APG chairman Russ Mitchinson moves from DDB to Leo Burnett



One of Australia’s most prominent planners Russ Mitchinson has left DDB and is joining Leo Burnett as its new head of strategy, Mumbrella can reveal.

Mitchinson, who was planning partner at DDB Sydney and is the chair of the Communications Council Account Planning Group (APG), will be joined at Leos by Emma Montgomery who joins as head of connect having spent the past two years leading Starcom Mediavest’s human experience centre.

DDB has also moved to bolster its planning capabilities hiring Sam Payne from renowned London agency Mother as planning director. In Mother’s UK office he worked with clients including Intel, Acer, Unilever and Aria, before spending a year in its China office growing the brand there.

The agency had previously announced the hires of Anna Bollinger from Droga5 as planning director and Mervyn Tan from Autumn:01 as digital planning director.

Read more »

News and current affairs dominate as Kerry Packer’s Australian Story more popular than The Big Bang Theory

Viewers chose news and current affairs over entertainment programs last night, as Kerry Packer’s Australian Story attracted more viewers than The Big Bang Theory on Nine.

Nine News won the biggest audience of the night with 1.268m at 6pm, with 1.186m for the second half hour, and Seven was just behind with 1.183m from 6pm and 1.085m from 6.30pm.

Viewers then turned to ABC1 which dominated the 7pm timeslot with 1.064m for ABC News, and continued to hold the biggest audiences for 7.30 and Australian Story.

That show had the second part of Kerry Packer’s life story told by the people who knew him with 1.062m people watching, more than watched The Big Bang Theory which had 1.015m on Nine.

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Secrets of social video to be shared at Mumbrella360

M360New research into the secret life of social video will be exclusively revealed in a session at this year’s Mumbrella360.

The research into social video apps such as Vine, Instagram Video and Snapchat is being conducted by the University of Technology Sydney in conjunction with creative agency The Works.

At last year’s Mumbrella360, a panel on The Works and UTS’ research into Instagram was one of the best received sessions of the event. The two organisations have been collaborating on the Datafication series exploring how Australians use social media and what it means for brands.

Tourism Australia's head of social media Jesse Desjardins (left) and Nicol present last year's Datafication session

Tourism Australia’s head of social media Jesse Desjardins (left) and Nicol present last year’s Datafication session

The Secret Life of Social Video will be presented by Douglas Nicol, creative partner and director at The Works. The findings include: Read more »

Morning Update: Giraffe doesn’t care about your GoPro; W+K Amsterdam debut World Cup 2014 Powerade campaign; Instagram closes Peaches Geldof’s account

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Giraffe Doesn’t Care About Your Silly GoPro

“This giraffe knows what GoPro’s up to, and he’s not having any of it.

For its latest advertisement, GoPro placed its product in the path of danger. Before long, a looming giraffe appears in frame, and gives the camera a swift kick before continuing on its way.”

Read more »

Mumbrella live blog: Monday, April 14

This is Mumbrella’s live blog, your rolling diary of everything happening in media and marketing. Refresh the page for latest updates.

Top stories:

6:19pm - Some big breaking news from the creative world as Luke Waldren has parted company with Grey Australia after two years as CEO. Melbourne ECD Michael Knox and Sydney MD Paul Worboys will take over running the national operation.

5:20pm – Box office figures have come in and The Lego Movie has built a solid audience (sorry) taking more than $5m for the second successive weekend, as Captain America: The Winter Soldier slipped down the box office chart.

4:25pm - Bad news for fans of My Kitchen Rules, it’s not on at all this week. the show returns Easter Monday. Nine and Ten will probably be relieved though.

2.45pm - Today’s AFR Rear Window column has an interesting item about the bean counters from News Corp’s head office in New York “crawling all over” the Fox Sports new Artarmon HQ.  According to the report there are suggestions of a budget shortfall of as much as $50m.

Screen Shot 2014-04-14 at 2.55.22 PM2.20pm - It would appear that some of the Chaser team did not agreed with Mark Scott’s decision to apologise to The Australian’s Chris Kenny.

1.30pm - Big news about Mumbrella360 today with Buzzfeed international commercial chief Keith Hernandez to open the conference. Full story here. 

1.21pm - In media agency news Ikon Perth closed last month. While we have the final three big players on the Woolworths media pitch. 

1.15pm - Lots of breaking news this hour. The ABC has apologised to The Australian’s Chris Kenny. Read the apology and Kenny’s comments here. 

12:22pm - Here’s one of the more hard-hitting campaigns you will see this year courtesy of The Brand Agency and St John Ambulance in WA. Every parent’s worst nightmare.

11:31am – More news from Network Ten as Kylie Rogers has announced she is leaving after 16 years, including stints as national sales boss and most recently leading Generate, to initially spend more time with her young family. More here. Read more »

CEO Luke Waldren departs Grey Australia



The CEO of Grey Australia Luke Waldren has quit the agency today, with the executive creative director of Grey Melbourne Michael Knox taking the reins of that office as managing director.

The announcement comes four months after the agency lost its longest serving client, the Transport Accident Commission, to Clemenger BBDO Melbourne following a pitch process.

Recent months have also seen other members of staff leave the agency including general manager Randal Glennon and creative director Nigel Dawson and art director Peter Becker.

Waldren was made CEO of the agency in 2012 having held the role of managing partner in Melbourne, and brought Knox into the business in 2011 from Ogilvy.

Knox and Paul Worboys, COO and managing director of the Sydney office will manage the Australian operation together. Read more »

NSW Government announces new list of approved creative agencies

nsw government logoThe NSW Government has this afternoon issued a new list of agencies which its agencies can use for creative and digital advertising campaigns.

It is the first time since 2008 the state government has drawn up a shortlist of agencies for various departments to choose from, meaning several different agencies have been used for different schemes and projects.

Both lists feature 303 Lowe, Banjo, Whybin\TBWA, JWT, Host, The Hallway and Leo Burnett, George Patterson Y&R, Iris, McCann, Ogilvy, Publicis Communications and Saatchi & Saatchi. The list also features a number of more boutique agencies, including 3rdspace Communications, The Brand Pool  and Core. Read more »

The Lego Movie powers through to make more than $5m for second weekend

The Lego Movie returned to the top of the box office charts as it took in more than $5m for the second weekend in a row as sales dropped for last week’s top release Captain America: The Winter Soldier.

Roadshow Films took in $5,176,972 for The Lego Movie on 516 screens this weekend, delivering a total of $14,452,168 as cinema ticket sales slowed for the Captain America sequel, which took more than $6m last week, to deliver $3,645,372 for Disney this weekend.

New release Divergent was third in all films, making $3,159,775 for distributor Eone, while Wes Anderson’s The Grand Budapest Hotel made Fox $1,813,9992 on 108 screens in its opening weekend.

Read more »

Digital out of home will lift creative standards says Adshel boss



The new digital out-of-home network around 14 central Sydney stations will be a boon to Australian creativity according to the CEO of Adshel Rob Atkinson.

In recent years Australia has performed poorly in creative award shows in outdoor media categories, with only Dumb Ways to Die picking up Gold in Cannes last year, while Leo Burnett Sydney got silver for its Coca Cola Small World Machines execution.

But, speaking to Mumbrella at an event to officially launch the 186 digital display boards around the city-centre stations Atkinson said: “Anything new different and challenging normally brings out the best in people so I’m expecting to see some really innovative and engaging creative from those creative agencies that get it and really want to be a part of it. It’ll improve creativity across the board.” Read more »

Buzzfeed international commercial chief to open Mumbrella360

Buzzfeed's Hernandez

Buzzfeed’s Hernandez

Key sessions for the first day of this year’s Mumbrella360 conference can today be revealed, with a global speaker from BuzzFeed presenting the opening keynote.

Mumbrella360 takes place in Sydney in the first week of June, with a half-day industry speed networking event taking place on June 3, followed by the conference on June 4 and 5.

Keith Hernandez, who leads BuzzFeed’s international commercial operation, will open the conference. New York-based Hernandez is executive director of international sales and strategy at BuzzFeed, which launched in Australia three months ago.

Among the topics covered by Hernandez will be content creation and the secrets of good native advertising. Read more »

Woolworths media pitch down to ‘big three’

WooliesThe Woolworths $240m media account is understood to be down to just three players for the biggest media account currently in play in Australia.

Mumbrella understands the field is now just incumbent Carat which is facing off against MediaCom and OMD after Starcom MediaVest withdrew from the process.

It is also understood the supermarket’s search for a smaller agency to complement the main media agency is now just between independents Match Media and Bohemia.  Read more »

Ikon Perth closes its office

Media agency Ikon Communications has quietly closed its office in Perth.

Screen Shot 2014-04-14 at 11.36.53 AMThe move sees the agency moving the work currently handled for clients such as Bankwest and Subway from its Perth office to Ikon Brisbane and Ikon Sydney.

The announcement was made to Perth media last month with James Greet, Ikon CEO ANZ, commenting: “The needs of our clients ultimately dictate and inform how we best serve them, and in light of some recent changes it made sense to adjust the location servicing of both clients accordingly.

“In light of that we no longer need to have a fixed presence in Perth and will be closing the small Ikon office we have here with immediate effect.”

Read more »

ABC’s Mark Scott apologises to commentator Chris Kenny

Mark Scott

ABC managing director Mark Scott

Mark Scott, managing director of the ABC, has today apologised to outspoken commentator Chris Kenny over an episode of The Chaser’s The Hamster Decides which featured a manipulated image of Kenny having intercourse with a dog.

The ABC boss has consistently refused to apologise for the incident but last year did label the broadcast “tasteless”.

Kenny, who is associate editor of The Australian and an ardent critic of the public broadcaster has consistently demanded an apology and launched defamation proceedings against the ABC which began in the Supreme Court last month.

However, in statement today Scott said: “I wish to apologise to Mr Chris Kenny for the controversial ‘The Hamster Decides’ skit run by ABC-TV in September last year… I have come to the view with theDirector of Television that the ABC should not have put the skit to air. Read more »

Newspaper Works boss admits EMMA takeup is a ‘mixed bag’

mark hollandsHead of the newspaper industry body The Newspaper Works Mark Hollands has admitted the take up of its new readership metric by media agencies has been a “mixed bag”.

Speaking to Mumbrella on the day of the latest release of the Enhanced Media Metrics Australia (EMMA) numbers, which reported national, metropolitan and regional newspapers all increasing their combined print and digital readership by 2.4 per cent, Hollands said that while some agencies were moving their rate card discussion to the new currency others were resisting.

“On an executional level it’s kind of a mixed bag,” said Hollands. “(The take up is) encouraging, we come at a difficult time for (media agencies) where there is a lot of change going on. Read more »

Paul Sigaloff starts as commercial director at Yahoo!7



Paul Sigaloff starts at Yahoo!7 today in his new role as commercial director, although the company has still not said when new CEO Ed Harrison will take his place at the company.

Sigaloff, Fairfax Media’s former general manager of digital and national sales manager resigned from his previous job in December and has been on gardening leave since.

His resignation followed that of Fairfax Media’s group sales director Harrison, who has taken a job as CEO of Yahoo!7. Fairfax is yet to announce a replacement for Harrison.

Read more »

TV networks invited to pitch for Qantas in-flight ad service

QantasQantas is seeking to update the advertising model for its inflight video service and has invited all the major free-to-air TV networks to pitch for the business.

Olivia Wirth, Qantas group executive for marketing said the airline wanted to move away from the traditional form of television advertising with ad breaks between shows to have a mix of display and banner ads as well as sponsored content on dedicated channels.

She said the technology on Qantas flights will also allow advertising to be tailored for passengers in first, business or economy class and Qantas was going to the market seeking fresh ideas.

Incumbent advertising partner Bauer Media Group has been invited to pitch for the business, as have the TV networks SBS, Seven, Nine, Ten and Foxtel. Bauer has managed onscreen advertising on board since 2001 and also manages the in-flight magazine, which is not part of the review. Read more »

The Brand Agency launches ‘hard hitting’ first aid ad for St John Ambulance

The St John Ambulance in Western Australia has launched a “hard-hitting” new campaign to urge people to get first aid trained.

Created by Perth-based The Brand Agency the new campaign shows a mother watching her son playing in a swimming pool, who then knocks himself out underwater. But, when the mother goes to help, she finds there is an invisible barrier stopping her from dragging him from the pool.

St John general manager metropolitan ambulance James Sherriff said: “That’s exactly what it’s like if you haven’t had first aid training, there’s a barrier preventing you from helping the other person. No matter whether it is a loved one or complete stranger, you feel instantly powerless to lend assistance.” Read more »

Cuts to ABC funding would brand Abbott a liar, say Friends of the ABC

ABC FriendsFriends of the ABC have said Prime Minister Tony Abbott risks being branded a liar if he does not promptly deny reports the Government plans to cut funding to the public broadcaster, after pledging its budget would not be touched prior to last year’s election.

Yesterday’s reports in Fairfax’s Sun Herald and The Age stated the Coalition government was poised to cut funding to the ABC and strip it of its international broadcasting service.

They claim Abbott and his colleagues in the cabinet expenditure review committee are looking at proposals to reduce the size of the budget for the broadcaster and are discussing how much they can cut and what would be politically feasible.

Glenys Stradijot, campaign manager of the Friends of the ABC in Victoria, said cutting funding would be a clear breach of Abbott’s pre-election promise. Read more »

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