News

The Evening Mumbo – Thursday 18 May: HT&E rebrands to ARN Media, Meta could charge for usage, BMF gets new ECDs, Rugby Australia’s stance on the Voice

BMF nabs Google APAC creative head for new innovation and co-ECD role

HT&E rebrands to ARN Media following shareholder vote 1

Travel Guides helps Nine to a tight Wednesday win

Rugby Australia buys full page ads in Nine mastheads in support of the Voice 5

Why a sexy robot with big boobs is media and marketing’s canary in the coalmine

Ecosa gets into bed with Half Dome

‘It’s never coming back’: A full-time return to the office is unrealistic and hybrid is here to stay 1

First entries for the Mumbrella Travel Marketing Awards due this Friday

Charging Aussies to use Facebook and Instagram? Meta won’t rule it out if ‘extreme’ privacy reforms are adopted 5

Leukaemia Foundation calls creative tender for World’s Greatest Shave

HT&E: investments will see digital audio contribute ‘meaningful’ revenues and earnings 1

News dominates TV viewing as Nine takes home an overall win on Tuesday

Riviana Foods hands media account to Havas Media Melbourne

Ceding to cancel culture could see brands ‘paralyse themselves into purgatory’: Initiative’s Geer and Colter 2

Consumers reducing essential spending to prioritise travel while millennials feel the pinch: CommBank iQ

UniSuper, AFR, BBC Studios and more join the Mumbrella Finance Marketing Summit as full program announced

Coles replaces CMO role; appoints first chief customer officer 2

Optus adds more big names to FIFA Women’s World Cup coverage team

The Evening Mumbo – Tuesday 16 May: Clemenger redundancies, Vice goes bankrupt, TV launch blows up, concerns for Gov’s anti-vaping campaign

Casefile bumps Hamish & Andy off its perch in April podcast ranker

Job cuts at key Clemenger Group agencies

Jellysmack APAC managing director Ezechiel Ritchie confirms redundancy

Nunn Media’s performance agency Alley absorbs Innovate Online as it pivots towards ‘precision’

Businesses shouldn’t be scared off by greenwashing regulation: AANA’s Josh Faulks

Burst balloon: Seven’s Blow Up launches to 288k metro viewers 2

Global publisher Vice Media files for bankruptcy with debts of $1.2bn 1

Europcar, Snapchat and ANZ top April brand movers rankings

MFA launches tool to connect uni students with media agencies

Anti-vaping campaign could see millions go up in smoke, experts warn 6

The Evening Mumbo – Monday 15 May: New Snap MD, changes at SCA, Sean Cummins on working from home, Forty Winks appoints indie agencies

Sean Cummins: ‘I’m tired of people saying that working from home is better… it’s not’ 110

Forty Winks appoints indies following creative and media pitch 1

TV Wrap: Seven wins the week as Nine’s The Summit launches to 401k

Changing demographics shift B2B marketing to more emotional, interactive content

Blackley exit won’t impact LiSNTR rebrand as equity in SCA falters

SCA bumps Seb Rennie to chief commercial officer as Brian Gallagher exits

oOh Media hires JCDecaux exec to lead network strategy

Nova elevates Josh Halling to Sydney commercial director

Atomic 212 extends NT Government, Tourism NT accounts

Mooted immigration reforms are a ‘mega win’ for the PR industry, says Thrive PR’s Leilani Abels

Snap Inc. appoints Tony Keusgen as new MD for ANZ

News Corp confirms 5% cut to global workforce, Q3 FY results down 2% YoY 1

The Chase Australia tops Thursday entertainment; Nine takes the night

Ray Hadley extends contract with 2GB until the end of 2026

ABC folds regional operations into news division in major restructure

Man of Many’s Frank Arthur says ‘it’s very wise’ for publishers to explore other revenue sources

Qantas launches new iteration of Feels Like Home via The Monkeys 2

Dan Stinton resigns from Guardian Australia

Ingham’s launches first campaign since 2005 via Bohemia

How paid and earned media agencies can drive longevity and effectiveness together

Meta introduces new AI-supported ad features

2023 Mumbrella CommsCon Awards: Ogilvy, We Are Different, Mango Comms and more win big 1

‘We’re not quite there yet’: Ad Council launches accreditation to boost professionalism, ethics

The Evening Mumbo – Thursday 11 May: Live from CommsCon, Gemba retains Toyota, interim CMO at The Iconic, Headspace report

Toyota Australia retains Gemba as sponsorships and ambassador agency

It’s time for brands to take a stand on contentious social issues: Havas boss James Wright 8

Wild Turkey launches new campaign featuring Matt Corby via BRING and Eleven PR 1

Joanna Robinson appointed interim CMO at The Iconic; replacement CCO search continues

The Chase Australia wins entertainment on Wednesday; Seven takes the night

Batyr hijacks ads to spread mental health awareness in pro-bono campaign via UM, BMF & Unltd

Adtech firm Pixability launches in APAC with DoubleVerify’s senior leader at helm

DDB Aotearoa’s CCO, Kantar and Gemba to speak at Mumbrella Sports Marketing Summit

Half of media and marketing workers face ‘extreme stress’ daily, report finds

Campaign Review: The latest from Squarespace and Leggo’s

Agencies must give recommendations, not ideas, says Weber Shandwick’s global CCO 1

Adelaide martech firm Mortar AI unveils new marketing automation platform for small to medium-sized agencies

Doritos partners with ReachOut in new campaign from Vayner Media 1

Ogilvy PR promotes internally for new chief creative officer

Mother’s Day spending to hit $925m in 2023: ARA, Roy Morgan survey

2023 budget delivers 5 year funding cycle for public broadcasters as Albanese Government promises to ‘safeguard democracy’

2023 federal budget brings in 451k metro viewers for ABC; Seven takes the night

Herd MSL chief growth officer takes up MD role at Keep Left Sydney

Masterclasses on the psychology of colour, data driven journey mapping and more confirmed for Mumbrella360

Chemists’ Own says there’s a remedy for everything in latest work via Saatchi & Saatchi Australia

Stan retains UEFA Champions League exclusivity until 2027

The Evening Mumbo – Tuesday 9 May: Tennis Aus appoints BMF, Sportsbet breach, The Brag’s new GM, Lego Masters finale ratings

Tennis Australia moves creative account to BMF

Discovery Parks leans into unplanned holiday moments via Howatson+Company

Sportsbet breaches Ad Standards code for making gambling look sexy

The Brag Media raids Cartology for GM of partnerships

QMS scores Australian Rail Track Corporation tender from JCDecaux

Dentsu Creative hires Cognizant talent to lead new experience design and product lab

Lego Masters finale clicks in entertainment for Nine, but Seven wins the night

New Electric Vehicle Council campaign takes a dig at former PM

oOh Media responds to ASX query after share price plunge

The Evening Mumbo – Monday 8 May: MasterChef launches figures, Jules Lund returns to radio, Qantas ditches AFR

TV Wrap: Ten tributes to Jock Zonfrillo helps MasterChef Australia to biggest metro crowd in 3 years 3