Marketers bear down to face challenging year ahead as economy and federal election bite

Mindful of what consumers are going through: Loo Fun Chee

Mindful of what consumers are going through: Loo Fun Chee

Marketers across the country are bracing themselves for a hard grind in 2016, even as they try to talk the market up, fearing strategies could be trumped by a US election and the GST.

With a federal election looming – a traditional dampener on consumer spending – and the flow-on effects of the housing price boom in 2015 now hitting the budgets of new homeowners, the outlook is for tight budgets, and marketers are expecting to work hard to gain consumer attention.

But while the election and the economic outlook are acting as dampeners on consumer spending, the highlight event of the year, the Rio Olympics is expected to give marketers a major boost, even those not directly involved in the games. Read more »

Fox Sports poaches Nine’s head of sports Steve Crawley as Tom Malone steps up

steve crawley

Crawley: Fox Sports’ new head of live sport

Days after Fox Sports signalled it wouldn’t carry Nine’s calls of its simulcast NRL games, the pay TV operator has poached its free-to-air rival’s head of sport.

Steve Crawley, who has been with the Nine Network for 13 years, will move into the new Fox Sports role of head of live sport. He will be replaced by Tom Malone.

Fox Sports said in a statement that its production would be divided into two areas covering live sport and sport entertainment shows. Head of TV channels Gary Burns will move into the new role of head of sports entertainment shows. Read more »

Melbourne radio revenues outstrip Sydney in January as market shows signs of growth

Digital RadioRadio enjoyed a buoyant start to the year with ad revenues across the country up 4.99%, as Melbourne overtook Sydney as the biggest advertising market.

Melbourne rose 8.92% to $15.448m, with Sydney’s growth of 7.73% taking revenues in the city to $15.257 million.

Adelaide posted the biggest growth of 10.78% to $4.743m, Perth rose 3.55% to $7.067m while Brisbane was the only of the metro markets to drop – down 8.23% on last January to $7.611m.

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Ad wrap: Pizza Hut’s family focus; Kia gets sporty; Sportsbet for blokes; Subway spruiks Brett; BPay holiday; Audi doubles up

Mumbrella wraps up the latest campaigns to hit our screens.

Pizza Hut is celebrating its history in an ad which considers the different reasons why families order pizza. It ends with the tagline ‘Pizza Hut, a friend of the family since 1970’. Host is Pizza Hut’s creative agency of record.

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News Corp global profits fall 20% but Foxtel’s local revenues grow due to higher subscribers

News-Corp-234x132News Corp today told the market that its global revenues continued to slide in the second quarter of the current financial year, with lower print advertising revenues in the company’s news and information services partially to blame.

The company, which locally publishes newspapers The Daily Telegraph, Herald Sun and The Australian and owns half of Foxtel, reported second quarter revenues of US$2.16bn – 4% down compared with the same time period the year prior.

The publishing company reported a second quarter total EBITDA profit of US$280m – 20% down on the US$352m from the year prior. Read more »

ADMA takes over failed industry body AIMIA pledging to restore its viability

jodie sangster 2016

Sangster: positive about consolidation

Just weeks after the Digital Industry Association of Australia shut its doors after going into administration, the Association for Data-Driven Marketing and Advertising has given it a new lease of life in a take-over move to boost its digital credentials.

ADMA CEO Jodie Sangster said while the association had struggled to remain viable – failing to raise sufficient funds from members last year and avoid administration – it did boast a valuable member base and a strong background in research that would be a welcome addition to ADMA.

“We will be working to rebuild faith in the brand,” said Sangster. Read more »

Nine wins the nightly news ratings while Ten’s I’m A Celebrity wins across major demographics

The absence of Seven’s My Kitchen Rules saw Ten’s I’m A Celebrity Get Me Out Of Here! grab 890,000 metro viewers to be the most-watched non-news program of the night.

The reality program was the most-watched show across the key advertising demographics (16-39, 18-49, 25-54). Im-a-celebrity-2016-contestants

It wasn’t enough for Ten to win the night, with Nine claiming victory thanks to the news with an audience share of 17.9%. Seven wasn’t too far behind with a share of 17.1% while Ten settled for third place with an audience share of 16.5%. The ABC settled for a share of 12.2%. Read more »

GroupM poaches Venessa Hunt from Yahoo7 for new role as head of mobile

New mobile head: Hunt

New mobile head: Hunt

GroupM has poached Venessa Hunt from Yahoo7 for the newly-created position of head of mobile.

Hunt has been with the joint-venture publisher for almost two years in the role of head of mobile strategy and advertising, and previously headed up Exponential’s mobile division Appsnack.

GroupM chief digital officer, John Miskelly, said of Hunt, in a statement: “She is without doubt one of leading thinkers on mobility within APAC and having her on board will help solidify and strengthen our expertise in this area.  Read more »

Morning Update: Matt LeBlanc joins Top Gear; Google targets fake app ads; Hyundai/Toyota turn up the funny in new Super Bowl ads

Top Gear UK cast

The Guardian: Matt LeBlanc on Top Gear a welcome boost at a key time for show and BBC

Chris Evans introduced one of his new “Friends” to Top Gear fans on Thursday, announcing that Matt LeBlanc, star of the US sitcom, would join him as co-presenter of the car show when it relaunches in May.

After a sting of setbacks for Top Gear – from the loss of its executive producer after only a few months, to the emergence of pictures purporting to show Evans suffering from car sickness – the move should provide a boost for the show.

Read more »

Sensis agency Found hunting for new business and targeting ‘under-serviced’ SMEs

Sensis’s digital services agency, Found has signalled it is on a major new business push, targeting small to medium enterprises (SMEs) which it claims are being “under-serviced” by major media and digital agencies.

Over the past 12 months, Found, under former Mediacom Melbourne boss Peter Barrie, has been quietly ramping up Sensis’s digital offering creating an agency trading desk and expanding its products to cover not only strategy, search and social media but also launching a new analytics platform aimed at helping SMEs to generate leads. Read more »

Novak Djokovic stars in new ‘Made by Moments’ branded content series for Jacob’s Creek

Novak Djokovic is the centre of another branded content series, with Jacob’s Creek launching films showing the tennis champion opening up about some of his favourite dining experiences.

The wine brand has revisited last year’s ‘Made by Moments’ series, starring the recently-crowned Australian Open champion in two new films which launched online in mid-January and will run throughout the year, globally.

The first film sees Djokovic and wife, Jelena, reliving their near-disastrous first date in a light-hearted fashion. Read more »

Matterhorn turns Spotlight on child abuse with cinema campaign highlighting hidden victims

1in4.comOscar nominated film, Spotlight, has returned attention to Australian public service campaign, 1in4.com.au, created by Sydney agency Matterhorn for Adult Survivors of Child Abuse (ASCA) a year ago.

ASCA is using the Hollywood film, Spotlight, which tells the story of a newspaper team uncovering and reporting on systemic child abuse in the Catholic church, as a vehicle for its message, which is that 1 in 4 adult Australians has survived some form of child abuse. Read more »

Coles marketer Mathew Barbagallo to depart

Barbagallo: departing Coles.

Barbagallo: departing Coles.

One of Coles’ supermarkets most senior marketers Mathew Barbagallo is leaving the company, Mumbrella can reveal.

Barbagallo was general manager of marketing at Coles for a little over a year.

His departure is significant as it comes amid growing speculation that Coles will pitch part or all of its $220m media account. Read more »

Strategy officer Kate Smither trades M&C for Saatchi & Saatchi after just 18 months

Smither lead the Commonwealth Bank strategy team at M&C Saatchi

Smither lead the Commonwealth Bank strategy team at M&C Saatchi

Kate Smither, one of the initial major hires by M&C Saatchi’s chief strategy officer Justin Graham when he joined the agency is leaving to take on the chief strategy role at Saatchi & Saatchi.

The move comes just days after M&C shocked the market by winning the Woolworths‘ business from Leo Burnett.

Smither, who was with M&C for 18 months, was the lead across all of the Commonwealth Bank’s communications at M&C and has worked on a diverse range of clients throughout her career, such as AFL, Cadbury, AGL and Medibank. Read more »

New Y&R management aims to build on retail, push creative as McDonald takes charge

New Y&R ANZ CEO Phil McDonald

New Y&R ANZ CEO Phil McDonald

Incoming CEO of Y&R Group, Phil McDonald, has pledged to build on the group’s retail credentials and continue to ride the creative success that has come out of GPY&R’s Brisbane and Melbourne agencies.

McDonald took the helm of the agency two weeks ago after the departure Jason Buckley and in his first interview since taking charge, admitted he is not sure how much longer the George Patterson name will remain on the shingle.

He has also been cautious about commenting on the futures of Y&R Group and STW after the takeover of STW by parent WPP last year, in a move that has been billed as a “merger”. Read more »

Nine and SBS trumpet success of 9Life and Food Network in reaching female demographic

9life FoodJust three months after their respective launches, Nine Entertainment and SBS are both celebrating the successes of their new multi-channels: reality-focused 9Life, and SBS’s Food Network.

The two multi-channels launched late last year with modest industry expectations as to expected audience size; however, both appear to have defied expectations.

“Both channels have been a great success,” said media analyst Steve Allen.  “Well beyond what competitors, like Foxtel, had forecast for both of them.”

Read more »

Ten’s I’m A Celebrity beaten by Seven’s My Kitchen Rules and Nine’s Big Bang Theory

I'm a Celebrity Audience numbers for Ten’s I’m A Celebrity Get Me Out of Here! have slipped, with Seven’s My Kitchen Rules and Nine’s The Big Bang Theory both beating the reality show in the 7:30pm time slot.

Seven’s MKR was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) with 1.574m metro viewers.

Ten’s I’m A Celebrity Get Me Out of Here! pulled in 710,000 metro viewers while a new episode of US sitcom The Big Bang Theory delivered Nine an audience of 795,000. Read more »

Morning Update: Audi channels Bowie; Google axes Samsung ad blocker; Schumer and Rogan in Bud Light ad; Yahoo to focus on fewer ads

AdWeek: Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie’s ‘Starman’

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it’s destined to have one of the most talked-about soundtracks of any commercial on the game – Starman – the 1972 track by David Bowie, who died last month at age 69.

The classic Ziggy Stardust song was enjoying a renaissance even before Bowie’s death. It was played in full during a sequence of Ridley Scott’s space film The Martian. And Bernie Sanders has been using it on the campaign trail.

Read more »

 
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