News

Judges select 84 finalists to advance to second round of 2015 Effie Awards

STW flags further mergers and restructures to take greater control of its business 6

MSiX Awards launches to celebrate best work in marketing sciences

Playboy Fragrances and HM Communication Group releases tongue-in-cheek online ad as media pitch decision tipped to be imminent 1

Nine shares rally after sharp fall as Seven looks to calm market by maintaining guidance

Marketers urged to learn the art of story telling and ‘be ruthlessly consistent’ 3

Diageo explores expanding brands ‘beyond selling alcohol’ in bid to keep pace with culture 3

The Killing Season pulls big numbers to beat Love Child as Masterchef rules again

News Corp’s Adam Suckling resigns to be CEO of the Copyright Agency

Cannes Lions entries up to record high despite drop in Press and Outdoor categories 4

Morning Update: Investor slaps WPP’s ‘Sorrellcentricity’; FCB takes Leo Burnett’s Credle as CCO

NSW Police reach out for community help with new campaign to tackle ice problem 5

Short term vision blocking innovation as consultant warns firms against ‘Kodak moment’

Content marketing competition expands as Colloquial and Yaffa Custom Content launch 3

Vizeum takes out Racing Victoria and Melbourne Racing Club $3m media pitch

Eleven PR’s Rob Lowe and Magnum’s Matt Holmes launch ‘a more human’ PR agency 13

2DayFM content director Adam Williscroft departs following third consecutive ratings drop 4

David Jones undergoes ‘complete rethink’ to align marketing with brand purpose 20

Media heavyweights question sacking of SBS journalist Scott McIntyre 1

ASB rules Pedigree ad presents unsafe road behaviour but is not unnecessarily violent

Don’t ‘dabble’ in branded content without a defined purpose says Qantas’ Gemma Matthews 3

Cult of failure borrowed from startup world is ‘idiotic’ in marketing context says tech panel

Carat promotes Laura Bartal and Sam Hegg into strategy and product roles 2

Nine Entertainment shares fall 19 per cent after company issued revenue warning on Friday 3

Love wanes for Married at First Sight as dating reality show dips below 1m viewer mark 1

Zoo Weekly apologises to Hanson-Young over photoshopping, admitting it was ‘in poor taste’ 5

Morning update: John Oliver honours FIFA pledge; Apple takes on Facebook in news

Outdoor industry launches assault for more ad revenue with new ‘one-stop hub’ for all buying

Journalists need to get better at considering their audiences says Walkley winning reporter

Optus reviewing creative and media agency roster ahead of closed pitch on $49m account 3

Mumbrella Awards jurors: Independent agencies are ‘surging’ at the moment 2

Clemenger chairman Robert Morgan says marketing can lead economy out of depression 1

The Hallway wins Italian tomato brand Mutti SpA after competitive pitch 2

Former Nine Network owner Alan Bond dies aged 77

Media agency experience helped keep Pedestrian alive say founders

Todd Sampson’s Redesign my Brain pulls 626,000 as Masterchef is top non-news show 7

Imperfection can make brands more desirable in age of authenticity says Adam Ferrier 7

Match Media and The Monkeys pick up top agency honours at Mumbrella awards night 5

Industry full of ‘bullshit’ and people who like the sound of their own voice, says Hans Hulsbosch 7

HP marketer: Brands that do not optimise websites for mobile are ‘driving with the handbrake on’ 1

Ted Horton says working on election campaigns ‘instrumental’ in how he approaches advertising 1

Royal hoax call DJ Mel Greig back in work as she calls for ‘new mindset’ for radio 15

Mediacom misreporting forces clients to ‘check everything constantly’ amid trust issues 4

John Preston: We sold because Match couldn’t compete on data/tech with the multinationals 6

MTV international marketer says to reach millennials you have to ‘blur boundaries’

Ad code of ethics about applying common sense says Special Group creative partner

Masterchef most-watched non-news show as Madam Secretary boosts audience 1

Streaming video on-demand war will claim first victim ‘within 12 months’ claims Fetch CEO 8

Marketers warned to vet data as ad techs are accused of peddling myths and selling ‘garbage’

Fairfax pulls down job ad for ‘sales rep & journalist’ position saying it was posted in error 17

ANZ controls 2% of global ad spend but 19 per cent of world’s most effective campaigns: Warc

Clients must ‘step up to the plate’ on agency collaboration says UM’s Mat Baxter 12

Netflix, Stan and Presto streaming services have created a ‘new primetime’ for consumers 2

Jeep creative says Mitsubishi’s new ‘It’s a Mitsi’ campaign is ‘a little desperate’ 38

Independent agency Match Media sold to Publicis Group to be part of Blue 449 network

‘If you pay peanuts you’ll get monkeys and it will get shitty’ says secret CMO 1

The programming/sales divide in radio is becoming more ‘fluid’ says Amanda Keller 3

Mashable strategy chief: Periscope and Meerkat don’t make sense for advertisers yet

Tony Abbott second most-hated personality as politicians enter Encore Score for first time 1

Australia using Asia for ‘political point-scoring’ not genuine engagement say regional bosses 1

Ted Horton: Awards are like the new FIFA they’ve ‘corrupted what we’re here for’ 17

Love Child rises on third outing while Masterchef draws 1.1m and boosts share

Agencies taking greater control of client retargeting amid trend to bring digital in-house 2

GroupM hires Brett Poole as local boss for controversial native ad platform Plista

Agency M rebranded as GroupM Connect appointing Renee Fittock general manager 6

Morning Update: BBH depicts kids as products for sale to combat child trafficking

Female comedians urge women to check their breasts for cancer in radio ads 4

Latest ads: McDonald’s, Specsavers, Ford, Holden, iSelect, eHarmony 3

Journalists’ union questions Mamamia decision to advertise for subeditors in Bangladesh 38

SCA bosses tell rivals: ‘If Kyle and Jackie O can boost ratings why can’t Hamish and Andy’ 9

SBS and Freeview to enter talks with industry body ‘confident’ of securing new membership

Poster for movie Unfriended breached advertising codes over treatment of suicide

MEC names Claire Butterworth head of investment to replace Sebastian Rennie 4

Hugh Jackman Australia’s favourite celebrity according to The Encore Score, with full results to be unveiled at Mumbrella360 tomorrow

Woolworths celebrates winter food in latest ad 1

Brisbane Radio Ratings: 4BC up with Jones and Hadley shows as Annakin Skyrocker lifts TripleM 5

Carat strategy chief Gavin Ashcroft switches to client side to take CMO role at Disney 6

Perth radio ratings: Triple J sees resurgence as ARN’s 96FM endures tough period

Married at First Sight beats Masterchef as Game of Thrones boosts fast-tracking audience 1

Adelaide radio ratings: Mix102.3 regains top drive slot after big swing for Hughesy and Kate

Melbourne radio ratings: ARN’s Gold boosts share to tie with SCA’s Triple M

Sydney radio ratings: 2DayFM share hits new low as Kyle and Jackie O slip behind ABC 702 11

Australian Lee Glendinning appointed editor of the Guardian US operation 2

Morning Update: Caitlyn, formerly Bruce, Jenner introduces herself in Vanity Fair 2

San Andreas claims top spot, knocks Mad Max: Fury Road into second

SA Health raises awareness of violence directed at ambulance officers in new online campaign

Stan inks deal with Telstra for free customer access in a bid to grow awareness of SVOD 6

Beautyheaven Group shows Bauer ‘how digital can work’ as it revamps website