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'Marketing today is anyone, anywhere' according to Ogilvy's Richard Brett Abigail Dawson

Richard Brett, group managing director and consumer at Ogilvy Public Relations, highlighted the importance of creating a diverse campaign in a growing society, making anyone a potential marketer. Speaking at yesterday's PRIA conference in Sydney, Brett said: "If you painted the ave...

‘Marketing today is anyone, anywhere’ according to Ogilvy’s Richard Brett

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Adelaide shock jock Bob Francis dies aged 77

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Melbourne University transforms city into free exhibition to showcase university’s research

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ABCs: Fairfax Media’s weekly titles continue to decline as The Australian grows digital subscribers

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Pepsi kicks off Summer with major ‘disruptive’ Max campaign

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Marketers must burst ‘bubble’ of personal taste and listen to audience, warns OMD strategy director

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‘The days of the 4 Ps are over’, head of Universal Music Group tells marketers

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Award-winning DDB Melbourne CCO Darren Spiller stepping down

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Shopping centres luring customers with food rather than fashion, says Neil Perry

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Former Reborn and JWT boss Noel Magnus takes management role at Edge

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‘Hold onto your nerve’ ITV marketing boss urges, after brand revamps for the digital age

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Trump election may have silver lining for media, marketers and even the Prime Minister

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Trump’s presidential win dominates Australian viewers’ attention

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Screen Australia report shows boom in Australian TV production

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1

President-elect Donald Trump dominates headlines and cartoonists’ attention

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Morning Update: marketers react to Trump win; ANA says Trump ‘might help marketers’; October’s 10 most-watched ads on YouTube

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Journalists’ union calls on News Corp to guarantee no forced redundancies in latest cuts

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Nespresso taps MullenLowe group for global campaign

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Foxtel redundancies follow US$11m loss

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The Woolshed Company takes V Energy drink viral with volcano selfie hoax

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11 jobs lost in Pacific Magazines commercial restructure

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Morning Update: Facebook’s ‘discriminatory’ ads; UK Uber rival Karhoo closed ‘while profitable’; Droga5’s best Clinton ad

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Nine CEO admits network needs to get better at planning to deliver consistent audiences

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Nine creates show ratings predictor as part of new programmatic offering

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Chopper, Hi-5 and game shows top Nine’s 2017 programming slate

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News Corp announces $40m cuts in Australia; redundancies to follow

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Foxtel

Presto closure drives Foxtel into the red as News Corp revenues tumble

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ARN’s WSFM and Nova’s SmoothFM involved in ‘interesting tussle’ for audience

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Stan announces new shows but fails to secure The Grand Tour

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Bill Leak cartoon cleared of breaching Press Council standards

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Radio ratings: Syd – 2GB wins 100th survey; Melb – Fox claims crown; Bris – Nova wins breakfast; Perth – MIX takes drive lead

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Lavender takes on consultants with consultancy

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Media reform future in hands of crossbenchers after Labor opposes Bill

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Impact Radius puts ad fraud in sights with opening of first Australian office

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NZ Commerce Commission signals it will block NZME-Fairfax NZ merger due to diversity of voices concerns

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