Leo Burnett Sydney takes home five Clio Awards while Saatchi & Saatchi pick up three

Clio AwardsLeo Burnett Sydney have picked up five Clio Awards across media types including including branded content, engagement, direct and print.

The awards, which aim to honour “groundbreaking work and talent that pushes the boundaries of creativity”,  have awarded shortlisted nominees across the categories mentioned and film, film technique, print technique, Clio Music and design, with categories including audio, out of home, PR and the grand winner categories still to be awarded.

Leo Burnett Sydney picked up a gold for its ‘Small World Machines’ campaign for Coca-Cola in the branded content medium, with the same campaign picking up a silver for direct and a silver for engagement.

The agency also took home a bronze for its ‘Road to Recovery’ campaign for Bundaberg in engagement and a bronze for its World Wildlife Fund ‘Rhino’ print ad. Read more »

VCCP founder admits a famous campaign can be ‘a double edged sword’ for agencies



The founder of the agency behind Compare the Meerkat campaign VCCP has admitted having a successful campaign that becomes intrinsically linked with an agency is a “double-edged sword”, adding he wants its Sydney office to become known  for effective campaigns across a range of clients.

Ian Priest told Mumbrella that two years on from the opening of the Sydney branch of the agency with Compare the Market as a founding client “I’d like us to be known for more than just Compare the Meerkat as we are starting to be known, but to have three or four landmark clients that deliver that sort of thing”.

He admitted it was not cut and dried that the successful UK campaign featuring meerkat Aleksandr Orlov would be used in Australia, adding: “Not all ideas travel. We knew that idea worked in the UK, obviously there are similarities of language and culture but you still have to make sure it will work over here. Is Compare the Market in the same competitive situation? Are there the same business objectives?

“It was an open brief. We didn’t start with meerkat, we started with the brief but meerkat was the best choice.”

Read more »

Major media players from television networks and publishers join BEfest speaker lineup

guardian australia logoA string of new speakers have joined the program for next month’s BEfest, Mumbrella’s festival of content marketing and branded entertainment.

The Guardian's MD McClelland

The Guardian’s MD McClelland

FairfaxA panel on native advertising will see four of the biggest local players in the fast developing space – The Guardian Australia, Mamamia Network, Sound Alliance and Fairfax Media – united on stage to share case studies.

During the panel, the boss of The Guardian Australia Ian McClelland will share publicly for the first time a local native advertising campaign which tapped into the masthead’s data journalism skills.

Junkee logoMamamia logoMcClelland will be joined on the panel by Kylie Rogers, the sales boss of Mamamia; Tim Duggan of The Sound Alliance which owns sites including Mumbrella Awards media brand of the year Junkee, FasterLouder and inthemix; and Felix Krueger, who leads custom solutions at Fairfax Media.

The native advertising panel will be moderated by industry association Publishers Australia’s executive director Tim Addington.

Nine-networksevenAnother panel will feature case studies from Australia’s biggest TV networks with examples of brand integration into TV shows on Nine, Seven and Foxtel. Read more »

At The Movies sees extra 168,000 tune in following news of show’s axing

At The Movies boosted its audience by by 168,000 following the news yesterday that it to be cancelled with hosts Margaret Pomeranz and David Stratton to retire in December.

The show, airing at 9:30pm on ABC, drew an audience of 512,000 up from last week’s audience of 344,000 beating Ten’s Under the Dome and Seven’s Prince Harry at 30. The ABC has today confirmed it does not intend to air a weekly movie review show when it finishes.

Over on Nine, Big Brother’s audience dipped again last night, following a modest resurgence after a poor Sunday night audience. The reality show’s 90 minute episode at 8:40pm posted an audience of 696,000, slightly up on its Sunday night audience of 645,000 but down on its Monday night audience of 817,000.

It was beaten in the timeslot by Winners & Losers on Seven at 8:45pm, which was the second most popular show amongst people aged 25-54 with 839,000 viewers, up on last week’s audience of 730,000. Read more »

DrinkWise starts two-year marketing push, including more How to Drink Properly work

DrinkWise has kicked off a new initiative that will see Australia’s major alcoholic drinks firms push a united message in a show of industry collaboration that urges consumers to drink in moderation, kicking off during football finals season.

TV, radio, press, digital and outdoor will all feature in what was described as an “initiative rather than a campaign” by DrinkWise marketing manager Simon Strahan. It will run for approximately two years and be rolled out during major sporting, musical and cultural events.

The launch comes as the not-for-profit organisation and its creative agency Clemenger BBDO Melbourne prepare to roll out the next phase of the controversial ‘How to Drink Properly’ campaign in time for Schoolies in October, that will run alongside the new awareness crusade.

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Targeted digital approach sees Eagle Boys halve its media spend but achieve better results

Eagle_boysPizza chain Eagle Boys cut its media spend in half for its latest digital campaign, yet saw improved results after adopting a more targeted approach, according to its retail general manager.

Nick Vincent said the company “learned a lot” from its first Mad Minutes campaign – which offered cut price pizzas during a limited time each day for two weeks – and drastically reduced its media spending in the second wave of the digital push.

The savings came after Eagle Boys scrutinised where it’s online traffic was coming from and directed its budget to those areas.

“The first Mad Minutes campaign was a test and we did quite a hefty digital advertising campaign. But we learned a lot and in the second push we became more efficient in our media buy,” Vincent said. “We became more targeted and as a result spent half what we did in the first campaign and achieved better results.”

Read more »

SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing

McDonalds-150x112McDonald’s has named former SPC Ardmona marketer Bronwyn Powell as its new head of marketing following the departure of Madeleine Fitzpatrick to Metcash.

Powell, who left SPC last week, has been replaced by Sandra Pereira as marketing and innovation director.

Read more »

ABC scrapping At the Movies as Margaret and David retire

margaret and david at the moviesThe ABC looks set to scrap long-running show At the Movies after announcing today hosts Margaret Pomeranz and David Stratton are set to retire, recording their final episode on December 9.

It is unclear at the moment whether the broadcaster will replace the show, the only dedicated free-to-air movie review show, with a similar offering. A release said At the Movies will not return in 2015.

The announcement also marks the end of one of the longest-running partnerships on Australian TV, with Margaret and David presenting together for 28 years, including 18-years on SBS’ The Movie Show, before moving to ABC in 2004.

Read more »

Mobile marketing ‘where desktop was in 1999′ admits AdRoll’s head of mobile growth


The head of mobile for retargeting advertising firm AdRoll has said mobile advertising today “is where desktop advertising was in 1999″, urging more businesses to rethink their strategies to be “mobile first, but not mobile only”.

US-based head of mobile growth Ben Witte is in Australia to launch a new technology AdRoll claims will end marketers’ struggles with mobile advertising and allow them to target consumers across multiple devices.

Speaking to Mumbrella Witte claimed its new ‘cross device’ technology will solve problems of brands not being able to get in front of consumers on mobile, allowing them to track consumers and reach audiences whatever device they are using.

He said the technology uses “deep integrations” with Facebook and Twitter to leverage anonymous ID information from the social networks and identify users as they move between their desktop and mobile devices.

Read more »

JWT global creative head Matt Eastwood says Australian ad industry more supportive than US



Australian adman Matt Eastwood, who is chief creative officer at JWT has said Australia is a more supportive creative community than the US.

The former DDB Australia national creative director, who was appointed to the global role with JWT in June this year, told US trade magazine AdWeek that his “biggest pet peeve” about the US industry is its lack of community support.

“That we are kind of down on each other, which I find frustrating. I don’t know if it’s an American thing or not, but in Australia, there’s definitely an advertising community that all supports each other. In Cannes, you see Australians celebrating other Australians winning, which is great. I would love to see that more in the U.S,” he said. Read more »

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AdWeek: Watch GoDaddy’s New Ads, and Tell Us What on Earth You Think You Just Saw

“GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman make out with a geeky guy. Then it did a quirky ad with Jean-Claude Van Damme.

Now, though, the brand is really just going for it with new agency Barton F. Graf 9000—the New York shop known for its offbeat ads for Kayak, Ragú and Dish Network.”

Read more »

Clemenger Group continues management shuffle with new Sydney MD



Management changes are continuing at the Clemenger Group with Andrew Holt being drafted in as the new managing director of the Sydney office from the Wellington branch.

A management reshuffle was kicked off two weeks ago with the news Peter Biggs was retiring as CEO of the Melbourne office, with Clemenger Group New Zealand CEO Jim Moser taking on a chairman role there.

Today’s news sees Holt, who is MD of Clemenger BBDO Wellington, is moving to Sydney to take on the new position and will be replaced by  Assignment Group MD Livia Esterhazy.

Read more »

Comms Council launches professional development courses including one for wannabe adlanders

communications council logoThe Communications Council is launching a new professional development qualification in Australia, licensing the scheme created by its counterpart in the UK the Institute of Practitioners in Advertising (IPA).

New courses will include an online course for people looking to get into the industry which entails 30 hours of online learning and a two-hour exam, whilst other courses will target more senior practitioners across a range of skills.

Visiting Sydney for the launch of the program, Ian Priest, president of the IPA and founder of VCCP said the aim of the new scheme is to “set benchmarks”, adding: “There is clear evidence from our agencies in the UK of the direct and powerful link between investing in people and business performance – ultimately our thinking adds value to our clients’ brands and drives real competitive growth.”

Read more »

Benita Collings and Guy Edmonds to lead Mumbrella public speaking masterclass



Guy Edmonds


Former Play School presenter Benita Collings and actor, producer and director Guy Edmonds are to lead next week’s public speaking masterclass being organised by Mumbrella and NIDA.

nida public speaking

The half-day masterclass has been tailored for those working in the media and marketing world and is designed to give confidence in situations such as pitches, presentations and conference speaking.

The course – which runs next Friday September 19 – is being run at the National Institute of Dramatic Art’s Parade Theatres in Kensington, Sydney.

Collings has more than 40 years of experience in the performing arts in radio, film, stage and television, including her presenting role on ABC’s Play School. She also works in the voiceover industry. Read more »

Mixed results for smaller online publishers in August AMAA survey

AMAAAustralia’s smaller online publishers reported mixed results in the month of August for online traffic the latest data from the Audited Media Association of Australia (AMAA) shows.

Popular Culture website Pedestrian TV once again topped the survey with a 29.82 per cent growth in audience with average daily of 92,420 unique browsers (ubs) and more than 4.5m page impressions in August. While entertainment guide Timeout came second reporting a dip of 8.13 per cent with 33,734 UBs per day however, the AMAA noted that there was an issue with under reporting due to a tracking issue on the galleries on its website.

Private Media’s independent news website Crikey had a fall in traffic of 3.31 per cent to 20,740 UBs per day, despite it breaking a major story obtaining leaked financial records from newspaper publisher News Corp.

Read more »

Reality shows The Block Glasshouse and Big Brother deliver results for Nine

the block glasshouseNine’s double-dose of reality continues to do well for the channel, helping it win the night with a 23 per cent share off the back of The Block: Glasshouse, Big Brother and its news hour according to OzTam metro overnight ratings.

big brother logoThe Block: Glasshouse at 7.30pm continues to dominate with a metro audience of 1.507m, while Big Brother bounced back from its poor Sunday night audience of  645,000 to 817,000 for a 90-minute show in the earlier 8.40pm timeslot, but still down on its Monday night launch of 1.067m.

An extra 103,000 watched Big Brother’s launch episode during the week taking its total audience to 1.141m. The Block Glasshouse was the most watched show across all demographics, while Big Brother was the second-most popular across people aged 16-39 and 18-49.

The X Factor Live Results show at 7.30pm was the second-most watched show across people aged 25-54 after grabbing a metro audience of 1.142m, helping Seven to an audience share of 21.2 per cent.

Read more »

Tech firm claims ad blocker-busting widget for publishers can hide consumers’ fast forward controls

BrightcoveAn ad tech firm has launched new technology for publishers that it claims can beat ad blockers and hide fast-forward functions to make it more difficult for consumers to avoid watching online video ads.

The ad insertion widget, called Once and made by Brightcove, also enables short or long-form ads to be placed halfway through the playing of a video – like a traditional TV ad break.

A press release from Brightcove said that the technology “eliminates ad-blockers and hides fast-forward capabilities, minimising the chance of impatient users missing advertisements and increasing revenue opportunities for customers.” Read more »

Quickflix boss tells Netflix to end ‘back door’ access for Aussies

netflix_australiaThe CEO of streaming company Quickflix Stephen Langsford has written an open letter to his Netflix counterpart Reed Hastings challenging the company to “come through the front door” to the Australian market and cut off access for an estimated 200,000 local subscribers.

In the open letter, sent today by Langsford, he accuses Netflix of  encouraging “Australian consumers to inadvertently breach the copyright of the content owners”, and accuses them of “filching” revenues by allowing users with geo-blockers from Australia to access its content.

US service Netflix is understood to be eyeing an entry to Australia in 2015 with other services including the Nine and Fairfax joint venture StreamCo also set to start, but currently Australian consumers can access the service by using a virtual private network to mask their Australian IP address and gain access for around $9 per month.

Read more »

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