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Lowe creative chief counters Hegarty's view on scam: We learn from testing like an F1 team Alex Hayes

The global creative head at ad agency Lowe has countered the views of John Hegarty, who said yesterday that the Cannes Lions advertising festival was "losing focus" on genuine advertising that builds brands. Jose Miguel Sokoloff, Lowe's global chief creative officer, said that he "dis...

Lowe creative chief counters Hegarty’s view on scam: We learn from testing like an F1 team

11 years ago

4

No Integrated or Titanium contenders for Australia

11 years ago

McDonald’s global brand head says its data shows awards are good for business

11 years ago

Just two shots at awards for branded content and entertainment Lions for Australia

11 years ago

Kidults in running for Film Craft Lion

11 years ago

Live blog: Friday June 20: Cannes Lions | Daley Tele | Facebook | Amazon Fire | Piracy | Ratings | ABC | Ten | Moon | DDB

11 years ago

Agencies won’t say where Cannes Lions award-winning print ads ran

11 years ago

50

DDB’s Chris Brown mulls New York role

11 years ago

1

Optus quickly launches next Josh Thomas ad

11 years ago

4

ABC’s Chris Kenny dog broadcast breached rules, says media watchdog

11 years ago

10

LinkedIn ranks CPA as its most influential local brand

11 years ago

1

Ten shares drop for second day running after bad news on ad revenues

11 years ago

4

Daye Moffitt departs Moon for strategy director role at Principals

11 years ago

News most watched while Masterchef cracks 1m viewers

11 years ago

2

Hegarty: Cannes is losing focus on advertising that builds brands

11 years ago

9

Hangout with Young Lions Media contenders on Cannes and collaboration

11 years ago

OPSM launches full campaign following Penny the Pirate’s success in Cannes

11 years ago

1

Hangout with Kim Douglas on digital industry complexity, ad agency ‘trawlers’ and scam

11 years ago

Controversial bacon ad makes Film Lions shortlist

11 years ago

2

Lion of St Mark winner Joe Pytka slams big ad networks as ‘trawlers’

11 years ago

1

Unilever CMO tells digital industry to simplify its structure to help brands scale campaigns

11 years ago

Mumbrella live blog: Thursday, June 19

11 years ago

Australian expat Elliot Kotek picks up Gold Lion for Project Daniel

11 years ago

2

Ten shares slump as it warns of lower revenues

11 years ago

16

Fairfax tells journalists it wants to cut out of hours pay and drop automatic salary rises

11 years ago

22

Vogue’s Sigourney Cantelo departs to run her own site

11 years ago

4

Kia challenges viewers to save famous World Cup goals

11 years ago

Domain squatting mummy blogger: ‘This was one of the worst days of my life’

11 years ago

26

Court rules Coles mislead consumers with claims bread products were ‘baked today’

11 years ago

1

Mumbrella360 attendance numbers rise by more than a third to 1,507

11 years ago

Over 2.5 million viewers watch NSW win the State of Origin

11 years ago

Morning Update: Malaysian bank pulls insurance campaign featuring ‘blackface’ domestic worker

11 years ago

Hangout with Mark Tutssel on the best campaigns at Cannes, the craft gap and Maccas

11 years ago

1

Three Grand Prix in Cyber Lions but only Bronze for Australia

11 years ago

Three Australian campaigns see metal as Eardrum gets a Gold

11 years ago

Press Lions yield two Silvers and a Bronze for Australia as Harvey Nichols takes top spot

11 years ago

2

Whybin\TBWA Sydney lands only Design Lion

11 years ago

Ralph Fiennes interview: Logging Google searches like ‘getting inside people’s brains’

11 years ago

Facebook COO Sheryl Sandberg tells marketers to stop posting boring ads in the newsfeed

11 years ago

3

Doctor Who EP: Creators should ignore Twitter feedback

11 years ago

4

Jared Leto on advertising: Make my life better or leave me the fuck alone

11 years ago

1

McCann moves John Mescall to global ECD role

11 years ago

Eardrum secures 14 nominations in radio

11 years ago

Live blog: Wednesday, June 18: Cannes | Beats | Myer | Delimiter | Ratings | Kanye

11 years ago

Daniel Bracken named new marketing boss of Myer

11 years ago

Technology website Delimiter to close; Founder LeMay ‘I’m kind of done with journalism’

11 years ago

11

Red Cross Blood Service up for pitch

11 years ago

Big W warns parents to prepare for toy sale in ad featuring kid villains

11 years ago

Jack Thompson named creative ambassador for Sydney New Year’s Eve

11 years ago

New PR industry body CEO to continue working as freelance journalist

11 years ago

3

House Rules eases Seven to Tuesday ratings win

11 years ago

2

Morning Update: Fiat’s new TV ads made entirely of GIFs; Tumblr native ads to start appearing across Yahoo

11 years ago

2

GAYTMs grabs Grand Prix for ‘pure outdoor’ at Cannes

11 years ago

8

GAYTMs win is a boost in fight against conservatism says DDB’s Darren Spiller

11 years ago

Australia praised as it breaks duck in Cannes Mobile Lions

11 years ago

Controversial Snickers builder spot wins Bronze in Media Lions

11 years ago

VIDEO: Do agencies really know innovation?

11 years ago

Maker Studios boss to adland: Stop making ads, start making content

11 years ago

1

Yahoo! boss Marissa Mayer: Digital is the only medium that hasn’t embraced native ads

11 years ago

Kanye West: Empower the best content creators or fuck you

11 years ago

10

Ten offers first look at The Bachelor

11 years ago

1

Melbourne Food and Wine fest work leads Design Lions pack

11 years ago

Ray Shaw becomes PRIA’s fourth boss since 2012

11 years ago

4

Remote Control Tourist leads way with four nominations in Cyber Lions

11 years ago

1

Positively Wellington Tourism use The Voice’s Darren McMullen to promote the city

11 years ago

4

Four Australian campaigns in running on radio shortlist

11 years ago

MediaCom partners with HIV Foundation Qld to reduce stigma

11 years ago

Product Lions shortlist yields no finalists for Australia as Samsung dominates

11 years ago

Live blog: Tuesday, June 17: Cannes latest | New SMI data | TV ratings | New Moon boss | The Beef Oracle | Journo trust

11 years ago

Commonwealth Bank follows Westpac with ‘cash without card’ campaign

11 years ago

7

MLA introduces The Beef Oracle to answer any meat related (and not meat related) questions

11 years ago

4

New president for newsagent industry body after ‘past mistakes’

11 years ago

1

Journalists less trusted than lawyers, taxi drivers and baggage handlers

11 years ago

9

STW brings together Moon, Shift and Human under new boss Gavin Levinsohn as Anouk Darling departs after decade at helm

11 years ago

4

House Rules trumps The Voice while 256,000 watch Bosnia and Argentina in World Cup

11 years ago

SMI: Nine and Seven both above 40 per cent as Ten squeeze worsens

11 years ago

9

Morning Update: Landon Donovan fine with not playing at the World Cup; Harvey Nichols holiday campaign wins at Cannes

11 years ago

GAYTMs only winners for Australia in PR Lions

11 years ago

2

McCann Melbourne takes first Grand Prix of Cannes in Creative Effectiveness for V/Line Guilt Trips

11 years ago

2

Grey picks up metal for work for former client Transport Accident Commission

11 years ago

Penny the Pirate and Phubbing get Silver and Bronze in Direct Lions

11 years ago

Agencies’ obsession with owning ideas is ‘killing innovation’, says digital agency boss

11 years ago

3

Optus CMO: Clever Buoy is a brand evolution not an ad campaign

11 years ago

1

Spike Jonze: Clients should be willing to be fired on a good idea

11 years ago

Sarah Jessica Parker: product placement never happened on Sex and the City

11 years ago

1

Live blog Monday June 16 – Cannes Lions | Monthly news site rankings | iPhone fitness | Giant kittens | Yahoo7 raids News Corp ranks | New ads: Kia, iiNet & Woolworths

11 years ago

Twelve shots at glory for Australia in Media Lions

11 years ago

Slim pickings for Australian agencies in Press Lions category

11 years ago

1

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