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BWM Dentsu pitches 2016 Census as social media event in new Bureau of Stats campaign HANNAH CRAFT

A new campaign for the Australian Bureau of Statistics will frame this year's Census as a nationwide social media event in an attempt to enthuse the participating public in the lead-up to Census night on August 9. The campaign, created by ad agency BWM Dentsu, constructs a narrative of...

BWM Dentsu pitches 2016 Census as social media event in new Bureau of Stats campaign

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