News

Commercial deals with sport-loving executives 'the hardest to close', says Rugby Union Steve Jones

Securing commercial deals has become harder for rugby union officials amid historical perceptions that brands only became sponsors because the boss loved the sport. Australian Rugby Union head of partnerships, Pete Sciberras, said striking deals where board level executives are rug...

Commercial deals with sport-loving executives ‘the hardest to close’, says Rugby Union

9 years ago

1

AAP buys media analysis firm Mediaverse

9 years ago

Ogilvy PR Melbourne MD Alexandra Smith departs for Crown Resorts

9 years ago

1

Myer launches Give Registry campaign to help victims of domestic violence

9 years ago

3

Elle launches interactive ‘click-to-buy’ video series

9 years ago

Seven officially launches Olympics app with $20 premium upgrade option

9 years ago

10

Ten’s Great Australian Spelling Bee slides below 400,000 as Nine’s Love Child heads to season finale

9 years ago

Fairfax splits Domain Group financials from publishing division and announces $1bn in write downs

9 years ago

5

Pitch Watch: No ‘Team Red’ model for Vodafone in Australia; Golden Brand appoints creative agency; Harman appoints PR agency

9 years ago

Qantas appoints former Facebook exec Kristin Carlos as head of digital and entertainment

9 years ago

3

News Corp, Fox Sports and Nova Entertainment launch media for equity fund

9 years ago

Nine head of lifestyle Helen McCabe makes first hires for 9Honey

9 years ago

Morning Update: Sky News reporter’s terror gaffe; Google’s record quarter; Trump vs Clinton result ‘down to marketing’

9 years ago

Marketing students challenged to tackle IAA’s Big Idea contest

9 years ago

Fickle Sydney audience denies Ten first ratings win in six years

9 years ago

Agency boss suspended after claiming women are happier not being in senior roles

9 years ago

70

Kiis signs Kyle & Jackie O for another five years

9 years ago

1

Geelong AFL victory helps Seven to Friday night ratings win

9 years ago

AOC urges Australians to support ‘true, valued partners’ after court loss to Telstra

9 years ago

5

Telegraph ‘misleading and unfair’ in coverage of Bill Shorten’s union commission evidence, rules press watchdog

9 years ago

4

Sportsbet: ‘we stopped using Instagram because we couldn’t be sure we weren’t reaching kids’

9 years ago

1

Nuffnang MD Felicity Grey departs after almost three years

9 years ago

1

Time Out promotes Alyx Gorman to editorial director

9 years ago

2

Australian Olympic Committee loses fight to stop Telstra advertising Olympic links with Seven

9 years ago

3

Seven West Media launches Foodiful, naming Woolworths as its exclusive retail partner

9 years ago

Holden’s exit from local manufacturing results in deeper commitment to grassroots sport

9 years ago

1

Esports the wave of the future as participation outstrips established Aussie sports

9 years ago

NRL executive producer named ASTRA TV Professional of the Year

9 years ago

Media agencies ‘out of sync with direct advertisers’, says NewsMediaWorks boss

9 years ago

1

Securing support for Women’s Big Bash League is ‘hard work’, admits Cricket Australia

9 years ago

1

Ten’s The Bachelor holds up on second outing but Nine steals the night

9 years ago

2

Holden sponsorship boss: ‘Walking away from Collingwood would have been easiest’

9 years ago

1

Seven to remake UK Paralympics ‘We’re The Superhumans’ campaign

9 years ago

1

Tony Delroy to retire after 30 years at the ABC

9 years ago

4

Morning Update: Dove disses female athletes’ looks; Guardian cuts 268 jobs; Asos replies with rap

9 years ago

1

Floodgates will open if AOC doesn’t win Telstra ‘Go to Rio’ case, warns media lawyer

9 years ago

Australia Zoo’s VR project first in a push to ‘revolutionise zoo visits’

9 years ago

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

9 years ago

Content is the key influencer marketing metric, not reach, says agency

9 years ago

5

Nine slumps to worst share of TV ad market in four years as metro and regional revenues fall

9 years ago

3

Social media strategy is driving traffic, not revenue, says ESPN

9 years ago

1

Distribution partnerships ‘the future’ for ABC, says new MD Michelle Guthrie

9 years ago

3

Pitch Watch: Lion appoints UM as its media agency; Tourism Australia appoints Made and Storyation

9 years ago

Foxtel re-structures music channels group to launch new arts and music division

9 years ago

2

Mobile ‘a behaviour not a tech’ now central to sports marketing

9 years ago

Four Corners’ Mario Christodoulou joins Fairfax Media as ‘broad remit’ investigative reporter

9 years ago

The Bachelor attracts 882,000 metro viewers to Ten

9 years ago

Bondi Hipsters join the Optus Olympics bandwagon

9 years ago

4

Morning Update: should all ads view for 10sec; Facebook Video clocks up $6b ad sales; Tumblr to cut bloggers in on profits

9 years ago

1

Mat Baxter named global head of Initiative

9 years ago

GSK looking to build gamification into pharmacy digital experience

9 years ago

2

Woolies attracts Pokemon fans with outdoor billboard lure

9 years ago

3

Havas eyes lucrative entertainment marketing sector with launch of new division

9 years ago

Advangen CEO takes aim at Ikon, claims agency targeted women in fishing shows

9 years ago

31

ABC News bumps SMH into third place in the Nielsen news rankings

9 years ago

1

Guvera to exit Australia but vows to press on in emerging markets

9 years ago

19

Gumtree drives hard into programmatic with launch of Gumtree Media

9 years ago

IAG increases media oversight, moves more programmatic in-house

9 years ago

More than 1.5m tune in for Masterchef winner announcement

9 years ago

Beechworth Sweets ad banned due to use of ‘inappropriate racist symbol’

9 years ago

8

Ogilvy becomes third agency network to hand back Cannes Lion for scam work

9 years ago

1

Morning Update: 20 leading content creators; Mondelez and Fox to ‘innovate’ ad model; Twitter ad demand slows

9 years ago

Ooh Media buys out of home printing company Cactus Imaging

9 years ago

Mark Ritson’s digital scepticism is ‘a service’ to industry, says new Omnicom Media Australia boss

9 years ago

9

Former editor of The Age Andrew Holden joins Cricket Australia

9 years ago

Mumbrella’s Nic Christensen lands Nine digital comms role

9 years ago

2

Pitch Watch: Vodafone moves media; Oporto/Red Rooster in play; Hipages appoints creative

9 years ago

1

Seven ponders future of Yahoo7 partnership after Verizon buys-out Yahoo

9 years ago

2

Seven West Media signs deal with Twitter to share Olympics content

9 years ago

McCann Australia adds PR expertise to integrated offering, aligning with Red Republic

9 years ago

Masterchef achieves 1.441m ahead of tonight’s conclusion

9 years ago

Bauer Media appoints Woman’s Day’s Emma Vidgen as editor of Real Living

9 years ago

Morning Update: the rise of selfie journalism; China bans news reporting; Usain Bolt origin story; Guardian losses escalate

9 years ago

ESPN launches Snapchat Discover with curated local and US content

9 years ago

Holden’s top marketer departs to return to iSelect role

9 years ago

3

Star Trek Beyond debuts with $4m in box office sales

9 years ago

Former Warner Music digital marketer Chris Phillips joins Youtube Music

9 years ago

News Corp head of corporate affairs departs after 10 years with publisher

9 years ago

1

TAL chooses life over death in new insurance campaign from BMF

9 years ago

4

Ikon embroiled in lawsuit with client which claims media agency engaged in ‘misleading and dishonest conduct’

9 years ago

2

McDonald’s celebrates everyday Aussie legends in new Olympics campaign

9 years ago

2

Verizon moves in for Yahoo leaving questions for local Seven affiliation

9 years ago

2

Press watchdog criticises SMH for failing to do ‘basic fact-checking’ over Paul Sheehan rape column

9 years ago

2

Masterchef helps Ten win the night as it approaches grand final

9 years ago

Todd Sampson signs with Ten for new series, BodyHack

9 years ago

1

Fairfax Media signs audience and consumer data deal with TEG Analytics

9 years ago

Morning Update: Cannabis in a bottle, the TVC; things PRs hate about journos; BBC war plans left wives in the cold

9 years ago

The Economist uses man-made meat tacos to drive subscription sign-up

9 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.