News

Encore magazine launches iPad App 6

Mumbrellacast bonus edition: Darren Rowse, ProBlogger on finding your audience | editorial strategy | managing feedback 1

Clems promotes Gareth Collins – ‘a street fighter in a nice suit’ – to managing partner 1

Coles offers diggers 10% off 15

Top casting directors merge 1

Big Bang is best of non-news shows in Wednesday ratings 1

Brad Hatch steps up as corporate voice of Fairfax Media

Kia launches stick figure animation ad for Grand Carnival 4

Empire revamps ‘hopelessly outdated’ website 6

Media regulation on the agenda at Mumbrella360

Chris Taylor is back with Shabbadu II 14

VB to bring diggers’ families together in honour of Anzac Day 30

CommBank releases online video for ‘future of banking’ flagship store 16

Potential blow to press self regulation as The West withdraws from Australian Press Council 6

Joanna Gitsham leaves Azure Group for Open Haus PR

The Chaser’s Reucassel and Taylor to host the ADG Awards

Bruce Mundell departs Mindshare after over a decade for Eye 5

Cate Shortland’s Lore bound for US 1

The Hallway wins $15m InsuranceLine 7

Agency bosses Howcroft, Steedman, Johns, Pejic, Greet and Jones to debate agency talent drought at Mumbrella360 5

Jeep launches new ‘ultimate search engine’ campaign for Grand Cherokee 3

BBC’s Ripper Street set for Ten, MasterChef sells into China

Rob Pyne joins Initiative as chief strategy officer 5

One Direction fever leads to Girlfriend one shot magazine 11

Poor night for TV sees Home & Away top non-news shows with under 1m 4

Carsales launches carfacts service 4

Burning Man leads Film Critics Circle of Australia’s Annual Awards 2

Whybins wins Taronga Zoo from Ogilvy 6

After a year without a retained agency, Nando’s appoints Banjo 6

Sunrise claims Aussie live TV first with skydiving Grant Denyer stunt 6

McCrindle takes legal action over industry body’s investigation into conduct

Naked wins InMobi from Access PR 1

M&C Saatchi hires ex-BBDO New York CD Mike Condrick

U by Kotex marketer: the beaver won’t go on TV because it was spoiling our messaging 8

What’s wrong with PR? 16

ASB bans ‘inappropriate’ Honey Birdette burlesque lingerie poster but clears Dita Von Teese Target ad 17

Maccas-funded show McDonald’s Gets Grilled gets 761,000 27

Australia’s top blogger launches blogger competition for Tourism Queensland 2

Discount for tarts is okay, rules advertising watchdog – but menstrual cycle joke is unacceptable 5

Outdoor ad industry grows 4% in Q1 2012

Dr Seuss’s The Lorax and Wrath of the Titans fail to topple Hunger Games at box office

Vicks and Save the Children create Breathe For Life Project 1

Banned animals rights group plots new ad campaign without ‘human animals’ 58

Call for entries: March’s Ad of the Month

Sydney Film Festival to feature zombies, Woody Allen and a Maori Boy Genius

The Kotex beaver returns – but online only 1

News Australia Sales sees launch of Australia’s largest integrated sales team 8

Nine gears up for Ratings Mega Week 9

Nature’s Own asks what your body wants 6

Ten’s New Girl, Modern Family and The Biggest Loser win key demos in Sunday ratings

First Masterchef sponsors announced 3

Snap-on Tools and Street Machine launch Apprentice of the Year

Choice targets copycat supermarket brands 14

Puberty Blues cast revealed 3

April Fool 2012 roundup 15

Mumbrella announces the launch of recruitment agency 10

CumminsRoss picks up GSK

Harry M Miller Group signs radio trio

US TV pilot creates 100 jobs for Victoria 1

Ten steps for brands to develop their story to be revealed at Mumbrella360 1

Quickflix’s Picture This moves to 7mate 1

Craig Davis bemoans low attendance at Circus 14

Finale of Excess Baggage pulls in just 95,000

Optus retains M&C Saatchi, dumps MPG; MPG boss: ‘No question of the MPG brand stopping its operations in Australia’ 26

Mumbrellacast: The Bondi Hipsters | Trent from Punchy gets a doco | Matt Stanton on ACP | Radio Ratings | Kyle’s wrist-slap | Grill’d 1

Huggies campaign announces product downsizing due to ‘manufacturing pressures’ 9

Columnist ditches blogging to be TV reporter 15

Clems Melbourne wins top honours at AWARD

The White Agency wins Panasonic digital business 2

Australian Ballet launches 50th anniversary web series 2

Century 21 is ‘smarter bolder faster’ in new campaign

Screen Australia announces Springboard short film-makers

Mumbrella360 to increase number of sessions, speakers and streams 1

Pearman Media beats MediaCom to Mirvac 3

Animalia author to direct first animated short film 1

Tweets printed on toilet roll in new ‘Shitter’ service 8

Please Marry My Boy wins Wednesday ratings for Seven

No show for SMH’s magazine for ‘technical issues’ 10

News Limited attacks ‘laughable’ claims in AFR piracy story as Fairfax swipes back 5

Grill’d boss: Mumbrella took us out of context. When we said we were banning blogging, tweeting and Facebook, and putting up posters saying we were banning blogging, tweeting and Facebook, we never meant that we were banning blogging, tweeting and Facebook 37

Anti-animal testing ad banned for ‘unjustified graphic violence’ 63

TripAdvisor launches creative contest

Citizen journalism expert to ‘inform the informers’ with journo news site 1

No blogging, tweeting, instagramming or Facebooking orders Grill’d in new campaign 69

News Limited kicks Herald Sun paywall campaign up a gear 6

Interbrand Sydney triumphs at global awards show for New Theatre work

Bank marketers to be brought to account at Mumbrella360 11

OurDeal appoints Shaun Cornelius as CEO 2