News

Telstra to reveal how it has revolutionised its digital marketing through programmatic buying 1

Mumbrella live blog: Tuesday, March 25

Mindshare’s Sharb Farjami moves to News Corp as national sales director 1

Complaint against Goodtime Burgers’ apology for previous banned ad dismissed by ASB 7

MediaCom hires UM’s Helen Black as national head of strategy 1

IAB chair Mark Britt tells Nielsen critics to get involved in online measurement review

Water buffaloes which escaped in Sydney were part of Samsung ad shoot 6

Courier-Mail fined for identifying family involved in custody battle for ‘commercial gain’ 1

ACMA’s head of communications Tom Burton departs watchdog 2

News Corp launches new free print publication in Adelaide 1

Ten says programming chief Beverley McGarvey will stay in role 4

MLC extends ‘Let’s Save Retirement’ campaign with TV ad

Telstra promotes AFL Live Pass with ad from The Monkeys 2

Secrets and Lies drops to 278,000, Adam Boland’s story gets 755,000 5

OneShift sets for marketing push pitching media and handing creative to Whybin\TBWA Sydney

Singaporean media agency The Media Shop to open in Australia 1

Morning Update: Banksy’s ‘Balloon Girl’ in campaign for Syria’s Children; BuzzFeed mulls Singapore launch

Mumbrella live blog: Monday, March 24

The Monuments Men dominates weekend box office again 1

Woolworths appoints new CMO and adds Leo Burnett to creative roster 10

Telegraph inaccurately reported on ‘Green Lunacy’ issues, press watchdog rules 7

ZenithOptimedia will not contest Lion media review as rivals line up for pitch 1

Google promotes digital content store with new ad campaign 2

Facebook rolls out autoplay on user video content

Ten announces shake up for Wake Up, denies it is losing its differentiation 7

Chris Savage: Agency competition has become ‘a knife fight in a telephone box’ 9

Animation explains why the economy needs creative industries

Nielsen launches TV Twitter ratings in Australia

Jason Ross departs CumminsRoss with agency to rebrand

Durex uses Earth Hour for global campaign encouraging couples to #turnofftoturnon 15

EnergyAustralia creates game show experience using outdoor panels 1

Ten’s audience share sinks to lowest ever Sunday share of 6.2 per cent 14

Net-a-porter.com launch spring/summer print augmented reality campaign 1

Morning Update: Pepsi pranks commuters; Walmart ad confuses haters; Coke celebrates International Happiness Day

Nilfisk use family of ‘vacuum heads’ to position brand as the ‘clean way to clean’ 1

Seven denies talks with Fairfax, as court document suggests Ten tie-up with News Corp 9

Mumbrella live blog: Friday, March 21

Jeep celebrate history and pride of the Dragons 6

Fairfax loses head of strategic initiatives to CBA 1

Chris Savage tells PRC boss Stuart Gregor to back off PRIA and co-operate 4

Elle partners with H&M to promote the opening of the first Australian store 2

Seven cleared of breaking tobacco laws by airing product shots in news segment 1

Paul Plowman departs as CEO of Hill+Knowlton after less than a year 2

Showcase wins ASTRA Award Channel of the Year for US dramas 1

MediaCom Global CEO says agency pulled plug on Pac Brands because it was ‘unprofitable’ 11

VisitCanberra calls for social media ‘savvy’ locals to take part in phase two of Human Brochure campaign

Officeworks loves growing businesses according to latest ad from AJF Partnership 1

ZenithOptimedia picks up $10m Rabobank from Initiative 7

So You Think You Can Dance less watched than The Man With The Biggest Testicle 8

Red Agency wins CommsCon Awards Grand Prix for ‘Most Powerful Arm Ever Invented’ campaign

Morning Update: New Samsung ad burns Kindle, Surface and iPad; Stephen Hawking lends voice to children of Syria

Mumbrella live blog: Thursday, March 20

PR bosses: PR recruitment agencies and poorly trained uni graduates are a problem 23

Helloworld moves $14m media account 1

Journalists tell PRs to be quicker, more tailored and ‘make it shareable’ 5

Dan Ilic’s A Rational Fear reaches $50k crowd-funding goal 2

BMW virtually showcases new Series 2 Coupe 2

Pacific Brands appoints McCann to handle Workwear responsibilities 1

LA Dodgers publicity boss says PR must look to their own assets to break and control news 2

Guardian columnist Bronwen Clune to edit StartupSmart for Private Media

MKR and The Blacklist win for Seven as audience picks up for Ten’s Puberty Blues

Government cuts to red tape gives the ACMA more discretion over investigations

Guardian poaches cartoonist First Dog on the Moon from Crikey 6

Morning Update: Dulux imagines a world where colour is banned; Guide Dogs celebrated in ad from Selmore Amsterdam

Showpony Advertising promote South Australian National Football League with ‘This is football’ 7

Blogger agency The Remarkables Group launches joint venture to amplify reach 10

Mumbrella live blog: Wednesday, March 19

Woolworths looks at ‘smaller agencies’ including Ikon for media support 4

MLC starts interactive exhibit in Australian Museum to save retirement 11

Twitter believed to have hit 4m Australian users as local office turns one 17

Domain general manager takes redundancy in state-based restructure

Nissan positions X-Trail as ‘family proof’ in new ad 2

Dick Smith to appeal decision to strike OzEmite trademark from register 2

Carefree delivers another frank message in latest tampon ads 15

The Biggest Loser drops to lowest ratings as MKR cook-off wins more than 1.6m 2

AKQA’s Phil Dowgierd made MD for Tribal Worldwide Sydney as Darwin Tomlinson joins as ECD 1

Updated: Ten tells Seven ‘we will not be bullied’ amid claims John Stephens was on prescription drugs when he signed contract

Morning Update: Tesla video made my college grads; HBO illustrates Game of Thrones death in online art; Beastie Boys settle GoldieBlox dispute

UM Australia wins agency of the year at Festival of Media Asia

Mumbrella live blog: Tuesday, March 18

Pete Mitchell takes on global role to innovate Mondelez’s media output

SMI: Ten’s revenue share gets Sochi boost but buyers expect fall in March

RadiumOne and Turn in legal stoush over commercial director 1

The Biggest Loser sheds weight in new print ad 6

MEAA Federal Council votes to move to appointed CEO 15

AAMI wraps up Rhonda and Ketut campaign as actors become ‘unavailable’ 7

Calamity Jane makes an appearance in new Expedia ad by DDB Sydney 1

Unseen becomes seen in new Grey Melbourne campaign for MS