – Reflections Holidays CMO on tackling a brand identity crisis