News

Former Beauty Directory editor launches website focused on lifestyles of influencers 1

Emotive Content firms focus on video marketing with new social media appointments

King Media to launch new free newspaper for Camden council region 1

Submissions now open for Mumbrella360 session and speaker proposals 2

Morning Update: Lego’s (suprisingly low) ad spend; PopSugar’s new social media tool; how to get 20m views and no revenue

Commercial broadcasters mull paying ABC to take on kids’ TV obligations 2

PRIA diversity policy aims to get 22% more men into industry 1

Masterchef did more for health education than science papers, claims food scientist

ABC Radio unveils content and presenter line-up for 2017, with Kim Williams to present RN program 22

MullenLowe Profero MD Dave Bentley to depart after eight years

Drop the corporate speak and show personality and honesty on social media, says Jane Caro 2

Former Ten sales boss Mike Morrison re-emerges at start-up 1

TV industry ‘running out of famous Australians to make series about’ 8

SMI: Record month for outdoor and radio masks weak results in other sectors

SBS audience share increases following Viceland launch 1

Chris Platt named MD of UM Brisbane 2

Nick Cummins gets naked in The Iconic’s first menswear campaign 2

Media needs to get serious about journalism after Trump and Brexit fiascos says BBC Global News CEO 2

Cognitive marketing ‘the next big wave’, says Red Agency’s James Wright 1

Snapchat ‘confidentially’ files for IPO according to reports

Online community managers should look for ambassadors to create stability, says Touch Creative MD

SBS unveils plans for what Michael Ebeid says will be the broadcaster’s ‘boldest, most distinctive year yet’

Howcroft calls for SBS to move headquarters to Parramatta 8

Nine warns of ‘short and unpredictable’ ad market as network continues to rail against licence fee costs 1

Westwick-Farrow Media acquires Australian Hospital & Healthcare Bulletin

The AFR launches news app with cross device accessibility 2

‘Marketing today is anyone, anywhere’ according to Ogilvy’s Richard Brett

Pacific Magazines sells K-Zone and Total Girl as it looks to re-launch Girlfriend as mobile-first 3

Court papers show client blamed Ikon for $500,000 sales shortfall as details emerge of legal scrap 10

The Project’s Trump interview dominates as X Factor falls on semi-final night

John West’s bear does K-pop dance to celebrate Asian street range 4

Woolworths takes to the street for Christmas campaign

Fruits become part of DJ set in new Weis’ campaign by Clemenger

Tristan Burrell to return to Australia to take up national chief strategy role at Initiative 4

Content agency Louder Than Words goes into liquidation 2

WE Buchan picks up top gong at PRIA’s Golden Target Awards

Chris Savage takes stake in Brand New Solutions as it re-launches as The 6AM Agency 1

Morning Update: Nutella launches branded content series; 2016’s best places to work; the rise of social realism in ads

Robin Bailey claims she was ‘blindsided’ by decision to dump her from Brisbane breakfast 5

Collaboration is the key to campaigning for change, says public affairs expert

Icon Inc and Icon PR merge as Icon Agency, to focus on multi-channel campaigns 1

Arrival takes second spot from Hacksaw Ridge but Doctor Strange dominates weekend box office

Debenhams’ Australian website strategy paying dividends ahead of store launches 2

Screen NSW to invest in 20 new local film and TV productions

Knowing your audience behaviour is key to creating content, says ABC’s Louise O’Donnell 1

Start VR partners with Jungle, aims to bring Australian VR ‘to the world’

Science backs up the power of the narrative in convincing an audience, says Ogilvy PR global chairman

McDonald’s showcases employee career opportunities in new DDB campaign 4

Red Balloon splits business in two as it launches ‘Wrapped’ division 2

The Block winner announcement beats My Kitchen Rules as biggest non-sport show of 2016 2

Liz Harley departs Mindshare after 13 years for new role at Ipsos 4

‘We have created our own monster’: GroupM boss on media’s role in Donald Trump election 1

Myer Christmas campaign employs Aardman to save the Southern Cross 1

Bauer Xcel completes To Love digital network as another senior executive departs

Morning Update: Samsung wants to make things right; Erin Johnson ‘I’m a pariah’; Lego ditches Daily Mail ads; in-app ads ‘the future’

Nova introduces logins on digital channels in audience data play 1

Rosso: I’m glad I don’t have to share my personal life to build my brand any more

Air New Zealand invites disappointed US voters to forget Trump and enjoy NZ hospitality 4

Cricket helps Nine win Saturday as Seven wins the week

Ad Wrap: NRMA Insurance spruik sponsorship of Western Wanderers; Compare the Market’s Aleksandr breaks out the lie detector

Adelaide shock jock Bob Francis dies aged 77

Press Council censures The Age for Lost Dogs Home report, ruling it was misleading and unfair

News.com.au eyes news bulletins for Spotify and Pandora 2

Omnicom Media Group names Tony Harradine as chief investment officer for Asia Pacific

Better Homes & Gardens dominates as Ready for Takeoff slides below 400,000

The key to selling your product is all about experience says Opera Australia’s marketing boss

Prevention magazine given lifeline by Nextmedia

Optus modelled rebrand on David Bowie claim strategists 10

Melbourne University transforms city into free exhibition to showcase university’s research

Powerade wants Aussies to ‘smash the sweat’ with limited edition summer of sport packs

Qantas puts more marketing dollars behind virtual reality with dedicated app 1

New Horizons tells customer stories as it looks to become NDIS provider of choice

Nine’s The Big Bang Theory most-watched non-news show but Seven wins the night

Hilltop Hoods partners with R/GA Sydney and Google Play Music to create interactive film for Through the Dark

SmoothFM defied playlist research to create ‘unique and distinctive sound’, station bosses reveal 1

Morning Update: Buster the Boxer stars in John Lewis Christmas spot; How the White House will keep Obama’s Tweets alive; Facebook’s fake news problem

ABCs: Woman’s Day circ slips below 250,000 amid more category declines 2

ABCs: Fairfax Media’s weekly titles continue to decline as The Australian grows digital subscribers 8

The Monkeys pick up Grand Prix for UBank branded TV show at BeFest Awards

Pepsi kicks off Summer with major ‘disruptive’ Max campaign

Marketers must burst ‘bubble’ of personal taste and listen to audience, warns OMD strategy director 1

‘The days of the 4 Ps are over’, head of Universal Music Group tells marketers 6

Award-winning DDB Melbourne CCO Darren Spiller stepping down

Shopping centres luring customers with food rather than fashion, says Neil Perry

Former Reborn and JWT boss Noel Magnus takes management role at Edge 2

‘Hold onto your nerve’ ITV marketing boss urges, after brand revamps for the digital age

Trump election may have silver lining for media, marketers and even the Prime Minister 4

Trump’s presidential win dominates Australian viewers’ attention