News

Twitter ad traffic and usage decline amid Elon Musk’s ‘all-time high’ claims: Similarweb 1

Ethical investing and the value of purpose to feature at the Mumbrella Finance Marketing Summit

Toyota Genuine Accessories are ‘genuinely useful’ in latest work from Dentsu Creative

Google exec to lead InMobi APAC agency partnerships

The Reject Shop appoints Thinkerbell, launches new brand campaign 2

M&C Saatchi hires US-based Najla Haddad as chief product officer

The Evening Mumbo – Monday 17 April: TPG and IKEA go to pitch, Tinder’s new campaign, Seven wins second Easter TV week

Tinder’s new brand campaign seeks to correct the record on modern dating, says global CMO

Connection test: TPG Telecom goes to market with $41m pitch 1

TV Wrap: Bluey returns strong on ABC, but Seven wins Sunday entertainment and the second Easter week

Half Dome looks to its whole potential with new brand and positioning

Like ‘paragliding’ off a cliff: Forbes Australia’s editor-in-chief on the publication’s journey so far 1

oOh Media appoints Hivestack as programmatically traded inventory hits market

Mumbrella Publish Awards return with two new categories

iHeartPodcast, Audioboom renew commercial partnership

Cummins&Partners hires Luke Maher as new media boss

IKEA Australia puts creative to pitch

ACA to formally endorse the Voice as Australian media remains on the fence 3

Premier league clubs ban gambling shirt sponsors as local scrutiny intensifies

‘A long way to go’ for genuine representation on TV: Screen Australia 1

The AFL kicks straight for Seven as first Gather Round lands a Thursday win

Hearts & Science wins SBS media account

Twitter ‘state-affiliated’ label raises questions for public broadcasters 1

Edge recruits Julian Townley to launch production arm

The Evening Mumbo – Thursday 13 April: Paramount+ lands Formula 1 deal, Murdoch defamation case update, Clemenger BBDO’s Dani Bassil, Harvest Snaps’ new platform

Calbee launches new platform for Harvest Snaps via Hero

The Chase Australia tops entertainment; plus consolidated figures for Alone Australia as Seven wins Wednesday

Paramount+ seals new global partnership deal with Formula 1

CampAIgn Review: KitKat and Maurice Blackburn experiment with AI 1

Economic uncertainty and ‘fallback’ watching buoys FAST channel growth in Australia 1

Mumbrella Sports Marketing Summit and Awards return – women’s pro sports and sportswashing in the limelight

Agency startup takes it to consultancy giants; breaking down pitchapalooza and Clemenger’s Dani Bassil

New Crikey defence alleges Lachlan Murdoch was ‘morally and ethically culpable’ for January 6 riots 1

Green Hat scores with McCain Foods to bolster digital brand

ANZ helps Australians ‘upskill’ in new YouTube series via Keep Left and PHD

Enero Group agencies scoop up creative and digital accounts for Clear Skincare

Ted Horton to launch new tech consultancy alongside former Big Red CEO, Bridget Cleary 1

Australia lagging in global sustainability trends: NielsenIQ

‘Not workable’: The media and advertising industry responds to Privacy Act shake-up 1

First dates on Farmer Wants A Wife brings in a Tuesday win for Seven

Levo nabs Capgemini talent to head up new advisory practice

DoorDash targets footy fans as the delivery market tightens

Gary Vee to beam in live and answer delegate questions at Mumbrella360

Global digital agency DEPT expands in Australia

Ooh Media hires Chris Eyres from SBS as WA sales director

The Evening Mumbo – Tuesday 11 April: PHD wins Hesta account, Nine wins Easter in TV, new Carlton Draught campaign

TV Wrap: Farmer Wants A Wife outplays Lego Masters at launch; Nine wins the first Easter week

PHD Melbourne wins Hesta Super

Carlton Draught commemorates the changing of the keg via Clems 2

Marketers, ad agencies should brace for wave of AI tech: Hotwire global CEO

Out of Home industry up 12 percent to $260m for Q1 2023: OMA

The Evening Mumbo – Thursday 6 April: Coady leaves Havas, Unilever reviews media account, SBS’ Alone Australia uplift, new Roy Morgan findings

Be You invites educators to raise their hand via Cummins&Partners

Havas Media Group CMO Francis Coady departs

Unilever joins the pitch party with $50m media review

Cheaper ads, better ROI and AI at the heart of everything, but the metaverse still the ‘long-term play’ for Meta

Edge’s plan to crack the top 10 creative agencies by 2026

ABC’s Hard Quiz tops Wednesday entertainment; Alone Australia on SBS sees 138% uplift in consolidated ratings

Wild Secrets reminds retirees that sex gets ‘Better With Age’ via The Royals

Head of YouTube questions Total TV as VOZ launch looms, media owners counter the argument

Urban List and Tourism Western Australia launch crowd-sourced travel campaign

ACM makes a slew of changes with NSW, Queensland and WA titles

Optus breach helps push telco industry to most distrusted in Australia: Roy Morgan

‘Not every impression, CPM, or screen is created equal’ says Val Morgan MD with 52% of 2023 audience predicted between 14-39

What’s behind Australia’s declining ad spend?

Aesop’s proposed A$3.7bn sale is a testament to its ‘hardcore brand intelligence’

Enero Group extends contract with CEO Brent Scrimshaw; begins on-market buy-back

Nestlé joins 2023’s ‘Pitchapalooza’, taking $50m media account to market 2

$40m Mitsubishi media account pitching in Adelaide

I’m A Celebrity wins Tuesday entertainment and key demos; Nine takes the night

Hamish Stewart returns to CHEP Network after four years at GHO Sydney

VMLY&R’s Paul Nagy elevated to APAC chief creative officer

FutureBrand Australia launches new brand strategy for Bush Heritage Australia

AI exposes the violence of offshore detention in campaign from Maurice Blackburn via H+C

Diversity, attention metrics and AI to feature at Mumbrella360

Judge fumes as Private Media proposes new defence against Murdoch 1

Foxtel Group nabs me&u CMO Clementine Churchill for new streaming role

Zambrero taps Today the Brave as creative partner 2

The Evening Mumbo – Tuesday 4 April: Tabcorp CEO’s gamble to cut ads, Red Havas’ appoints CEO, Hearts & Science Melbourne MD exits, Athena Home Loans has a new CMO

Taylors Wines launches first work from Edge

Richard Smith departs Hearts & Science Melbourne as it plans ‘strategic reset’; OMD’s Pascoe appointed GM

Athena Home Loans brings in Westpac marketer as former CMO departs

Tabcorp CEO to inquiry: ‘The proliferation of gambling advertising has gone too far’ 1

New natural pain relief product launches from Panadol creators, via whiteGrey

Wunderman Thompson uses generative AI in new KitKat campaign

MAFS finishes the season with 1.066m metro viewers; Total TV figures for Survivor, Idol finales

Red Havas appoints returning Aussie as CEO

PubMatic appoints Magnite MD to lead ANZ operations