Matt Stanton to quit as Bauer Media CEO at end of year for Woolworths role

MatthewStantonBauer Media CEO Matt Stanton is stepping down from the role at the end of the year to take up a role at Woolworths, and will be replaced by David Goodchild at the publisher.

It is unclear what role Stanton will play at Woolworths, with a statement from Bauer this afternoon saying he is “leaving the organisation of his own accord in order to take up a fresh challenge in a senior role” at the supermarket giant.

When contacted Stanton refused to be drawn on the detail of his new role but told Mumbrella: “I have had a great six years. I leave the business in a really good shape and I’ve really enjoyed it the people were fantastic.”

Goodchild, who will take on the role which encompases Australia, New Zealand and Hong Kong from January 5, has been CEO of Bauer in the UK since 2004, overseeing the takeover of a radio group in 2007.

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Hamish and Andy return to Today Network drive slot as Dan and Maz take on 2DayFM brekkie

Broadcaster Southern Cross Austereo (SCA) has announce that radio duo Hamish Blake and Andy Lee will return to the radio hosting its drive time show on the Today Network, with current hosts Dan and Maz taking on 2DayFM breakfast.

Speculation has been rife in recent weeks that SCA would seek to revive ratings on its struggling 2DayFM station by signing the pair to its breakfast show. However, that show is set to end with Jules Lund confirmed as the host of the drive show until July.

Over the weekend Sophie Monk confirmed she would leave the show at the end of the year, leaving Lund and Merrick Watts as the two remaining hosts. SCA said Watts would be involved in some capacity on the network next year.

The 2DayFM radio station has languished in the ratings since the defection of breakfast hosts Kyle Sandilands and Jackie O last year.

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Iris Sydney builds pop up sushi train restaurant complete with roller coaster track for Toshiba

Toshiba roller coasterToshiba has created a pop-up sushi train restaurant with a twist as a means to promote its tablets and 2-in-1 products as well as drive awareness of the ‘Seriously Japanese’ brand platform.

Created by Iris Sydney, the Seriously Japanese Pop-Up Zushi Roller Coaster Restaurant sees guests chose their order via a Toshiba touchscreen tablet, which then arrives by roller coaster.

Iris head of digital Darren Collins said: “We are taking a seriously functional thing – the humble sushi train – and transforming it into an unforgettable participatory experience.  And the Toshiba products are at the heart of that. I love it when the digital world meets the real one, and this event is the perfect harmony of the two: fusing technological innovation with great engineering to create a truly unique brand experience.”

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Excellence Awards finalists revealed

Excellence Awards logo webThe finalists of this year’s Excellence Awards, recognising the best in print and digital publishing across Australia, are announced today.

Bauer Media is leading the finalist pack with a total of 19 on the shortlist followed by NewsLifeMedia with 12, and 11 for Pacific Magazines. Sterling Publishing have nine finalists with Hardie Grant Media, Alt.Control Media and CMMA Digital & Print on five each. The Pharmaceutical Society of Australia and Westwick-Farrow Media have four nominations.

More than 250 entries were submitted to the awards which are now in their 18th year. An expert panel of judges from across the publishing industry have been scrutinising all entries.

The winners will be announced at a gala dinner at Sydney’s Doltone House Darling Island Wharf on 20 November and will close the two day Publish conference on 19-20 November  being organised by Mumbrella in conjunction with Publishers Australia.

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Kurt Burnette says integration offering approaching 30 per cent of Seven revenue

Kurt Burnette

Burnette speaking at today’s event

Seven West chief revenue officer Kurt Burnette has today pledged that the network will focus on giving media agencies and their clients stronger integrated offerings, across its TV, print, radio and digital properties.

It was part of the media company’s ’20/20 vision’, in which it pledged to remain number one until at least 2020.

“A few years ago (integrated briefs) were 15 per cent and now it is getting up to 30 per cent (of revenue)”, said Burnette. “Every single brief has an element of integration, it is a big option.”

“A big thing that we have been trying to show today that as the market fragments they can come to the one place. We have been pushing all the mediums for a while but this is a real step change for us,” he said. Read more »

Seven upfronts trumpets new ESPN deal, HBBTV channels, Tumblr and Rebecca Gibney drama

Worner speaking at today's Upfront event

Worner speaking at today’s Upfront event

The Seven Network has trumpeted a number of new initiatives it claims will give it an advantage over rivals in both the TV and digital space in its 2015 upfronts.

As Mumbrella revealed yesterday, among the other new franchises are Restaurant Revolution, Erik Thomson’s new drama 800 Words, Gallipoli Special The Power of Ten and Catching Milat, an ‘Underbelly-style’ series on serial killer Ivan Milat.

Other new announcements made today include information on its deal with subscription sports network ESPN to be exclusive advertising partner, confirmation of two new HbbTV channels 7Living and 7Food, a new Australian crime drama Winter starring Rebecca Gibney, as well as digital joint-venture Yahoo!7 announcing it will be offering advertising opportunities to the three million Australians users on Tumblr.

Speaking after the event Seven West Media CEO Tim Worner told Mumbrella: “Everything you’ve seen today is something new, but it is something we’ve also done before and a big part of us being able to maintain a 40 per cent share. Read more »

Vodafone chief marketer Kim Clarke quits telco

Screen Shot 2014-10-29 at 1.25.40 PMVodafone chief marketing officer Kim Clarke is leaving the telco after little more than two years in the role.

She will depart next month.

News of Clarke’s departure came as Vodafone confirmed it has shortlisted two agencies for its creative account, as revealed by Mumbrella in August.

Clarke, who became CMO in September 2012 during a turbulent period for vodafone, said in a statement she was proud of her achievements and said the business was back on track.

“Over the past two years I’ve been fortunate enough to be part of this business turnaround. We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us,” she said.

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Mashable goes live in Australia as overseas titles continue to expand

Screen Shot 2014-10-29 at 1.31.44 PMTechnology and social news website Mashable has gone live in Australia, the publisher’s first country edition outside of the US.

Mashable Australia will be edited by former News.com.au multimedia editor Jenni Ryall who joined the company in June.

The launch will also see the introduction of the Hero Unit, which elevates breaking stories to the top of the site.

Mashable executive editor and chief content officer Jim Roberts: “I’m very pleased with the content and important work that Jenni has been doing over the past few months, from reporting on the Hong Kong protests to Australian culture.

“I look forward to continuing the expansion of coverage in Australia, the Asia-Pacific region and internationally as a whole.”

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Arnold Furnace announces new executive team

Stevenson, Burnap and Spicer

Stevenson, Burnap and Spicer

Arnold Furnace has announced a new executive team following the departure of managing director Tony Singleton in May, with Havas Worldwide CEO Anthony Gregorio and Arnold Furnace client services director Michael Stevenson assuming management responsibilities for the agency.

They will be supported by ECD Tom Spice and head of planning Thomasine Burnap, who will handle the strategy elements of Singleton’s role.

Stevenson was promoted from group account director having joined the agency in 2012 after a four year stint at DDB paris running the global Unilever account.

On the promotion Gregorio said: “During his two years at Arnold Furnace Michael has continued to perform at an exceptional level, with clients and colleagues all benefitting from his input. He deserves this promotion and no doubt will continue to rise and shine.”

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Cruise line to hit TV for first time as research provides ‘wake-up call’ for Royal Caribbean

Screen Shot 2014-10-29 at 11.31.00 AMCruise line Royal Caribbean is to launch its first TV crusade in Australia after describing research which showed a lack of awareness for the brand as a “wake-up call”.

Commercial director Sean Treacy admitted egos were damaged at the results of a survey which found consumers who had not cruised before knew next to nothing about the company.

“What was really surprising, and frankly a little damaging to our egos, was that people who are new to cruising can’t tell one cruise brand from another,” he said. “They are merely comparing one big white ship with another and they find it difficult to tell the difference between the likes of us, Princess Cruises and most surprising, P&O.”

He said Royal Caribbean will take to the TV screens before the end of the year in a bid to raise awareness of the brand and to showcase onboard activities. “We have been too quiet for too long in Australia,” Treacy said.

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TEDxSydney to return to Sydney Opera House on May 21 with theme of learning

tedxAnnual ideas festival TEDxSydney has announced it will return to the Sydney Opera House on Thursday May 21 with an expanded public event program which will see a free live site available to the public on the Opera House forecourt.

The 2015 event will have a strong youth focus as it embraces the overall theme of learning. It will use the weekday timing to engage students, from primary school to university, in the event.

TEDxSydney head of editorial & curation Edwina Throsby said: “One of the great things about TEDxSydney is that it is for all people of all ages. Just because you’ve finished school or Uni doesn’t mean that you stop learning, or stop being curious.  Our stage for 2015 will celebrate lifelong learning, and recognise that teachers can be found in unexpected places.”

Next year’s event will see the University of Sydney return as principal partner, with St George Bank also signing up as a three-year principal partner.

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Cricket Australia align cricket excitement with video games in campaign from M&C Saatchi

Cricket Australia is positioning the KFC T20 Big Bash League cricket series’ action and entertainment similar to that of a video game in a new campaign from M&C Saatchi Melbourne.

The ‘Who’s Game?’ campaign uses video game style graphics overlaid with footage from big bash games in an effort to showcase the on field action and off field entertainment of the league as it also urges fans to pick a team to support.

It draws on research into the gaming industry which suggested that 65 per cent of Australians play video games of some sort, with the broad appeal of gaming and the trend of gamification serving as inspiration for the campaign.

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Muffin Break encourages parents to take a ‘me moment’ in new campaign

Muffin Break is highlighting the busy world of parenting in a new campaign from Sydney-based PDC Creative and production house Infinity2 which aims to encourage parents to take a “me moment” at the bakery-cafe as it introduces the new tagline “Muffin Break. You Deserve It”.

The spot sees a mum dealing with typical parenting situations before taking some time out to enjoy a coffee at Muffin Break.

Muffin Break marketing manager Gemma Fitzsimons said: “It’s an exciting time for Muffin Break as we continue to evolve the brand in today’s competitive retail food market. We have taken a tongue-in-cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life.”

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Recipe to Riches builds audience on second outing despite quiet ratings night

recipe to riches 2The second outing of Ten’s second season of Recipes to Riches has modestly boosted its audiences from 561,000 last week to 575,000, according to preliminary overnight ratings from OzTam.

It wasn’t quite enough for the Woolworths funded show to win the 7.30pm timeslot, with Seven’s Dancing with the Stars grabbing a metro audience of 902,000 and Nine’s Big Brother luring an audience of 591,000.

Dancing with the Stars, which aired from 7.30pm to 9.30pm, was the most-watched non-news program of the night, however it was down on last week’s audience of 954,000, in an evening where audiences were down across the board with Nine News at 6pm the only show to crack the 1m audience mark.

Big Brother, which ran from 7.30pm to 9.30pm, was the most watched show amongst people aged 16-39 and the second most watched show amongst the 18-49 demographic. However, it was down on last week’s audience of 621,000.

The ABC’s 7.30 out-rated both Big Brother and Recipe to Riches, attracting an audience of 685,000.

Seven won the night with an audience share of 20.1 per cent, while Nine lagged a little behind on a share of 17.0 per cent. Ten wasn’t too far behind, grabbing a share of 15.7 per cent while the ABC settled for a share of 11.7 per cent.

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Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers

Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the first from recently appointed creative agency Cummins & Partners.

The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames.

Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.

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Morning Update: OK Go ride tiny Honda unicycles in new video; Tiffany & Co hires MEC for global media account; NBC picks Neil Patrick Harris to host new variety show

AdWeek: OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

“Does OK Go release albums? Like, full-blown records with multiple songs on them? I don’t know. I don’t care. Their videos are enough for all of us.

Japanese creative agency Mori is behind this one. (You may remember creative director Morihiro Harano, who created a giant xylophone in the woods in that 2011 smartphone ad.) Like all of OK Go’s videos, it’s amazing. I would put it up there with the great Rube Goldberg device video for “This Too Shall Pass,” but maybe not quite as high as the truly awesome collaboration with dance troupe Pilobolus on “All Is Not Lost.””

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Seven unveils new formats as boss vows to be number one until at least 2020

Seven's management team at today's upfronts.

Seven’s management team at today’s upfronts.

Network Seven’s CEO Tim Worner has vowed that the TV network will remain number one until at least 2020, at a 2015 Seven Upfronts event held for media buyers today.

Mumbrella understands Worner made the promise to a select group of top media buyers and marketers at a star-studded event, being held over two days at Fox Studios which saw the TV network roll out its major TV stars and spend millions of dollars on what buyers described as “a slick extravaganza” that included a helicopter with the Seven News team and Cathy Freeman re-running her famous 2000 Olympic race, with Bruce McAvaney calling her gold medal win.

Among the major programming announcements which will be made to media tomorrow are a new Rules franchise called Restaurant Revolution, in a similar vein to its 2004 franchise My Restaurant Rules, a Gallipoli special believed to focus on Australian recipients of the Victoria Cross, called The Power of Ten Gallipoli, an ‘Underbelly style’ drama on serial killer Ivan Milat, called Catching Milat, and a new drama series starring former Packed to the Rafters star Erik Thomson, called 800 Words. Read more »

Ten promises ‘Masterchef-style makeover’ for Biggest Loser as buyers call for franchise innovation

Biggest LoserMany of Australia’s top media buyers are pushing the major free-to-air television networks to be innovative in their 2015 tent-pole programming, ahead of the first round of upfronts this week.

The call comes after Mumbrella reported last week on the lacklustre ratings performance for many of the big event television programs this year, with franchises such as The Biggest Loser, The Voice, X Factor and My Kitchen Rules posting double digit declines in audiences.

In the wake of last week’s report, a Network Ten spokesman told Mumbrella that one of this year’s worst performers the Biggest Loser, which was down 42.30 per cent among people 16-54 in consolidated figures, would undergo a “Masterchef-style makeover” in 2015.

“The Biggest Loser Australia remains part of our portfolio,” said the Ten spokesman. “It will be given a Masterchef-style makeover and will return to Ten at some stage. MasterChef Australia’s audience was up 31 per cent this year vs 2013.” Read more »

 
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