News

Tristan Burrell to return to Australia to take up national chief strategy role at Initiative Miranda Ward

Initiative Australia has appointed Tristan Burrell as national chief strategy officer and Shaun Briggs as managing director of the Melbourne office following the appointment of Melissa Fein as CEO earlier this month. Burrell has worked with Mediabrands for 10 years, most recently in...

Tristan Burrell to return to Australia to take up national chief strategy role at Initiative

9 years ago

4

Content agency Louder Than Words goes into liquidation

9 years ago

2

WE Buchan picks up top gong at PRIA’s Golden Target Awards

9 years ago

Chris Savage takes stake in Brand New Solutions as it re-launches as The 6AM Agency

9 years ago

1

Morning Update: Nutella launches branded content series; 2016’s best places to work; the rise of social realism in ads

9 years ago

Robin Bailey claims she was ‘blindsided’ by decision to dump her from Brisbane breakfast

9 years ago

5

Collaboration is the key to campaigning for change, says public affairs expert

9 years ago

Icon Inc and Icon PR merge as Icon Agency, to focus on multi-channel campaigns

9 years ago

1

Arrival takes second spot from Hacksaw Ridge but Doctor Strange dominates weekend box office

9 years ago

Debenhams’ Australian website strategy paying dividends ahead of store launches

9 years ago

2

Screen NSW to invest in 20 new local film and TV productions

9 years ago

Knowing your audience behaviour is key to creating content, says ABC’s Louise O’Donnell

9 years ago

1

Start VR partners with Jungle, aims to bring Australian VR ‘to the world’

9 years ago

Science backs up the power of the narrative in convincing an audience, says Ogilvy PR global chairman

9 years ago

McDonald’s showcases employee career opportunities in new DDB campaign

9 years ago

4

Red Balloon splits business in two as it launches ‘Wrapped’ division

9 years ago

2

The Block winner announcement beats My Kitchen Rules as biggest non-sport show of 2016

9 years ago

2

Liz Harley departs Mindshare after 13 years for new role at Ipsos

9 years ago

4

‘We have created our own monster’: GroupM boss on media’s role in Donald Trump election

9 years ago

1

Myer Christmas campaign employs Aardman to save the Southern Cross

9 years ago

1

Bauer Xcel completes To Love digital network as another senior executive departs

9 years ago

Morning Update: Samsung wants to make things right; Erin Johnson ‘I’m a pariah’; Lego ditches Daily Mail ads; in-app ads ‘the future’

9 years ago

Nova introduces logins on digital channels in audience data play

9 years ago

1

Rosso: I’m glad I don’t have to share my personal life to build my brand any more

9 years ago

Air New Zealand invites disappointed US voters to forget Trump and enjoy NZ hospitality

9 years ago

4

Cricket helps Nine win Saturday as Seven wins the week

9 years ago

Ad Wrap: NRMA Insurance spruik sponsorship of Western Wanderers; Compare the Market’s Aleksandr breaks out the lie detector

9 years ago

Adelaide shock jock Bob Francis dies aged 77

9 years ago

Press Council censures The Age for Lost Dogs Home report, ruling it was misleading and unfair

9 years ago

News.com.au eyes news bulletins for Spotify and Pandora

9 years ago

2

Omnicom Media Group names Tony Harradine as chief investment officer for Asia Pacific

9 years ago

Better Homes & Gardens dominates as Ready for Takeoff slides below 400,000

9 years ago

The key to selling your product is all about experience says Opera Australia’s marketing boss

9 years ago

Prevention magazine given lifeline by Nextmedia

9 years ago

Optus modelled rebrand on David Bowie claim strategists

9 years ago

10

Melbourne University transforms city into free exhibition to showcase university’s research

9 years ago

Powerade wants Aussies to ‘smash the sweat’ with limited edition summer of sport packs

9 years ago

Qantas puts more marketing dollars behind virtual reality with dedicated app

9 years ago

1

New Horizons tells customer stories as it looks to become NDIS provider of choice

9 years ago

Nine’s The Big Bang Theory most-watched non-news show but Seven wins the night

9 years ago

Hilltop Hoods partners with R/GA Sydney and Google Play Music to create interactive film for Through the Dark

9 years ago

SmoothFM defied playlist research to create ‘unique and distinctive sound’, station bosses reveal

9 years ago

1

Morning Update: Buster the Boxer stars in John Lewis Christmas spot; How the White House will keep Obama’s Tweets alive; Facebook’s fake news problem

9 years ago

ABCs: Woman’s Day circ slips below 250,000 amid more category declines

9 years ago

2

ABCs: Fairfax Media’s weekly titles continue to decline as The Australian grows digital subscribers

9 years ago

8

The Monkeys pick up Grand Prix for UBank branded TV show at BeFest Awards

9 years ago

Pepsi kicks off Summer with major ‘disruptive’ Max campaign

9 years ago

Marketers must burst ‘bubble’ of personal taste and listen to audience, warns OMD strategy director

9 years ago

1

‘The days of the 4 Ps are over’, head of Universal Music Group tells marketers

9 years ago

6

Award-winning DDB Melbourne CCO Darren Spiller stepping down

9 years ago

Shopping centres luring customers with food rather than fashion, says Neil Perry

9 years ago

Former Reborn and JWT boss Noel Magnus takes management role at Edge

9 years ago

2

‘Hold onto your nerve’ ITV marketing boss urges, after brand revamps for the digital age

9 years ago

Trump election may have silver lining for media, marketers and even the Prime Minister

9 years ago

4

Trump’s presidential win dominates Australian viewers’ attention

9 years ago

Screen Australia report shows boom in Australian TV production

9 years ago

1

President-elect Donald Trump dominates headlines and cartoonists’ attention

9 years ago

Morning Update: marketers react to Trump win; ANA says Trump ‘might help marketers’; October’s 10 most-watched ads on YouTube

9 years ago

Journalists’ union calls on News Corp to guarantee no forced redundancies in latest cuts

9 years ago

Nespresso taps MullenLowe group for global campaign

9 years ago

Foxtel redundancies follow US$11m loss

9 years ago

2

The Woolshed Company takes V Energy drink viral with volcano selfie hoax

9 years ago

1

11 jobs lost in Pacific Magazines commercial restructure

9 years ago

Clinton or Trump: how brands and newspapers are having their say

9 years ago

First Dates’ second episode improves on premiere audience

9 years ago

Singo, Jones and Tate slam media for ignoring 2GB success story

9 years ago

10

Morning Update: Facebook’s ‘discriminatory’ ads; UK Uber rival Karhoo closed ‘while profitable’; Droga5’s best Clinton ad

9 years ago

Nine CEO admits network needs to get better at planning to deliver consistent audiences

9 years ago

Nine creates show ratings predictor as part of new programmatic offering

9 years ago

3

Chopper, Hi-5 and game shows top Nine’s 2017 programming slate

9 years ago

News Corp announces $40m cuts in Australia; redundancies to follow

9 years ago

11

Foxtel

Presto closure drives Foxtel into the red as News Corp revenues tumble

9 years ago

1

ARN’s WSFM and Nova’s SmoothFM involved in ‘interesting tussle’ for audience

9 years ago

Early finish to cricket boosts X Factor and local dramas

9 years ago

Stan announces new shows but fails to secure The Grand Tour

9 years ago

1

Bill Leak cartoon cleared of breaching Press Council standards

9 years ago

Radio ratings: Syd – 2GB wins 100th survey; Melb – Fox claims crown; Bris – Nova wins breakfast; Perth – MIX takes drive lead

9 years ago

6

Lavender takes on consultants with consultancy

9 years ago

2

Media reform future in hands of crossbenchers after Labor opposes Bill

9 years ago

Impact Radius puts ad fraud in sights with opening of first Australian office

9 years ago

NZ Commerce Commission signals it will block NZME-Fairfax NZ merger due to diversity of voices concerns

9 years ago

Nine partners with Data Republic to provide grocery and loyalty data to advertisers

9 years ago

4

Morning Update: best Xmas ads so far; Clinton and Trump’s two final TVCs; how brands can close the marketing skills gap

9 years ago

Hacksaw Ridge beats The Accountant but can’t match Doctor Strange at the box office

9 years ago

Captain Risky’s home tour ends in disaster in latest Budget Direct spot

9 years ago

Aldi’s Americans try to take over Christmas in new work by BMF

9 years ago

20

Seven West Media’s acquisition of News Corp’s Sunday Times and PerthNow to be completed early next week

9 years ago

Bonds reveals the A to Z of an iconic Aussie summer in new campaign

9 years ago

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