Rugby star Nick ‘Honey Badger’ Cummins learns survival skills in content campaign for MLA

Australian rugby star Nick ‘Honey Badger’ Cummins is fronting a content and digital campaign for Meat and Livestock Australia (MLA) that pushes the benefits of eating meat.

The Wallabies winger, famous for his unusual post-match interviews, is the star of the first content-led push for MLA under the recently launched ‘You’re Better on Beef’ banner, bought to life in a BMF-created TV ad in March.

The new content piece has been created by MLA’s PR firm One Green Bean and sees Cummins, in his role of ‘beef ambassador’, taught survival skills by bush survival expert – a boy Scout. In exchange, the Western Force star attempts to improve the boy’s rugby.

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Morning Update: KFC resurrects Colonel Sanders; Gluten Free duck; YouTube holds ad contest

Creativity: KFC Resurrects Colonel Sanders in the Body of Darrell Hammond

It’s been almost 20 years since we saw Colonel Sanders represent for KFC. He last appeared as an animated character in the brand’s ads in 1998, but now, to celebrate its 75th anniversary, KFC is bringing him back — in the body of Darrell Hammond.

In a new campaign out of Wieden & Kennedy, Portland, the SNL alum dons the Colonel’s classic white suit and bushy beard but adds a decidedly modern, comedic twist to the character. In one ad, he gives the “State of Kentucky Fried Address.” Another music video-style spot shows him walking along a freeway and through a baseball field with a bucket of chicken in hand, singing “I need nothing; I have everything I need.”

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AGL pushes its expertise in solar products in new campaign from CHE Proximity

The technical superiority of AGL’s solar panels and the expertise of their installers is the focus of a new campaign to push the brand’s renewable energy technology.

Created by CHE Proximity, the 30s TVC shows a number of appliances assembling into the shape of a sun, supported by the line: “Not all solar is created equal.”

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20th Century Fox sounds out media agencies ahead of possible $30m media pitch

20thFilm studio and distributor 20th Century Fox is understood to have taken multiple soundings in market ahead of what is expected to be a media pitch, Mumbrella can reveal.

A representative from 20th Century Fox this morning declined to comment, but Mumbrella understands a number of agencies have been approached about being involved in a media pitch.

According to Nielsen the account had a $30m main media spend in the year to May, but this marketing budget is likely to grow amid a massive surge in blockbuster movie releases from the big studios, with 20th Century Fox releasing the Fantastic Four, and sequels to the Maze Runner, Kung Fu Panda, X Men: Apocalypse and Independence Day in the next 12 months.

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We Are Social Sydney hunts for new managing director after founder Julian Ward exits

Julian Ward


The last founding member of We Are Social Sydney’s office Julian Ward has departed the agency, with co-founder Nathan McDonald temporarily stepping into the managing director role, Mumbrella can reveal.

Ward was one of two founding partners along with Heather Ann Snodgrass when the agency launched in Sydney in March 2010, helping to build the office to 46 staff. He finished in mid-April.

Speaking to Mumbrella McDonald said: “After five years Julian was ready for a change. We’ve been growing and adapting, the agency is evolving and changing and he felt he’d taken it to a level that was enough for him and he was ready for a change. Read more »

Cash Converters takes aim at online competitors in new campaigns from 303Lowe Perth

Cash Converters has taken aim at internet classified sites in the first part of a three-phase campaign with full service agency 303Lowe as it looks to promote itself as the company to buy, sell and borrow cash.

The 30-second commercial shows a woman waiting for a private buyer for her treadmill who doesn’t show, before taking the item to a Cash Converters store.

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Truffle hunting pig used to represent inquisitive Skoda buyers in first ad from DDB Sydney

Skoda Australia has introduced the new Octavia Scout 4×4 to the Australian market with a campaign which uses black truffle hunting pigs to represent the Skoda buyer who like to discover brands, products and experiences.

The campaign is the first from DDB Sydney since the agency took the account following a pitch process from The Works in February.

The ‘Born Curious’ campaign is narrated by a pig hunting prized black truffles, before the owner discovers the blue Skoda. The pig’s voice is provided by Czech actor Karel Roden. Read more »

M&C Saatchi names Ogilvy global executive David Dahan as Melbourne managing director

Screen Shot 2015-05-19 at 11.12.59 AMM&C Saatchi has named Ogilvy global managing partner David Dahan as managing director of its Melbourne office after a global search.

Frenchman Dahan will relocate from London where he has worked for five years on the Dove Worldwide account for Ogilvy, and since January 2014 also as director of sales on One Unilever.

M&C Saatchi Australia Group CEO Jaimes Leggett, who was managing director of Ogilvy & Mather UK for three years before taking the M&C role in 2013, described Dahan as “world class”.

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Alphabet Media goes into administration five months after shutting Australian office

Screen Shot 2015-05-19 at 9.46.48 AMAlphabet Media, the owner of public sector technology title FutureGov, has gone into administration after 12 years of publishing, it has emerged.

The editor of FutureGov, Joshua Chambers, wrote in a post on Medium yesterday headlined ‘FutureGov has closed’, that he received an email indicating that Alphabet Media had gone into administration with immediate effect.

The news comes five months after Alphabet Media closed its Australian office and its Singapore-based events arm.

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Quickflix calls trading halt as troubled streaming player seeks new capital raising

QuickflixTroubled video streaming service Quickflix has put its shares in a trading halt for the second time in a week, as the company seeks a sorely needed new capital injection.

Last week Quickflix announced it was dumping much of its own streaming operations in favour of a deal making it a reseller of rival service Presto’s content.

News of the company seeking a cash injection from shareholders comes just a month after the company accounts showed it is losing around $850,000 a quarter, with just $1.26m in cash on hand.
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60-strong panel of experts kicks off four days of Mumbrella Awards judging

The 2015 judging day panel

The 2015 judging day panel

A line-up of 60 of the media and marketing industry’s most respected practitioners have kicked off the judging for the 2015 Mumbrella Awards.

Today finalists in 22 categories make their live pitches to the judging panels at the Hilton Hotel in Sydney in categories including Content Marketing, Young Achiever, Culture, Innovation, Insight and Production House of the Year. Read more »

Married at First Sight cracks 1m viewers on debut for Nine as NRL beats Game of Thrones

The debut of Nine’s controversial reality program Married at First Sight pulled in 1.134m at 8.45pm timeslot to be the most-watched non-news show of the evening, topping Ten’s Masterchef.

The ratings success came as Nine announced it had already commissioned a second series of the show, which has faced a barrage of criticism with accusations it is “morally unsound”.

Undeterred, Nine said it has been “buoyed by the bumper launch figures” and confirmed a second series of Married at First Sight would shortly enter production and air in 2016.

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Morning update: Mad Men finale round-up; Miserable duck smiles again in Cadbury TV ad An interview with the real life ad man who created that Coca Cola commercial Read more »

Sky News shakes up line up with Peter Van Onselen moving to daytime show

Sky NewsSky News has announced it has shuffled its daytime and evening line-up, with Peter Van Onselen move to a daytime program and introducing a new evening world news show.

Van Onselen will now broadcast a new program PVO NewsDay which will broadcast Monday–Thursdays from 12:00pm – 4:00pm on Sky News with current host Ashley Gillan going on maternity leave.  Read more »

Mad Max: Fury Road tops weekend box office 30 years after last instalment

Three decades since the last instalment George Miller has shown some franchises can endure the test of time with Mad Max: Fury Road topping the weekend’s box office, taking $6.197m from 542 screens.

The post-apocalyptic film, which stars Tom Hardy and Charlize Theron and is the fourth in the series, is also the number one new release at the global box office having earned US$109.4m (AU$136.2m).

Pitch Perfect 2, which stars Aussie comedian and actress Rebel Wilson, came second on its second weekend, taking $5.806m to take total earnings to $18.025m.

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Korean newspaper boss: Publishers should look at untapped potential of chat apps

Park speaking last week at INMA World Congress

Park speaking last week at INMA World Congress

The boss of one of South Korea’s biggest newspapers has urged publishers to look at the potential of chat apps like Snapchat, Viber and Line.

Chang-hee Park, chief operating officer of the JoongAng Ilbo newspaper argued at the International News Media Congress in New York, it is not just young audiences that can be reached on the services.

Park said it had built more than 350,000 followers on various apps including local service Kakao giving a welcome boost to its online audiences.  Read more »

Fashion blogger Nadia Fairfax stars in OGX campaign from Foundation

Fashion blogger Nadia Fairfax and E! Entertainment Australia host Ksenija Lukich will feature in a new campaign for OGX haircare products.

Created by Foundation, the campaign involves the popular blogger discussing the needs of hair within video pieces about OGX.

Foundation head of strategy Rachael Lonergan said the videos show the brand’s simplicity and authenticity. Read more »

Foxtel launches no contract option while its streaming service Presto hunts for new CEO

Foxtel has launched a no lock-in contract option as the pay-TV provider seeks to further drive up its market penetration in Australia and attract viewers from streaming rivals.

The move was mooted by marketing boss Ed Smith last month, and comes as Foxtel and Seven formalised their joint venture with their streaming platform Presto and that it is seeking a separate management team for the service.

Courtesy of Savvy Media Monitoring

“We’ve being watching consumer confidence closely and this year we want to give people an opportunity to try Foxtel, at our new low price, and know that if they don’t like it, or their circumstances change, they can walk away,” Smith told Mumbrella. Read more »

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