Cadbury and Oreo celebrate friendship in online campaign for Cadbury Dairy Milk Oreo

Cadbury is pushing its Cadbury Dairy Milk Oreo product with an online animated campaign that celebrates friendship by showing a square of Cadbury chocolate (known as a ‘pip’) and an Oreo cookie embarking on adventures together.

Created by Saatchi & Saatchi, the 80-second animation imagines the world from the perspective of the Oreo cookie and the piece of chocolate, including the pair climbing the Sydney Harbour Bridge.

Sarah Stahle, brand manager tablets ANZ at Mondelez International, said in a statement: “Cadbury Dairy Milk  and Oreo are two of our hero brands and we’re delighted to bring them together in this unique offering. The product landed on-shelf earlier this month and feedback from our Facebook audience has so far been overwhelmingly positive. Read more »

Morning Update: Lancome sells on Snapchat; The search for Sorrell’s replacement; BBC and ITV at loggerheads; ad industry narcissism


AdWeek: Target and Lancome Produce Snapchat’s First Ecommerce Ads

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan’s Discover channel—the hub of the app where media brands publish daily stories.

Like Discover’s other ads, Lancome and Target’s promos appear between Cosmo’s articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more. Copy on Target’s ad reads, “New products every week”. Swiping down pulls up a loading page with Target’s mobile site where people can shop the products featured in the ad—like plant stands and water bottles.

Read more »

Line-up of 16 international speakers revealed for Mumbrella360 including sessions from Vice and IBM, plus return of Ann Parsons and new research into the psychology of fandom

Parsons: Taking outdoor and digital

Parsons: Talking outdoor and digital

IBM's Caroe:

IBM’s Caroe: CMO insights

The full lineup of international presenters for next month’s Mumbrella360 conference program can now be revealed, with newly announced speakers including Vice publisher Erik Lavoie, media veteran Ann Parsons and IBM global evangelist Per Caroe.

Running on June 8 and 9 at the Hilton Hotel in Sydney, the conference program features 52 sessions spanning four stages, plus the Mumbrella Masterclass theatre and a series of round tables.

Alongside the 100+ local speakers on key media and marketing issues, there will be 17 speakers flying in from overseas.

This begins with an opening breakfast on Wednesday June 8 in which the San Francisco-based Per Caroe, global evangelist for IBM Marketing Cloud, will present the findings of IBM’s CMO Study, an annual survey of more than 5000 marketers across 70 countries, on the digital issues the face. Read more »

Seven wins tenth straight week of ratings war as annual battle hits quarter way mark

Seven-Network-logoSeven has reached the quarter time point of the television ratings year by clocking up a tenth consecutive weekly win over Nine.

Thanks in part to the final episodes of My Kitchen Rules, Seven cruised to victory for the week over Nine with a share of 23.6% of last week’s free-to-air evening audience, compared to Nine’s 17.7%. Meanwhile, Ten finished behind the ABC with 10.5% compared to 13%.

Because of summer and easter holidays, the official ratings period only runs for 40 weeks per calendar year. Last week was Seven’s tenth win in a row since the official ratings year kicked off on February 7.

Seven also won Saturday night’s ratings battle with a share of 19.4% to Nine’s 15.3%, the ABC’s 14.4% and Ten’s 9.4%. Read more »

AFL takes Seven to Friday night ratings win despite NRL’s Sydney strength for Nine

AFL logoFriday night’s TV ratings fortunes rose and fell with sporting code allegiances on Friday night.

Thanks to AFL, Seven dominated in Melbourne and Adelaide, while NRL took Nine to wins in Sydney and Brisbane.

In Melbourne, Seven’s Friday Night Football coverage of North Melbourne vs Western Bulldogs pulled in 431,000 viewers, making it the city’s most watched program of the night. Read more »

60 Minutes wanted reporter Tara Brown to be ‘involved at critical moments’ of child snatch

child abduction recovery international logo60 minutes logoFurther evidence has emerged of Nine’s deep involvement with a bungled plot to help an Australian mother snatch her children back from their father in Beirut.

In a development which makes it even more difficult for the network to claim that its 60 Minutes team were only in Lebanon to document events, not to be part of them, an email published by The Weekend Australian shows that the network insisted reporter Tara Brown should be “involved at critical moments”.

And assuming the email is genuine, any hope for the network to claim that it accidentally paid the child recovery company thinking it was actually the bank account of the mother also appears to have disappeared, with the same note asking the company to invoice the network $46,000. Read more »

Changes to Facebook branded content ‘a game-changer’ for sports and their sponsors

Major League Baseball already using sponsors on Facebook

Major League Baseball is already using sponsors on Facebook

Changes to the way Facebook allows brands to post content will have a major impact on the way sports and sponsors are able to tap into each other’s communities, entertainment and sponsorship, claims Max Barnett, head of digital at Repucom.

The change in the content policy this week allows content such as videos and photos to include promotions, third party products and sponsor logos, all of which were banned under Facebook’s previous policy. Read more »

Nine Entertainment and Southern Cross Austereo sign ‘landmark’ affiliate agreement

Nine Entertainment Co., is set to switch its affiliate TV broadcast rights to Southern Cross Austereo from WIN Corporation as of July 1.

Channel Nine-SouthernCrossAustereo - joined logos

Under the terms of the new agreement, hailed in a press release as a “landmark”, SCA will pay Nine 50% of its ad revenues to rebroadcast its content in regional areas in Queensland, Southern NSW and Victoria.

According to the release the companies will also “work together on a number of opportunities to mutually grow their businesses” with the deal set to run for five years. Read more »

Medium Rare hires Real Living editor Deborah Bibby to lead new David Jones magazine

Bibby ends 11 years with Bauer Media to join

Bibby ends 11 years with Bauer Media to join Medium Rare

Another senior editor has left Bauer Media with Deborah Bibby jumping ship to Medium Rare to lead the editorial team on the soon to be launched David Jones magazine, Mumbrella can reveal.

Bibby joins the custom publisher after 11 years with Bauer where she was the launch editor-in-chief of Real Living and Homes+ magazines.

Former Bauer exec Gerry Reynolds, who is now managing director of Medium Rare, said in a statement: “Deborah is a multi-talented professional who will bring a wealth of knowledge, experience and creativity to the role. Read more »

‘No winks or a nod’: News Corp boss denies secret government anti-siphoning deal

Australasian News Corp chairman, Michael Miller

Miller: “News Corp has made no deals, we’ve received no promises, no winks, or a nod, nothing”

News Corp’s executive chairman Michael Miller has categorically denied the company has made a secret deal with the government which would see the sport anti-siphoning list reduced following the Federal election.

The company which owns pay-TV broadcaster Fox Sports has been open in its criticism of the rules, which lists more than a thousand sporting events, with Miller telling the Senate Inquiry into media reform the Australian system was “world’s worst practice”.

He said in his opening statement: “I would like to reject any inference that a secret deal has been struck with the government to water down the anti-siphoning rules after the election. We’ve been very open in our position that anti-siphoning laws are world’s worst practice.  Read more »

University of Adelaide encourages students to Seek Light and change how they think

The University of Adelaide has followed up its 2013 Seek Light campaign with another TV-led effort which encourages potential students to change how they think by choosing to study at the University of Adelaide.

Created by Nation, the spot features images showing current students, faculty staff and graduates in different settings around the university where light is used as a metaphor for illumination – the discovery of new knowledge.

“Seek Light was a response to our Strategic Plan and it highlighted the distinctive aspects of the institution,” said professor Warren Bebbington, University of Adelaide vice chancellor. “It’s been three years since we introduced the concept and the campaign has exceeded all expectations.” Read more »

Acquiring a regional broadcaster ‘not high on priority list’ claims Nine CEO Hugh Marks


Marks: “What does adding an acquisition of regional Australia add to us as a content business? Perhaps very little”

The CEO of Nine Entertainment Co., Hugh Marks, has poured cold water on the idea the network is keen to do a deal to merge with a regional broadcaster saying he thought it would add “very little” to its current operations.

Speaking at the latest round of hearings in the Senate Inquiry into media reform Marks said the company had pivoted from a broadcast to a content business which had become platform agnostic. Nine has been linked with a deal with regional broadcaster and radio player Southern Cross Austereo in recent months. Read more »

Reckitt Benckiser fined $1.7m for misleading claims about Nurofen’s ‘pain specific’ relief

Reckitt Benckiser has been ordered to pay a $1.7m fine after being found guilty of misleading consumers with claims Nurofen could target specific pain.

Nurofen Specific Pain products landscapeThe fine is a victory for the Australian Competition and Consumer Commission (ACCC) and for ABC series The Checkout, which called out the misleading branding in a segment broadcast in 2013.

The ACCC launched the action in the Federal Court, which found in a December ruling that the active ingredient in the pain-specific products was no different to that found in standard Nurofen and ordered the products off the shelves. Read more »

TAB offers $1m prize as part of Willy Wonka themed Golden Ticket promotion

AB Golden Ticket ambassador Billy Brownless (CREDIT: David McArthur)

AB Golden Ticket ambassador Billy Brownless (Photo: David McArthur)

TAB is offering punters the chance to win $1m as part of their Willy Wonka themed Golden Ticket campaign.

The campaign will see one betting ticket selected at random per day across NSW, ACT and Victorian TAB venues and TAB agencies, with the lucky owner of the ‘golden ticket’ claiming $1,000 on the spot. Read more »

News Corp sales director Kathryn Carter new general manager Snapchat Australia

Carter named GM of Snapchat Australia

Carter’s appointment completes the Snapchat Australia team

Snapchat has appointed News Corp’s NSW sales director Kathryn Carter as its general manager for Australia.

Carter has been with News Corp since July 2013 when she joined as group sales director. She was made NSW sales director in January last year. Previously she spent three and a half years at Mediacom.

Carter’s appointment rounds out Snapchat’s new Australia-based team. Read more »

McDonald’s names PepsiCo senior marketing director Jenni Dill as new chief marketer

Jenni Dill appointed as McDonald's CMO

Jenni Dill: Replaces Lollback as McDonald’s CMO

McDonald’s has named Jenni Dill its new chief marketing officer in Australia following the departure of Mark Lollback, Mumbrella can reveal.

Dill, former senior marketing director for PepsiCo Australia and New Zealand, joins McDonald’s in May and replaces Mark Lollback who returned to the advertising side of the business as CEO of Group M earlier this month.

Dill has spent much of her career with PepsiCo companies, including Frito Lay, working largely in snacks and drinks, with roles in Australia, New York and the UK. Read more »

FirmDecisions warns two thirds of advertisers are not getting their share of ‘value banks’

Brocklehurst: the survey results are likely to be echoed here in Australia.

Brocklehurst: “There are media credits being held in the millions of dollars”

A review of more 300 global clients has shown two out of three advertisers surveyed did not have contracts in place to get their full entitlement of media rebates, often referred to as ‘value banks’.

While the FirmDecisions review of 300 advertisers focused on contracts across Western Europe, the USA and the Middle East the company’s Australian managing director David Brocklehurst told Mumbrella he expected the results to be mirrored here among major global brands.

“We would expect it to be echoed in what we are seeing in Asia-Pacific, particularly with the lack of transparency in the financial records,” said Brocklehurst. Read more »

‘Perfect storm’ of problems forces Brand New Media into administration and out of TV4ME

brand new mediaOne of Australia’s biggest branded content production houses Brand New Media has called in administrators after being hit by what it has described as a “perfect storm” of issues across its business interests.

The company, founded in 2001 by CEO Perry Smith was responsible for branded TV shows for some of Australia’s biggest brands and had been a joint-venture partner on TV channels TV4ME and HealthyMETV with Network Seven and Prime.

However Mumbrella understands the contracts for those channels were terminated at midnight last night after the company called in administrators Dean-Willcocks Advisory, with six staff made redundant.

Managing director David Borean told Mumbrella that while the company had a number of successful ventures it had been dragged down by a “couple of the lesser performing parts of the business”.

Read more »

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