News

2024 FutureBrand Index reflects on past decade, leading companies receive ‘future brand’ status

Common State launches specialist gaming and digital culture agency

NRL vs AFL – Which grand final won the TV battle?

Network 10 presenter and Wallabies legend reportedly sacked 3

PHD bolsters planning and strategy with senior promotions

SXSW Sydney’s official PR partner, Thrive, unveils activation plans

‘An immersive, unforgettable experience’: Doja Cat invites fans into her realm in new Airbnb campaign

Australian Unity encourages finding life balance, via The Royals

‘There is no better time to extend the AFLW conversation’: Fox Sports to kick off new AFLW show

Proposed local streaming quotas loom ahead of Warner Bros Discovery’s Max launch

Federal Court rules against X Corp for evading child sexual abuse transparency notice

Black Friday overtakes Boxing Day as top shopping event of the year

Cricket Australia invites audiences to look at cricket from a new perspective, via Special

Victoria’s Transport Accident Commission takes creative account to tender

PR professionals among the most stressed: LinkedIn research

‘You have to be confident’: CMO Nikki Clarkson relives iconic Triple M Slash campaign put together in a week 1

‘They’re going to LOVE it’: McDonald’s celebrates Australian launch of the Grimace Shake

Ricky Gervais plans to go global with Dutch Barn Vodka as comedian takes aim at ‘hypocrites’ for banning TV ads

Original Juice Company acquires SPC and Nature One Dairy for significant merger

The Inspired Unemployed’s Better Beer rolls out low sugar cider with new campaign

‘One of the most exciting brands’: Rocket Agency signs URBNSURF digital agency contract

‘Not just another media agency’: Direct Response Media announces rebrand

Shout Digital lands Weatherbeeta global account after ten-year local partnership

‘We never claimed to be official’: Internet taken by storm over Sydney ‘Cookiegate’ saga 1

‘This is unlikely to sway them’: Don’t count Kyle & Jackie O out of the Melbourne race yet 5

TikTok Ad Awards set to return for 2025; entries open

Campaign Review: ‘Abstract and difficult to grasp’ – Qantas, Telstra, Specsavers

Seven nabs Network 10 executive for Brisbane and Gold Coast news director role

‘We’re all in’: Optus teams up with Emotive for new campaign 1

Country Road Group set for restructure following sexual harassment and bullying claims

Mattress showdown: Forty Winks hijacks IKEA’s sleep installation at Sydney Harbour

Tonic Media recruits former Women’s Health editor-in-chief

New Mumbrellacast: Sydney catches up on Melbourne’s radio wars after shock result; Breaking down top of the funnel advertising

ABC slams ‘despicable’ racist comments targeted at Tony Armstrong

‘Going in the wrong direction’: ACMA releases data on Australian telco complaints

Adobe appoints Dentsu Creative as lead agency for Digital Media Business 3

Beyoncé recruited for Levi’s nostalgic ‘REIIMAGINE’ campaign

Nine and QMS revenue soars while total ad demand down: Guideline SMI

Contiki, Tourism NT and Virgin Voyages among Mumbrella’s Travel Marketing Awards 2024 nominees

‘Eight years in the cult is enough’: Mona marketing director Robbie Brammall calls it quits

While Coles and Woolies are under the pump, ALDI is going on holiday 8

M&C Saatchi Group wins pitch to launch new Chery Motors brand in Australia

Sports Marketing Summit: How the NSW Blues turned the iconic Tooheys jingle into a viral sensation

‘More shows than ever’: Live Nation brings back On The Steps for 2024

Laneway Festival announces 2025 dates

‘Why should our hair get to eat when millions of people can’t?’: Oxfam launches shampoo to highlight global food inequality

Australia’s ‘worst sleeper’ spends 24 hours in IKEA’s glass sleep billboard at Sydney Harbour 1

BCM Group highlights student journeys in new Griffith University campaign

Foxtel Media announces new head of Sydney sales

Seven Network announces fresh director of content, unscripted appointment

TABOO hires head of experiential to boost offering

‘I was very acutely aware of being different’: Industry leaders unite to improve cultural diversity in adland

‘We all need to do better’: Findings released after review into racism at ABC

Former Nine/Microsoft and CarSales talent join CarExpert

AAMI saves the AFL Grand Final in latest campaign

Queenslanders urged to ditch the King’s Birthday to celebrate the ‘real king’ Wally Lewis

OOh!media helps ANZ Falcon take flight in 3D OOH campaign

‘Unconscious biases seeping into news coverage’: New report finds Australian media industry is under-reporting on older population

‘It’s an anti-small talk show’: Shameless Media reintroduces interviews with new podcast pillar

‘There has never been a better time to be in media, advertising’: Nine head weighs in on when ‘challenging’ market will turn 4

Sydney radio wars rocked as 2GB and Fordham fall from grace 7

‘We look forward to exploring where this partnership can take us’: iProspect snags SME media agency of record gig for MYOB

Hydralyte makes a splash with first solo TVC in nearly three years

Australian airline competition heats up with major Virgin announcement 1

KFC and Ogilvy launch campaign that is hard to speak about… literally

Hypetap Intelligence: New influencer marketing platform launches

Atomic 212° promotes internally for general manager, Sydney

Adore Beauty doubles down on commitment to community with launch of Adore Beauty Pro

The Australian Human Rights Commission release handbook to shake up reporting on race

Tony Armstrong slammed by ABC for allegedly not getting ‘green light’ to work on NRMA Insurance ads

Kantar study: Aussie marketers favour performance over brand value

Tourism Tasmania unveils latest Come Down For Air campaign

Hatch announce former Dovetail marketing VP as CRO

‘Always Free. Always Entertaining’: ABC iview unveils new brand platform via Howatson+Company

Medianet introduce new media monitoring platform

Zitcha secures VMG Partners funding to expand into America

Tim Minchin, Bluey composer among 2024 Screen Music Awards nominees

Guardian Australia takes on former News Corp audio GM as advertising head 1

‘Broad concerns’: ACCC hands down interim report on supermarket inquiry

‘This wasn’t the place for analogies’: Queensland Government unveils anti-coercive control campaign, via Khemistry 1

‘Failure to provide credible, honest and forthright information’: Senate Committee report slams Optus following mass outage

End Food Waste Australia wants Aussies to join ‘The Great Unwaste’ movement, via Hopeful Monsters

Leading OOH companies donate over $1m ad space to MFA for new campaign

IPG Mediabrands’ MBCS nabs Hogarth general manager as new Australian MD

Seinfeld legend Jason Alexander fronts new Uber Eats campaign 4

Nine chief sales officer says team is ‘focused on the main game’ amidst Sneesby exit and incoming workplace review 1

‘Clarity through creativity’: Floodlight Agency rebrands and strengthens positioning

Electrolux’s AEG brand undergoes visual and sound transformation