News

Federal government shortlists four as Starcom and OMD decline to pitch

Telstra aims for 80 per cent digital spend through programmatic by June 1

Apple takes InMobi’s Marc Fine to lead new iAd division in Australia 2

Kellogg’s Crunchy Nut Cornflakes pastiches sex phone lines with guilty pleasure campaign 15

The Hallway appointed to handle PR for GSK toothpaste brand Pronamel

Budget Direct’s Zeek gives humans advice on the best way to get a quote for car insurance 12

Westpac highlights the importance of funding education in ad for Bicentennial Foundation 2

The Australian celebrates 50 years of ‘impartial information’ 17

Resurrection sheds viewers but hands Seven total people win, but Nine holds 25-54s 1

ABC boss Mark Scott says News Corp pursuing an ‘aggressive editorial positioning’ 14

Yahoo!7 starts search for 2014’s seven digital stars extending to New Zealand 1

Media Writer Sally Jackson to leave The Australian 1

Morning Update: Cats react to viral videos; How I Met Your Mother finale scores best ratings in show’s history

Mumbrella live blog: Tuesday, April 1

Lost Dogs Home encourages people to get out of the office with Human Walking Program 2

Bryan Crawford named vice chairman of FCB network

April Fools 2014 roundup 32

Mass Relevance to launch Australian office

Buzzfeed hires Australian journalist Christine Kenneally for its investigative unit 2

Liam Walsh leaves Facebook for Kenshoo as Lara Brownlow departs for LinkedIn 9

Maxibon launches ‘Hangryman’ promotion with infomercial 11

Ten renews Recipe to Riches 3

Dulux partner with Isobar to launch colour sample app 2

Cannes Lions names McDonald’s Creative Marketer of the Year 3

Canadian Club ‘tastes refreshing like a snowball in the face from a sexy person’ according to new ads 5

MKR top show with 1.659m but Love Child and The Block win night for Nine 5

Dumb Ways To Die warns people to be safe around April Fools Day, and trains 1

Federal Government pitch requires winning agency to relocate to Western Sydney 12

Morning Update: Boy shares life with a bear in spot for child bereavement charity; Rotary celebrates polio eradication with animated ad

Russell Crowe’s Noah smashes the weekend box office 2

Lurpak to visit capital cities to give out hot cross buns and butter 3

Mumbrella live blog: Monday, March 31

BMF and Host on alert as Meat and Livestock Australia reviews creative 2

Joe Talcott appointed CMO of Michael Hill 1

Wicked The Musical promotes its return to Australia

Qantas launch Aquire loyalty program with ad featuring Dare Jennings 1

Melbourne’s Avalon Airport targets travellers ‘disgruntled’ with Tullamarine 9

Havas Media announces first clients with OneShift and Douwe Egberts 1

Seven reveals details of new reality franchise The Big Adventure

Sports deal maker Ian Frykberg passes away

Ten post new record low as The Block trumps My Kitchen Rules 13

NRL celebrates the fans and the game in campaign from MJW 1

Morning Update: Ford savages Cadillac ad; Malaysia Airlines hires overseas crisis comms experts

OMD wins Pacific Brands pitch

Screen Australia chairman Glen Boreham to go

Mumbrella live blog: Friday, March 28 1

ABC Radio National launches first tablet magazine ‘White Paper’ 3

OMD picks up RACV account from MediaCom

SCA Group pitches $10m media account

Marketers and consumers conflicted on what is effective, study claims 7

Screen Australia CEO pledges to halve decision-making time, but criticises ‘sense of entitlement and negativity’ 6

Nova puts Claire Marshall in new role of Music Marketing Director 2

Broadsheet Media appoints editorial director Tim Fisher 2

Carlton Draught celebrates its ‘Amber Jubilee’ with year-long campaign 2

The Block posts more gains as The Checkout wins strongest audience yet this series

Havas ECD Steve Coll to join Droga5 Sydney 1

Morning Update: Ronald McDonald launches Taco Bell breakfast; PETA protests against Air France ‘monkey cruelty’

McCann Melbourne wins Agency of the Year at AWARD awards 1

LinkedIn launches content marketing analytics tool 2

Mumbrella hangout with Screen Australia CEO Graeme Mason 17

Mumbrella live blog: Thursday, March 27 2

Alcohol industry launches TV ad highlighting people’s rights to complain about its commericals 4

AOL announces One platform programmatic play to push more cash to publishers 1

BBC’s Australia boss urges clampdown on piracy ahead of new channel launch 8

Mumbrella360 to introduce industry’s first speed networking afternoon

Kimberly-Clark APAC CMO: Clients should cut out agencies and talk to media owners 12

Adidas boss: China is ripping up the rule book of marketing

Sir John Hegarty: ‘Marketing is letting us down’ 7

The Block and MKR build as Ten’s audience falls for Puberty Blues 5

Morning Update: Keira Knightly in Chanel ad; How Lachlan Murdoch’s promotion was reported; Snickers ad ‘kind of misogynistic’ 1

Lachlan Murdoch named co-chair of News and 21st Century Fox, steps down as chair of Ten 9

Mumbrella live blog: Wednesday, March 26

Google marketing director says Glass security concerns his greatest challenge as a CMO 1

PETA urges Samsung to re-shoot commercial without buffaloes after animals escape 22

Advertising Standards Board rules against plastic surgery clinic billboard for the second time

Bupa creative pitch down to a shortlist 3

Roxy Jacenko halves Sweaty Betty client base to focus on blogging 3

Diageo’s luxury goods boss: The ‘new Silk Road’ runs from west to east

Seven may seeks damage from AFP as court quashes Schapelle search warrants

Ikon out as UM wins Coca Cola media pitch 12

The IGA Easter bunny hops into stores to promote specials 1

KFC says men don’t have awkward silences in Mighty Burger ad 3

Pernod Ricard CMO: Every brand could have their ‘Wikileaks moment’

Wicked Campers falls foul of ASB again for ‘get out ya tits’ slogan 12

Construction workers prove ‘you’re not you when you’re hungry’ in new online film for Snickers 21

Resurrection launches to 1.9m to help Seven dominate the TV night 2

Korean agency Cheil apologises for losing control of two water buffaloes in Sydney 3

Morning Update: Ad says Pigs are friends not food; Gary Oldman in new ad for HTC; Spider-Man’s Spider-Baby