News

Ingham’s launches first campaign since 2005 via Bohemia

How paid and earned media agencies can drive longevity and effectiveness together

Meta introduces new AI-supported ad features

2023 Mumbrella CommsCon Awards: Ogilvy, We Are Different, Mango Comms and more win big 1

‘We’re not quite there yet’: Ad Council launches accreditation to boost professionalism, ethics

The Evening Mumbo – Thursday 11 May: Live from CommsCon, Gemba retains Toyota, interim CMO at The Iconic, Headspace report

Toyota Australia retains Gemba as sponsorships and ambassador agency

It’s time for brands to take a stand on contentious social issues: Havas boss James Wright 8

Wild Turkey launches new campaign featuring Matt Corby via BRING and Eleven PR 1

Joanna Robinson appointed interim CMO at The Iconic; replacement CCO search continues

The Chase Australia wins entertainment on Wednesday; Seven takes the night

Batyr hijacks ads to spread mental health awareness in pro-bono campaign via UM, BMF & Unltd

Adtech firm Pixability launches in APAC with DoubleVerify’s senior leader at helm

DDB Aotearoa’s CCO, Kantar and Gemba to speak at Mumbrella Sports Marketing Summit

Half of media and marketing workers face ‘extreme stress’ daily, report finds

Campaign Review: The latest from Squarespace and Leggo’s

Agencies must give recommendations, not ideas, says Weber Shandwick’s global CCO 1

Adelaide martech firm Mortar AI unveils new marketing automation platform for small to medium-sized agencies

Doritos partners with ReachOut in new campaign from Vayner Media 1

Ogilvy PR promotes internally for new chief creative officer

Mother’s Day spending to hit $925m in 2023: ARA, Roy Morgan survey

2023 budget delivers 5 year funding cycle for public broadcasters as Albanese Government promises to ‘safeguard democracy’

2023 federal budget brings in 451k metro viewers for ABC; Seven takes the night

Herd MSL chief growth officer takes up MD role at Keep Left Sydney

Masterclasses on the psychology of colour, data driven journey mapping and more confirmed for Mumbrella360

Chemists’ Own says there’s a remedy for everything in latest work via Saatchi & Saatchi Australia

Stan retains UEFA Champions League exclusivity until 2027

The Evening Mumbo – Tuesday 9 May: Tennis Aus appoints BMF, Sportsbet breach, The Brag’s new GM, Lego Masters finale ratings

Tennis Australia moves creative account to BMF

Discovery Parks leans into unplanned holiday moments via Howatson+Company

Sportsbet breaches Ad Standards code for making gambling look sexy

The Brag Media raids Cartology for GM of partnerships

QMS scores Australian Rail Track Corporation tender from JCDecaux

Dentsu Creative hires Cognizant talent to lead new experience design and product lab

Lego Masters finale clicks in entertainment for Nine, but Seven wins the night

New Electric Vehicle Council campaign takes a dig at former PM

oOh Media responds to ASX query after share price plunge

The Evening Mumbo – Monday 8 May: MasterChef launches figures, Jules Lund returns to radio, Qantas ditches AFR

TV Wrap: Ten tributes to Jock Zonfrillo helps MasterChef Australia to biggest metro crowd in 3 years 3

With ad dollars heavily scrutinised by the CEO/CFO, agencies must give marketers ‘fire power in the boardroom’ 1

Publicis sustainability firm, Salterbaxter appoints new managing director

Flinders University names new chief marketing officer 2

Qantas removes The Australian Financial Review from lounges, in-flight wi-fi amid coverage clash

Jules Lund returns to his roots with drivetime gig at new startup, Disrupt Radio

‘You’ve got to undo a lot of the way that you operate’: Dig Agency CEO on achieving B Corp status

TV producers pitch in-show integration as media buyers call on industry body to address fragmentation

Optus Sport unveils all-female host lineup for Women’s World Cup coverage

IMAA calls for Queensland Government to spend via indie agencies 4

Specsavers emphasises it is ‘proudly run by locals’ in latest work

The Chase Australia on Seven wins entertainment for the third time this week

Gametech needs to address longstanding advertiser concerns to succeed, says iion CCO 1

The Evening Mumbo – Thursday 4 May: Leadership changes at IAG and KPMG, MasterChef to air Sunday, plus Wednesday TV ratings

IAG announces new chief customer and marketing officer

Mars Wrigley partners with Rolling Stone for new wrapping rollout via Thinkerbell

KPMG hires head of brand and marketing strategy as Sudeep Gohil shifts focus

Travel Guides win entertainment; plus consolidated figures for The 1% Club launch and Alone Australia

Price and flexibility top Aussie travellers priorities according to News Corp Australia study

BWS refreshes brand platform via M&C Saatchi and Carat

Cathay Pacific, Tourism New Zealand, July and more confirmed for the Mumbrella Travel Marketing Summit

Network 10 confirms Masterchef Australia to air Sunday after sudden passing of judge Jock Zonfrillo

TV bosses warn investors of continued market squeeze for the rest of financial year

The Chase wins quiet night in entertainment as Seven tops share by narrow margin

‘We just did it’: Atomic 212 Brisbane boss on why it launched in Queensland

Mumbrella360 confirms another international speaker and first Masterclass session

Australia going backwards on press freedom according to MEAA

Aussie marketers ‘grossly ill-prepared’ for upcoming privacy changes says Arktic Fox study 1

IPG Mediabrands CEO Mark Coad hits the road for Variety Vic Bash

Ad demand continues decline from last year’s government boost: SMI

The Evening Mumbo – Tuesday 2 May: Kantar SVOD report, Ogilvy creative restructure, Pure.amplify shuts, Berkeley Comms launches

Pureprofile shuts Pure.amplify business in Australia; 14 employees impacted

Sportsbet creates imaginary Same Game Multi Tracker HQ in new in-house campaign

The Chase Australia on Seven tops entertainment; Lego Masters delivers the biggest consolidated uplift

Berkeley Communications launches in Australia under Povel Torudd

Amazon Prime Video remains top streamer for new subscribers in Q1: Kantar

CHEP looks to grow media capability with new chief media officer

Ogilvy Sydney appoints joint ECDs in creative restructure

Former journalist and Meta exec Jenni Ryall joins Bastion Transform 1

Wunderman Thompson celebrates non-traditional Italian cooking with Leggo’s

Lion revives ‘I feel like a Tooheys’ jingle in new campaign via Thinkerbell

Multilingual representation in news, media helps foster audience sense of belonging: SBS, Uni of Canberra study

Mumbrella announces award-winning journalist and writer Shannon Molloy as new editor 1

The Evening Mumbo – Monday 1 May: Jock Zonfrillo passes away, VOZ launches, I’m A Celebrity finale ratings, New CEO at SCA

Think HQ rehouses talent from Marmalade after shutdown

MasterChef Australia judge Jock Zonfrillo passes away; Ten postpones season premiere

Budget Direct launches Mother’s Day iteration of Insurance Solved campaign

Nine’s The Big Ideas Store pop-up kicks off at Sydney’s Beta Events in two weeks

Audioland: Weber Shandwick global CCO on scaring people into visiting Sweden

Squarespace in-house creative team launches Australian brand campaign