News

Pitch Watch: No 'Team Red' model for Vodafone in Australia; Golden Brand appoints creative agency; Harman appoints PR agency Nic Christensen

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. In today’s wrap up: GroupM axes plan for 'Team Red' model in favour of appointing MEC; BMF appointed to GWF's Golden brand; Harman appoints PR agency. GroupM decides not to g...

Pitch Watch: No ‘Team Red’ model for Vodafone in Australia; Golden Brand appoints creative agency; Harman appoints PR agency

9 years ago

Qantas appoints former Facebook exec Kristin Carlos as head of digital and entertainment

9 years ago

3

News Corp, Fox Sports and Nova Entertainment launch media for equity fund

9 years ago

Nine head of lifestyle Helen McCabe makes first hires for 9Honey

9 years ago

Morning Update: Sky News reporter’s terror gaffe; Google’s record quarter; Trump vs Clinton result ‘down to marketing’

9 years ago

Marketing students challenged to tackle IAA’s Big Idea contest

9 years ago

Fickle Sydney audience denies Ten first ratings win in six years

9 years ago

Agency boss suspended after claiming women are happier not being in senior roles

9 years ago

70

Kiis signs Kyle & Jackie O for another five years

9 years ago

1

Geelong AFL victory helps Seven to Friday night ratings win

9 years ago

AOC urges Australians to support ‘true, valued partners’ after court loss to Telstra

9 years ago

5

Telegraph ‘misleading and unfair’ in coverage of Bill Shorten’s union commission evidence, rules press watchdog

9 years ago

4

Sportsbet: ‘we stopped using Instagram because we couldn’t be sure we weren’t reaching kids’

9 years ago

1

Nuffnang MD Felicity Grey departs after almost three years

9 years ago

1

Time Out promotes Alyx Gorman to editorial director

9 years ago

2

Australian Olympic Committee loses fight to stop Telstra advertising Olympic links with Seven

9 years ago

3

Seven West Media launches Foodiful, naming Woolworths as its exclusive retail partner

9 years ago

Holden’s exit from local manufacturing results in deeper commitment to grassroots sport

9 years ago

1

Esports the wave of the future as participation outstrips established Aussie sports

9 years ago

NRL executive producer named ASTRA TV Professional of the Year

9 years ago

Media agencies ‘out of sync with direct advertisers’, says NewsMediaWorks boss

9 years ago

1

Securing support for Women’s Big Bash League is ‘hard work’, admits Cricket Australia

9 years ago

1

Ten’s The Bachelor holds up on second outing but Nine steals the night

9 years ago

2

Holden sponsorship boss: ‘Walking away from Collingwood would have been easiest’

9 years ago

1

Seven to remake UK Paralympics ‘We’re The Superhumans’ campaign

9 years ago

1

Tony Delroy to retire after 30 years at the ABC

9 years ago

4

Morning Update: Dove disses female athletes’ looks; Guardian cuts 268 jobs; Asos replies with rap

9 years ago

1

Floodgates will open if AOC doesn’t win Telstra ‘Go to Rio’ case, warns media lawyer

9 years ago

Australia Zoo’s VR project first in a push to ‘revolutionise zoo visits’

9 years ago

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

9 years ago

Content is the key influencer marketing metric, not reach, says agency

9 years ago

5

Nine slumps to worst share of TV ad market in four years as metro and regional revenues fall

9 years ago

3

Social media strategy is driving traffic, not revenue, says ESPN

9 years ago

1

Distribution partnerships ‘the future’ for ABC, says new MD Michelle Guthrie

9 years ago

3

Pitch Watch: Lion appoints UM as its media agency; Tourism Australia appoints Made and Storyation

9 years ago

Foxtel re-structures music channels group to launch new arts and music division

9 years ago

2

Mobile ‘a behaviour not a tech’ now central to sports marketing

9 years ago

Four Corners’ Mario Christodoulou joins Fairfax Media as ‘broad remit’ investigative reporter

9 years ago

The Bachelor attracts 882,000 metro viewers to Ten

9 years ago

Bondi Hipsters join the Optus Olympics bandwagon

9 years ago

4

Morning Update: should all ads view for 10sec; Facebook Video clocks up $6b ad sales; Tumblr to cut bloggers in on profits

9 years ago

1

Mat Baxter named global head of Initiative

9 years ago

GSK looking to build gamification into pharmacy digital experience

9 years ago

2

Woolies attracts Pokemon fans with outdoor billboard lure

9 years ago

3

Havas eyes lucrative entertainment marketing sector with launch of new division

9 years ago

Advangen CEO takes aim at Ikon, claims agency targeted women in fishing shows

9 years ago

31

ABC News bumps SMH into third place in the Nielsen news rankings

9 years ago

1

Guvera to exit Australia but vows to press on in emerging markets

9 years ago

19

Gumtree drives hard into programmatic with launch of Gumtree Media

9 years ago

IAG increases media oversight, moves more programmatic in-house

9 years ago

More than 1.5m tune in for Masterchef winner announcement

9 years ago

Beechworth Sweets ad banned due to use of ‘inappropriate racist symbol’

9 years ago

8

Ogilvy becomes third agency network to hand back Cannes Lion for scam work

9 years ago

1

Morning Update: 20 leading content creators; Mondelez and Fox to ‘innovate’ ad model; Twitter ad demand slows

9 years ago

Ooh Media buys out of home printing company Cactus Imaging

9 years ago

Mark Ritson’s digital scepticism is ‘a service’ to industry, says new Omnicom Media Australia boss

9 years ago

9

Former editor of The Age Andrew Holden joins Cricket Australia

9 years ago

Mumbrella’s Nic Christensen lands Nine digital comms role

9 years ago

2

Pitch Watch: Vodafone moves media; Oporto/Red Rooster in play; Hipages appoints creative

9 years ago

1

Seven ponders future of Yahoo7 partnership after Verizon buys-out Yahoo

9 years ago

2

Seven West Media signs deal with Twitter to share Olympics content

9 years ago

McCann Australia adds PR expertise to integrated offering, aligning with Red Republic

9 years ago

Masterchef achieves 1.441m ahead of tonight’s conclusion

9 years ago

Bauer Media appoints Woman’s Day’s Emma Vidgen as editor of Real Living

9 years ago

Morning Update: the rise of selfie journalism; China bans news reporting; Usain Bolt origin story; Guardian losses escalate

9 years ago

ESPN launches Snapchat Discover with curated local and US content

9 years ago

Holden’s top marketer departs to return to iSelect role

9 years ago

3

Star Trek Beyond debuts with $4m in box office sales

9 years ago

Former Warner Music digital marketer Chris Phillips joins Youtube Music

9 years ago

News Corp head of corporate affairs departs after 10 years with publisher

9 years ago

1

TAL chooses life over death in new insurance campaign from BMF

9 years ago

4

Ikon embroiled in lawsuit with client which claims media agency engaged in ‘misleading and dishonest conduct’

9 years ago

2

McDonald’s celebrates everyday Aussie legends in new Olympics campaign

9 years ago

2

Verizon moves in for Yahoo leaving questions for local Seven affiliation

9 years ago

2

Press watchdog criticises SMH for failing to do ‘basic fact-checking’ over Paul Sheehan rape column

9 years ago

2

Masterchef helps Ten win the night as it approaches grand final

9 years ago

Todd Sampson signs with Ten for new series, BodyHack

9 years ago

1

Fairfax Media signs audience and consumer data deal with TEG Analytics

9 years ago

Morning Update: Cannabis in a bottle, the TVC; things PRs hate about journos; BBC war plans left wives in the cold

9 years ago

The Economist uses man-made meat tacos to drive subscription sign-up

9 years ago

Aussie-founded sports agency Repucom rebadges as Nielsen Sports after buy-out

9 years ago

1

Seven News top show as channel sweeps another ratings week

9 years ago

David Jones launches new brand line ‘One name: endless possibilities’ in Spring Summer 16 campaign

9 years ago

2

Michelle Rowland named Shadow Communications Minister

9 years ago

Dominant Friday puts Seven on brink of another weekly win

9 years ago

J&B Whisky launches graphic 360 video series of its origin stories

9 years ago

Embattled Darren Herft quits as CEO of music streaming firm Guvera

9 years ago

5

Adcorp invests $1m in video production company Shootsta

9 years ago

2

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