News

McDonald’s biggest podcast advertiser in Australia

See, hear and now smell your favourite BINGE shows via new innovation from Thinkerbell

Australia is still ‘a bit slow’ when it comes to podcast advertising

Howatson+Co, Thinkerbell and more shortlisted for the 2024 Mumbrella Awards

Netflix to bring its ad tech in-house: ‘We’ve come a long way in a short time’

Streaming numbers leap for 2GB and 3AW

Flight Centre’s Corporate Traveller launches first campaign with Apparent

Revealed: These are Australia’s favourite TV ads this year 7

RedBalloon makes new media agency appointment

‘We’re under their skin. I love it’: Kyle Sandilands baits new radio rivals

Pizza Hut Australia hit with over $2.5 million penalty for spam marketing messages 1

New Mumbrellacast: How the election budget will help marketers; the countdown to Mumbrella360 is on!

New AI technology aims to help small businesses maintain a social presence

‘An area of big investment’: Google talk new tech matching advertisers and publishers at IAB summit

SCA knocks back latest ARN takeover proposal: ‘Provides downside for shareholders’ 3

Abe’s Audio offering free voiceover, sound design, and audio mix for agency pitches

‘This urgent funding comes at a crucial time’: Live music budget boost welcomed by industry 1

New TBWA national campaign aims to fight against ‘misconceptions of frozen food’

ABC News podcast debuts in top reaches of Podcast Ranker

Migrants share their stories for new campaign from SBS Audio

Fetch TV adds free-to-air feature for the ‘large and growing segment’ of Australians with poor reception

‘Jim Chalmers has got to be a little bit worried’: Reacting to the Federal Budget 1

The ‘extraordinary story’ behind the Paul Hogan campaign that became a ‘sadly iconic brand’ in Australia

Tourism Tasmania and Broadsheet encourage off season visitors in new campaign

Red Rooster and Four’N Twenty unite to launch new footy pie 1

Havas Network’s Organic and One Green Bean lands partnership with major games and entertainment business

‘They’re doing less than we expect’: The evolving expectations of banking customers

News Corp unveils new suite of marketing features at D_Coded event

Latest iSelect campaign highlights downfalls of ‘DIY comparison’

Foxtel executive joins Qantas in senior comms role

Snapchat introduces editable chats

Kyle and Jackie O are winning the audio wars for ARN in ‘uncertain advertising markets’

The Super Size Me film is 20 years old this month… but it certainly hasn’t hurt McDonald’s 1

The Mars Agency undergoes rebrand: ‘Better represents everything we can do for clients’

Zenith Australia hires strategy and product veteran for new executive role

Which Australian advertisements are the most memorable? 1

‘They want a reason to get off the lounge’: How the Australian cinema industry is winning back moviegoers

Over $100 million ‘wasted’ in digital advertising in first quarter of 2024 1

Cricket Australia appoints creative agency for upcoming international series

Ogilvy Health launches new Bowel Cancer Australia awareness campaign

Eurovision Final draws viewers despite no Australian finalist 3

Box office: Kingdom of the Planet of the Apes topples The Fall Guy

Time spent on social media by Australians declines over past three months 1

Enigma welcomes new addition to the agency

Nine’s Allison Langdon and James Bracey booked to host at Mumbrella360; new TRA-led session announced

‘No aerial is going to mean no access to free sport’: Networks launch 11th-hour ad campaign to keep sports free 5

Australian streaming market: Prime Video catching Netflix; Stan overtakes Paramount+

OMD Australia Brisbane reshuffle leadership team as MD departs

SCA chair blasts Anchorage and ARN after ‘frustrating’ takeover bid withdrawal 2

JCDecaux wins Sydney Airport 1

Bruce Lehrmann liable for Network 10 and Lisa Wilkinson’s legal fees

Aussie ready-made meal provider undertakes brand refresh via Bullfrog

Developing story: Dell reports data breach

TEG nabs Boral CFO: ‘Her in-depth knowledge and experience will be key’

Medium Rare expands into TV with new Commbank series starring Georgie Tunny

‘We want to be the go-to partner’: Bud Communications expands into Australia, hires country lead

Bulldozers destroy bushland paradise in new Greenpeace campaign via Photoplay’s Dropbear

Growing fears Aussies will stop spending as retail stocks drop 2

New Kingdom of the Planet of the Apes film gives big boost to Australian economy 1

See that incredible Fall Guy billboard stunt last month? Here’s how close it came to be ‘being canned’ 3

Smith’s launches new brand platform to remind Aussies that ‘Joy is a Simple Recipe’

Mamamia head of podcasts announces departure

Netflix’s Heartbreak High to return for third and final season

Kia’s latest electric vehicle is put to the test in new Drive TV series

ABC to launch two new channels and new digital streams

Compare the Market’s Aleksandr and Sergei offer energy-bill-saving advice in new campaign

News Corp Australia extends news deal with Google

NOVA looks to Seven for new group business director 1

‘They both can learn a lot from each other’: Marc Fennell tells us the differences between working at ABC and SBS 1

JCDecaux unveils new digital site ‘akin to London’s Piccadilly Circus’

BIGSOUND 2024 first speakers announced

Generation Z are committed to sustainability, but are their shopping habits? 1

Streaming customers now two-thirds of Foxtel’s user base: ‘The intent is to reduce churn’

Mumbrella goes for gold at Nine’s Olympic Games event

Digital agency DEPT supercharges APAC creativity with new executive creative director

The AFR to stop printing in WA: Nine blames Seven’s ‘abuse of market power’

Network 10 calls on PM to ‘urgently intervene’ as Mildura Digital TV set to shut down 7

New Mumbrellacast: What does Network 10’s axing of major shows say about the state of the industry right now?

Nine’s CEO on building subscriptions when advertising fades: ‘The inherent value of Nine’s business has become increasingly evident’

Customer Owned Banking Association takes stab at mainstream banks in new campaign via Supercurious

Australia’s two retail peak bodies to merge

Low vision Aussies spotlighted in Visions Australia’s campaign via The Open Arms

Australia knocked out of Eurovision 2024 1

SBS heads say ‘honest, ethical and low clutter environment’ must be considered with advertisers and brands 1

Contiki encourages travellers to ‘switch on social travel’ in new campaign via We Are Social 1

‘Slow is good’: Gippsland Dairy launches new brand platform via Special

WA-based charity Oasis Committee creates bespoke gin to raise funds for disadvantaged youth

Banter erects playground ‘frozen in time’ for Sydney Children’s Hospitals Foundation