The media watchdog has found Channel Seven Adelaide breached factual accuracy and correction clauses of the Commercial Television Industry Code of Practice in a story about a beauty clinic on Today Tonight broadcast in July 2011.
The release of the findings by the Australian Communications and Media Authority (ACMA) into the Today Tonight breach follows on from The Federal Court of Australia dismissing an application by Seven for a judicial review of the findings.
In the segment which aired on July 25 2011, Today Tonight alleged that a patient of a beauty clinic undergoing hair removal treatment was left with permanent skin damage, but the ACMA found the show had failed to present factual material accurately in relation to a statement about tests performed prior to the patient being treated with Intense Pulsed Light and a statement about the industry regulation of the treatment.
A Seven spokesperson said: “At the end of the day a woman suffered permanent skin damage at the Essential Beauty clinic (a fact not challenged by the clinic or by the ACMA) and we do not regret trying to stop this happening to other members of the public who may not be aware of the dangers involved in these kind of treatments especially when administered by non-medical staff. Read more »
Coles has unveiled a new campaign which sees the supermarket focus on its freezer aisle as it speaks directly to families, but the supermarket appears to have done away with Status Quo ‘Down Down’ soundtrack.
Created by Big Red, the new campaign focuses on the new additions to the ‘Down Down’ product lines with two Coles employees addressing the camera directly about the savings interspersed with shots of families enjoying the products.
However, unlike in previous ads the staff members speaking to camera are not waving the big red hands.
Music streaming site Guvera has let go of general manager Scott Hamilton following a restructure.
Hamilton had worked with the company since January 2013 and has not been replaced, Mumbrella understands. The move is the latest shake up in the world of music streaming with Southern Cross Austereo and partners confirming the Songl app was being ditched on Monday, and Deezer shutting its Australian office in February.
A Guvera spokesperson told Mumbrella: “Due to a restructure in Guvera’s global operations, the role of General Manager Australia was no longer required. Australian operations continue to be overseen by Guvera CEO, Darren Herft. No further roles at Guvera have been impacted by this restructure. Read more »
Brookfield Rail, the manager and operator of Western Australia’s southern rail freight network, has launched a new campaign aimed at promoting the importance of rail safety across WA’s regional community using hand drawn animated characters, and an interactive game.
The campaign is directed towards children and their parents, with Brookfield Rail creating three characters – Jack, Scout and Albie – who are brought to life in an interactive game called Track Splat! and are used to convey rail safety messages.
Gryphon Management Australian in conjunction with Gettin Hectic developed the campaign concept while the online game has been developed by Blond Gorilla.
In 2012 Melbourne Metro Trains used a similar marketing tactic with the multi award-winning ‘Dumb Ways to Die’ campaign which used animated colourful characters as well as a popular mobile game to highlight safety issues around trains. Read more »
Seven West Media CEO Tim Worner has admitted the company is in talks to enter the subscription video on demand (SVOD) market, but played down speculation the network would do a joint venture with pay-TV operator Foxtel.
Worner made the statement during today’s investor call for its full year financial results in response to a question about the announcement this morning of joint Nine/Fairfax venture with streaming service StreamCo, and a report in today’s Australian Financial Review which said the network had signed a heads of agreement with Foxtel over a potential deal.
“This is a space we need to be in,” said Worner in response to a question about the speculation and how many players the market can sustain. “SVOD as a space – it is an area Seven West need to be in and we have had a cavalcade of people come to us and talk to us about SVOD.”
However, Worner poured cold water on several recent news stories speculating on who the TV network would choose to partner with, singling out one report yesterday which said Nine executives had been seconded to the offices of Seven to work on an SVOD deal.
“I’ve seen a lot of that written in the papers, apparently at one point we had a team from Channel Nine working in our building – I don’t know what sort of camouflage they were wearing but it must have been very effective,” he said.
In an email to colleagues Drumm said it has been “a lot of fun and a great privilege” to have helped “promote Australian talent at home and abroad”.
“Good luck to everyone releasing a film or screening your program on tele ahead of Christmas,” Drumm wrote in her email. “I will be thinking of you and wishing you favourable reviews, ratings and box office.”
Drumm is one of several staff to depart Screen Australia following series of sweeping cuts announced in July as a result of cuts to funding from the Federal Government. Marketing had been identified as one of areas to be culled, while its legal division has also suffered. Read more »
Hahn lager is giving entrepreneurs the chance to bring their ideas to life through a program that will reward the most innovative blueprint with a $20,000 windfall.
Called Hahn Jumpstart, the initiative will invite groups of two people or more to submit their ideas for a start-up venture with the winning entry handed the cash boost in addition to mentor support from entrepreneurs who have already seen their dreams come to fruition.
A spokesperson for Hahn, part of alcoholic beverage giant Lion, said the inspiration for the idea came from its own origins when four mates clubbed together in 1988 and scribbled a plan on a coaster which led to the creation of the beer.
Arul Baskaran, the man credited with the development of much of the ABC’s catch up platform iView, has been picked up by digital joint venture Yahoo!7 as its head of product for Australia and New Zealand.
Baskaran joins Yahoo!7 with more than 15 years digital and broadcast experience, including almost a decade with the Australian Broadcasting Corporation most recently as head of online and multiplatform, overseeing the development of product strategy and delivery of the ABC’s online, mobile and IPTV product suite, including the ABC’s iView catch-up TV service.
“As head of product Arul will also provide strategic direction for this digital innovation and will lead the way in pursuing the most relevant technologies to engage Yahoo!7 audiences,” said Caroline Casey, Yahoo!7 director of product and audience. Read more »
Toyota is continuing with its ‘Perils of the Private Sale’ online campaign which promotes Toyota Certified Used Vehicles (TCUV), unveiling three new videos on top of “extra interactivity” on the existing content.
The campaign, which launched in October last year and was created by Oddfellows Dentsu, features characters from the initial campaign run, Gran and Allan and sees them attempt to sell their used car privately but with no luck.
The new content sees the duo set off to learn the tricks of the trade from Toyota sales people, but the odd pairing end up purchasing a Toyota Certified Used Vehicle.
Property website Domain has appointed The Works as lead creative agency following a competitive pitch, replacing incumbent Whybin/TBWA.
The appointment sees The Works beat out six other unnamed agencies for the account. It is unclear whether Whybin/TBWA, which holds the wider Fairfax creative account, participated in the pitch.
Matt Siddons, marketing director for Real Estate Fairfax Media said: “The Works demonstrated a thorough understanding of our business and what it will take to achieve our goals; they impressed us with their commitment towards creativity at the forefront of their thinking. We look forward to working with them to help further shape the Domain brand.” Read more »
Seven’s self-improvement makeover show Bringing Sexy Back fronted by Sunrise host Samantha Arymtage has dropped slightly in its third outing, with its audience of 687,000 down on last week’s 734,000 but up on its debut audience of 654,000.
However Ten saw audiences for US drama Under the Dome continue to slide dramatically, posting just 296,000, after launching this season to 625,000. It has already been shunted from 8.30pm to 9.30pm, although last week it was time shifted by 168,000 people according to OzTam overnight metro ratings.
The Block Glasshouse continued to be the the most watched show of the night, giving Nine an audience of 1.181m in the 7.30pm timeslot, and was the most watched show across all demographics. Read more »
The companies will each inject up to $50 million into the venture over a “multi-year period” which will include advertising and marketing costs.
StreamCo is expected to launch in the 2015 financial year and will be headed by chief executive Mike Sneesby and operated independently of Nine’s and Fairfax’s existing media businesses. NEC CEO David Gyngell and Fairfax boss Greg Hywood will both sit on the board.
Confirmation of the JV follows several days of speculation after reports emerged last week that negotiations had been taking place for three months. Sources told Mumbrella on Friday that while details had yet to be thrashed out, the deal was likely to proceed.
“Having two of Australia’s pre-eminent media companies as StreamCo’s shareholders strengthens the base of our experience, whilst providing an amazing marketing and promotional platform for our new service. I look forward to revealing more details about our offering in the near future,” Sneesby said. Read more »
Mumbrella has teamed up with the National Institute of Dramatic Art to create a public speaking masterclass aimed at people working in agencies and elsewhere in the communications world.
The half day masterclass, taking place at NIDA’s purpose built theatre in Sydney, is designed to teach communications professionals how to apply acting techniques to pitches and other public speaking commitments.
The course follows NIDA’s involvement at Mumbrella360 where its presentations on public speaking scored some of the highest feedback ratings from delegates.
It will cover how to use the physical and vocal techniques that actors use to communicate authoritatively, along with how to use storytelling in a presentation. Read more »
Revenues are down 1.2 per cent to $1.84bn while the underlying net profit was up 5 per cent to $236.2m. This was on the back of last year’s write downs in the value of its magazine business and joint venture Yahoo!7, which saw the company post a net loss of $69.8m.
While television revenues, which account for around two thirds of the groups revenues, were up 3 per cent to $1.3bn the ASX report shows EBIT in the magazine division down 30.4 per cent to $20.4m from $29.3m last year, the newspaper division Western Australian Newspapers down 23.9 per cent to $65.9m from $86.6m and digital assets Yahoo!7 and Quokka EBIT were down 37.7 per cent to $9.8m.
“This is a positive result in challenging market conditions,” said Tim Worner CEO of Seven West Media, in a statement. Read more »
Wu takes on the role of chief talent officer at McCann, and will relocate from Shanghai to Singapore in October.
He brings to an end a decade with the WPP group, beginning at Ogilvy. Read more »
WPP, the owner of Grey, George Patterson Y&R, GroupM and J. Walter Thompson, reported a small increase in pre-tax profit because of the strength of the British pound, but saw “strong growth” in net sales growth of 7.5 per cent in Asia Pacific for the second quarter of this year.
In the company’s Q2 earnings report to shareholders, WPP described its three per cent fall in billings – to £22.060 billion ($39.2 billion) – as having been “ravaged” by the strength of the British currency, although in constant currency billings were up 5.7 per cent.
Australia was one of 14 markets banded in the below average net sales growth bracket with an increase of less than 5 per cent coming this year.
WPP reported a 1.5 per cent increase rise in pre-tax profit, to £532m ($882 million), but without currency adjustments profits were up 15.6 per cent.
Network Ten’s catch up platform Tenplay claims it has now reached the milestone of more than one million downloads of its mobile devices app, as the service approaches its first birthday.
Tenplay was launched in September of 2013 across all Android, iOS, Windows 8 phones and tablets and according to the network has seen its video views surge by more than 56 per cent since launch, with the number of page views jumping over 60 per cent.
“We are thrilled at the outstanding success of Tenplay. Reaching one million downloads of the mobile app is an incredible landmark for us. And that numbers excludes smart TVs and our partnership with Xbox,” said Rebekah Horne, Ten’s chief digital officer, in a statement. Read more »
Tonitto, who for the last two years headed of her own boutique consulting firm specialising in strategy and marketing Tonitto and Partners, has also held senior roles with Unilever, Revlon, AMP and the Commonwealth Bank’s Count Financial.
“I’ve been privileged to serve the AMI for the last ten years starting as a NSW Councillor in 2003 then becoming NSW President, joining the Board in 2007 and then the honour of becoming Chair in 2010. I’m delighted to build on that as CEO,” said Tonnito. Read more »