Myer unveils first details of Christmas push

myerMyer has unveiled the first details of its Christmas marketing push with the roll-out of the Myer Christmas ‘Giftorium’ in all 67 of its stores nationwide.

The initiative will see a section of each store transformed into a festive “wonderland” as the department store looks to drive sales in the critical festive period.

Myer said it wants to create a “new level of engagement” with each Giftorium showcasing its product range and creating a festive atmosphere to “bring the fun” back to Christmas.

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Bayer moves $11m media account from Mediacom to PHD

bayerGerman chemical and pharmaceutical company Bayer has moved its Australian media account from Mediacom to PHD following a global media review, Mumbrella can reveal.

The move sees Omnicom’s smaller media agency PHD pick up much of the media buying for the company, which includes major brands such as Berocca.

In a statement to Mumbrella, a Bayer spokesman confirmed the company would “build a stronger relationship” with PHD following a global review, with Australia understood to be one of the markets changing agency.

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Networks without a strong national brand are a ‘house of cards’ says Nova marketing boss

L:R Moderator Alex Hayes, Nova's Thomas, SCA's Clarkson and ARN's Xydis

L:R Moderator Alex Hayes, Nova’s Thomas, SCA’s Clarkson and ARN’s Xydis

Radio networks need to look at building strong national brands that are not built solely on individual talent says group marketing director of Nova Entertainment Tony Thomas, or else they risk becoming a “house of cards”.

“I think network brands are really important,” said Thomas. “We have had really strong markets around the country and that strength in not just about individual breakfast shows or strong drive or strong night shows its actually about the whole package together.

“The Nova brand is a model. It is a strong brand, there is a huge amount of equity in the Nova brand as a network brand and I think what we have done is manage to build that brand and the talent and at the same time so if we have key talent who leave us, then it is not a house of cards.”

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Eagle Boys forges marketing venture with Fat Pizza movie amid reports of franchisee unrest

Pizza chain Eagle Boys is hoping for a morale-boosting lift in sales as it prepares to piggy back its marketing off the impending release of Australian movie Fat Pizza v Housos.

The partnership with the film will see Eagle Boys roll out a number of marketing initiatives and join the cast on a promotional tour of the country.

The campaign comes at a time of unrest among franchisees amid reports that many are locked in disputes with head office. Some have claimed the company has halted radio, TV and letter box advertising – still regarded as a key promotional driver – which has left them struggling for sales.

National marketing manager Clare O’Brien, who joined the pizza firm six months ago, declined to comment on reports of disillusioned store owners and legal battles, but insisted the number of franchisees has stabilised at 170 and that a 12-month marketing plan was now in motion.

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ZO chief Ian Perrin pens open letter to rival in bid to end ‘vicious cycle’ of bitterness

Ian Perrin

Ian Perrin

The chief executive of ZenithOptimedia has publicly congratulated rival media agency MEC on wrestling Nestlé from its grasp in an attempt to end the “vicious cycle” of bitterness which he said usually accompanies such business losses.

Ian Perrin has sent an open letter to his counterpart, Peter Vogel, admitting the “best team won” and acknowledging how Nestlé ran an “open and ethical process”.

Too often after losing accounts, media agencies behave ungraciously and raise question marks over the ethical behaviour of the winning agency, Perrin said. In some cases, he claimed “people punch each other” – although he didn’t elaborate. Read more »

Naked Australia wins Cannes Chimera Award for second year running

naked logoNaked Communications has been named as one of four winners in the Cannes Chimera Award for the second year running after its Act Button idea won the third prize last year.

The competition is run by the Bill and Melinda Gates Foundation in conjunction with the Cannes Lions Festival, with this year’s brief to find a concept that could change the world, focusing on Millennials and embracing technology and interconnectivity, with more than 800 entries put forward by agencies in 66 different countries.

Naked’s ‘Watch for Good’ idea would see a button added to pre-roll videos which viewers could select as opposed to the ‘skip’ option, with the advertiser receiving the same pay-per-view cost but the publisher donating a defined portion of it to the Watch for Good fund which then invests in various altruistic projects.

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Pharmacy Guild highlights range of services in new campaign

The Pharmacy Guild of Australia has launched a campaign aimed at changing the way consumers perceive their local pharmacies by highlighting the wide range of services the stores provide.

The animated campaign, created by Sydney agency Jack Watts Currie with UK animation company Blink Ink, aims to illustrate the number of services a pharmacy provides by telling a story of a pharmacist couple who teach the residents of their town that there’s more to the shop than they realise.

Pharmacy Guild marketing manager Tim McLaren said: “Many Australians simply aren’t aware of the services on offer in their community pharmacies. This campaign encourages all Australians to discover more and ask their pharmacist about what services they offer.”

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Twitter paves way for audio advertising with launch of music streaming

TwitterBrands and advertisers could soon be building audio into their Twitter content following the launch today of the Twitter Audio Card.

The move will enable users to listen to audio directly in their timeline on both iOS and Android devices.

To mark the launch, the National Film and Sound Archive (NFSA), will be tweeting iconic Australian recordings, including the oldest known sound recording in Australia “The Hen Convention” from 1896.

The NFSA will share recordings throughout the day, including Jack Mumsdaine’s ode to racing ledged Phar Lap from 1932 and an interview with The Beatles by Binny Lum in 1964.

Twitter audio content is available through a number of @SoundCloud partners, including the Washington Post,David Guetta and Chance The Rapper.

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Devondale creates mobile game in a bid to drive customer loyalty

Screen Shot 2014-10-17 at 1.20.58 PMDairy product firm Devondale has launched a campaign in a bid to drive loyalty among mums and to accelerate the use of its long life milk.

Created by Oxygen Interactive, it is fronted by Matilda the Devondale Cow with a mobile game at the centre of the campaign. It uses printing technology whereby unique codes are only revealed on packs once they’re chilled.

Matilda’s Dairy Dash, available on IOS, Android and Facebook incentivises and rewards consumers who purchase Devondale Long Life and chilled milk with the chance of instantly winning a share of $100,000.

Devondale marketing manager Kit Rahman said the brand faced a number of challenges.

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Denton: ‘Gruen’s power is it’s a show about us’

Andrew DentonThe creator of Gruen, the ABC’s long running show on the advertising and marketing world, has told how the success of the show lay in the fact that it’s show “about us”.

Speaking at the National Radio Conference in Melbourne today, Andrew Denton described how the former CEO of both Seven and Nine, David Leckie, had told him before the show launch that the idea “was fucking boring” but argued that Leckie “could only see what was already there which was World’s wackiest commercials.”

“But what he didn’t see was what wasn’t there,” said Denton. “And the reason the show worked, beyond the fact we got incredibly lucky with our talent, is that (Gruen) is a show about us. It is about how persuadable we all are.” Read more »

Commercial radio industry launches new ‘Radio. It’s a Love Thing’ campaign to woo advertisers

commercial radio its a love thing campaignCommercial Radio Australia has launched its new advertising campaign aimed at pulling in more big brand advertisers, based on a study of 20,000 consumers, it claims shows radio is the best medium for influencing buyer behaviour.

The new campaign, the product of collaboration form the top marketers at the industry body’s member stations and created by Eardrum, is based around a specially written song, drawing on the research which showed people’s “happiness and energy levels increased by nine times” when they listened to radio, and is aimed at big brands.

Presenting the new direction at the Commercial Radio Australia conference this morning Australian Radio Network CEO Ciaran Davis described the new campaign as “the most integrated and impactful brand campaign our industry has commenced”.

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TV audiences well down on Thursday as bogans beat geeks

Thursday night saw TV audiences well down with audiences barely reaching the 900,000 mark and the ABC’s Catalyst and the return of Upper Middle Class Bogan among the highest rating non-news shows.

The season premiere of Upper Middle Class Bogan drew 719,000 viewers, making it the eighth most watched program of the night, well ahead of Seven’s Beauty and the Geek, which improved on last week’s performance but still only attracted 623,000.

A second episode of the geeks and beauties drew 613,000. The second episode was the most watched show amongst all the demographics, with the first episode the second most watched show amongst the 16-39 and 18-49 demographics.

Overall Seven won a lacklustre viewing night with 18.3 per cent, Nine had 16.5 per cent while the ABC was buoyed by the performance of It’s a Date, Catalyst  and Upper Middle Class Bogan to a 14 per cent share. Ten had 12.6 per cent.

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Andy Taylor appointed investment director of Starcom Mediavest Group

Taylor

Taylor

Starcom MediaVest Group has appointed Andy Taylor as national investment director, replacing Nicole Turley who left in December of 2013.

Taylor, who was most recently at OMD New Zealand as trading director, more than 20 years of media agency trading and sales having previously worked at Aegis in the UK and also The Mail on Sunday and Titan Outdoor.

Starcom MediaVest Group CEO Chris Nolan said the 10 month search for the position was extensive: “We took the time to find the right candidate for this role and we’ve found this in Andy.”   Read more »

SCA rebrands SAFM as Hit107, announces new breakfast duo Amos and Dani

PrintSouthern Cross Austereo has confirmed speculation that it is rebranding its Adelaide radio station SAFM as Hit107 from next Monday.

The broadcaster confirmed the change while also announcing that Amos Gill and Dani Pola would takeover the breakfast slot, replacing Michael Beveridge and Hayley Pearson who departed last month after struggling in the ratings. 

“It’s been really exciting to build a new station from the ground up. Everything from our music features, our breakfast contests, our approach to news and information, the tone of the and feel of our production and more,” said Craig Bruce, head of content at Southern Cross Austereo.  Read more »

Barnardos seeks to shed myths in search for foster parents

Barnardos Australia is aiming to dispel myths over who is suitable to become foster parents in a new campaign branded “count yourself in”.

The child protection charity said too many people rule themselves out of fostering children in the mistaken belief they do not fit the criteria.

It is now looking to overcome “conventional stereotypes and misconceptions” through a series of YouTube videos in combination with bus, petrol pump and shopping centre digital billboards, 30 and 60 second radio ads, online and print advertising. A section on its website has also been dedicated to the campaign.

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GroupM says multi-million dollar YouTube deal could be ‘first of many’

Danny-BassGroupM chief intelligence officer Danny Bass has signalled the media buying group is open to doing other exclusive video deals with the likes of Facebook, Mi9 and others in a similar vein to its new Youtube preferred partner deal.

Google last night confirmed GroupM has secured the right to be the exclusive partner on its new Google Preferred program in 2015, giving WPP’s Australian media agencies the first rights to much of the online behemoth’s premium content, along with new demographic and geographic targeting in return for an upfront commitment of the group’s Youtube spend next year.

Speaking to Mumbrella after the Brandcast event last night Bass said: “We are talking about YouTube tonight but you have Facebook coming in at some stage next year in a big way in video. Read more »

Qantas $20m media pitch sees four agencies line up

QantasFour agencies will face off for the media account of national airline Qantas, Mumbrella can reveal.

It is understood that the agencies involved in the pitch are incumbent ZenithOptimedia who will face off against a field of three consisting of independent Bohemia, Omnicom’s OMD who went head to head with ZO in 2012 for the account, and Group M’s Maxus who currently holds the media account for sister airline Jetstar.

Mumbrella revealed the media pitch for the account, which according to Nielsen, in the 12 months to August saw the airline spent a total of $34.5m on advertising however, this figure includes $15m spent by Jetstar, leaving the value of the Qantas media account at just under $20m. Read more »

Nova Entertainment appoints Rohan Brown as program director for Nova 100

nova entertainmentNova Entertainment has appointed smoothfm program director Rohan Brown as program director for Nova 100 in Melbourne following the resignation of Mike Cass, with Peter Clay set to step into the role vacated by Brown.

Brown joined Nova Entertainment in 2008 and has been program director the the smoothfm network since May 2012. Peter Clay has been named as Brown’s replacement and has been with the company since 2011.

Paul Jackson, Nova Entertainment Group program director said: “I am extremely proud of the strong talent and development plans we have in place that allow us to promote from within the business. Rohan has played a key role in the success of smoothfm in both markets and is well equipped to build on Nova 100’s growth in the Melbourne market; while Peter Clay has extensive experience with and knowledge of the smoothfm brand so is the logical person to continue to drive the station’s performance.”

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