News

Open Universities Australia unveils first work from The Royals

Formula 1 coverage, sponsorship deals a shoey-in for Ten execs

Woolies further in-housing; decouples creative and production after Hogarth partnership 2

Julia Morris beats the banks with Homestar Finance via Now We Collide

Mike Spirkovski departing Saatchi & Saatchi for wider Publicis role

Streem’s Federal Election data tool launched for 2022 campaign

Seven, Free TV champion MP’s Australian content ‘prominence’ statement 2

Mumbrella Sports and Entertainment Marketing Summit 2022 roundup

The risk with personalisation right now is ‘doing it too well and being creepy’

AFFINITY appointed as digital partner for Lion

The Chase tops entertainment as Gogglebox tops key demos

Deloitte Digital signs Special’s Paige Prettyman for managing director role

American Express again tops Roy Morgan top premium brands list in 2022

SWM commits to breaking down harmful stereotypes via UN Women’s Unstereotype Alliance

Coles Media adds more agency talent from Carat

Nine’s Travel Guides tops entertainment on Wednesday

Out-of-home media revenue up by 25.5% in Q1 2022

Young people spending big on convenience: Fonto

Seven’s sales director: Total TV is the future, but audience simplification does not end there 1

ARN, WE Communications and Village Cinema among new speakers confirmed for Mumbrella360

G.H. Mumm celebrates milestones with Australian food and music creatives

G’day Group appoints new CMO for its regional accommodation network

St Hugo drops second Daniel Ricciardo collaboration via Emotive

Leigh Sales’ interview with PM on 7.30 draws in 509k metro

Karl Stefanovic spearheads Nine’s mission to take Olympics broadcast rights 3

‘Google and Facebook have acted with a fair amount of integrity’: Private Media’s Will Hayward

Eye-tracking technology proves TV ads more effective than social ads 1

Arnott’s indulges in temptation in latest campaign from The Neighbourhood

Hardie Grant Media adds Reload Media as fourth agency in network

C|T Group’s chairman Robert Champion de Crespigny retires

InMobi and Anzu ink programmatic in-game ad partnership for APAC region

Havas Market is a tailored ecommerce offering for the Australian market

Mumbrella Finance Marketing Summit returns with Bupa, Global Reviews and Drumline Digital

Shopper promotes internally to expand C-suite

Dentsu snares Communicado’s Sarah McGregor for new ECD role

Patties launches new ‘Reason to Party’ campaign via dentsu’s BWM isobar

Godfreys sticks with History Will Be Kind

Nine’s MAFS finale draws 1.207m metro on FTA, down from previous years

Life-Space launches campaign in first work with Wunderman Thompson

CRA, Triton Digital renew Australian Podcast Ranker agreement

SABIO elevates Lauren Faulkner to general manager

Zenith appoints its first Brisbane managing director

Red Havas introduces corporate affairs offering with senior appointment

Eleven promotes Fiona Milliken to MD and Amy Ashworth to GM in Sydney

Updated: WPP exits Coles pitch due to conflict, Accenture Interactive invited at group level 4

JOY connects elite and everyday athletes with Musashi campaign

James Squire celebrates origin story in first work from Milk + Honey

WPP appoints chief people officer across Australia and New Zealand

The MAFS final dinner party airs to 1.140m viewers while Seven snags the week

whiteGREY names Jonathan Casley as CTO

ANZ launches new brand platform in first major work from Special

Cision completes acquistion of Streem

PHD Melbourne just the pill for Swisse Wellness as it wins media duties

Audible Australia names its new country manager

The Brag Media’s CEO and editor: What Variety Australia will bring commercially to market

Bridgit launches first brand campaign via Chello

Smartsheet donates McLaren car sponsor spot to not-for-profit at Australian Grand Prix

Junkee Media owner RACAT Group launches Scout Publishing

The ABC signs 3-year deal with LeadStory to secure video news content

Yahoo promotes internally to bolster APAC leadership team

International talent returning as Initiative appoints national head of digital

Sharyn Smith to replace Detch Singh as AiMCO chair

AANA becomes a Planet Pledge partner to promote sustainability among its members

February SMI numbers hit $595m with over a year of successive monthly growth

Specsavers and Alex Perry celebrate decade of collaboration via AJF

Ten’s Gogglebox tops entertainment on Thursday night

How Google is supporting the upcoming Australian federal election

Independent agency Joy acquires Drum Agency in growth manoeuvre

MiQ adds two new partnerships in a move towards a cookieless future

Nine launches new ad-tech platform on 9Now

Entries open for Mumbrella Publish Awards

Campaign Review: I Still Call Australia Home vs Stop it at the Start

Sir Martin Sorrell’s S4 Capital crashes 36% after PwC refused to sign off its results

Revium revs up its roster with 10 new recruits

Shell V-Power aims to encourage Aussies to ‘Fuel the Feeling’ via Sense

Sensor Tower expands into Australia with mobile app insights

Political ad spending: Clive Palmer’s UAP splashing big ahead of federal election 4

Qantas names Petra Perry as its chief marketing officer

HP ANZ promotes internally for director of marketing

Neds renews Neds Level brand platform in first campaign from The Monkeys

Shane Warne Memorial had 829k metro on Seven and 403k metro on Nine 2

Justin Stevens named Gaven Morris’ successor as ABC director of news

Nine appoints new director of sales to address its focus on Total TV, audio, and radio

SodaStream launches its 2022 Earth Day campaign featuring David Hasselhoff

Employment proves a winner in federal budget coverage

Feel New campaign showcases cultural shift in marketing NSW tourism

Treasury Wine Estates builds new in-house agency, Iution

Australian Ethical names Paper Moose as its creative agency