News

Ella Baché debuts digital-first campaign using social media influencers Zoe Samios

Ella Baché has shifted its focus to millennials in a new digital-first campaign, using social media influencers to attract younger audiences. The summer campaign marks the first time Ella Baché has focused on digital, the brand previously pushed out campaigns focused around out-o...

Ella Baché debuts digital-first campaign using social media influencers

9 years ago

Castello brings in ‘big food’ enthusiast to get blue cheese into burgers

9 years ago

Unibet says luck is no coincidence for hot-headed footballer

9 years ago

The Bachelorette gains 63,000 viewers for double date show-down

9 years ago

‘Flying under the radar’ a poor strategy for growth, advisors warn

9 years ago

3

‘There’s a revolution coming’ says Nathan Hodges; ‘agencies need to take control of the procurement process’

9 years ago

3

Half of all independent agencies will close in the next seven years warns Chris Savage

9 years ago

2

Twitter goes head-to-head with Seven with live stream of Melbourne Cup

9 years ago

3

Morning Update: Mitsubishi gets feudal; 7 rules of successful disruption; the return of Cadbury’s Milk Tray man

9 years ago

Melbourne’s SEN overhauls digital presence and says it will join new RadioApp

9 years ago

2

Holding groups are ‘squeezing the life’ out of agencies, says Michael Farmer

9 years ago

1

Helga’s and Richards Rose begin brand repositioning with new campaign

9 years ago

Audi promotes finance rate by tapping into male desire to own prestige vehicles

9 years ago

Free TV celebrates 60 years of broadcast television and unveils political support group

9 years ago

Ad industry’s new business cycle is now a ‘loser’s game’ warns top consultant

9 years ago

2

Former Y&R boss Buckley and Telstra executive Collis return with emerging ai.agency

9 years ago

4

Pitch Watch: Masterpet appoints new roster; Campos goes with digital; Triumph names media agency

9 years ago

X Factor slips as Mel B revealed as fourth judge

9 years ago

1

Morning Update: Samsung to shelve Note; Patron sues ex-agency; George Takei launches chatbot; Dentsu Japan tackles overwork

9 years ago

Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

9 years ago

2

Laptops crash, bash and wash as the ‘ultimate power tool’ in new Kennards Hire campaign

9 years ago

Yahoo7 axes 10% of workforce as part of ‘review of operations’

9 years ago

7

Diverse range of characters show off their walks in new Bank of Melbourne campaign

9 years ago

Adam Ferrier and Adam Hunt help Gus Worland create #manup campaign for suicide documentary

9 years ago

3

Senior marketers among final speakers revealed for MSIX, as awards finalists are named

9 years ago

1

Australian Women’s Weekly publisher Matt Dominello to leave Bauer Media

9 years ago

1

Ten’s Brock sheds 300,000 viewers as The Block wins the night

9 years ago

One Green Bean’s Matt Kendall departs to set up new venture

9 years ago

2

Ooh Media to acquire Executive Channel Network and raise $60m to fund deal

9 years ago

1

Pitch Watch: Western Sydney University appoints new PR agency; Mattel picks new lead brand agency; SA Gov tenders for NDIS

9 years ago

Social Soup launches gamified influencer app with CUB signed on as exclusive partner

9 years ago

Morning Update: meet KFC’s Mad Men Colonel; Facebook unveils Workplace platform; new publisher for Mumbrella Asia

9 years ago

Mumbrella reveals plans for expansion in Australia and Asia

9 years ago

6

Hahn Super Dry dares consumers to ‘Never Settle’ in new campaign by Ogilvy

9 years ago

1

The Girl on the Train

The Girl on the Train arrives first at weekend box office

9 years ago

Alec Baldwin urges Aussies to do better in GE Money rebrand to Latitude Financial

9 years ago

42

Samsung

Samsung uses 360-degree VR in interactive Netball Australia campaign

9 years ago

porter davis

Porter Davis aims for inclusivity with artistic new Campaign For Respect

9 years ago

1

Free TV Australia’s Clare O’Neil to join SBS as director of corporate affairs

9 years ago

2

Aussie head of Tui social media on why she will ‘never go back’ to agencies

9 years ago

1

Comm Bank goes into schools with ‘world first’ Virtual Reality pilot

9 years ago

Ten’s Brock claims 828,000 metro viewers; 1.003 watch Bathurst 1000 race

9 years ago

1

TV creates unified app to bring network mobile streaming services in one place

9 years ago

2

Cathay Pacific searches for PR network to handle global crisis communications

9 years ago

Morning Update: Tic Tac tackles Trump; Dentsu suicide due ‘to overwork’; the future for micro influencers; Netflix in China unlikely

9 years ago

Radio news is starting to shift away from bulletin appointment listening says SBS Radio

9 years ago

DAB+ ‘doesn’t fit into our plan’ as it’s easier to target audiences with streaming services admits media buyer

9 years ago

Nova dominates at ACRAs as Kate, Tim and Marty take out Best On-Air Team

9 years ago

Some of Mark Ritson’s claims around media are ‘dangerous’ says media agency exec

9 years ago

31

Omny aims to solve major podcast issue with Podcast Discovery Feed

9 years ago

1

Ready For Takeoff fails to fly high on return as A-League fails to find big crowd on SBS

9 years ago

FreeTV names new CEO to take over from Julie Flynn

9 years ago

Bauer Media announces departure of Hearst Australia publisher Marina Go

9 years ago

News Corp sells stake in NZME

9 years ago

Wicked Campers, Sony Pictures and Lithgow Valley Springs rapped by Ad Standards Board

9 years ago

2

Big ideas are a ‘curse’, reveal Hamish and Andy

9 years ago

4

Utes turn into confessionals for tradies in CarsGuide campaign by Red Engine SCC

9 years ago

3

Sydney Opera House launches overnight festival to celebrate binge-worthy TV and pop culture

9 years ago

Smith’s positions itself as the essential Aussie entree in new campaign

9 years ago

2

SXSW acts to prevent Labor Party from using similarly titled event

9 years ago

1

Radio marketing campaign mocks streaming services’ reach

9 years ago

5

Pitch Watch: Worksafe gets creative, Twitter hires PR, Rugby League World Cup gets digital partner, Revlon appoints creative

9 years ago

Multi award-winning creative lead Ben Coulson departs Y&R; replaced by McWhopper creative Josh Moore

9 years ago

6

Seven’s Make You Laugh Out Loud gains more than 150,000 viewers, The Block wins night

9 years ago

BBC overhauls UKTV brand in bid to resonate with wider audience

9 years ago

1

Airline advertising lacking creativity, says Air NZ CEO, as Kiwi carrier kickstarts first TV push in Australia

9 years ago

5

Australian radio unites to create one app that plays all stations

9 years ago

7

News Corp sports journalist Rebecca Wilson loses battle with breast cancer

9 years ago

2

Morning Update: Diamond industry back with new campaign; Facebook’s new VR web browser; how to buy the perfect bra

9 years ago

Former Dentsu Mitchell boss Kenny Stewart returns to agencies with lead role at OMD

9 years ago

1

Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network

9 years ago

2

Meerkats look east for growth in 2017 as it moves to 3.0 model

9 years ago

NGO The Hunger Project launches education campaign to end world hunger

9 years ago

Tech agency DT appoints senior staff in restructure

9 years ago

2

Younger audiences continue shift away from broadcast TV shows multi-screen report

9 years ago

6

Chris Wharton- Mumbrella Perth 2015

Seven West Media admits need for caution in how it acts after Sunday Times deal goes through

9 years ago

Macquarie Media could be forced to sell 2CH after third deadline passes

9 years ago

3

So what do Google’s product launches mean? Experts give the low down on the search giant’s tech innovations

9 years ago

1

Seven’s The X Factor loses 86,000 viewers, The Block wins the night

9 years ago

New agency aims to give clients a new level of certainty

9 years ago

ACCC concerned by industry impact of News Corp’s proposed acquisition of Australian Regional Media

9 years ago

1

Acquisition of Punters.com.au allows News Corp to ‘better service’ its wagering clients, says Damian Eales

9 years ago

1

TV Guides – Weekly Schedules Archive

9 years ago

Morning Update: How to crowdsource an ad; Singapore’s educational ‘drug bus’; News Corp faces ‘fake Sheikh’ lawsuits

9 years ago

RadiumOne promotes Kerry McCabe to global president role

9 years ago

1

SBS Viceland will still have more local content per week than ABC2: Marc Fennell rejects SBS-Vice criticism

9 years ago

3

Melbourne suburb mocks Sydney lockout laws in ‘guerilla-style’ campaign

9 years ago

3

News Corp Australia buys racing publisher punters.com.au

9 years ago

1

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.