The film will be fully-funded by SF and was written and will be directed by Jesse O’Brien, who will also produce alongside Eric Machiela, Eric Johnson and Gabe Berghuis.
Arrowhead is an expansion of a short film which was released last year. The feature film is planned for release in 2014 and will be filmed in rural South Australia. Production starts this month. Read more »
Woolworths has launched a new television commercial created by Sydney agency Droga5 featuring the personal story of a Woolworths employee.
The lengthy ad launched last night follows a woman as she wakes up and savours life’s simple pleasures on her way to work, suggesting the “More Savings Every Day” saves customers time as well as money.
As the sun rises in an Australian suburb, she sees her sleeping son and husband, makes coffee, and drives to work while the voiceover of her narration about how there is less time for ‘the important stuff’ is played to a simple piano score. As she passes an outdoor ad for a beach holiday, a group of carefree schoolgirls, and men debating over coffee outside a cafe, the ad comments on how there is less time to escape, less joy and less time to debate. Read more »
Human rights organisation Amnesty International has declared it will stick with its creative agency M&C Saatchi after it was revealed founder Charles Saatchi has been cautioned by police for assault over a London restaurant incident involving his wife Nigella Lawson.
Saatchi was questioned by police in relation to several photos which were published in the British press on Sunday, showing Saatchi apparently holding his wife by the throat.
One of Amnesty International’s chief aims is preventing violence against women.
Saatchi co-founded M&C Saatchi with his brother Maurice and earlier in his career Saatchi & Saatchi which is now owned by Publicis.
In Australia, Amnesty International is a client of M&C Saatchi. The agency slogan is “brutal simplicity of thought”.
In a statement issued to Mumbrella, Amnesty International Australia said it would continue to work with M&C Saatchi, as Charles Saatchi is no longer involved in the company. Read more »
The Loop was founded by former MTV staffers Matt Fayle and Pip Jamieson, while Hunter is also an MTV alumni.
Last month Jamieson moved to London to oversee the site’s push in the UK.
Hunter most recently spent six months as chief product officer at A&E Television Networks. Before that he sent two years in an executive role at Conde Nast and prior to that three months at Foxtel. Before that he spent five years at MTV, finishing as chief project officer for content creation and distribution technology. Read more »
Nine has launched its first promotions for the new season of Big Brother.
The promo began to air during last night’s final of The Voice. Read more »
Australia’s dry spell in the Press Lions appears set to continue with just four local agencies among the hundreds of entries shortlisted.
Work from Saatchi & Satchi for Lexus, from DDB Sydney for Volkswagen and from McCann Melbourne for Metro Trains’ Dumb Ways To Die campaign was the only Australian material on the list released overnight.
Australian entries on the shortlist: Read more »
Australian agencies George Patterson Y&R Melbourne and DDB Sydney also took Bronze Lions when the winners were announced this morning.
McCann Melbourne was also awarded a Bronze Lion for its V/Line “Guilt Trips” campaign.
Australian winners: Read more »
Australian media agencies have again performed poorly in the Cannes Media Lions with only one making the shortlist.
Overall Australian agencies received 15 nominations, with 14 of those going to creative agencies. UM Sydney was the media agency on the shortlist, nominated for best use of integrated media for its Lambnesia campaign for Meat and Livestock Australia.
Dominant on the shortlist was DDB Sydney’s three nominations for its work with McDonald’s; McCann Melbourne which had two nominations for Dumb Ways to Die; and Leo Burnett Sydney which picked up three nominations for work on Coca-Cola, Diageo and Seek Volunteer. Read more »
The winner announcement for The Voice rated a strong 2.307m metro viewers for Nine last night – however the number was well down on last year’s 3.098m.
Excluding the announcement, the rest of the grand final show averaged 2.035m viewers.
The Block also did well for Nine, averaging 1.493m viewers, according to preliminary ratings from OzTAM. Read more »
Australia and New Zealand had a strong showing in the Creative Effectiveness Lions in Cannes.
Of the seven trophies awarded in the sought-after category, two went to Australian and one to New Zealand. Read more »
Leo Burnett Sydney’s Small World Machines and McCann Melbourne’s Dumb Ways To Die lead Australia in the nominations for the Cannes Outdoor Lions shortlist this year.
There were more than 650 pieces of work featured in the global shortlist which was announced overnight.
Australian entries on the shortlist: Read more »
The agency also won two Bronze Lions in its two shortlisted categories: Best Integrated Campaign led by Direct Marketing and Guilt Trips for the V/Line in Travel Entertainment and Leisure.
Creative agency McCann Melbourne has taken the top prize in the PR Lions at Cannes, picking up the Grand prix for its train safety campaign ‘Dumb Ways to Die’ created for Metro Train in Victoria.
The campaign, which has won a raft of awards in recent months, also picked up a Gold Lion for best use of social media. Dumb Ways To Die appears on course to become the most awarded creative camapign of all time.
McCann Melbourne were not the only Australian agencies to be recognised in the PR Lions, with Havas Worldwide and Frank PR, The Red Agency and One Green Bean also being recognised at the ceremony earlier today. Read more »
“I often think about the way I consume content. The smaller the screen, the shorter my attention span,” he told his audience in a session titled ‘The new world of online content – appealing to the habits of today’s consumer’ at the Cannes Lions festival today.
“When I’m looking at my phone, I don’t want to be doing so for long,” he said. Read more »
Joe Talcott, who led the fast food chain’s Australian marketing operation for more than five years before moving to News Limited for a similar period, told Mumbrella in Cannes today: ”At McDonald’s we proudly stole good ideas – as long as they were from within the company.”
“Marketing trade publications used to be hung up on who’s copied who. It was almost as if they could not acknowledge that two people could not possibly come up with the same idea, which is ludicrous,” said Talcott, who is now chief creative officer at Creatism Is. Read more »
Formula One racing driver Jenson Button has cautioned against drivers building personal brands that are bigger than their teams’ brands.
Answering a question from Mumbrella, Button said: “I think my brand as a racing driver is in a good place. I love racing. It’s the most important thing I do.”
“But I understand that there are other things that are key to success,” said the British McLaren driver and formula World Champion. Read more »
Australia missed out for a chance at glory in the Young Lions print competition today.
Australia was represented this year by Josie Fox and Sara Oteri from independent Melbourne-based agency CumminsRoss. Read more »
The comedy, starring Owen Wilson and Vince Vaughn and set at Google’s headquarters, made $2.3m across 263 screens, making an average of $8816, the numbers from Motion Picture Distributors Association of Australia indicate.
The Internship has not been received well by critics, getting a 33 per cent “rotten” rating on Rotten Tomatoes. Read more »