planning $2.5m digital and TV marketing push after listing on ASX Newly-listed rental company (ASX: RNT) is poised to splash $2.5m on a national sales and marketing push with the appointment of brand and digital agencies next in line for the ambitious firm.

The business raised $5m through a public offering last week, half of which will be used to bolster its marketing presence as it enters what founder and chief executive Mark Woschnak described as a “commercialisation phase”.

The seven years since the company was born have been spent building IT, infrastructure and product service platforms, Woschnak said, with the listing paving the way for commercial growth and, ultimately, profit. Read more »

Mumbrella360 video: Mumbrella Question Time with John Sintras, Mia Freedman, Darren Woolley and Robert Morgan

In the first of a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

Mumbrella Question Time

The keynote Mumbrella Question Time featured Mamamia founder Mia Freedman, Clemenger Group executive chairman Robert Morgan, Starcom MediaVest Group chairman John Sintras, Australian Marketing Institute chair Darren Woolley. the panel was moderated by Mumbrella content director Tim Burrowes.

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Anti-piracy advocate Kim Williams named as new chairman of Copyright Agency



Former News Corp CEO and outspoken critic of the piracy Kim Williams has been named as the new chairman of the Copyright Agency.

The move sees Williams replace Sandy Grant who has chaired the not for profit organisation for the last five years, and reunite with former News Corp corporate affairs head Adam Suckling who is taking over as CEO of the organisation.

In a 2012 speech the then head of News Corp labelled the downloading of TV shows and movies as “scumbag theft” and accused ad servers of failing to stop advertising being served on sites which support it.

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Mt Hotham repositions as resort for serious skiers in new campaign from Bloke

With the winter ski season getting underway Mt Hotham Ski Resort has launched a new campaign to reposition it as a destination for serious snowsports enthusiasts.

The new ‘Reach Your Peak’ campaign for Victoria’s highest ski resort has been created by Bloke and includes a new TVC shot from the perspective of a skier using a wearable goggles to superimpose details of other people on the slopes.

MT HOTHAM Reach Your Peak TVC from THE BLOKE ARCHIVE on Vimeo.

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Labor launches $30,000 crowd-funding campaign for new Labor Herald newsletter

Labor HeraldThe Australian Labor Party has launched a new crowd-funding campaign to help fund its new newsletter The Labor Herald, seeking $30,000 on the Pozible website.

The launch of the “Crikey style” newsletter was first mooted in April of last year with the ALP finally appointing former Kidspot editor-in-chief Alex Brooks as editor in April this year. 

According to the Pozible campaign the new service will be “a progressive website with a weekly email that’s FREE to everyone and anyone who wants to take a squiz.  Read more »

Terrorism stoush boosts Q&A as Aussie Wimbledon presence fails to fire for Seven

Zacky Mallah

Q&A’s week of controversy over the Zaky Mallah affair saw the ABC show add an extra 230,000 viewers last night to see host Tony Jones apologise for allowing the former terror suspect to ask a question last week.

The show at 9.35pm had 797,000 on a big night for TV, up from 560,000 last Monday evening, helping the ABC to a 16.5 per cent audience share along with Four Corners at 8.30pm which had 863,000 viewers.

Nine’s The Voice won the night but dropped on its second outing, grabbing 1.397m viewers, after debuting on Sunday with 1.557m according to OzTam overnight metro ratings. While preliminary figures show new US show Lip Synch battle had 1.124m viewers at 9pm directly after The Voice that number is likely to be adjusted for overrunning of the singing show.

Ten’s Masterchef in the same 7.3opm timeslot regained some of the audience it lost to The Voice show, climbing to 1.077m viewers. Read more »

Morning Update: Microsoft and AOL tie up; NBC drops Donald Trump over Mexico comments

Campaign UK: Black horse returns in new Lloyds Bank campaign

Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary.

The campaign, created by Adam & Eve/DDB, is centred on a 90- and 60-second film called “horse story”, which depicts the strength and support of horses in everyday situations since 1765.

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QMS becomes latest outdoor company to float on stock market closing the day 10 per cent up

qms media share debutOutdoor company QMS Media Limited has seen its share price lift 10 per cent following its debut on the Australian Stock Exchange today.

The share price [ASX: QMS] closed today at $0.71 well up on its initial public offering price of $0.65 and giving the company a market valuation of close to $180m. Read more »

Ted 2 grabs $4.279m on debut, but not enough to dethrone Jurassic World

Seth McFarlane’s Ted 2 was unable to unseat Jurassic World on its opening weekend at the box office pulling in $4.279m across 521 screens.

The dinosaur romp grabbed $5.138m across 507 screens to hold onto the top place at the box office, taking its total to $38.093m in the Australian box office in its third weekend.

In at third place was children’s film Minions which raked in $3.935m across 479 screens to take its total Australian box office to $11.26m, while Disney Pixar’s Inside Out made $3.215m across 478 screens.

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Dentsu Aegis closing full service agency Huckleberry following Medibank Private loss

Screen Shot 2015-06-28 at 7.01.14 pmDentsu Aegis is closing its “creative led” media agency Huckleberry just 18 months after the agency was rebranded, Mumbrella can reveal.

The decision comes after a major strategic review and comes just days after Huckleberry lost its biggest client Medibank Private to sister agency Carat. Mumbrella understands staff at the agency were told about the decision on Thursday evening.

In a statement to Mumbrella the company said: “The Dentsu Aegis Network has conducted a strategic review of Huckleberry agency.  As a result of this review and with discussions with clients and staff underway, it is expected that Huckleberry agency will discontinue its operations in 2015.”
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New polling firm rises from Newspoll ashes as trio attempt ‘to meet an ongoing need’

Martin O'Shannessy

Martin O’Shannessy

Three former directors of defunct Newspoll are behind a new venture which they claim will “fill the void” left by the closure of the polling company.

Former Newspoll chief executive Martin O’Shannessy, project director John Davis and account services director Frederic Anne are all partners in OmniPoll, formed, according to its website, to “meet an ongoing need”.

The trio were among around 130 people to lose their jobs following the decision of News Corp, which jointly owned Newspoll with WPP-owned Millward Bown, to shut the business. It formally closed down last Friday.

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SMI data boss Tristan Masters to depart for Qantas analytics role with Red Planet

TristanThe director of analytics at Standard Media Index (SMI) Tristan Masters is to depart for a role in Qantas’s new data division Red Planet as senior manager of professional services.

Masters has been in the role with the SMI since 2012, starting as analytics manager before being promoted to director of analytics. Read more »

Bank spending down 14 per cent while automotive up 15.8 per cent according to SMI

SMIPaid media spend for both domestic banks and financial services is down year-on-year 14 per cent and 10.1 per cent respectively, new data has revealed.

The finding is one a number of insights from new category breakdowns for both the finance and automotive sectors in the Standard Media Index (SMI) monthly report which shows paid media spending by the major local banks fell from $127.1m in Jan-May 2014 to $109.4m in the same period in 2015.

Among the biggest declines was bank metro TV spend which fell $7.7m to $20.8m, a decline of 27.2 per cent. Read more »

Tourism Tasmania seeks expressions of interest for creative services

Tourism TasmaniaTourism Tasmania is calling out for expressions of interest from creative agencies following the appointment of Initative as its media agency in May.

According to the tender document, the tourism body is seeking expressions of interest from marketing communications agencies wishing to supply services and “become a partner in sustainable market growth from tourism in Tasmania”.

Tourism Tasmania CEO John Fitzgerald said: “The role of our creative agency will be vital to the effectiveness and the overall performance of Tourism Tasmania’s destination marketing and tourism brand.

“We are naturally looking for an agency partner that will provide us with the innovative thinking and strategic marketing planning needed to effectively represent our tourism brand and stand out from the competition, while also providing the traditional creative and production services expected of a creative agency. Read more »

Holden’s ‘bloody caravaners’ ad most complained about ad for first half of 2015

A Holden ad has topped the half-yearly list for most complained about ads, pipping 2014’s most complained about company Ashley Maddison for the top-spot.

According to the Ad Standards Board, language, discrimination and sex, sexuality and nudity are the three main issues sparking complaints this year.

So far in 2015, the ASB has received over 2,700 complaints. Last year saw a record number, 5,600 complaints submitted.

The Holden ad, which features a man driving a Holden Colorado 7 and complaining about ‘Bloody caravaners‘ had 161 complaints which were collectively dismissed.

Read more »

Dumb Ways to Die pushes its plush toy range in online shop with new animated video

Dumb Ways To Die is spruiking its online shop selling soft toys of the characters with a new animated video featuring door-to-door salesman turned weekend killer Clod who needs some help to “break out”.

Last year saw Metro Trains use the campaign to mark a number of different occasions, from Valentine’s Day to April Fool’s and even the Running of the Bulls.

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QBE moves its $15m Australian media account from Carat to Havas Media after pitch

QBEInsurance company QBE has appointed Havas Media as its new media agency on its $15m media account, Mumbrella can reveal.

The decision sees the account move from incumbent Carat and follows what began as a five way media pitch involving Match Media, The Media Store, ZenithOptimedia and Havas Media in April.

QBE is the largest Australian-based global insurer, providing services mainly to Australia, America, Europe and Asia Pacific region. Read more »

Facebook Australia looks for new boss as MD Will Easton takes regional role with social giant



Social media giant Facebook is looking for a new Australian boss following the promotion of local managing director Will Easton to the role of head of emerging markets for Asia Pacific.

Facebook announced the promotion this morning with Easton, who has led the Australian operation since January 2013, to be based in Singapore from mid-August.

“The emerging markets across Asia Pacific are arguably one of Facebook’s biggest opportunities in relation to delivering against our company mission of connecting the world. Will has done a fantastic job building our Australian and New Zealand business and will bring a huge amount of experience and value in his new role as head of emerging markets”, said Dan Neary Facebook’s APAC vice president in a statement. Read more »

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