News

TODAY’S PAPERS: Sport & Style – nothing to scare the advertisers; Banks steer round the ATM PR trap; Silence from the Bonds spruikers

SBS boss – expect free TV to get a lot worse 2

MySpace launches push to make itself marketer friendly 2

GOODLINX: The tone of online comment; Humpty Dumpty does PR; Fairfax’s spin drought; PR etiquette of Twitter 1

Australia’s digital switchover continues to struggle 2

PR agency of the year – eventually; Secrets of the new Naked boss; The reef pros 4

Lowe wins $15m Aussie account 1

Welcome to Tuesday nights – owner: Seven

Telstra, CBA and NAB are Australia’s most valuable brands 8

Paul Merrill – Australia’s secret PR maestro 5

Gloria Jean launches new campaign one sip at a time 3

You can stop the user generated ads now 17

2.2m reasons for Nine to love Underbelly

Skittles gets a taste for Twitter 8

Publicis Mojo Schweppes ad goes viral – after a year’s wait 23

BigPond to talk gaming on Twitter 3

Seven wins tightest ratings week of 2009

COMMENT: PR game is too easy for airline boss 2

Marketers cutting costs and moving to short term planning 6

TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten? 2

Online on the up; disastrous decline for magazine ad spend 9

Tabakoff laughs last; Diary skills with AdNews; Todd’s work-life balance; Be cool the Adam Ferrier way

Sydney PR agency publishes bloggers charter 29

GOODLINX: Sexist agencies; Inside story on the Osama reef video; The case for advertising in a downturn; The death of a newspaper; Are Doritos being tight? 1

Poor PR makes a bad situation worse for Pacific Brands 2

Blue Freeway – we lost $14.6m and the previous management lumbered us 7

SMH ups its cover price by 10c as Fairfax attempts to raise $700m 3

GOODLINX: Twitter sceptics; Twitter lovers at the AdNews Awards; ‘Blog sphere’ sceptics 8

Host or Clemenger BBDO or BMF is the agency of the year 12

Hattrick for Seven but Nine takes the night – now it’s down to Will Smith versus Kevin Costner

Research firm Pure Profile bids to recruit industry army 3

Major Aussie agencies face missing out on Government work 8

Rising profits, revenue and subs signal Foxtel’s growing threat to free TV 3

Coke, iPhone and PlayStation please, say MySpace users 11

Strong night for Seven in TV ratings

DR MUMBO: Why is the Herald running old Murdoch stories?

Leader of Doritos ad competition was signed up weeks before the competition began 21

ACP revamps mag sales teams and makes 40 redundant 3

Doritos aims for Superbowl magic to rub off on Australia 8

Problogger is Australia’s top blogger 35

Rafters win for Seven as Nine has worst Tuesday of the ratings year

Seven profits fall as it prices its media assets at zero 1

“Cynical” digital sites accused of ripping off advertisers with dodgy ad placements 3

From Gmail to Gfail as Google’s email services go down around the world 5

DR MUMBO: A bad eggsample; Maths with B&T: Is going to Cannes more important than saving jobs? 6

Droga5 creative director Nott to speak at Australian design pow-wow

GOODLINX: Anti-social media; See the new Earth Hour TVC; The future of papers; Don’t blame me, I’m just a blogger 2

Murdoch: The downturn will be good for us 1

Photon writes down DBS investment but flags healthy growth for group 3

Underbelly and Jackman take Nine to three Monday wins in a row

Talbot quits Tempest for a life on the open road as Response Directive takes on Daily Mail 1

Vodafone media pitch is suspended 3

How the media is reporting the Fairfax figures

Ad agency is in Melbourne; the creative director is in New Zealand 15

PHD set to be local winner from HP’s global realignment

60 Minutes special takes Nine to ratings win

DR MUMBO: The two Penelopes; Flatplan fails; Magnificent Markson

Fairfax reveals $448m fall in value of mastheads 3

TODAY’S PAPERS: Secrecy over readership plans; Is Mitchells on the Vodafone list?; Freeview confusion 4

GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers

STW stays positive despite reduced profits and asset writedowns

DR MUMBO: Gruen Transfer Returns, and we publish our first verbatim press release 6

Seven wins Thursday night; news leads the way

Aussie agencies slim down plannes for Cannes 1

COMMENT: Eight tips to win your agency great trade PR 11

GOODLINX: Why local and online doesn’t go; PRs don’t understand blogs; Ten’s equity debacle 5

Newspaper readerships down, but data quality is questioned 2

Growth for Reed in Australia, but company plans $250m global cutbacks 1

GOODLINX: News wires, not newspapers; Rules of social media (part 67); The ‘arrogance’ of Google; What’s next in search; The great Samboy hijack 6

More examples of blog cash for comment 11

DR MUMBO: The genius of social media marketing experts 7

Seven rules the ratings, and takes the lead for the week

Ten shares slump after failed fund raising efforts

Talk about sex crimes, not me, says cash-for-comment blogger 15

DR MUMBO: Gleater, the social media web site that doesn’t exist 4

White Agency hires new Melbourne MD

Bye, bye Bush; hello award for Veet ad 1

303 Perth wins latest Sirens round with Ikea ad

Youth mag Vice launches creative agency Virtue 7

Rafters wins the night for Seven in the TV ratings

Mumbrella Masterclass to focus on social media 16

Eddie McGuire to return to Millionnaire duty? 3

DR MUMBO: The editor who brought a story back from the bar 1

Hyro and Blue Freeway continue the fight 7

DR MUMBO: Worst flatplanning of the year? 8

Underbelly takes Nine to biggest win of the year 2

COMMENT: Why can’t the MPA and Publishers Australia get it on already? 24

GOODLINX: Fairfax’s reader relations; Perth scam ads; Hijacking the Oscars 1