News

MediaCom hires OMD's Laverde as data chief; OMD promotes Liddell to run Fuse Robin Hicks

MediaCom has hired OMD's metrics director Juan Laverde to head up its data analytics division. He will report Harry Jayaweera, who runs MediaCom's The Response Group. Before OMD, Laverde was at Unilever, where he developed the company's marketing mix modelling programme. "We are alwa...

MediaCom hires OMD’s Laverde as data chief; OMD promotes Liddell to run Fuse

15 years ago

2

Wednesday doldrums for Nine and Ten

15 years ago

2

BMW uses smart phone streaming to drive X3 sales

15 years ago

4

Panalux inventory to stay in Australia

15 years ago

Adidas MD defends local relevance of new ad featuring Beckham, Messi

15 years ago

37

Sandilands says no to The X Factor

15 years ago

9

Chris Lilley’s Angry Boys unveiled by the ABC

15 years ago

21

Ad suggests being a banker is a social faux pas – unless it’s for St George

15 years ago

24

Angry Boys – teaser

15 years ago

15 years ago

1

15 years ago

Griff the Invisible

15 years ago

3

Ethics, experiments in marketing, life after TV, digital measurement and media manifesto revealed as first Mumbrella360 topics

15 years ago

7

Metro Screen Interactive Media Seminar

15 years ago

OMD signals importance of PR in media mix by appointing Alistair Henderson as strategy chief

15 years ago

5

Comedian Sam Simmons airs one-off mountain goat spot

15 years ago

11

Canon unveils $5m campaign for TruCapture technology

15 years ago

6

Rafters more than doubles Top Gear’s audience

15 years ago

3

Screen Australia and WA government fund Sam Worthington surf movie

15 years ago

Hyro to raise capital to pay off $2.3m tax bill

15 years ago

10

Graham Kennedy’s crown put on sale by Adam Boland for Japanese tsunami fund

15 years ago

Aldi returns to TV screens with ‘smarter shopping’ campaign

15 years ago

6

People in China arrested for owning DVD of Australian doco

15 years ago

Adelaide film fest revenue up 16%

15 years ago

Griff the Invisible: an Australian superhero

15 years ago

Fairfax research: newspaper mags Vs newsstand mags

15 years ago

9

Nine banks on Million Dollar Drop

15 years ago

8

Sydney Victorian mall promotes coming shopping season

15 years ago

4

McCann’s McLaren on horror of Japan quake

15 years ago

Non-traditional markets have been neglected

15 years ago

1

LifeStyle Channel and [V] dominate ASTRA nominations

15 years ago

ASTRA reveals subs marketing finalists

15 years ago

2

Conviction Kitchen is latest show to fire up for Seven

15 years ago

18

Wasted drops 55% to $488 screen average

15 years ago

2

Government takes positive approach to curb obesity

15 years ago

21

Sky News: We beat ABC News 24 for tsunami audience

15 years ago

16

Australian critics give six nods to Animal Kingdom

15 years ago

1

Peplow to head screen content at AFTRS

15 years ago

18

Expedia explores New York on $50

15 years ago

9

Recognition PR and Outsource acquire Write Away

15 years ago

Audit body warns of online tricks used to inflate audiences

15 years ago

4

Hawaii Five-O’s Sunday ratings dwindle

15 years ago

7

ABC defends decision not to switch to rolling coverage of tsunami

15 years ago

6

Four out and two in as McCann Sydney restructures creative department

15 years ago

7

No Gatsby after all?

15 years ago

3

Seven dominates the weekly rankings

15 years ago

6

ABC News 24 hammered over Japanese tsunami coverage

15 years ago

37

Business as usual for Holler Sydney after Publicis Groupe buys UK namesake

15 years ago

The Reef: Between distributor flags

15 years ago

1

A Heartbeat Away: Smells Like Teen Spirit

15 years ago

2

The BBC ripped off The Games, say the show's creators

15 years ago

The BBC ripped off The Games, say the show’s creators

15 years ago

Traditional agencies are ‘lost’ in the online content space

15 years ago

19

Fairfax CEO named chairman of The Newspaper Works

15 years ago

Complaints against Essential Beauty ‘Hairy tales’ ad dismissed by ASB

15 years ago

4

NRMA spot portrays a life without a car

15 years ago

12

RMIT opens experimental entertainment lab

15 years ago

Austar hires Lavender as DM agency

15 years ago

Mumbrellacast: Adtech; The supposed year of the mobile; Ambush marketing; Outdoor ads regulation; Wankers; Jen Aniston goes viral

15 years ago

Don’t make online video content and expect to monetise it, producers warned

15 years ago

14

Georgina Safe joins SMH from The Australian as fashion editor

15 years ago

2

Whybins wins ad of the month for SMH and Tropfest promo

15 years ago

3

It’s okay to get pork on your fork, rules ASB

15 years ago

Wicked Campers ad banned for encouraging drivers to run over kangaroos

15 years ago

11

Pizza Hut pushes new Stonefired Pizza

15 years ago

14

Nine falls below 1m again

15 years ago

4

As The Brand Shop closes, Shift opens

15 years ago

1

David Stratton and Margaret Pomeranz on working together for 25 years

15 years ago

Seven moves to clarify Warburton start date proceedings

15 years ago

Julie Burke appointed as Euro RSCG Sydney MD

15 years ago

2

Peter Jackson's report was wrong: NZFC

15 years ago

Peter Jackson’s report was wrong: NZFC

15 years ago

Content Classification: Industry guidance recommended

15 years ago

1

Profile: Bob Connolly, a life of observation

15 years ago

2

The Jesters – Season 1

15 years ago

15 years ago

2

Ad featuring kids throwing away fruit banned by watchdog

15 years ago

14

The Adtech sales floor: Jodee Rich; Iain McDonald; Rob Leach and Tim Chatfield

15 years ago

3

Screen Australia delivers small screen funding guidelines

15 years ago

3

Peter Horgan steps up as CEO of OMD

15 years ago

8

Big Bang Theory helps Nine keep head above water

15 years ago

Seven takes legal action over James Warburton’s move to Ten

15 years ago

7

Newspapers to finally reveal average daily sales

15 years ago

7

Queensland launches ‘one of the biggest tourism campaigns in Australian history’

15 years ago

17

Carlton Draught launches meat tray promotion

15 years ago

5

The role of film critics in the digital age

15 years ago

M&C Saatchi chairman: We’ve lost ANZ but we’re not sure why

15 years ago

12

Call Of Duty marketer: if ad content is good enough, TV networks should pay to show it

15 years ago

49

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.