News

Ikea introduces Australia's seven types of sleeper Robin Hicks

Ikea has launched the next phase in a campaign to spruik its mattresses, based on the idea that there are seven types of Australian sleeper. The campaign, devised by PR agency One Green Bean with production by DangerMouse Productions, is fronted by 'Swedish sleep expert' Alvar Karlsson...

Ikea introduces Australia’s seven types of sleeper

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Lego film due for February 2014 release

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Headspace fights youths’ corner in mental health awareness campaign

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Start-up bosses to debate how to run an ad agency at Mumbrella360

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The Voice helps Nine win Monday ratings, ABC beats Ten

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Bill Bennett film to star Toni Collette and Slumdog’s Dev Patel

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ABC settles out of court over Paper Giants defamation case

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SATC exposed for paying celebs to tweet about Kangaroo Island, agency: ‘It’s not illegal’

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Masterchef to launch on May 6

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Social gifting service Wrapp to launch in Australia

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Scott Hicks’s The Lucky One tops the box office

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‘Nutritious and delicious’ Quorn launches first Aussie TV campaign

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SBS turns to modelling agency for new boss of subscription TV

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Aussie playwright Stephen Sewell to make directorial debut

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The Palace wins big at the South Australian Screen Awards

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Diageo and McDonald’s marketers to discuss how to shake up brand status quo

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The Voice shouts with massive 2.69m viewers

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STW launches branded content company Hatch Entertainment

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Neil Finn track in new ad for Kiwibank

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Dame Edna is new brand ambassador of Jenny Craig with pledge to shed 15 kilos

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Optus goes lighter on animals in new ‘It’s possible’ ad

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Louise Evans quits The Australian after seven months as commercial editor

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Dawn French gets fresh with Curtis Stone in Coles FlyBuys campaign

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Sun-Herald reintroduces TV liftout after reader complaints

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4

Cancer Council anti-smoking ad: is this how they see you?

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10

Lee Stephens joins board of Private Media

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Input Sydney adds new sessions

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Coal company Xstrata threatens Mumbrella with defamation action over This Is Our Story spoof

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Internet provider clear of film TV piracy claims in High Court

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ABC News 24 launches regional magazine made by locals

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Delegation heads to Australia-China Film Industry Forum

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Ad pastiches mining industry’s ‘This is our story’ campaign

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McCann launches ‘Should’ve gone to Specsavers’ outdoor ads

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The Fetch founder Kate Kendall teams up with YouTube founders for Zeen.com launch

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Mumbrellacast: John Petropoulos | Barter | Logies leak | Cannes Film Fest | Ryan Shelton’s Dare | The Voice

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Social commerce gets Mumbrella360 focus

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The Block helps Nine to narrow ratings win over Seven

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Coles releases loyalty ad featuring Dawn French

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EFTPOS wins Mumbrella’s Ad of the Month

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Expat directors shine but Australian films shunned at Cannes

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Wine company Casella to ‘crowd brew’ its first beer

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Former PHD boss Barry O’Brien to chair media charity Mayday

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Animal rights group hires retail agency Rhubarb to replace ad banned for ‘unjustified graphic violence’

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2

Wolverine returns to Sydney, ‘2000 jobs created’

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Seven News journo and ex-Haystac exec launch Project PR & Media

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Galloway and Dunne join mobile masterclass speaker lineup

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Coles revamps Flybuys loyalty scheme in ad offensive featuring Dawn French

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26

Mumbrella360: Who is Gen Z and why do we care?

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Slurpee app offers shop locator and alien brain freeze game

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Mining body backs indigenous doco fellowship

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iSelect ads see ‘Decide right’ move into health and energy

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The Australian launches cross-platform advertising unit PACE

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Crikey names Jason Whittaker editor and Marina Go as publisher

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RMIT launches ‘speed dating with your portfolio’ event

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Night Shift by Curious Film’s Zia Mandviwalla headed for Cannes

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Chrissy Blackburn joins The Leading Edge as brand strategy head

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Kevin Rudd fronts ad for HeartKids

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The Celebrity Apprentice returns with under 1m

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News Limited makes senior editorial changes on key titles

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Bulgari shifts Trent Power to marketing role

14 years ago

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Cheil Australia aims to double in size in a year

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Campaigner Melinda Tankard Reist to speak out against adland sexualisation of kids at Mumbrella360

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Ogilvy Impact appoints joint MDs Mike Beckerleg and Lorie Helliwell

14 years ago

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Poor weather turns Lego stunt into a rainforest

14 years ago

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How Tourism Australia brought Oprah to Oz

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P&G says ‘thank you mum’ as 100 day countdown to Olympics begins

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DDB launches ‘Nightmare spots’ campaign for VW’s parking technology

14 years ago

13

Good Oil’s Michael Spiccia-directed Yardbird is Cannes bound

14 years ago

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IF Awards put on hold due to ‘sponsorship competition’ and ‘lack of funding options’

14 years ago

2

Tribal Fusion hires Mindshare ex-head of digital Nikki Retallick

14 years ago

3

Starcom Australia wins agency of the year at Festival of Media Awards 2012

14 years ago

4

Saatchi & Saatchi Sydney launches global Cadbury ‘Welcome to Joyville’ campaign

14 years ago

27

Nissan appoints press officer Chris Jordan formerly of BAM Media

14 years ago

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The Voice gets louder with 2.4m in ratings

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Cancer Council criticises use of Warner Bros characters in marketing to kids

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Telstra to launch music streaming service

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Ward6 creates campaign urging HIV positive people to say hi to their doctors

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1

AFR’s Capital magazine rises out of ashes of CFO and Deal Book

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Adland’s seven deadly sins to be discussed at Mumbrella360

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Coke Zero launches NRL footy skills contest

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Battleship leads Universal to top three box office spots, cinema revenue up 13% on 2011

14 years ago

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NRMA Insurance launches new ‘Anyone Can Drive Your Car’ campaign in Queesland

14 years ago

Ad watchdog throws out lawyer’s complaint against ‘unhygienic’ Carlton Draught ad

14 years ago

10

Underbelly starts filming just days after Perish brothers convicted

14 years ago

2

Ooh! outdoor creative contest sees The Brand Agency and Clems Melbourne win trips to Cannes

14 years ago

Herald Sun apologises for Logies leak but continues to claim story did not appear on its website

14 years ago

3

The Voice wipes the floor with Australia’s Got Talent

14 years ago

29

Foxtel fined for misleading advertising, ACCC: ‘an asterisk does not stop an ad from being misleading’

14 years ago

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