NewsLifeMedia to launch lifestyle brand Buro 24/7 next year



NewsLifeMedia will launch lifetstyle site early next year having licensed the brand from founder Miroslava Duma.

Buro 24/7 is a culture, lifestyle and fashion digital news bureau with the Australian site set to publish original content while also leveraging the global resources of the brand.

NewsLifeMedia CEO Nicole Sheffield said: “We are thrilled to be launching Buro 24/7 to the Australian market. Miroslava Duma is a global fashion and lifestyle force, in fact more Australians are searching her name than the total combined search for our competitive set, so we know that there is already a keen appetite for her brand in Australia. Read more »

ABC axes regional radio and TV outposts and sheds 400 jobs as budget cuts hit home

Mark Scott ABC managing director Mark Scott has unveiled details of the corporation’s cost-cutting strategy, with up to 10 per cent of the workforce to go, and all non-news TV production units to be shut down outside of Sydney and Melbourne.

Among the changes include the sale of its Lanceley Place site in Sydney, the closure of five regional radio outposts and the Adelaide television production studio, as well as the winding down of remaining non-news television production in other states.

The public broadcaster also said it would scale back television sporting broadcasts and flagged the rationalisation of television outside broadcast vans, with other changes including proposals to downgrade Radio Newcastle to a regional station, and some programming cuts.

The sweeping cuts follow last week’s confirmation that the ABC will lose more than $250m of government funding over the next five years, with the broadcaster also planning a new regional division and a digital network to replace ABC Innovation.

Scott warned staff that more than 400 jobs would go “over the coming months” as it looked to reshape the organisation amid the funding cuts. At least 40 of those will be managerial positions, he said, adding it will “dismantle” its state and territory director structure.

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Media agencies invited to bid for print advertising in new online marketplace

Media agencies will be able to bid for print advertising in a new online auction site unveiled today by The Newspaper Works in collaboration with media representation firm Publisher’s Internationalé.

The initiative called is designed to help publisher’s sell less valuable inventory and free up sales teams to focus on premium stock

The Newspaper Works said more than $350,000 worth of ads have been transacted during trials, with 140 newspaper titles signing up for the online auction site.

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Cricket helps Nine win the night as 919,000 tune in for finale of Countdown anniversary special

countdownThe finale of the ABC’s celebration of the 40th anniversary of Countdown was watched by 919,000 viewers, slightly down on last week’s audience of 965,000.

It wasn’t enough for the ABC to break the stranglehold of the cricket, with 1.171m viewers tuning in for the evening session of Australia’s one day match against South Africa, after the visitors came close to scuring an unlikely victory at the death before Austrlia prevailed.

The evening session was the highest rating session of the one day series between the sides, and the most watched show amongst the 16 – 39 and 18 – 49 demographics, as well as the most watched non-news program of the evening handing Nine an audience share of 26.5 per cent.

Seven could only manage a share of 17.7 per cent while the ABC settled for an audience share of 12.9 per cent. Ten managed a share of 11.8 per cent.

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Ex-Radio National boss says sections of ABC ‘wasteful and unaccountable’ as Ultimo HQ put ‘in lockdown’ ahead of cuts announcement

Louise EvansFormer Radio National manager Louise Evans has lashed out at the culture inside the ABC station and said it demonstrated why there need to be cuts to the public broadcaster.

Today managing director Mark Scott will announce where $300m in saving in the next five years will come from after Communications Minister Malcolm Turnbull confirmed the cuts last week.

Mumbrella understands extra security is being put on at the Ultimo headquarters of the ABC, whilst some staff are being summoned to one-on-one meetings with management aghead of this morning’s announcement.

In an editorial in today’s Fairfax newspapers Evans, who lasted just six months as manager of the station amid rumours of tensions with senior producers and group program director for ABC Radio Michael Mason.

“I was shocked by the culture, waste, duplication and lax work place practices exercised in some pockets of Radio National,” wrote Evans. “I was even more shocked by the failure of the executive to want to do anything about it.”

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Morning Update: PooPourri are back for Christmas; Andy Coulson leaves prison

Mashable: Poo-Pourri is back to remind us that everybody poops (even Santa)

“Nothing will get you into the holiday spirit like a pun-filled commercial featuring Father Christmas in his most vulnerable state.

Continuing its tradition of funny ads, toilet deodorizing company Poo-Pourri has a new spot featuring Santa in a bit of a pinch. Unfortunately, nature made its call while Old Saint Nick was delivering presents, and his foul stench woke three sleeping kids.

The kids remind Santa that a quick spritz of Poo-Pourri before you go is enough to fix any stinky situation.”

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Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion

renegade collective ryan goslingThe founder of female-oriented entrepreneurs magazine The Renegade Collective Lisa Messenger has outlined plans to expand the publication internationally, and said she “hates” putting celebrities on the cover.

Speaking at Thursday’s Publish conference in Sydney, Messenger outlined how she intends to move to the US to help develop the magazine in that market, one of 37 the mag is sold in.

Referring to the current edition with actor Ryan Gosling on the cover, Messenger admitted “to be honest I hate it – it kills me”. Read more »

University of Western Australia promote founding of Perth International Arts Festival

The University of Western Australia is promoting its founding of the Perth International Arts Festival with an ad representing how one idea can spark something much greater using sparklers.

Created by The Brand Agency, Perth, the spot features a young woman slowly running with a lit sparkler with narration overlaid against the shots talking about the event.

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Sunday Night EP Mark Llewellyn dismissed from show after probe into bust-up

Sunday NightSunday Night executive producer Mark Llewellyn has been dumped from the program by Seven following a fight with fellow producer Paul Waterhouse. But he will return to the network next year to work on “prime time programming”.

Seven suspended Lewellyn and launched an internal investigation after the bust-up in which he was accused of attacking Waterhouse in the Sunday Night newsroom.

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Santa stars in latest Jeep spot

Jeep has been the latest brand to launch a Christmas marketing push, with the car brand recruiting Santa Claus to utter the iconic line ‘I bought a jeep’.

Created by Cummins & Partners, the spot sees Santa relaxing on Christmas Eve when Mrs Claus comes in and questions why he isn’t at work, the solution to his speedy Christmas run was a jeep.

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GroupM to launch in New Zealand with STW’s Ikon NZ to become part of the group

Sean Seamer

Sean Seamer

Media buying group GroupM is preparing to launch in New Zealand in early 2015, Mumbrella can reveal.

The new New Zealand operation will be headed by Sean Seamer, who was previous MediaCom Asia Pacific chief business development officer, and will see MediaCom, Mindshare, MEC and Maxus come under the operational and financial structure of GroupM.

While most of the GroupM agencies already have some presence across the Tasman the move formalises that position and also sees STW Group’s Ikon New Zealand, which already partners with GroupM agencies Maxus and Mindshare, taken under the GroupM umbrella there. Read more »

Ex Publicis Mojo CEO Joe Pollard named as Telstra marketing chief

joe_pollardFormer Publicis Mojo chief executive Joe Pollard has been named Telstra’s head of media and marketing.

The appointment, made internally this morning, will see Pollard step down from the board of Nine Entertainment Co.

She will join the telco on November 25 as group managing director media and marketing and will report to group executive Gordon Ballantyne.

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Budget cuts could hasten decline of print advertising revenue, publishers are warned

Screen Shot 2014-11-21 at 11.05.15 AM

Karin Upton Baker and Danny Bass at yesterday’s Publish conferebnce

Publishers have been warned that constantly cutting budgets could damage the quality of their titles and ultimately see advertising revenues sink even quicker.

The managing director of Hermes Australia, Karin Upton Baker, said the declining quality of magazines, as publications look to scale back costs, is a growing concern for the luxury brand.

Speaking at the Publish conference in Sydney yesterday, Baker acknowledged that while publishers must invest in digital platforms, she warned them to look after their print business or suffer the consequences.

“What is concerning us is budget cuts [at publishing companies],” she told a panel discussion. “We are are looking at people who are producing print magazines and doing it on smaller and smaller amount of money. And while I am not advocating waste, we know that to create an exceptional, creative outstanding environment requires money.

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NRMA uses viral car video as springboard for branded content campaign

NRMA has used a viral internet video as the springboard for a branded entertainment campaign which has taken the form a of Hollywood blockbuster.

The original video, Buy My Marina, was a slick advert designed by a car owner to sell their 1999 Holden Barina hatchback. The video became a web hit in July and has so far chalked up 1.24 million views.

The vehicle was bought by NRMA Insurance, with the proceeds going to Cancer Council Australia, which has now used the ad to launch Barinageddon, a spoof film trailer which sees the Barina transformed into a hi-tech machine.

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Woolworths uses Jamie Oliver for Aussie based Christmas campaign

Woolworths has brought its Christmas campaign back to Australia this year using Jamie Oliver to cook up a big barbecue set to a remix of the Fresh Food People song.

Last year’s Christmas campaign for the supermarket was the first appearance for the Oliver as brand ambassador cooking up an expat’s Christmas in London.

In the new campaign Oliver only speaks in the background, with a ‘rap’ over a remixed version of the jingle with the celebrity chef cooking fresh produce with members of Woolworths staff for a crowd.

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303Lowe hires Brad Morris as digital and innovation head

303Lowe has hired Brad Morris as its new managing partner for digital and innovation, replacing Brian Dargan who left to join Lavender.

The release: Read more »

JimJam hires DDI’s John Speers as it looks to conquer ‘wild west’ of communication



General manager of DDI Australia John Speers has left the agency to join his former DDB Sydney colleagues Andrew Crocker and Charlie Cook at creative outfit JimJam.

Speers had been running client services at DDI for the past six years, and joins Sydney-based JimJam as managing partner. The agency has also hired Dean Andrews from Paykel Media as managing director, with Speers saying having a media planning capability in house made it easier to co-ordinate creative executions across different disciplines.

“Over the last few years we’ve witnessed the wild west of communication, where many have been peddling silver bullets – new solutions promising everything,” said Speers. Read more »

B&T overtakes AdNews as highest-circulating marketing magazine

B&T magazine has overtaken AdNews as the highest circulating marketing title, according to new figures published by the Audited Media Association of Australia today.

According to the AMAA, B&T’s average print distribution over the six months up to September was 13,308. The increase came after the title reduced frequency and increased circulation.

During the circulation period B&T had previously claimed in its pages that each of its three editions – Apr/ May, Jun/ Jul and Aug/ Sep –  covered by the audit had circulations of 18,500.  However today’s audited B&T number for April to September was nearly 30 per cent lower than this claim. Read more »

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