News

Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach 6

Toys ‘R’ Us lure kids into stores over Easter with virtual Easter Egg Hunt 1

SPC put farming families on cans to highlight Australian-made produce 8

2GB licensees take ACMA to court in bid to force reviews of two Alan Jones investigations 2

Bauer relaunches Woman’s Day and Women’s Weekly websites to ‘entice’ more print readers 6

April Fools 2015 Roundup 22

Seven’s branded content cruising show beaten by mining and Bondi Rescue in primetime slot

OMD promotes Dan Robins to head Sydney digital team as head of interactive 3

The Conversation to launch in Africa with funding from Bill Gates foundation 3

Morning Update: McVitie’s ‘DeliChoc’ uses exotic animal as metaphors for taste of biscuits

BBC withdraws Top Gear branding to allow Jeremy Clarkson to host festival series

Country Road escapes winter at Tasmania’s Satellite Island in video promoting winter range 9

Nine confirms it has bought stake in online youth site Pedestrian.tv 11

Emily Taylor appointed editor of Pacific Magazines’ Instyle Australia

Razor executive director Martin Patton departs to start new content agency Drum Creation 2

Content marketing agency Emotive hires Nova partnerships boss Andy Sinn 1

Edelman restructure sees Melbourne GM Grant Smith depart after four years at helm

McDonald’s celebrates Aussie evolution in online campaign introducing ‘Create Your Taste’ 6

First speakers for Mumbrella360 revealed with global and local speakers on Data Stage

Failure to moderate Facebook comments about car wreck sees paper censured by Press Council 4

Maxus to launch ‘new content offering’ under new head of innovation Shivani Maharaj 9

iiNet highlights rise of mobile internet in new ‘time travelling’ phone ad

Woolworths adds experiential agency Carrspace to agency panel following pitch 6

Dani Pola quits Hit 107 Adelaide breakfast after six months citing health issues 5

ABC beats Seven for audience share as absence of My Kitchen Rules hands Nine the night 6

Morning Update: Thai gecko spray ad goes viral; Jay Z reveals plans for Tidal

Cinderella dominates weekend box office but Get Hard tops average screen take

Mercedes Benz social campaign invites fashionistas to turn back the clock 2

Sydney media agency executive found guilty of 11 fraud charges relating to client funds 2

Art Series Hotel Group staff to get revenge on badly-behaved guests with Reverse Reviews 13

Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade 14

BBC silent on reports Jeremy Clarkson heading to Australia for rebranded Top Gear Festival

M&C Saatchi’s Asia Pacific revenues drop 11.6% following loss of David Jones account 5

Reports Nine Network in talks to buy youth-focussed Pedestrian TV for $10m 6

Lynx Black tells men to ‘bring the quiet’ in new campaign from BBH London

Cricket Australia sponsors slow to jump on team’s Cricket World Cup victory 6

Animals Australia’s ‘How well do you know your best friend’ campaign against puppy factories 23

Yahoo7 to make up to 10 per cent of work force redundant 8

AJF Melbourne win Forty Winks from McCann Melbourne

303Lowe picks up media and creative account for Macquarie University

World Cup cricket final becomes most watched show of the year delivering Nine 40.6% share 4

Morning Update: Dove asks what if women’s negative self-talk was said out loud?

News Corp gives away free tablets to grow digital numbers claiming strategy is ‘profitable’ 18

Dolmio Pepper Hacker is a legitimate campaign argues Clemenger Sydney’s technology chief 42

Top Gear Festival future decided ‘by next week’ amid doubt over contracts of Clarkson co-hosts 1

Yahoo7 appoints Ninemsn network editor Simon Black as head of news for digital publisher 1

Cadbury hoists giant egg in air in Royal Botanic Gardens to launch Easter celebrations 5

Victoria Bitter pays homage to Gallipoli fallen in TV ad for its Raise a Glass Appeal 10

Jeep partners with Richmond Football in hour-long documentary to screen on Channel 7 3

Manly brewery 4 Pines Brewing Co launches Pale Ale range with digital campaign 5

World Cup Cricket semi-final draws 1.6m handing Nine a dominant audience share

Kids talk about what sport means to them in video for Australian Sport Commission

Twitter launches streaming app Periscope as rival to popular Meerkat product

Morning Update: Jaguar attempts high-wire crossing of the River Thames 1

Peter Greste challenges ‘parochial’ Australia over lack of international coverage 9

Former Endemol head of digital Lulu Wilkinson joins Edge as group managing editor 2

Dolmio creates pepper grinder which powers down Wifi in order to have a tech-free dinner 49

Mondelez International unaffected by Kraft merger with Heinz, company says 2

Nick Falloon to replace Roger Corbett as Fairfax chairman 2

iiNet promotes ‘quota free’ Netflix deal with its brand spokesman getting square eyes 2

The West Australian looks at paywall options, revealing it now has 8,000 digital subscribers

Stayz builds house out of 6,000 hot cross buns in Circular Quay 11

Commonwealth Bank launches ‘silly selfie’ campaign to raise funds for the Clown Doctors

Ad spend growth in Australia set to lag behind global average, Dentsu study claims

New Zealand targets Australian tech talent with campaign to entice them to work in Wellington 2

Audi strikes sponsored content deal with Fairfax Media to launch new car in Australia 5

KFC launch new campaign featuring customers who ‘Chase the Taste’ of its chicken 1

APAC head of Discovery Networks leaves after ‘divergence’ on plans for the region

Ten’s share dips below double digits despite fiery Cate Blanchett interview on The Project 2

BBC ‘working through implications’ for Top Gear Festival after sacking of Jeremy Clarkson 16

Morning Update: Here’s what happens when stoners try coffee 3

Guardian Australia boss McClelland: We’ll be paying our full share of Australian taxes 6

Fairfax and Macquarie radio merger to complete by end of month as shareholders vote in favour 2

TripAdvisor: Negative anonymous reviews by rival brands are policed by our community 1

Nestle China marketer: Awards shows should scrap digital and social categories, keep mobile 3

Defence Force Recruiting tells women ‘Do what you love’ in first major Havas Worldwide work 23

Cruise line insists primetime brand funded Channel 7 show is ‘authentic and genuine’

Australian online video consumption surges 27 per cent year on year

Netflix says it can’t do anything about Aussies accessing US site, while being coy on GST issue 19

Fox Sports confirms resignation of Fox Footy boss Rod Law just days before AFL kick off

McCann’s Lachlan James: Creativity has become completely commoditised 4

Program released for Mumbrella Travel Marketing Summit, earlybird offer closes Friday

ASB dismisses a complaint against ‘homophobic’ Brokescrap Mountain billboard 7

Financial Review Sunday show scrapped as ‘advertising support was not sufficient’ 1

McDonald’s Australia kicks off 24-hour McCafe global activation with giant coffee cup ball pit 1

News Corp sales boss Fiorella Di Santo departs with CMO Damian Eales taking ‘temporary’ charge 16

Seven becomes first commercial broadcaster to bag Paralympic rights 1

World Cup Cricket thriller boosts Gem and Fox Sports but can’t touch My Kitchen Rules