Of course ACP will close mags, but the big question is what happens after that?
I doubt it was his intention, but there was only one topic of conversation on the press table after new ACP Magazines boss Matt Stanton faced the media for the first time: which magazines is he about to close?
It came after a refreshingly bullshit free assessment of the company’s position. There was a nod towards the fact that ACP had been slow to start implementing a digital strategy, and an acknowledgement that more magazines will go. Read more »
Sandilands saga demonstrates (again) that ACMA is a toothless tiger in need of new powers
I must confess I wrote today’s Kyle Sandilands story an hour before the press conference.
Once I got my hands on the findings I didn’t have to change much.
It was yet another demonstration that when it comes to real time media regulation, The Australian Communications and Media Authority is a toothless tiger. Read more »
Sun-Herald relaunch: A big improvement
Today sees the most comprehensive relaunch of an Australian metro or national newspaper in at least five years, with The Sun-Herald showing Sydneysiders its new look.
It’s a definite improvement, and I suspect that in the process of reconfiguring the sections, Fairfax Media is going to save some print costs too. it also reverses most of the changes made in its last redesign about 18 months ago.
Let’s start with the cover. Read more »
Time for a little less conversation. If you could ChangeOneThing about media what would it be?
In this guest post PHD’s Chris Stephenson invites the media industry to participate in the ChangeOneThing Mumbrella360 session.
It has been over nine months since as an industry we debated and created a Manifesto for change at the first Mumbrella360.
Together we wrote and agreed on 34 articles of belief; from the elegant (‘We believe measurement should move from opportunity to see to opportunity to influence’) to the cathartic (‘We believe that no one enjoys pitches’).
In the last nine months we’ve been asked on more than a few occasions whatever happened to the Manifesto? Read more »
Why Spotify will be worth the wait
The rumours about Spotify’s launch in Australia have been buzzing around for months.SxSW standout: you are the new killer app
In this guest post Ben Cooper reports from the South by Southwest conference on the big trend – ambient computing; what the hell is it, and how marketers and brands can benefitFinally, a TV network taking its own marketing seriously
So how many companies with annual revenues of more than a billion dollars can you think of that don’t have a chief marketing officer?
With the possible exception of mining firms, TV networks are the only ones I can think of. Read more »
Engineered serendipity at SXSW: paradox or progression?
In this guest post, Kim McKay shares her view on the standout trend from SxSW.
Entering our third South by Southwest Interactive festival, we had our ears to the ground and our eyes on the twitter feed for The Trend of 2012. Having witnessed the introduction of “location”/foursquare in 2010 and gamification in 2011, it wasn’t hard to spot the hype around ‘serendipity’. Read more »
Making it pay on pay TV
Paul Chai speaks to the commissioners and producers of local content to discover a wealth of opportunities available in the Australian subscription television market for original formats.
When subscription television launched in Australia during the 90s there was initially little to no local content across the network. “Short form content only, that was the extent of it,” says Julie Ward, then head of production at Foxtel. “But there was always the vision of the halcyon days when there would be money for local content.”
For & Against: Is Australia getting better at marketing our films?
In this month’s issue of Encore Magazine, we asked: ‘Is Australia getting better at marketing our films?’ to Kathleen Drumm, head of marketing for funding body Screen Australia, and Andrew Traucki, writer, producer, and director of films The Reef and Blackwater.
Online community managers – we weren’t born last week.
In this guest post, Alison Michalk, explains why her hackles were raised when watching a recent TV segment on online community management.
Over the last few years there’s been such an explosion in the community management industry. Professional groups have gone from a handful of people to 300 members, and the role is consistently listed as one of the fastest growing.
As such you’d be forgiven for thinking that Mark Zuckerberg was responsible for the birth of online community management and that the internet was a wasteland devoid of human interaction pre-2006.
A glimpse of digital ankle from The Oz
So News Limited and Fairfax Media have now both lifted their skirts slightly on digital subscriptions.
Fairfax led the way last month with some detail around the digital audience for the SMH and The Age. Today News Limited followed with some information around The Australian’s digital subscribers.
If Fairfax lifted the skirt far enough to offer a glimpse of a shapely calf, News Limited is more modest, with perhaps no more than a glimpse of ankle at this stage. Read more »
Facebook’s Timeline for brands: finally a cure for the ‘ghost towns of the internet’:
In this guest post, Daniel Monheit argues that Facebook’s new Timeline for brands will save the internet from abandoned brochureware websites.
Ghost towns of the internet? Yup. We’ve all seen them. Truth be told, many of us have even played an active roll in creating them. They’re the traditional brochure site that’s become part of any brands’ ‘non negotiables’ over the last ten years. The five pager with ‘home’, ‘about’, ‘product range’, ‘news’, ‘contact’ and if you’re really lucky, ‘view our old TV commercials’. I know it sounds archaic, but in 2012 they’re still a reality, and have become a brand staple just like a name, a logo and a URL.
On the day they launch, both brand team and agency are proud as punch – but it seldom lasts. ‘Build website’ gets crossed off the to do list. New projects take attention and priority. The stats stop getting reviewed. Products don’t get updated. ‘News’ becomes embarrassingly old. Rust sets in, and before you know it, the site’s abandoned. Nobody visits. Nobody cares.
Cue tumbleweed.
The questions we should be asking about the Kony Invisible Children viral
Over the past 24 hours, my Facebook newsfeed has been swamped with a single subject: Invisible Children’s Kony 2012 / Stop Kony campaign.
The campaign film was uploaded to Youtube on the 5th of March. Since then, #StopKony has been a trending topic on Twitter – both in Australia and worldwide, for several days. At time of writing YouTube listed the number of views at 11,624,969, which is likely to be shy of the actual total.
This is a phenomenal success by anybody’s standards. But what has made this single issue – which I think it’s fair to say was relatively far from most Australians’ minds until a day or two ago, such a hot topic – and why is the campaign such a viral hit?
Social Media is maturing. Isn’t it time that social media marketers did the same?
In this guest post, Matt Burgess argues that it’s social media marketers who are guilty of greater failings than Coles or Woolworths
Consider yourself a social media practitioner/ strategist/ consultant/ whatever? I have news for you. We’re failing. We’re failing our potential clients, we’re failing the big brands, and – ultimately – ourselves. Why? One simple four-letter-word.
Fail.
Revisiting the prisoners in Cell Block H
When Prisoner began in 1979, no one could have predicted it would go on to air 692 episodes and become a cult classic. In light of Foxtel’s commissioning of Prisoner re-imagining Wentworth, Bob Ellis looks back at the original.
Watching the first episodes of Prisoner today, when Helen Travers (Kerry Armstrong) and Lynn Warner (Pieta Toppano) are ‘settling in’ (one is innocent of burying a baby alive, the other guilty of stabbing an adulterous husband who bullied her into an abortion, his death a scene reminiscent of Psycho) and Bea (Val Lehman) and Mum are released from what Scott Morrison would call ‘luxury accommodation’, we are less drawn into the unfolding stories and characters than we were in 1979. Read more »
Why all the interest in Pinterest?
In this guest post, Tony Prysten explains why he thinks the new social platform Pinterest is here to stay
Pinterest is a social bookmarking site on which users can share, curate and upload images. It looks and feels like an online pinboard. Launched in closed beta in 2010, its growth since becoming publicly accessible has been rapid. It hit over 10m unique visitors in January, and it’s becoming a key source of referral traffic on the web.
Funny how something I saw a while back as a neat little way to put together a few moodboards has now exploded and become the next massive thing on the internet.
Digital naivety dooms the Finkelstein Inquiry
When I met Matthew Ricketson, he did not strike me as someone who was on top of the latest digital developments.
In March 2010 he moderated a PR Institute of Australia panel I was a speaker on. When we were introduced, it was clear he had never heard of Mumbrella. Which is fair enough, unless you’re a professor of journalism in which case there are few enough outlets that write about media that I’d argue you probably should know about them all.
So when Ricketson was named as the journalistic voice to sit alongside Ray Finkelstein on the Independent Media Inquiry, I was not massively optimistic that online media would be well understood. Having now read all 500 or so pages of the newly published inquiry report, I was right to be pessimistic. Read more »
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