News

The Evening Mumbo – Tuesday 11 April: PHD wins Hesta account, Nine wins Easter in TV, new Carlton Draught campaign

TV Wrap: Farmer Wants A Wife outplays Lego Masters at launch; Nine wins the first Easter week

PHD Melbourne wins Hesta Super

Carlton Draught commemorates the changing of the keg via Clems 2

Marketers, ad agencies should brace for wave of AI tech: Hotwire global CEO

Out of Home industry up 12 percent to $260m for Q1 2023: OMA

The Evening Mumbo – Thursday 6 April: Coady leaves Havas, Unilever reviews media account, SBS’ Alone Australia uplift, new Roy Morgan findings

Be You invites educators to raise their hand via Cummins&Partners

Havas Media Group CMO Francis Coady departs

Unilever joins the pitch party with $50m media review

Cheaper ads, better ROI and AI at the heart of everything, but the metaverse still the ‘long-term play’ for Meta

Edge’s plan to crack the top 10 creative agencies by 2026

ABC’s Hard Quiz tops Wednesday entertainment; Alone Australia on SBS sees 138% uplift in consolidated ratings

Wild Secrets reminds retirees that sex gets ‘Better With Age’ via The Royals

Head of YouTube questions Total TV as VOZ launch looms, media owners counter the argument

Urban List and Tourism Western Australia launch crowd-sourced travel campaign

ACM makes a slew of changes with NSW, Queensland and WA titles

Optus breach helps push telco industry to most distrusted in Australia: Roy Morgan

‘Not every impression, CPM, or screen is created equal’ says Val Morgan MD with 52% of 2023 audience predicted between 14-39

What’s behind Australia’s declining ad spend?

Aesop’s proposed A$3.7bn sale is a testament to its ‘hardcore brand intelligence’

Enero Group extends contract with CEO Brent Scrimshaw; begins on-market buy-back

Nestlé joins 2023’s ‘Pitchapalooza’, taking $50m media account to market 2

$40m Mitsubishi media account pitching in Adelaide

I’m A Celebrity wins Tuesday entertainment and key demos; Nine takes the night

Hamish Stewart returns to CHEP Network after four years at GHO Sydney

VMLY&R’s Paul Nagy elevated to APAC chief creative officer

FutureBrand Australia launches new brand strategy for Bush Heritage Australia

AI exposes the violence of offshore detention in campaign from Maurice Blackburn via H+C

Diversity, attention metrics and AI to feature at Mumbrella360

Judge fumes as Private Media proposes new defence against Murdoch 1

Foxtel Group nabs me&u CMO Clementine Churchill for new streaming role

Zambrero taps Today the Brave as creative partner 2

The Evening Mumbo – Tuesday 4 April: Tabcorp CEO’s gamble to cut ads, Red Havas’ appoints CEO, Hearts & Science Melbourne MD exits, Athena Home Loans has a new CMO

Taylors Wines launches first work from Edge

Richard Smith departs Hearts & Science Melbourne as it plans ‘strategic reset’; OMD’s Pascoe appointed GM

Athena Home Loans brings in Westpac marketer as former CMO departs

Tabcorp CEO to inquiry: ‘The proliferation of gambling advertising has gone too far’ 1

New natural pain relief product launches from Panadol creators, via whiteGrey

Wunderman Thompson uses generative AI in new KitKat campaign

MAFS finishes the season with 1.066m metro viewers; Total TV figures for Survivor, Idol finales

Red Havas appoints returning Aussie as CEO

PubMatic appoints Magnite MD to lead ANZ operations

Audioland full program announced: Industry-leading media buyers to share what they want from audio

Paramount ANZ shakes up digital ad and streaming offering

The Evening Mumbo – Monday 3 April: AGL’s new work, S4 Capital earnings, I’m A Celebrity launch ratings, Carsales acquisition

Australian ad spending decline continues into February with 8.6 percent dip: SMI

Hatched lands Reece media account 1

TV Wrap: I’m a Celebrity and F1 deliver for Ten as Seven wins the week

Private Media goes ‘back to the future’ for Peter Fray replacement at Crikey

AnalogFolk raid Hogarth for managing partner

Superloop looks to meme-culture for ‘Refresh Your Internet’ campaign via Leo Burnett

Carsales acquires local adtech business Publift

Exclusive: AGL tells Australians ‘the world is changing, and so are we’ in first work after failed demerger 6

News Corp Australia exec moves to New York as VP of global strategy

S4 Capital revenue crosses £1bn for the first time; Sorrell ‘cautiously optimistic’ despite ‘slowdown’

BMF’s Pia Chaudhuri heads to Denmark to join The Lego Agency 2

The Chase Australia tops entertainment on Thursday, while AFL brings in two key demos for Seven

Radio veteran Doug Mulray dies aged 71 4

Australia’s ‘obsessive focus’ with performance its main barrier to programmatic growth: Dentsu global OOH boss 1

Meta to roll out new brand safety controls in Australia, underpinned by AI

The Evening Mumbo – Thursday 30 March: Domino’s drops It’s Friday, BMW and Momentum go to pitch, Catch appoints Match & Wood, Netflix doco bolsters F1

Out with the new, in with the old: Domino’s gives It’s Friday the boot 4

10PM gets down and dirty with dumped mattresses via Howatson + Company

Netflix doco could make the 2023 Australian F1 Grand Prix its biggest yet

Google launches Ads Transparency Centre, as tech platform reveals it removed 5.2bn violative ads in 2022

BMW pitches media; incumbent battles holdcos 2

Momentum Energy takes media account to pitch

Games night: Hard Quiz on ABC wins Wednesday entertainment

I’m A Celebrity’s EP on reuniting with South Africa and farewelling Chris Brown

JCDecaux scores exclusive deal with Adelaide, Parafield Airports

Catch of the day: Match & Wood lands online retailer

Aussie advertising has its mojo back

Merkle names Steve Yurisich as ANZ chief executive, John Riccio to focus on APAC remit

Australian market ‘very difficult for global networks to get their head around’: AnalogFolk Australia CEO

The Chase Australia tops Tuesday entertainment, but Nine takes the night

Priceline goes to pitch in Melbourne after 9 years

HCF woos new members with odd socks and pet rocks via Clemenger BBDO

303 MullenLowe Perth continues overhaul with new chief strategy officer

Kyle and Jackie O in trouble with ACMA over ‘disparaging’ Tokyo Paralympics comments

Porter’s Paints get warm and fuzzy via Thinkerbell

The Evening Mumbo – Tuesday 28 March: TV’s first tentpole clash, This is Flow wins A2, Trilingual launch

DDB, Airbag and Porsche recreate Pong using electric vehicles

Survivor, Idol and MAFS: Who won the first tentpole clash of the year?

AnalogFolk toasts first win since management buyout

Survivor shines with season high 592k as two-time Olympian wins Heroes vs Villains

This is Flow lands media account for A2 Milk

QMS launches 12-month pDooh campaign for Schwartz Media