Weekly women’s magazine Take 5 has published more foreign articles altered to appear Australian in the latest edition of the magazine on newstands today.
The publishing of a story about a mother whose daughter was murdered at a Christmas party comes almost a week after the Bauer Media Group said measures had been put in place to stop the practice. Bauer says it has invested in two more staff to combat the problem.
In the latest article grieving mother Mary Storrie of Leicester, whose daughter Rosie May was murdered in 2003, is said to be from Brisbane in Queensland, while Bauer’s New Zealand title Lucky Break says she is from Auckland.
In the wake of the recent purchase of online betting agency Tom Waterhouse the UK company is consolidating its media and creative across its Sportingbet, Centrebet and Tom Waterhouse brands.
Going forward it is understood UM will handle media for the company, while creative will be handled by Clemenger BBDO Sydney. Read more »
Intel has enlisted creative agency The Monkeys to conduct a hidden camera experiment which sees people chasing around remote controlled power outlets as they try to charge their devices.
The video ‘Chasing Charge’ to promote the new Core Processors has people chasing the power outlet at a cafe until it hides in a box which reveals the message “power keep running out on you?”
Intel’s Asia Pacific director brand strategy and integrated marketing Jayant Murty said in a statement: “In a world where people want to stay connected to the things they love without breaks or interruptions, they are increasingly seeking devices that have great performance and amazing battery life.
His work for KWP included accounts such as RAA, Ultratune, SATC and Coopers.
CumminsRoss CEO Sean Cummins said in a statement: “Talented writers are rare in Australia, let alone the smaller market of South Australia, so to have David join us is fantastic.
“He has been the “voice” of Coopers for many years and his work is intelligent, textured and witty. He is a great addition to our team.”
This morning, CEO Alan Joyce released a group market update that included a reduction in Qantas’s head count by 1,000 employees and a review of its spending with its top 100 suppliers.
When asked how the changes would impact Qantas’s recently restructured marketing team the company declined to detail specifics but confirmed marketing would be impacted.
Andrews was previously the marketing director of Fairfax’s dating website RSVP and prior to that worked with Telstra helping establish the telco’s loyalty program.
“It’s great to join Carnival and the cruise industry at such an exciting time,” Andrews told Mumbrella. Read more »
Facebook has launched a specific website aimed at businesses and revealed its first detailed local research claiming the social media platform accounts for 12 per cent of users’ digital media consumption and 63 per cent of people engage with brands there.
The global launch of Facebook for Business, aimed at giving businesses clear guidelines, statistics and case studies of best practice, follows the release of data on how its 12 million monthly active users in Australia engage with the platform.
Helen Crossley, who leads measurement and insights for Facebook in Australia and New Zealand, presented the data in Sydney yesterday, highlighting trends in research of over 1,000 Australian users conducted with TNS, Roy Morgan and Nielsen in August. Read more »
Outgoing Starcom MediaVest national investment director Nicole Turley looks likely to land at new agency Havas Media, Mumbrella understands.
Last night Starcom released a statement saying it had “amicably” parted company with Turley, who joined the Publicis media agency in March after nine years at Ikon Communications.
Multiple industry sources have suggested to Mumbrella the experienced and respected Turley is set to be announced as the first major hire for Mike Wilson, who last week announced the long-awaited launch of Havas Media in Australia.
It is believed several other high-profile industry professionals are also on the agency’s hit list, as it looks to build new business.
The NSW government has partnered with creative youth charity I-Manifest, Flume’s side project What So Not and NSW creatives to create career videos promoting the creative industries.
The lead video,’Choose your Own Creative Career’ is centred around a music video production for What So Not’s new single Jaguar. Viewers take their part in the making of the film clip by changing the clips’ direction by choosing from different options such as what to dress the characters in and what other characters should appear in the clip.
Acting Premier Andrew Stoner, the Minister for Trade and Investment, said in a statement: “In NSW, the creative industries directly employ more people than mining and agriculture combined, and generate around $1.4 billion each year in exports. We need to promote to young people the importance of creative industries to their future and to the growth and competitiveness of the State’s wider economy, in addition to their positive social and cultural impact.”
The ad, which ran in The Australian today, was paid for by more than 11,000 Australians who signed a petition calling on the government to release the draft text of the trade agreement.
Choice CEO Alan Kirkland said in a statement: “Given the government’s reluctance to reveal whether consumers’ interests are on the table, Choice is stepping in to inform Australians about the talks that are dominated by US commercial interests.
Save the Children is urging Australians to give up something small for Syrian children as part of the ‘Do Nothing’ campaign.
The campaign, designed by Isobar Melbourne, challenges Australians to make a small sacrifice such as giving up takeaway coffee for a week, and donating the savings to Save the Children to protect and save the lives of Syrian children impacted by the civil war.
The TV commercial pans across an empty schoolroom, with narration explaining Syrian children are afraid to go to school because over 2,000 Syrian schools have been bombed. It then shows the same school room which has been destroyed and vandalised.
Following police Random Breath Test Units on the Australian roads proved more popular than a mission by Donald Trump’s flight crew to cross the Atlantic, preliminary overnight ratings from OzTam show.
While Mighty Planes drew 689,000 metro viewers to Channel Seven, RBT averaged 782,000 on Channel Nine in the 7.30pm timeslot.
However Seven News was stronger than Nine News as the half hour bulletin on Seven drew 1.044m metro viewers across the five cities. Read more »
Southern Cross Austereo denies Hamish & Andy’s ‘psychic dream’ Wet ‘n’ Wild broadcast breached broadcast code
Southern Cross Austereo (SCA) has denied last week’s “Dream Week” broadcast from Sydney waterpark Wet ‘n’ Wild breached the Commercial Radio Australia (CRA) advertising code because it was not a “sponsored segment”, despite admitting the station has a broader “commercial arrangement” with the theme park company.
For the past few weeks SCA’s nationally syndicated radio duo Hamish Blake and Andy Lee have been talking about a ”psychic dream” Hamish claimed to have had about the duo hosting their last show of the year from an “under construction waterpark in Sydney’s west”. After more than a week of build-up, where the still under construction Wet ‘n’ Wild was a central focus of their show, Hamish and Andy broadcast an outside broadcast from the Park on Friday.
The CRA advertising code requires: “Advertisements broadcast by the licensee must be presented in such a manner that the reasonable listener is able to distinguish them, at the time of the broadcast, from other program material.”
But a spokeswoman for the broadcaster said the station had generated the idea entirely itself and that it was not part of any commercial arrangement and therefore not subject to the rules. Read more »
Nigel Marsh’s nude ocean swim ‘Sydney Skinny’ will be back in February, with the adman turned author hoping to build on this year’s success and make it the next City to Surf.
This year’s inaugural event in February saw a turnout of around 1,000 people swimming in the nude, and raised over $15,000 for the Foundation of NSW National Parks and Wildlife.
Marsh, who took over as head of The Leading Edge last month, told Mumbrella: “It’s not actually about nudity or swimming. It’s a safe, loving, fun, fundraising, community way of safely stepping outside your comfort zone and having a blast in one of the most beautiful places in the world and raising money to keep the harbour beautiful.
“There’s a place on the calendar for one of these. It’s a very, very safe way of being adventurous.”
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“How do you follow up one of the Internet’s most popular ads from the past year? By incorporating 2013′s most popular word.
At least, that’s Turkish Airlines’ thinking in the 60-second spot atop this post. NBA legend Kobe Bryant and soccer demigod Lionel Messi snap a succession of dueling selfies from exotic locations around the world in an ongoing competition to one-up one another.”
Radio announcer Mel Greig, who was one of the Royal prank call DJs, has resigned from Southern Cross Austereo (SCA) after resolving a legal action against her employer for failing to provide a safe workplace.
Greig and her co-host Michael “MC” Christian had impersonated the Queen and Prince Charles on a call to the London hospital where Kate Middleton was receiving treatment for morning sickness in December last year, ostensibly seeking information about her condition.
Nurse Jacintha Saldanha transferred the call and the recording was broadcast by 2DayFM and the wider national Today Network sparking a media furore in Britain. Three days later, the nurse took her own life.
Grieg has been off air since the prank, while Christian returned to the Sydney station in February and later received the station’s “next top jock” award.
In a statement released overnight SCA also took full responsibility for the call, saying: ”Prior to the call being broadcast she made suggestions for changes to be made to the recording of the call. 2DayFM decided that the call should be broadcast without alteration.”
Nine Entertainment Co will float on the Australian Securities Exchange this Friday, with a market capitalisation below $2bn.
The move has been foreshadowed across the media for some time, but has set an initial price of just $2.05, below predictions in The Australian it would be in the $2.10 to $2.15 range, giving it a value of $1.928bn, below its initial forecast.
That price will be offered to a range of international and local investors who took part in the initial bookbuild which has raised around $690m for the company, which was rescued from the brink of debt default just over a year ago by two US hedge funds, Oaktree and Apollo. Read more »
Adshel, APN and S&J Media are the big winners of the Sydney Trains outdoor tender, with the three companies carving up the mains parts of the contract for the city’s railways.
APN has retained 77 train stations while Adshel has 51 stations, including premium concourse precincts at key Sydney CBD railway stations like Martin Place, Circular Quay, Wynyard, Town Hall and Central. Melbourne-based S&J Media has been awarded the interior advertising furniture after a competitive tender for the entire outdoor business.
The contract is one of the biggest out of home contracts in Australia and comes after an extensive tender process by the NSW Government. Read more »