News

Retail website Connect Furniture launches with press campaign 2

Gold Coast fest signs sponsorship deal

Wilfred – The second series

Occupational Health and Safety: un-risky business 1

Triangle: the geometry of co-productions

MIFF Fund announces 2011 slate

Jay Jays capitalises on 3D craze in online campaign 9

Lion Nathan TV ad plays up SA and Victorian rivalry 14

Bieber fever gives Seven breakfast and morning wins 3

Only two merits for Australia at Art Directors Club Awards

AdNews promotes Danielle Long to editor 1

Branded iPhone apps ‘no longer a gimmick’ as Australian-made Tic Tac app hits 1.1m 22

Arclight to produce three Australian films per year 2

The Apprentice, opportunity to join big leagues

Cougar Town slips further, while Masterchef continues ratings reign 3

WWF teams up with Ben Lee in latest video clip 13

MySpace’s Nick Love promoted to MD role 5

Mumbrellacast: Bronwen Clune on saving journalism; Photon’s new CEO; PR agency outsources media relations; and dating on an island 1

Wilkinson PR rebrands with a Woosh

M&C Saatchi wins Building Brand Australia brief 5

Julian Ward and Heather Ann Snodgrass to launch We Are Social in Sydney 23

Telstra launches new experiential push aimed at youth market 2

Matt Porter quits AdNews editorship for agency PR 15

DigiSPAA now open 1

Vodka brand 42Below consolidates creative into Naked 3

NSW invests $0.8m, supports its first games 1

Strong night for Ten, but So You Think You Can Dance fails to match last year’s ratings 13

BBC Worldwide to launch US version of Top Gear 1

Starcom wins at Festival of Media Awards, while Mars awarded advertiser of the year

Website launches social media campaign to bring back the great Aussie road trip 4

Guide Dogs launches ad to celebrate bond with man’s best friend 2

Elliott returns with Hangover style comedy

RSVP, Cook Islands Tourism and Pacific Blue to launch reality dating show 4

Print advertising biggest loser to social media, says survey 33

Pfizer creates ‘floor of cigarettes’ to push quit smoking message 42

World Movies Channel taps into viewers’ emotions in new campaign 3

Dick Smith launches model rocket in retail promotion with Intel 4

LinkedIn’s Cliff Rosenberg reveals Australian launch team 9

Masterchef Tuesday night leader ahead of Top Gear and NCIS 3

Creative startup Bashful to review General Pants Co.’s marketing strategy 4

Hot House drafts former Sapient creative director 2

The Chaser’s Hansen and Taylor launch mockumentary series on Triple J 5

Photon appoints News Corp’s Jeremy Philips as CEO 2

TV, less disposable than before: Zwar

Cowan’s Ward jumps ship to head up rival agency Blue Marlin

The Boys Are Back 4

Aldi launches ‘think smarter’ graduate recruitment drive 8

Accidents Happen: the American Australian dream 2

Underbelly: the golden franchise

PR agency separates media relations function into offshoot agency 2

Hoyts exec joins Screen Australia board

Aussie short for US comedy begins production

The Square expands in the US

Sumsound opens at Trackdown Sydney

Masterchef’s second series delivers 1.7m for Ten 18

Hidden pizza restaurant, not so secret flaws

More than half a million for BH60

MIFF launches recruitment process

ABA web audits continue to grow 16

ABC scores 112,000 video streams for Doctor Who premiere 1

Schepisi returns with The Eye of the Storm

MTR host Steve Price – We’ll be fresher and funnier than our radio rivals 11

Online premiere delivers 1/10th of TV audience

Digital radio push focuses on Mother’s Day

Underbelly fades for Nine but still wins Sunday 2

Publisher’s expensive recipe book typo 1

GPY&R hires SMC Sydney’s Tiphereth Gloria to lead social media 53

TV ratings Megaweek: A win for Nine

‘You Are My Sunbeam’ 19

Postmodern acquired by Deluxe subsidiary CIS

Alexander Graham Bell’s head comes back to life in Telstra T-Hub ads 24

ABC to screen 10 Conditions of Love

Campbell’s in bid to convince consumers of ‘quality and freshness’ of canned soup 1

Lifeline in national TV push to tackle suicide prevention 2

Reverence of film over TV is weird: Waters 2

Cannes snubs Australian films 6

Mumbrellacast: Ratings Megaweek; Red Bull’s banned stripper ad; Twitter’s new ads; Terrorist jibe; Dodgy house hunters

Real estate website pulls dodgy house hunters campaign after two days 17

Ratings Megaweek Day 5: Cougar Town hits ratings low, while Nine’s Footy Show gains ground on Matty Johns 5

Road Train to premiere at Dungog 1

Commonwealth Bank launches online game for school kids 13

AWARD awards postponed to create Australian festival of advertising

Get Nicked put me off TV: Giannopoulos 2

Catalano unveils The Weekly Review, the title to rival Fairfax’s Melbourne Weekly 11

Mumbrella to run masterclass to lift the lid on the raging media metrics debate 12

Ratings Megaweek Day 4: Nine’s Hey Hey loses out to Seven’s The Pacific 10

Independent Digital Media launches ‘anti-ageing’ beauty website 4

China aims DDoS at Rupert Murdoch