News

Is it the viewer or advertisers TV is putting first, asks Youi marketing boss Alex Hayes

The head of insurance brand Youi has challenged TV networks to think about the experience they provide to viewers and work out whether it is them or the advertisers who are their primary customers. Speaking on a marketing panel at the Rethink TV event yesterday Hugo Schreuder told a...

Is it the viewer or advertisers TV is putting first, asks Youi marketing boss

9 years ago

5

Return of Westpac’s Air Rescue helps Seven win the night

9 years ago

1

Cadreon appoints Clement Tsang as head of consulting

9 years ago

‘It drives me insane’: Telstra CMO lashes industry for separation of media and creative

9 years ago

8

303 MullenLowe restructures creative team, appoints new CDs and group creative head of Audi

9 years ago

2

Great Northern Brewing partners with Outback Wrangler in new campaign celebrating the outdoors

9 years ago

Forty Winks sells $1 bed bases in new Serta campaign

9 years ago

Ronan Keating re-creates Christmas hit for Air NZ with rising Kiwi actor

9 years ago

4

New York Times hunting for journalist to open bureau in Australia

9 years ago

2

Media reform passes lower house

9 years ago

Morning Update: Netflix enables downloading; best marketing campaigns of 2016; Instagram ‘will have more ads than Twitter in 2017’

9 years ago

ThinkTV recreates UK ThinkBox ad in first campaign aimed at demonstrating the power of TV

9 years ago

Coding error costs First Contact top 20 place in overnight ratings

9 years ago

2

Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught

9 years ago

Bauer Media axes Dolly print edition

9 years ago

6

Quickflix pivots focus to Hollywood blockbusters as it emerges from administration

9 years ago

3

Seven boss admits TV has been a ‘bit off’ with content

9 years ago

3

McDonald’s, Unilever, Luxottica and Jeanswest CMOs the latest speakers to join Retail Marketing Summit

9 years ago

Seven secures easy Tuesday win as First Dates UK improves

9 years ago

Pitch Watch: Oroton moves creative; Cash Converters switches media; Cook Islands Tourism names digital agency

9 years ago

1

FMCG online spending growth continues as IAB challenges Think TV claims

9 years ago

2

One third of marketers plan product launches in three months, research reveals

9 years ago

Pacific Magazines promotes two editors-in-chief to GM roles

9 years ago

RadioApp officially launches with rhyming consumer campaign

9 years ago

4

GroupM launches data insights tool mPlatform to provide ‘accountability’ across media

9 years ago

4

Morning Update: Accenture to buy Kamarama; Pixoneye scans your photos for insights; Ikea’s sad dads; cartoonists and Castro

9 years ago

AAMI creates outdoor campaign that changes with the weather

9 years ago

3

Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’

9 years ago

1

Real Wholesome Blend seeks real authentic feedback in launch campaign

9 years ago

IPG Mediabrands promotes Ensemble GM Harry Preston to MD role

9 years ago

1

Ex-Initiative MD Stephen Fisher joins Hatched Media

9 years ago

1

Screen Australia announces funding for 15 new film and TV projects

9 years ago

Industry should stop ‘being surprised’ audiences are ‘changing how they watch TV’, says ThinkBox chair Tess Alps

9 years ago

1

Edge agency joins independent Global Content Marketing Network

9 years ago

Optus launches service offering freebies for customers to watch ads

9 years ago

9

ABC’s Back Roads gains popularity as non-ratings period kicks in

9 years ago

1

Fitzy & Wippa commentate on mundane home videos for KFC’s new cricket campaign

9 years ago

Haystac appoints Jason Carnew as national GM

9 years ago

1

Ogilvy PR appoints Adam Vincenzini as MD of Melbourne office

9 years ago

2

Morning Update: Best mags, TV & digital of 2016; how native ads are paying off for Conde Nast; Snapchat video ads average 3sec views

9 years ago

Macca’s doco ‘The Founder’ debuts at #2 at weekend box office; Fantastic Beasts reigns supreme

9 years ago

Pitch Watch: Beam Suntory realigns creative; The Carole King Musical taps media agency; Recognise appoints creative

9 years ago

2

Ad Wrap: Target’s Christmas comes together; Optus Sport’s summer of cricket; VB’s best cricket moments; Bakers Delight means ‘fresh’

9 years ago

Behavioural science needs a data-led fusion, says to Deakin University Associate Professor

9 years ago

New Think TV research claims some digital channels lead to short term losses for FMCG brands

9 years ago

3

Australia’s early victory in third test shakes up Sunday ratings

9 years ago

ABC News bumps Nine.com.au and SMH.com.au into third and fourth place in Nielsen Digital news rankings

9 years ago

1

Young women launch craft brewery brand to ‘Sparkke’ social change

9 years ago

4

Morning Update: Meet adland’s richest; Keith Hernandez leaves Slate; ad-tech ‘annoying if you ask me’

9 years ago

Sunrise clings on to beat Today by average of just 4000 metro viewers across the ratings year

9 years ago

2

Seven wins the marathon, Nine takes the final sprint and Ten has best run in five years

9 years ago

1

Jack Daniel’s and Vice partner for native content cooking series

9 years ago

Resurgent Australian cricket team bats on for Nine but undies hero a help for Sunrise

9 years ago

Cadbury delivers its Christmas campaign with Joy

9 years ago

‘Chocolate covered broccoli’ destroying games as brands try to capture consumers

9 years ago

1

Village Cinemas and Mattel partner to create interactive cinema for kids

9 years ago

M&C Saatchi’s chief creative officer Andy DiLallo in shock exit after less than two years

9 years ago

Companies need to switch ‘from marketing to mattering’, says Direction First MD

9 years ago

E-commerce trends are putting consumers first, says former Sportsbet COO

9 years ago

Enero sees departure of second major client in two days

9 years ago

More men likely to seek help after seeing ABC’s ‘Man Up’ series, research finds

9 years ago

Man who smashed ‘advertising’s cartel’ warns ‘Find who’s stealing from you and kill ’em off’

9 years ago

10

KFC’s ’90 Ways To Say $1 Chips’ picks up Grand Prix at MSIX Awards

9 years ago

Day one of third Test under 1 million but still a winner for Nine

9 years ago

Nick Andrews joins Lavender after eight years at DDB

9 years ago

ABC Radio National staff pass no-confidence motion against management

9 years ago

1

Morning Update: Star Wars sends art blog global; why ageism is adland’s next frontier; OOH targetting with brand-owned data

9 years ago

Advertising is failing because it is a ‘lawless game of chance’ says market research boss

9 years ago

9

Ad Wrap: Mortein protects meals from mozzies; Bulla’s unfakeable taste of summer; lose weight the Isowhey way

9 years ago

Officeworks inspires gifts for ‘imagineers’ in animated Christmas campaign

9 years ago

Millennials encouraged to consider a life cut short in skin cancer awareness campaign

9 years ago

Meriton blocked negative Trip Advisor reviews with email dodge, consumer watchdog alleges

9 years ago

2

The New York Times uses NYT Australia branding in database growth plan

9 years ago

Cloudy Bay and Mediacom partner for live music event to break brand to younger market

9 years ago

1

ECD Bob Mackintosh to depart Host after 11 years

9 years ago

Twitter to focus on live experience and working more closely with clients, says new MD

9 years ago

2

Pitch Watch: South Africa Tourism and Vault Intelligence announce PR win; Havas Village wins two clients

9 years ago

FFA gives TV networks just over two weeks to tender interest for A-League TV rights

9 years ago

First Dates steals the night from ARIA Awards despite 30th anniversary ratings boost

9 years ago

IAB endorses US Podcast Ad Metrics Guidelines with aim to standardise audience figures

9 years ago

News Corp Australia canvasses staff on voluntary redundancies

9 years ago

5

Junkee refreshes website to highlight video and other Junkee Media channels

9 years ago

UN Women director calls on brands to do more to challenge gender stereotypes in advertising

9 years ago

2

Morning Update: Best Xmas ads (so far); what’s the point in PR agencies?; NBC spruiks musical on Snapchat

9 years ago

Major moves in NZ as GPY&R management reshuffled in wake of True move

9 years ago

Every shopper can feel Gift’d in new Saatchi campaign for Ebay

9 years ago

1

Food and tech intersect at Foodora drone delivery event

9 years ago

Blue Jeans adds Personal and Studio platforms to Facebook Live

9 years ago

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