Morning Update: Coca-Cola puts US media into agency review

AdWeek: Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother’s Day Ad

Are you unique enough that your child could pick you out of a lineup by touch alone?

The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but you won’t see much jewelry in this two-minute spot by Danish agency Malling Publications. Instead, you can watch them prove how every woman is unique, and try not to cry, as kids are blindfolded and asked to pick out their moms by touch alone.

The children, ages 3-9, touch rings and bracelets, hair and noses. Check out the video to see how they do.

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The Australian suspends share trading game after being hit by technical glitch

Super TraderThe Australian has had to suspend its new fantasy share trading game for 24 hours after technical problems.

After the game – which has a prize pool of $25,000 – restarted, some players had to begin again after losing initial trades on their theoretical ASX portfolio.

“The Supertrader game experienced a data caching issue on Monday (the launch day of the game) which impacted a small number of trades,” a spokesman for The Australian told Mumbrella.

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Commercial network sales bosses give mixed views on measuring streaming rivals with TV

Peter Wiltshire


The sales bosses of Networks Seven, Nine and Ten are at odds over whether online video streaming services should be included in an updated TV ratings measurement.

Earlier this week a number of media buyers made calls for an improved OzTam ratings system to take into account catchup video and look at the eyeballs being captured by streaming services such as Stan, Netflix and Presto.

While Nine Entertainment Co, which owns half of SVOD service Stan, group sales director Peter Wiltshire dismissed the idea of allowing streaming into the official OzTam Ratings telling Mumbrella: “I’m not interested in SVOD at all, in terms measurement. I just don’t think it is relevant. Read more »

GPY&R Melbourne launch ‘Free Range Cam’ campaign for Farm Pride eggs

Free-range egg producer Farm Pride have installed a large “free range cam” at Melbourne’s Emporium today, showing real footage from a free range Farm Pride farm in Central Victoria.

The campaign from GPY&R Melbourne will display the video feed for 48 hours to demonstrate the living conditions of their chickens.

Farm Pride GPYR Melbourne

The newly installed Swanson Street mega screen uses technology developed by oOh! Media. Read more »

Former Sydney Morning Herald property editor Jonathan Chancellor buys Property Observer

Property ObserverPrivate Media has sold real estate news website Property Observer to its founding editor, former Sydney Morning Herald property editor Jonathan Chancellor.

Chancellor wrote for the SMH for 25 years before founding Property Observer with Eric Beecher’s Private Media in 2011. Read more »

Flight Centre marketer: Relevancy will beat ‘smart arse creative’ every time

Keith Stanley speaking at this morning's Mumbrella’s Travel Marketing Summit

Keith Stanley speaking at this morning’s Mumbrella Travel Marketing Summit

Senior Flight Centre marketer Keith Stanley has insisted the relevancy of advertising will beat “smart arse creative” every time as he outlined the retailer’s developing marketing strategy.

Speaking at Mumbrella’s Travel Marketing Summit in Sydney today, Stanley said Flight Centre was now far more involved in buying media alongside its agency new media agency Ikon.

He said those media companies who can demonstrate added value will get a greater chunk of Flight Centre’s advertising dollars.

Stanley described its direct negotiations with media bosses as a “dramatic change” and denied it has undermined Ikon.

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McCann Sydney announces creative group heads hires from DDB Sydney

Shields and Simons

Shields and Simons

McCann Sydney have announced that they have hired Lazrus Simons and Duncan Shields to their creative department as creative group heads.

Simons and Shields join McCann’s ranks from DDB Sydney, where they worked on clients including Telstra, McDonald’s, Volkswagen, Westpac and Wrigley’s.

They follow the addition of incoming Sydney MD Adam Lee from Whybin\TBWA, revealed by Mumbrella last week. Read more »

Don’t try and force weird hashtags on people, Instagram executive warns marketers

contiki no regrets hashtagMarketers have been urged not to “force something weird and trademarked” on customers when trying to come up with a hashtag for a new campaign by the head of brand development for Instagram Australia.

Speaking at today’s Travel Marketing Summit in a session on social media Sophie Blachford said it was often a “very slow burn” for brands to get their hashtags accepted.

On the same panel Katrina Barry, managing director of youth travel brand Contiki, admitted the brand had “agonised” over whether they should insert the brand name into its brand tagline and popular hashtag #noregrets, which has taken off in its target demographic.

She said the brand had now migrated 95 per cent of its marketing spend to digital channels, with around a third of it on social.

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ACMA releases report into ‘Royal Prank call’, confirming 2DayFM breach of licence

royal prankstersThe media watchdog has finally released its report into ‘the Royal Prank call’ finding that radio station 2DayFM breached the condition of its broadcast licence over the secret recording of a private conversation involving the nurse caring for Kate Middleton.

The prank call in December 2012 caused controversy when nurse Jacintha Saldanha took her own life after transferring a prank call by 2DayFM hosts Mel Greig and Michael ‘MC’ Christian to the hospital ward that was treating then-pregnant Duchess of Cambridge for acute morning sickness.

The findings published today, comes following an extensive court case which went all the way to the High Court, which found the Australian Communications and Media Authority did have the power to find 2DayFM breached the codes of practice.

Today’s report finds that the station breached rules which prohibit the “broadcast of statements by identifiable persons without their consent” and prohibit “participants in live-hosted entertainment programs from being treated in a highly demeaning or highly exploitative manner”.

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John Steedman to step down as head of GroupM in June with no replacement appointed


GroupM Australia chairman and CEO John Steedman is departing his role leading Australia’s biggest media buying group this June, it has been announced.

The departure comes just weeks after Steedman led the group through the controversy surrounding Mediacom’s misreporting on TV audiences and charging clients for “valuebank” inventory.

The veteran media buyer’s departure was announced this morning with the company saying he would remain “in a consultancy role as non-executive chairman”.

Steedman returned to the WPP media agency group in a full time role as Australia’s first chairman and chief executive back in 2010 and back in March, at the height of the Mediacom controversy, played down speculation he may soon return to retirement. Read more »

News specials perform well amid chaotic weather, ACA records highest result of 2015

Samantha Armytage Storms

Seven’s decision to have Sunrise host Samantha Armytage in the anchor seat for its Sydney bulletin last night helped boost its audience with an extra 100,000 people tuning in for Seven’s Sydney Storm coverage, in a strong night for news all round.

However, Nine still beat Seven in both Sydney and nationally with an audience of 1.267m for its national news bulletin, with a boost in Sydney of 174,000 viewers.

The decision to put Armytage, whose contract with Seven ends midyear, was made to due the extraordinary weather in Sydney and the fact that regular newsreader Mark Ferguson is in Turkey covering the Gallipoli centenary.

Nine’s A Current Affair also performed strongly last night, with a special report on the funding model of the Hillsong Church pulling in 1.1m viewers up from 819,000 last week, giving A Current Affair its highest rating episode this year. Read more »

Volkswagen attempt to tackle premium price perception in new campaign from DDB Sydney

Volkswagen is focusing on its product features in a campaign that aims to tackle the perception that a Volkswagen comes with a premium price.

The series of 15-second TV spots, created by DDB Sydney, sees owners highlight a particular feature, such as boot space or bluetooth connectivity, of various Volkswagen cars.

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Morning Update: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

Ad Age: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

The cosmetics industry isn’t known for being transparent. For the most part, its advertising is associated with gorgeous glam shots that have — more likely than not — been subjected to a bit of Photoshopping. Bobbi Brown, however, is taking a different approach for its latest campaign. The brand is putting its makeup up to some rigorous, real-world testing — on the faces of extreme sports athletes.

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Adrian Brine launches new startup Onnair as he prepares to close Spotd

Spotd, Adrian Brine's first startup, is due to be retired soon.

Spotd, Adrian Brine’s first startup, is due to be retired soon.

The creator of soon to be closed talent-sharing platform Spotd has launched a new website aimed specifically at those working in the radio industry., created by Spotd founder Adrian Brine, will seek to bring together a community of current and future radio professionals looking to share their work with the industry.

“We tried to broaden the site out as a talent discovery platform,” said Brine, “but given the contacts, we naturally fell into radio land.” Read more »

Campbell Arnott’s names Clemenger sole creative agency ditching DDB after pitch

ArrnottsThe Clemenger Group has emerged with the whole of the Campbell Arnott’s Australia account following a competitive pitch, with DDB Sydney losing its chunk of the account.

Earlier this year Mumbrella revealed the major food brand had launched a competitive pitch with its two incumbent facing off against BMF and Ogilvy as it looked to consolidate its creative account.

The news sees Clemenger pick up brands including Arnott’s Shapes, Tim Tam, Vita-Weat, Campbell’s Soup, V8 and Real Stock which previously sat with DDB. Read more »

Dentsu Aegis data boss Andrew Norris departs after less than a year in role

Andrew Norris


The boss of Dentsu Aegis’s data and analytics division Symphony Andrew Norris has resigned, Mumbrella can reveal.

Norris’s departure comes less than 12 months after a major management shakeup which saw him move from the role of Sydney managing director for Carat, as the media agency fought to retain the $240m Woolworths account.

In a statement Dentsu Aegis confirmed Norris’s departure saying he “will be leaving the business this week to pursue a new venture”.   Read more »

Kellogg’s pulls Nutri-Grain campaign from Ticketmaster over anti-bot pre-roll system

Kellogg’s has pulled its Nutri-Grain video ads from Ticketmaster’s anti-bot system stressing the placement had not been approved by the company.

Nutri-Grain was the latest brand video visitors to the ticket agency’s website had been made to watch in order to reveal a security code that must be typed in before the user could buy tickets.

ticketmaster bot traffic pre roll

The captcha system (Completely Automated Public Turing test to tell Computers and Humans Apart) enables a company to prove the user is human and not an automated bot programmed to buy tickets.

Justin Hind, chief executive and co-founder of With Collective, said forcing consumers to watch adverts was “short sighted at every level” and breeds “frustration and resentment”.

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‘Don’t judge HitFM strategy until Hamish and Andy are on board’ says SCA content boss

Hamish and Andy

Hamish and Andy

The head of content for the troubled HitFM network has urged the market not to judge it until later in the year when star hosts Hamish and Andy rejoin to front its national drive show.

Southern Cross Austereo (ASX: SCA) has fallen to third place nationally for the first time ever behind rivals Australian Radio Network and Nova Entertainment, due largely to a collapse in audience share for its Hit stations across the eastern seaboard markets in the latest survey today.

“There is no point in judging the strategy until it is complete,” said Craig Bruce, head of content for SCA. “There is a very important piece of the puzzle that is not on the air yet. Hamish and Andy are not the cure-all and they are not the saviours, but they will add to what we are doing.” Read more »

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