ING Direct parts ways with Droga5 handing interim creative duties to Soap

ing direct logoING Direct has parted ways with incumbent creative agency Droga5 with the bank turning to digital agency Soap to handle interim advertising responsibilities.

Head of marketing Chris Kenny said in a statement: “We have an excellent working relationship with Soap and had good success in building customer advocacy.

“Soap is well positioned to take on the interim role.”

The bank thanked Droga5 for its role in helping the bank over the past five years.

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Perth brothel told to remove ad because of the placement of a feather boa

Mackenzies of Perth captured on Google Street View

Mackenzies of Perth captured on Google Street View

Outdoor ads for escort company Mackenzies of Perth have fallen foul of the ad watchdog over the positioning of a feather boa between the woman’s legs in one of the ads which the board ruled was “exploitative and degrading”.

The outdoor ads featured two different images of women in lingerie placed in upper windows of a building. In one of the images the woman is on all fours looking at the camera with her head titled to one side while the other is of a woman on her back with her bottom raised and a feather boa between her legs.

A complaint to the Ad Standards Board (ASB) described the ads as “pornography displayed so publicly on the major highway” adding they could be seen by children and: “I wholeheartedly object to the message of woman as sex objects.

“I believe we should have freedom with our visual choices. Freedom from visual pollution which in turn causes moral pollution. These pictures remove all our choices. I’ve seen them before I can avert my eyes and then the damage is done. My 15 year old daughter pointed the pictures out to me and said she hated them and asked me to do something. The thoughts associated are not pure i.e marital love.”

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Live blog: Friday, July 18: Australian Women’s Weekly | The Guardian | Australian Press Council | Daily Telegraph | Malaysia Airlines |

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:16pm - We’re still desperately searching…

Missing dog Saatchi Panasonic

3:20pm - Professor Julian Disney is stepping down from the Australian Press Council in January, but wants to take a run at online comments and corrections before he departs.

12:54pm - A triple-Silver Lion wining Guinness ad campaign coming out of Singapore ran just once in a free listings magazine as a series of quarter pages, our sister site Mumbrella Asia has discovered.

guinness singapore

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Disney to tackle online comments and corrections as he finishes his term as Press Council chair

Julian Disney

Julian Disney

Outgoing chair of The Australian Press Council (APC) Julian Disney has vowed to tackle some of the big issues in the online news environment, such as online comments and corrections, ahead of the end of his term in January next year.

Professor Disney made the comments as part of an announcement by The Australian Press Council this week that it was issuing a revised Statement of General Principles for print and online media, which attempts to explain the core principles it takes into account when handling complaints and making decisions.

As he heads into his final six months at the head of the Press Council before stepping down in January, Professor Disney told Mumbrella that he was planning a series round tables to cover online prepublication practices, online corrections, and online comments.

“We certainly want it done in the next six months,” said Disney. “I don’t know if it will be my legacy but it will certainly be one of the last things I do.” Read more »

Insurance firm ‘sorry’ after buying keyword Malaysia Airlines on Google

An insurance firm has apologised for buying the keyword Malaysia Airlines on Google Adwords and running an ad saying ‘Is MH17 Malaysian Airlines tragedy a sign to consider life insurance’? following this morning’s disaster.

The ads for Victoria-based Lisa Group appeared above stories of the tragedy – in which 298 people died, including 27 Australians, when people searched for the term Malaysia Airlines.

The ads appeared on searches of Malaysian Airlines, indicating Google Adwords had been bought with the aim of driving traffic to the Lisa Group site.Malaysia Airlines keywords squatting google Read more »

News site Newzulu backs down in domain squatting row with rival Newsmodo

Screen Shot 2014-07-18 at 12.29.43 PMA news sharing website has removed a redirect from a competitor’s brand as another public row over domain squatting threatened to erupt.

The boss of Melbourne freelance agency Newsmodo, Rakhal Ebeli, accused rival Newzulu of trading off the back of his business after visits to were redirected to Newzulu.

Newzulu managing editor Jenny Noyes yesterday told Mumbrella she was unaware of the redirect and would investigate the issue. Within a couple of hours, the redirect had been removed.

A search of domain registrations show had been registered by Newzulu group managing director Alexander Hartman.

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Metcash confirms appointment of Madeleine Fitzpatrick from McDonald’s

McDonaldsIGA-owned Metcash has confirmed the appointment of McDonald’s marketing director Madeleine Fitzpatrick.

Fitzpatrick, who was second in command at the fast food outlet, is expected to start at the company in around two weeks in the role of general manager of marketing.

The appointment comes after a four month search by Metcash following the departure of Michele Teague. Read more »

Razor hires Ikon’s Dave Scott to be client service director, as Damien Terakes moves to Initiative

Dave Scott The Razor Group has hired former Ikon Communications client service director Dave Scott after Initiative poached general manager Damien Terakes.

Scott was the lead on Ikon’s NIB, Stockland and Goodman Fielder accounts and will join Razor as a member of the senior management team with the same title.

“Dave is highly regarded in the Australian market as someone who continually surpasses challenging expectations,” said Martin Patton, Razor group executive director. Read more »

Ten to continue simulcasting Family Feud on Eleven for ‘the time being’

Family FeudNetwork Ten has confirmed it will continue to simulcast Family Feud next week on digital channel Eleven for the “time being”, but will still not provide a breakdown of the audiences by channel for the revived game show.

On Monday, Ten announced it would air the revived gameshow across all of its channels, Ten, One and Eleven, for the first week of broadcast in a bid to gain as much exposure as possible for the show, which is hosted by Grant Denyer.

The way Ten has told Oztam to code the show means that audience breakdowns of the channel-by-channel audiences are not possible, a move which has drawn criticism from some media buyers as well as a number of media outlets who have noted the very different demographics of the channels.

“The simulcasting of Family Feud will continue for the time being – including into next week – as we review and analyse the strategy,” said a Ten spokesman.  Read more »

Mazda teases audiences ahead of launch of new model of Mazda2

Mazda is teasing customers ahead of the launch of the new model of the Mazda2 with a campaign which suggests the car will be “something you’ve never seen before”.

Created by Che Proximity’s dedicated Mazda team 1Mazda, the 15 second clip features Australian sign spinner Chris Lew who spins a number of signs related to the launch of the model through the streets of Brisbane.

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Guardian MD says lack of shareholder pressure allows it to pick and choose ad partners

The Guardian logoThe Guardian Australia’s managing director Ian McClelland has claimed unlike competitors the publication is able to walk away from “millions of dollars” of revenue from potential content marketing partners because it does not have to answer to shareholders.

At a breakfast discussion on content marketing McClelland said being owned by a trust – unlike other media organisations which are privately owned or answerable to shareholders – ensured it could remain “absolutely independent and free from commercial and political interference”, allowing it to walk away from potential partners like “fast food” outlets it does not deem suitable.

While McClellend did not mention News Corp or Fairfax by name during a debate on content marketing and brand journalism organised by PR firm Text100, both major competitors are listed companies.

The discussion heard how brand-led content can work and add value, but only if the reader does not feel duped or hoodwinked.

McClelland insisted The Guardian was “totally transparent” with its branded content and was under no pressure to work with brands or sectors that did not resonate with its readership. While the publication needed to be financially independent, money is injected back into the business to “make sure it remains independent”. Read more »

Masterchef achieves biggest audience of the season with 1.23m

masterchef logoMasterchef last night recorded the highest audience of the season with the TV network getting an audience of 1.23m viewers for its elimination show.

The result saw Ten beat Seven in audience share across the eastern seaboard in Sydney, Melbourne and Brisbane and with an overall share on its main channel of 19.1 per cent, compared with Seven’s 17 per cent.

Ten’s new 6pm game show Family Feud however was down on previously nights with an audience of 589,000 for its simulcast across Ten, Eleven and One, while its timeslot rival news programs drew 1.15m for Nine News and 1.08m for Seven News.  Read more »

AFL focus on individuals with a love for footy in campaign for Multicultural Round

The AFL is promoting its Multicultural Round with a campaign celebrating the many cultures who share a common passion for football.

Created by GPY&R, the campaign focuses on multicultural members of the community with a shared love for the game.

The three ads feature three fans from different backgrounds and different ages, with the first featuring Dilpreet, a young Indian man, who one day hopes to be drafted. In the spot, he talks about his first game of football and how he thought a mouthguard was a helmet.

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Billboard owner tells ASB: ‘If you have nothing better to do with your time then God help us’

The owner of a billboard site has told the ad watchdog “if you have nothing better to do with your time then God help us” after it ruled against an ad t featuring an image of man in a raincoat allegedly flashing was not rude and

The Ad Standards Board upheld complaints against the billboard promoting Boettcher Realty – Rentals which is located in Ipswich, Queensland arguing “the depiction of a man exposing himself is an image that suggests behaviour that is contrary to prevailing community standards on health and safety”.

The billboard featured an image of a man from behind and wearing a raincoat which is held open. It was accompanied with the text “The perfect address for exposure. Phone Darren anytime for inspection”. Read more »

Live blog: Thursday, July 17

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:48pm - Have you seen this dog…?


3.31pm - As always there’s always extra news bits and pieces in the FYI section, including: The Face has rebranded as Havas People to align with the global name1stAvailable appoints Mr. Wolf and ADMA expands its Creative School to Melbourne after 11 years in Sydney.

3.19pm - Former ECD of Wunderman Australia Matt Batten is arguing that the practice of scam advertising hurts the whole industry. You can read his guest post here.

2.20pm Paul Fishlock and Y&R Brands have come to private arrangements regarding the payment of Fishlock’s legal costs as a result of his court case against the WPP-backed company for unfair dismissal.

1.53pm -Fairfax Radio’s Sydney station 2UE wants to grow its market share from a lowly 3.8 per cent to as much as 6.5 per cent by luring listeners aged 35-64 away from rivals, its general manager Chris Parker has said. Read more »

Paul Fishlock and Y&R settle legal costs following long-running legal stoush

Paul FishlockPaul Fishlock and Y&R Brands have come to private arrangements regarding the payment of Fishlock’s legal costs as a result of his court case against the WPP-backed company for unfair dismissal.

“I’ve a great sense of relief that that particular adventure is behind me. It had its challenging moments,” Fishlock told Mumbrella.

Last year Fishlock won a Supreme Court ruling for unfair dismissal against Y&R Brands after he was squeezed out of his role as executive creative director of the now defunct Campaign Palace in 2011. He was awarded $300,000 in damages by the court, with Y&R, the parent company of the Palace, ordered to pay his legal costs. However the court did not specify the amount.

The court case revealed email chains between Y&R executives including Hamish McLennan, Russel Howcroft and Y&R Global CCO Tony Granger which revealed Y&R management had been searching for a national lead to replace Fishlock after the departure of the Sydney creative director in 2010.

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Photography company describes Cannes Press Lions entry as ‘love job’

The owner of a photography company has described a print campaign entered in the Cannes Lions advertising awards as a “love job”. The ad qualified for the awards by running once, across a sixth of a page, in the Rouse Hill Times shortly before the closing date.

InXpress 'Bob cat' as printed in The Rouse Hill Times

A Mumbrella reader raised questions about a campaign for Queensland-based courier company InXpress which ran three print ad executions in the Rouse Hill Times in April, the same paper which controversial one-off ads for McDonald’s and Band-Aid also featured in. Read more »

Ten defends not breaking down audiences for Family Feud as buyers welcome lift

Grant-Denyer-On-Family-Feud-Set-232x350Network Ten has denied it is “padding” its audience for Family Feud by refusing to release a channel-by-channel audience breakdown for the gameshow which is being simulcast across its three channels for its launch week.

On Monday, Ten announced it would air the revived gameshow across all of its channels, Ten, One and Eleven, for the first week of broadcast in a bid to gain as much exposure as possible for the show, which is hosted by Grant Denyer, with the show rating with 690,000 viewers on its Monday debutrising to 719,000 on Tuesday and then recording an audience of 657,000 last night.

Media buyers who spoke to Mumbrella welcomed the strong performance for the show, but some questioned the decision by the network to use just one code with OzTam across the channels making a breakdown of audience numbers for each of the channels impossible.

One buyer, who declined to be named, told Mumbrella: “On the positive side they trying to build energy and a promotional aspect to the property but on the negative side as a buyer you have essentially got to buy that audience three times across three channels, even though they are different demographics.”

Read more »

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