News

How new and old media has been getting it wrong with the bushfires 11

Seven wins with Packed To The Rafters

Weight Watchers magazine ups its frequency 1

Controversial agency boss Mat Baxter departs Naked 11

Mitchells wins Fairfax as agencies ponder the playing field 1

COMMENT: Should Nine keep its telethon advertising revenue? 10

Google creates live bushfire map

Audi trials holographic marketing tool 3

Queensland agency De Pasquale wins telco Fonebox

GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media 1

Underbelly assassinates the opposition 2

Cadbury’s marketing boss switches to Kraft 1

Nine to hold bushfires telethon as ad agencies gear up to raise cash; News Ltd donates $1m; Seven $250,000; Fairfax $100k

The Foundry hires Sydney creative director 2

Bushfires drive news audiences 2

Tempest loses out as Carsales goes in-house

Nine wins first day as bushfires drive viewers towards news coverage 1

Vodafone and 3 merger puts pitches in question 5

TODAY’S PAPERS: Fires, Hulu and gang warfare between Seven and Nine 1

REVIEW: How the TV networks covered the fire disaster on the first night of ratings season 4

Former Nine newsreader Brian Naylor feared lost in fire disaster 1

GUEST POSTING: Despite Murdoch’s woes, shifting from print to web won’t save newspapers 10

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

Gordon Ramsay goes from Nine’s hero to zero in six months 2

TODAY’S TRADE PRESS: Times tough as branding agency sacks its barista; Clear Blue Day founders depart; Ninemsn puts axe to mobile and video sales teams; the News Corp profits plunge 3

AdNews editor Sophocleous quits; agency of the year shortlist revealed 3

Naked publishes names of the journalists it hoaxed 56

The Australian to raise its cover price to $1.50 as News Corp slides into $6bn loss 5

M&C wins Freedom Furniture

Solid debut for Ten’s Life on Mars but Seven wins the night 2

Senior hire as branded content firm gears up

Microsoft launches celeb site Wonderwall

Ad and media agencies amateurs at search optimisation 31

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

Radio body warns advertisers: stick with it or your competitors will jump in 2

Amstel takes to the streets of Perth for speed theatre

GOODLINX: Four mildly engaging links that will keep you vaguely amused for a couple of minutes 3

Seven wins the night, led by Today Tonight

TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties

BMF completes senior digital team

GOODLINX: The truth about Ikea, Lara Bingle’s shoes and Nine’s viral clips

New News Digital marketer to boost profile with media agencies. 1

Online marketers told to get ready for a Rudd-fuelled clickfest 1

Seven wins the night with Packed To The Rafters leading the charge

DR MUMBO: Lie To Me (about the ratings) 2

COMMENT: Grazia’s woes signal the magazine sector’s troubles are only just beginning 6

DR MUMBO: Ups and downs of the Superbowl ratings

Ninemsn restructure leads to staff exits 2

Stokes moves to bolster WA online news coverage as print revenues plunge 6

Will Laurie Lawrence do for beef, what Sam Kekovich has done for lamb? 1

Starcom faces fight to hold onto Sony media account

Brand Shop aims for fake baby to go viral 9

Burson-Marsteller wins Yoplait and Lung Foundation PR accounts

Tennis wins Sunday for Seven, but Ten looks good in Prada 1

Droga’s Honeyshed project to close 5

DR MUMBO: Ratings body slammed for failing to predict the future 2

PBL, Austereo and Mitchell among big political donors

Badjar Ogilvy hangs on to Myer

Aussie Dave Droga to head up Cannes’ most prestigious jury 2

Saatchi & Saatchi loses another senior staffer 2

EXCLUSIVE: Ten stages flash mob stunt to promote So You Think You Can Dance 15

Superbowl ads come good in the end 2

Seven claims victory in the summer TV ratings; but Sunday’s data goes missing

Spectrum loses Google PR account to Red Agency 5

GUEST POSTING: The social media tribes go to war 31

TODAY’S PAPERS: Myer’s mega spend; is Naked lying again?; Haymarket treads water; Today Tonight offended by bad journalism

COMMENT: The coming media battle will be brilliant for the Australian communications industry 5

GOODLINX: Sorrell starts blogging; why market share is meaningless; how to market a chick flick to men; when Google went ga-ga 4

DR MUMBO: Hildebrand retires to the blogosphere; is this the worst ad ever?

Free TV battle begins a week early

Aussies on every panel for Middle East ad awards

Things get tetchy between ABC and SBS

Mumbrella mayhem? 1

Fenton Stephens debuts Stubbies and King Gee work

DR MUMBO: Breakthough as IAB invents time machine 3

IAB creates new structure in bid to maintain online growth 1

DR MUMBO: Not quite the Facebook killer app you want 3

DR MUMBO: Official: Sarah Palin is NOT an Aussie icon 1

Virgin in the viral spotlight 1

iGeneration is the newest demographic 6

DR MUMBO: Perhaps not

Conroy launches digital TV switchover scheme

GOODLINX: How to be an online-savvy marketer; How print and online journalism should work; what is social media?; macho pissing contests

Melbourne’s historic outdoor ads get new life on Google

Radical Kellogg’s redesign "would work in Australia" 4

Saatchi & Saatchi boss Bartley moves on to new venture 2

Naked: The numbers prove we were right to do the Witchery jacket hoax 29

Digital media bigwigs to converge on Sydney