News

Ad fraud and transparency issues force a crack down on media agency management finds WFA Simon Canning

Major questions over ad fraud, transparency and measurability have forced seven-out-of-10 brands to make major changes to their media agency management, a World Federation of Advertisers study has revealed. In moves the WFA believes have been triggered by investigations by the Associati...

Ad fraud and transparency issues force a crack down on media agency management finds WFA

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1

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Tourism Australia moves away from demographics-based marketing

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Asia’s biggest parent publisher, The Guardian and Fairfax among Publish 2017 speakers

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Fairfax unveils details of Domain performance as it looks to start separate trading in November

8 years ago

3

Bank of Queensland selects Dashing to build local branch marketing platform

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Media spend dips again, according to latest SMI figures

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Seven warns the days of big rights deals for sport are over after booking $745m loss

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3

Luke McIlveen returns to the News fold as Fox Sports’ executive editor

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Fairfax revenues down but profits up as Hywood thanks staff for being a ‘shining example’ of ‘innovation’

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12

Ooh Media launches The Upsider platform after Junkee acquisition

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1

Nine dominates Tuesday television with The Block and Hamish & Andy’s True Story

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Seven West Media reports net loss of $745m as Pacific Magazines’ revenue falls 16.5%

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6

Amber Harrison launches GoFundMe campaign to pay Seven’s legal bills

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PwC’s Sarah Peacock appointed CMO of True Local and Skip

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2

Government reveals full extent of One Nation media reform deal

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Facebook launches M suggestions in Messenger powered by AI

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3

Adstream promotes Georgie Charlish to head Australian business

8 years ago

1

Holden and Whooshkaa partner with Wil Anderson and Charlie Clausen’s AFL podcast

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1

Small businesses are still in the ‘letterbox marketing era’, says Salmat

8 years ago

6

Football Federation Australia restructures media team due to budget cuts

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Government to undertake ‘competitive neutrality inquiry’ into ABC in exchange for One Nation’s support of media reforms

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6

Online experimentation service Optimizely launches Australian office

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Uber offers free rides to anyone named Sam

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1

PublicisQ hires David Schaak as its first head of art

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Blue 449 combines head strategy and planning roles under Zara Cobb

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Barista Bros says ‘the deliciousness is in the detail’

8 years ago

NRL showcases success of School to Work program as it positions sport as a ‘power for change’

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1

Blockchain-powered film and video rights startup launches fundraising campaign

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With Collective creates first enrolment ad for same-sex marriage postal vote

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1

Dick Smith channels 1980s Grim Reaper AIDS ads with warning growth will destroy Australia

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9

The Monkeys appoints JWT’s Jay Morgan as innovation director

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3

Hell’s Kitchen continues to struggle, with more viewers tuning into Home & Away and The Chase Australia

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2

Ooh Media reveals plans for coming year: ‘We’re rebuilding the way an out-of home company operates’

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M&C Saatchi’s Jonny Berger joins Clemenger Melbourne as CUB GM

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Narelle Craig joins Liquid Ideas as its first CEO as Stuart Gregor turns focus to his gin brand

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Air New Zealand targets Kiwis living abroad with health message from Shortland Street doctor

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Annabelle: Creation takes top spot from Dunkirk at weekend box office

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Isentia CEO John Croll insists company didn’t overpay for King Content, as he looks to more-secure long-term contracts

8 years ago

3

Complaint against The Northern Star upheld after political candidate claims it ruined his election chances

8 years ago

‘Authentic stories’: How VicHealth will localise the This Girl Can campaign

8 years ago

1

AKA has winning run across media and creative with Australian Ballet and National Gallery of Victoria

8 years ago

Lovatts Media launches magazine for puzzling with paid advertising

8 years ago

Young girl learns the difference between financial ‘wants’ and ‘needs’ as CommBank pushes its education credentials

8 years ago

Samsung Australia shows how growing up with technology is ‘the new normal’

8 years ago

Landor Melbourne appoints Tony Lee as strategy director

8 years ago

Ongoing Publicis Media restructure sees Starcom SA and WA GM Mark Clemow leave

8 years ago

TV’s influence remains despite declines, Deloitte reports

8 years ago

1

Jane Austen thanks busy readers for ‘finally listening’ in audio book campaign for Audible

8 years ago

The Block dominates Sunday night television with 1.285m viewers

8 years ago

Ooh Media’s digital assets contribute 52% to half-yearly revenue

8 years ago

1

Nine squeezes out Seven in tight weekly TV ratings race

8 years ago

How Facebook plans to help publishers, journalists and advertisers

8 years ago

4

Seven News, ABC and sport win Saturday night

8 years ago

1

Nine reporter wins top prize at Kennedy journalism awards

8 years ago

The complex task of measuring successful innovation programs

8 years ago

Women’s Weekly and Pink Hope launch Know Your Risk breast cancer campaign

8 years ago

ARN and Adshel promote Kyle and Jackie O competition with live digital billboards

8 years ago

Create culture and ditch the excuses IAG CMO Brent Smart tells the finance marketing industry

8 years ago

5

Jodie Couzens becomes chief operations officer of One Green Bean and Host

8 years ago

1

You’re probably doing mobile ads all wrong, warns top Facebook exec

8 years ago

The Guardian Australia reaches 33,000 paying members

8 years ago

Suncorp asks Australians what they do with their pay

8 years ago

Brands’ social stances affect half of Australians’ buying decisions, survey finds

8 years ago

3

Canstar boss calls out the ‘paupers’ in online conversions

8 years ago

‘It’s not about what your grandma likes’: Why brands don’t understand Baby Boomers

8 years ago

4

Trust issues facing Australia’s banks can’t be solved by ‘comms’, says Anna Bligh

8 years ago

3

Cricket Australia assigns Greenpoint Media to PR account

8 years ago

News Corp’s annual revenue falls as the company looks to digital subscriptions

8 years ago

2

How Westpac celebrated its 200th birthday

8 years ago

The Bachelor wins Thursday night TV in key demographics

8 years ago

2

Nestle uses live influencer posts to launch Nestle Gold Organic coffee

8 years ago

2

Jaywing wins SugarCRM account

8 years ago

REA Group’s Australian revenue up 14% year on year

8 years ago

2

Members of ad industry pledge not to work on anti-same sex marriage campaign and ‘Say No to No’

8 years ago

Funny home videos of dogs used in Assistance Dogs Australia push

8 years ago

‘They don’t mind their data being collected and scanned’: Google’s Colin Barnard

8 years ago

2

Social media encourages people to distrust companies who ‘don’t fuck up’

8 years ago

1

‘It’s getting worse – financial marketers are expected to do even more’ reveals damning new survey

8 years ago

Jenny Willits steps down from JWT, with Paul Everson taking on MD role

8 years ago

‘Nobody wants to be friends with a dickhead’: PayPal boss warns businesses to focus more on their ethics

8 years ago

3

ABC urges staff to remain impartial on marriage equality across social media

8 years ago

3

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