News

Mumbrella360: Ehrenberg-Bass Professor says ‘you’re poorly branding’ if you’re focusing on assets over your brand

Mumbrella360: ‘Utterly arrogant and negative’ – Julie Bishop spills on working alongside Trump, Obama and Biden

‘We’re still in the awful phase’: Rob Schneider still has hope for social media

Mumbrella360: ‘It’s about shifting the needle’ – Dylan Alcott calls on industry to work with disability community 4

QMS lights up huge brands at Vivid Sydney 2024

Nine appoints new director of sales, news director 1

Optus responds to Federal Court proceedings over 2022 cyberattack

Former Bullfrog partners unveil next move, launch ‘a clubhouse for ideas’

Mumbrella360: ‘Minister for fashion? You bet I am’ – Julie Bishop takes over main stage 1

Alt/shift/ wins Tinder Australia PR account pitch

Honey Birdette under fire for marketing email using phrase associated with Israel-Hamas war

Mumbrella360: Karl Stefanovic and Deborah Knight ‘flabbergasted’ at marketing’s age bias

Nine CEO urges staff to report ‘inappropriate behaviour’ in light of Wick reports 2

Hort Innovation looks to Thinkerbell for full-service market solution

Mumbrella360: Pip Edwards says ‘no one touches on the emotional cost’ for startups 1

The majority of people trust podcasters over social media influencers

‘Don’t f*ck with your branding’: Tim Ross closes the Mumbrella360 main stage 1

New Mumbrellacast: On ground at Mumbrella360!

Cleanaway reminds Aussies about the dangers of throwing batteries in the bin, via alt/shift/

Outdoor living brand appoints M&C Saatchi Sport & Entertainment across three key markets, including Australia

The Hallway’s Chris Murphy appointed head of creative for G Squared

ENGIE engages Hardhat for digital transformation following rebrand

Major names to light up Aussie screens in NBA 2024 Finals campaign

‘Complacency is the enemy of creativity’: Greg Hoffman kicks off Mumbrella360

‘Average is not good enough’: Advertising Council’s DE&I census results show progress is slow

National Breast Cancer Foundation engages FutureBrand Australia for new strategy

Honda establishes in-house agency, farewells Zenith Media, Leo Burnett, Wavemaker, and TRP 2

Paper Moose introduces new AI intern, Moosebot

These are April’s ‘Biggest Brand Movers’ 1

VML creative director to head overseas for CCO role

DDB Melbourne announces two new senior creative roles

‘Dave brings out my inner goose’: Bryan Brown farewells beloved Air New Zealand mascot

Urban List expands into Hong Kong

Alyce Gillis departs Havas Host for Today the Brave

Ego Pharmaceuticals appoints creative agency Sunday Gravy

Telstra set to axe 2,800 roles by end of 2024

Victoria’s Transport Accident Commission issues wake up call to sleep-deprived drivers, via Clemenger BBDO

Sustainability furniture brand Koskela appoints History Will Be Kind

A Current Affair head poached by Seven for Spotlight role

Mutinex announces Mat Baxter as new APAC CEO 2

TorchMedia resecures Sydney Light Rail advertising contract

‘Media freedom continues to be imperiled’: Albanese asked to intervene as UK High Court allows Assange appeal

Adidas CEO slams ‘terrible’ kangaroo leather industry and pledges to stop purchasing skins from Australia 3

Usman Khawaja features in Prime Video’s cricket World Cup campaign

Innocean Australia unveils new chief strategy officer: ‘We are very well placed to deliver ground-breaking work’

The Melbourne Royal Show announces media account appointment

NRL and Foxtel score highest audience ever for a regular season round with Magic Round

‘We’re better for you’: Bendigo Bank launches brand campaign via Dig

Box Office: IF pulls over $3m opening weekend

Tim Collier heads to cummins&partners as its new head of strategy 2

ARN insists there are currently ‘no plans’ to take Kyle & Jackie O national as shock jock takes aim at rivals 3

ARN ‘still considering options’ for SCA takeover

Nine Entertainment appoints new director of sales

Sky New Zealand seeks Australian advertising sales representation

MasterChef’s ‘greener’ gas claims under fire

‘Be hard on the work, kind to the people’: Telstra CMO Brent Smart issues call out to industry

NFL’s touchdown partnership with Netflix won’t impact Australian deal

Recipient of oOh!media’s Indigenous Business Grant announced

The Sydney Morning Herald crowned Australia’s ‘most read masthead’

Ellie Cole and Kurt Fearnley lead Nine’s expert Paralympics line-up

Connecting Plots announces new strategy partner

UM announces new managing partner for Optus account  

‘Growing an agency is no easy task’: Connecting Plots farewells Tim Collier 1

Paralympics Australia and R.M. Williams unveil 2024 ceremonial uniforms via Chisel film

Engineering firm behind structural design of Sydney Opera House loses $25m in deepfake scam

BINGE saddles up to release documentary on Beyoncé’s country music revolution

20,000 people sign petition to allow pets on public transport

Veteran TV sales head departs Nine after over a decade 1

Women’s State of Origin beats AFL in Thursday night ratings

‘They’re kind of built to kill ideas, right?’: How Telstra CMO Brent Smart influenced creativity at corporations

Indie PR agency Candid Communications lands five new clients

CampaignLab wins Australian PR pitch of global sports retailer

‘A return to grassroots influence’: Social Soup reveals new social content research

More sport, less drama: Where Australian TV stations are spending their money 3

Sparro and Jack Nimble make several new hires after Brainlabs acquisition

‘If it’s precious to you, protect it with us’: GIO launches new platform via Ogilvy

UPDATE: Initiative’s Melissa Fein, Sam Geer, and Chris Colter confirm move to Accenture Song 15

Initiative leaders poached by Accenture Song 2

Marketers achieved ‘less ROI than ever’ last Christmas despite increased marketing investment 1

New marketing lead joins OMA

McDonald’s biggest podcast advertiser in Australia

See, hear and now smell your favourite BINGE shows via new innovation from Thinkerbell

Australia is still ‘a bit slow’ when it comes to podcast advertising

Howatson+Co, Thinkerbell and more shortlisted for the 2024 Mumbrella Awards

Netflix to bring its ad tech in-house: ‘We’ve come a long way in a short time’

Streaming numbers leap for 2GB and 3AW

Flight Centre’s Corporate Traveller launches first campaign with Apparent

Revealed: These are Australia’s favourite TV ads this year 7