News

Australian Grand Prix wants digital partner with goal to become a digital leader in global sports

Junior and Cru merge to form JuniorCru signalling desire for expansion 3

Ubisoft admits video game stunt which saw bomb squad called ‘didn’t go as planned’ 4

Ten loses bid to stop programmer John Stephens returning to Seven 11

Nine claims ‘biggest ever’ audience for State of Origin I grabbing 50% of Brisbane and Sydney viewers 6

Morning Update: Pepsi promotes mini cans with celebrity filled ad; Activists upset over pro-breastfeeding ad 1

Mumbrella live blog: Wednesday, May 28

Angry Birds creator says short-termism stops mobile games for campaigns enduring 4

Production starts on new ABC2 comedy series from Bondi Hipster creators 10

PR stunt for video game Watch Dogs sees bomb squad called to Ninemsn offices in Australia Square 30

UM Melbourne appoint Ivo Kavelji as managing director and Alex Smith as general manager

TMS retains Lexus dealers securing Toyota relationship

Yahoo!7 rolls out new homepage touting personalisation, viewability and a mobile exchange 1

Lachlan Murdoch describes ’emotional’ return to News Corp, drives print future line 5

Host appoints ex-M&C Saatchi strategy director Gareth Cooper as executive planning director 4

Boganesque Bali surprise winner in TV for Seven 2

Co-founder Pip Jamieson departs The Loop to set up own site in Europe

Morning Update: Waterproofing spray ad so cheesy people think it’s fake; Coke converts used bottles into sharpeners; Gym ad plays on Kimye wedding 1

Mumbrella live blog: Tuesday, May 27

HG Nelson fronts AFC Asian Cup Campaign by The Monkeys 4

Ford brings agencies together to form full-service ‘Blue Hive’ 3

Wilson Everard co-founder Jim Everard passes away 7

Alfa Romeo continues with ‘It’s not a car, it’s an Alfa Romeo’ positioning 20

ASB dismisses suggestion Presto dancing dad ad ‘perverted’ 5

Guardian Australia MD points to brand partnerships and events as path to profitability 4

Publishers Australia appoints Mumbrella owner Focal Attractions as management partner 1

Kellogg’s brings back the Curiosity Show for web special 3

House Rules beats The Voice while 24 fails to fire again 2

Ex-Sportingbet marketer Richard Howarth emerges at The Star as AHL promotes from within 5

Morning Update: Poster lets you play songs; Walt Disney hands social account to OMD; Adidas releases new World Cup ad

Mumbrella live blog: Monday, May 26 2

X-Men: Days of Future Past beat Godzilla in its opening Australian weekend

Valvoline and Rexona fall foul of the ad watchdog over safety issues 1

Complaints claiming Tooheys Extra Dry ‘mouth abuse’ ad is sexist dismissed by ad watchdog 6

Nib target those born in 1983 with latest ‘good to be human’ ad 3

BBC will launch premium drama channel on Foxtel on August 3

NRL partner up Nate Myles and Paul Gallen in awkward meeting to promote mental health awareness 10

Budget Direct aliens focus on safety in spot promoting online discounts 2

Guardian editor takes aim at The Australian accusing the newspaper of a ‘misuse of power’ 12

Red Rooster shifts creative to Naked Communications from 303Lowe amid marketing changes

Ten scores two top ten shows after horror week 1

Havas Media hires former Aegis digital trader as chief commercial officer 6

Morning Update: Domestic violence PSA challenges people to re-think; Nepali TV network slammed for using 9/11 coverage; J&J moves US media buying business to OMD

Mumbrella live blog: Friday, May 23

OMD takes Heinz media account 3

Print subscribers to The Australian face 84 per cent price hike but given ‘free’ digital access 7

‘Male industry champions’ recruited to tackle creative gender diversity issue 1

Rosso to return for Mumbrella Awards

Adshel restructures with Chris Hunt promoted to COO

Masterchef rollercoaster continues while Go’s Survivor gets 600% catch-up viewing spike

Introducing Mumbrella Media Sales School

Morning update: McDonald’s gets iconic; Fred & Farid claim OmniPub merger was a marketing stunt

Mumbrella live blog: Thursday, May 22

YouTube content creator Maker Studios eyes Australia after Asia push 1

ABC offers another apology and to pay Chris Kenny’s costs over Chaser dog sex stoush 11

Media buyers remain pessimistic about Ten’s future despite cuts 7

McDonald’s launches World Cup flavours spots 2

Mumbrella360 to open with economic forecast breakfast featuring ANZ, PwC and Enero boss

Industry of Mad Men? New figures show women represent a quarter of creatives, 70% of suits 5

Seven wins Voiceless night as Ten returns to third place 1

Announcing Mumbrella360 Masterclasses

Droga5 establishes Asia presence but cool on full office after Tiger win 6

Morning Update: Social grilling; Spotify hits 10 million paid subscribers

Tiger Beer launches new pan-Asia campaign through Droga5 Sydney 1

Mumbrella live blog: Wednesday, May 21 1

Wake Up, news shows axed by troubled Ten as network seeks to cut costs 48

Sensis decentralises marketing following the departure of Michelle Sherwood 3

Telstra follows up Jimmy Barnes ad with one featuring Magda Szubanski 12

Labor spends more than $80,000 on TV campaign attacking budget 6

GIO thanks Queensland fans in State of Origin campaign for NSW Blues 1

Cannes to tackle adland gender imbalance

IGA promotes Future Soccer Stars program with ad fronted by John Aloisi 1

Nine’s When Love Comes to Town debuts to 868,000 as Bogan Hunters tops digital shows 1

Droga5 loses Sunbeam to The Works 7

Morning Update: Oreo suggests people ‘lick for it’ to settle scores; McDonald’s to keep Happy mascot; Checkout beep gets a twist in Coke campaign; Havas acquires Work Club

Mumbrella live blog: Tuesday, May 20

Joe Hockey to sue Fairfax for defamation over ‘Treasurer for sale’ headline 15

Mumbrella Awards shortlist revealed

Bosses of The Australian to discuss paper’s 50th anniversary at Mumbrella360 4

Huffington Post and Techcrunch establish sales presence in Australia

Kiis FM defends as ‘standard practice’ Kyle and Jackie O asking listeners to call pre-recorded show 10

Jack Daniel’s new Tennessee Honey ‘Draws a Crowd’ 2

Telstra to spend $100m building national wi-fi network 6

Australian Frontline Machinery uses metal posters to promote its ‘tough’ vehicles

iSentia lodges IPO prospectus

SsangYong uses K-Pop to celebrate its Korean roots in new campaign from BWM 5

Nescafe re-record Dolly Parton’s ‘9 to 5’ to better reflect working day of modern woman 17

24: Live Another Day fails to deliver audience as Seven edges closer to Nine 2