News

Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught Simon Canning

Volkswagen has launched an advertising onslaught with campaigns offering cheap finance for its Polo and Golf models along with a viral campaign which turned its Amarok ute into Mad Max-styled car. The twin campaigns launched as the brand remains in a head-to-head battle with Toyot...

Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught

9 years ago

Bauer Media axes Dolly print edition

9 years ago

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Quickflix pivots focus to Hollywood blockbusters as it emerges from administration

9 years ago

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Seven boss admits TV has been a ‘bit off’ with content

9 years ago

3

McDonald’s, Unilever, Luxottica and Jeanswest CMOs the latest speakers to join Retail Marketing Summit

9 years ago

Seven secures easy Tuesday win as First Dates UK improves

9 years ago

Pitch Watch: Oroton moves creative; Cash Converters switches media; Cook Islands Tourism names digital agency

9 years ago

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FMCG online spending growth continues as IAB challenges Think TV claims

9 years ago

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One third of marketers plan product launches in three months, research reveals

9 years ago

Pacific Magazines promotes two editors-in-chief to GM roles

9 years ago

RadioApp officially launches with rhyming consumer campaign

9 years ago

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GroupM launches data insights tool mPlatform to provide ‘accountability’ across media

9 years ago

4

Morning Update: Accenture to buy Kamarama; Pixoneye scans your photos for insights; Ikea’s sad dads; cartoonists and Castro

9 years ago

AAMI creates outdoor campaign that changes with the weather

9 years ago

3

Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’

9 years ago

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Real Wholesome Blend seeks real authentic feedback in launch campaign

9 years ago

IPG Mediabrands promotes Ensemble GM Harry Preston to MD role

9 years ago

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Ex-Initiative MD Stephen Fisher joins Hatched Media

9 years ago

1

Screen Australia announces funding for 15 new film and TV projects

9 years ago

Industry should stop ‘being surprised’ audiences are ‘changing how they watch TV’, says ThinkBox chair Tess Alps

9 years ago

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Edge agency joins independent Global Content Marketing Network

9 years ago

Optus launches service offering freebies for customers to watch ads

9 years ago

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ABC’s Back Roads gains popularity as non-ratings period kicks in

9 years ago

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Fitzy & Wippa commentate on mundane home videos for KFC’s new cricket campaign

9 years ago

Haystac appoints Jason Carnew as national GM

9 years ago

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Ogilvy PR appoints Adam Vincenzini as MD of Melbourne office

9 years ago

2

Morning Update: Best mags, TV & digital of 2016; how native ads are paying off for Conde Nast; Snapchat video ads average 3sec views

9 years ago

Macca’s doco ‘The Founder’ debuts at #2 at weekend box office; Fantastic Beasts reigns supreme

9 years ago

Pitch Watch: Beam Suntory realigns creative; The Carole King Musical taps media agency; Recognise appoints creative

9 years ago

2

Ad Wrap: Target’s Christmas comes together; Optus Sport’s summer of cricket; VB’s best cricket moments; Bakers Delight means ‘fresh’

9 years ago

Behavioural science needs a data-led fusion, says to Deakin University Associate Professor

9 years ago

New Think TV research claims some digital channels lead to short term losses for FMCG brands

9 years ago

3

Australia’s early victory in third test shakes up Sunday ratings

9 years ago

ABC News bumps Nine.com.au and SMH.com.au into third and fourth place in Nielsen Digital news rankings

9 years ago

1

Young women launch craft brewery brand to ‘Sparkke’ social change

9 years ago

4

Morning Update: Meet adland’s richest; Keith Hernandez leaves Slate; ad-tech ‘annoying if you ask me’

9 years ago

Sunrise clings on to beat Today by average of just 4000 metro viewers across the ratings year

9 years ago

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Seven wins the marathon, Nine takes the final sprint and Ten has best run in five years

9 years ago

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Jack Daniel’s and Vice partner for native content cooking series

9 years ago

Resurgent Australian cricket team bats on for Nine but undies hero a help for Sunrise

9 years ago

Cadbury delivers its Christmas campaign with Joy

9 years ago

‘Chocolate covered broccoli’ destroying games as brands try to capture consumers

9 years ago

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Village Cinemas and Mattel partner to create interactive cinema for kids

9 years ago

M&C Saatchi’s chief creative officer Andy DiLallo in shock exit after less than two years

9 years ago

Companies need to switch ‘from marketing to mattering’, says Direction First MD

9 years ago

E-commerce trends are putting consumers first, says former Sportsbet COO

9 years ago

Enero sees departure of second major client in two days

9 years ago

More men likely to seek help after seeing ABC’s ‘Man Up’ series, research finds

9 years ago

Man who smashed ‘advertising’s cartel’ warns ‘Find who’s stealing from you and kill ’em off’

9 years ago

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KFC’s ’90 Ways To Say $1 Chips’ picks up Grand Prix at MSIX Awards

9 years ago

Day one of third Test under 1 million but still a winner for Nine

9 years ago

Nick Andrews joins Lavender after eight years at DDB

9 years ago

ABC Radio National staff pass no-confidence motion against management

9 years ago

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Morning Update: Star Wars sends art blog global; why ageism is adland’s next frontier; OOH targetting with brand-owned data

9 years ago

Advertising is failing because it is a ‘lawless game of chance’ says market research boss

9 years ago

9

Ad Wrap: Mortein protects meals from mozzies; Bulla’s unfakeable taste of summer; lose weight the Isowhey way

9 years ago

Officeworks inspires gifts for ‘imagineers’ in animated Christmas campaign

9 years ago

Millennials encouraged to consider a life cut short in skin cancer awareness campaign

9 years ago

Meriton blocked negative Trip Advisor reviews with email dodge, consumer watchdog alleges

9 years ago

2

The New York Times uses NYT Australia branding in database growth plan

9 years ago

Cloudy Bay and Mediacom partner for live music event to break brand to younger market

9 years ago

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ECD Bob Mackintosh to depart Host after 11 years

9 years ago

Twitter to focus on live experience and working more closely with clients, says new MD

9 years ago

2

Pitch Watch: South Africa Tourism and Vault Intelligence announce PR win; Havas Village wins two clients

9 years ago

FFA gives TV networks just over two weeks to tender interest for A-League TV rights

9 years ago

First Dates steals the night from ARIA Awards despite 30th anniversary ratings boost

9 years ago

IAB endorses US Podcast Ad Metrics Guidelines with aim to standardise audience figures

9 years ago

News Corp Australia canvasses staff on voluntary redundancies

9 years ago

5

Junkee refreshes website to highlight video and other Junkee Media channels

9 years ago

UN Women director calls on brands to do more to challenge gender stereotypes in advertising

9 years ago

2

Morning Update: Best Xmas ads (so far); what’s the point in PR agencies?; NBC spruiks musical on Snapchat

9 years ago

Major moves in NZ as GPY&R management reshuffled in wake of True move

9 years ago

Every shopper can feel Gift’d in new Saatchi campaign for Ebay

9 years ago

1

Food and tech intersect at Foodora drone delivery event

9 years ago

Blue Jeans adds Personal and Studio platforms to Facebook Live

9 years ago

‘Mistakes cost us dearly’ Isentia boss admits, but business on the right track

9 years ago

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Communications Minister Mitch Fifield concedes media reform bill won’t be voted on until next year

9 years ago

3

Mumbrella Asia unveils judging line-up of 113 media and marketing executives for revamped awards

9 years ago

Coles to change the way it counts unsold magazines in move set to impact circulation figures

9 years ago

3

Ex-Telstra marketer Inese Kingsmill joins Virgin Australia Group

9 years ago

2

Lion and BMF sever ties, ending an iconic 19-year partnership

9 years ago

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Seven’s First Dates trumps Nine’s new Kevin Can’t Wait

9 years ago

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Tabcorp to appeal ad watchdog decision to pull fishing trip ad for glamorising gambling

9 years ago

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OzTAM to introduce new demographic to TV ratings

9 years ago

1

Entries now open for 2017 CommsCon Awards

9 years ago

Hotwire appoints new country manager as Alexis Wilson departs

9 years ago

2

Morning Update: Snapchat’s Specs hit the market; Heathrow’s cute bears go viral; should clients pay agencies to pitch?

9 years ago

Triple J names new breakfast team for 2017

9 years ago

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