Optus has tapped outspoken The Voice Kids star Robbie Anderson for a new campaign spruiking its family data pool product, created by Starcom.
The two 15-second TVCs star Scotland-born Anderson, 14, who was a popular contestant on the 2014 season of The Voice Kids Australia spruiking the benefits of the product direct to camera.
The year-long deal with see WPP agencies get preferential media pricing for ad campaigns, put staff in Buzzfeed Motion Pictures to create branded video content for WPP clients, and a creative residency to allow WPP creative teams to access Buzzfeed’s expertise in producing social content for all platforms.
WPP will also get exclusive access to Buzzfeed’s proprietary data and analytics platform Pound, which tracks how content gets shared across the social web, including messaging. Read more »
Morning Update: Instagram gets portrait and landscape modes; Facebook hits 1bn in a day; What’s this guy expecting?
Creativity: What Is This Pregnant Guy Actually Expecting?
Keep watching for the truly gross twist in this spot about a pregnant man, by General Mills brand Fiber One.
The spot, by Saatchi & Saatchi New York, purports to be all about a man who’s “expecting” (perhaps an insider nod toSaatchi’s first famous U.K work?). And there are some gentle comedic moments as his wife helps him through his pregnancy, from getting a seat on the bus to cravings for chocolate ice cream and emotional weeping.
Network Ten has said it is “flattered” Nine Entertainment Co sees it as a threat after CEO David Gyngell said he expected his rival to “fall into a bit of a hole” in the latter half of 2015 during Nine’s revenue results presentation today.
After Nine had reported a $592.2m net loss after a series of asset writedowns, Gyngell took aim at Ten with his own analysis of how the rest of 2015 would play out from a revenue perspective.
“We’ll be a 38 (share), Seven will be a 38 and a half 39 and Ten 23, 23 and a half”, said Gyngell. “We have a couple of Voices in there so we will hold up. Seven will pull forward some revenue because of the Olympic Games coming along, they will write some extra advertising and Channel Ten will pick up bits and bumps around Masterchef but will fall into a hole coming in to the end of the year.” Read more »
Creative agency J Walter Thompson (JWT) has taken a majority stake in Australian digital agency Webling Interactive for an undisclosed amount.
Webling, which had been independently owned, will co-locate with JWT in Sydney, and it does not expect any job losses.
In the statement JWT Australia CEO John Gutteridge flagged the reason for the acquisition was to beef up the digital offering for the agency, which boasts Kellogg’s, Kimberley Clarke, Unilever and Mondelez among its clients in Sydney and Melbourne.
Newcastle Herald editorial staff have staged a walkout in response to Fairfax Media’s proposal to cut 69-full-time equivalent positions, including 46-full time editorial jobs, across the Newcastle and Hunter region.
The union for journalists the Media Entertainment and Arts Alliance (MEAA) has confirmed union members at the Newcastle Herald have voted to strike until 9am tomorrow in response to the cuts which will see 37 full time jobs axed from the paper.
Global fast food chain Burger King is claiming a temporary truce with McDonald’s after it ambushed its rival with full page ads suggesting the two giants join forces to create the ultimate hybrid hamburger – the McWhopper.
The idea for the campaign originated out of Y&R New Zealand, whose CEO Josh Moore today told Mumbrella they knew when selling the idea for the headline grabbing push that it would be a “long shot” on both sides.
“When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor,” said Moore.
Overnight, two open letters from Burger King to McDonald’s ran in The New York Times and The Chicago Tribune, and the campaign has since garnered headlines in media around the world.
Fairfax Media’s national business newspaper The Australian Financial Review has launched a new brand campaign, created by The Royals, built around the idea of showcasing the masthead’s deep coverage of business, political and the financial worlds.
The campaign is built around the idea of ‘know you know’ and launched today with a wrap around of the Financial Review newspaper and a home page buyout of the afr.com website.
“The Australian Financial Review talks to Australia’s business people, executive decision-makers, sophisticated investors, political insiders and those who want to be among them,” said Michael Stutchbury editor-in-chief of the Australian Financial Review, in a statement. Read more »
Ogilvy PR Australia has appointed a new social strategy director as its looks to strengthen its social and digital team social@Ogilvy.
Mike Watkins has joined the team as social strategy director, joining the agency alongside Nick Strine as content team lead and Chris Dowling as digital producer.
The appointments round out the team tasked with developing the agency’s social and digital offerings for its five speicalist PR firms Howorth, Pulse, Ogilvy PR Health, Ogilvy PR Melbourne and Ogilvy Corporate (Parker & Partners and Ogilvy Impact). Read more »
Digital sales house Inception Digital has entered a commercial deal with news site The New Daily, with Inception Digital commercial director Guy Burbidge saying publishers “get better solutions out of smaller sales houses” as compared with their larger rivals, such as MCN.
Speaking to Mumbrella, Burbidge said: “You get better solutions out of smaller sales houses that have the ability to really focus on brand, audiences and the insights around the publisher rather then trying to cover off lots of other places.”
While the bigger sales houses can offer scale, which Burbidge said was a “wonderful thing to have”, Inception Daily can offer publishers, like The New Daily, “a different level of service”. Read more »
The Chaser’s return to print will see it accept ads this time around – but will steer away from the “dirty” world of native advertising, the co-creator of the publication has said.
As Mumbrella reported yesterday, The Chaser Quarterly is to return after a decade-long hiatus in a project led by co-founder Charles Firth. This time round there will also be a digital paywall strategy alongside the publication.
The comedy troupe has turned to Pozible to crowdfund the relaunch with $6,782 already raised towards the $50,000 target.
Asked about the commercial strategy, Firth told Mumbrella’s Publish newsletter that he was highly sceptical of the trend towards native advertising. Read more »
Southern Cross Austereo (ASX: SXL) has today posted a net loss for the second year in a row, recording a loss of $284.9m, which was an improvement on last year’s loss of $296m.
New CEO Grant Blackley acknowledged what he described as a “disappointing” financial result but noted the TV and radio broadcaster was implementing new strategies to turn the result around.
“The full year FY 2015 results reflect a weaker television advertising market and a reduced, but stabilised metro radio market share,” said Blackley.
“Whilst the financial results have been disappointing, I am excited by the opportunities that the group presents and have begun implementing a number of strategic and operational initiatives that are focussed not only on delivering short term improvements in financial performance, but positioning Southern Cross Austereo for long term success.” Read more »
Ten’s decision to send new bachelorettes into The Bachelor mansion last night proved a ratings winner with the show pulling in 906,000 metro viewers to be the most-watched non-news show of the evening.
It was up on last week’s audience of 877,000 and was also the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).
While The Bachelor did out rate Nine’s The Hotplate, which drew an audience of 797,000 in the 7.30pm timeslot, and Seven’s The Force – Behind The Line which grabbed 792,000, it wasn’t enough for Ten to claim a ratings victory with a share of 15.3 per cent. Read more »
The result came despite Nine’s net profit after tax remaining relatively stable at $140.1m, down 2.9 per cent on last year.
“In what has been a difficult free-to-air advertising market, our June quarter share performance was short of our expectations,” said David Gyngell, CEO of Nine. “However, we are pleased with our improving ratings performance trend over the first couple of months of FY16.” Read more »
Alison Parker and Adam Ward had the most seemingly simple and stress-free of assignments: a live interview with a local Chamber of Commerce representative. No crowds, no police, just a conversation about growing the local economy, with a pretty sunrise in the background.
I’ve worked in newsrooms where Kevlar vests were available—ready to be handed out to reporters and photographers who might be headed into dangerous assignments. But this? Who could have expected this assignment would leave the two journalists shot dead and their interviewee hospitalized, all at the hands of a former colleague?
WPP sounds the alarm: Industry optimism is misplaced, economic growth is tepid, clients are risk-averse and there is no upside on the wayWPP boss Sir Martin Sorrell has warned that the marketing industry and world economy are facing a glum outlook.
WPP is the world’s largest communications group, owning a string of creative, media, PR, research and digital agencies. Sorrell is one of the world’s most listened-to economic commentators, with the downbeat outlook offering the gloomiest tone from WPP since the Global Financial Crisis.
The comments come on top of three days of turmoil on the global financial markets.
According to the WPP commentary accompanying its annual results announcement – which includes a healthy growth in profits and revenues for the company over the last 12 months – global gross domestic product is slowing. He warned:
“Despite this strong performance, the apparent general industry optimism seems misplaced. Read more »
After the ad was played on his show this morning Hadley launched into a rant describing it as “highly, highly inappropriate” and adding: “I have no doubt that some smart ‘A’ with a pony tail and piercing thinks it’s witty. It may be witty but it won’t be on my program again I can assure you.”
Roxy Ryan, marketing director for publisher Hardie Grant, told Mumbrella the ad was meant to be “light hearted and a bit tongue in cheek” adding they would not “be looking to advertise with the Macquarie Network again actually, given this experience”.
Victoria’s Transport Accident Commission (TAC) has used a man’s family and friends to represent the devastating impact of road deaths on people, as it looks to make people think more about their driving.
The campaign, created by Clemenger BBDO Melbourne, sees Victorian local Francisco Cerros, asked the question: ‘Last year 249 people died on Victorian roads. What do you think is a more acceptable number?’ His answer is 70. In response to that answer he man’s family is brought out as a visual representation.