News

Retail Marketing Summit: Customer loyalty does not equate to ‘points, vouchers, or reduced churn’

US-based PR, creative veterans return to Australia to launch marketing ad studio

Le Tour de France is more than sport for SBS, its also its culture

The Evening Mumbo – Monday 27 March: Banning gambling ads, Binge brand partners, Idol ends on a high note, David Ray leaves Reddit

Scire appoints first editor-in-chief from Nine’s SMH and The Age 1

Ladbrokes goes all out on punting operation via The Monkeys

TV Wrap: Seven’s Idol ends on a high note; Nine takes the week

Majority of Australians want gambling ads banned before 10.30pm 2

Qantas and Football Australia fuel up for another three years

M&C Saatchi Group scoops up media and creative for superfund

‘No material changes’: Government publishes interim anti-siphoning sports codes list

Havas agency slides into Tourism Tasmania roster

Reddit’s Australian country manager David Ray departs the platform

Dentsu Creative announces new chief client officer to replace Gayle While

McDonald’s, Suncorp, Uber some of Binge’s first partners for ad launch this week 1

TK Maxx explodes customer price expectations via Howatson+Company

Meta partners with Campfire X in new global campaign for Ray Ban

The Chase Australia gives Thursday entertainment crown to Seven

‘Unbelievable’ new Furphy campaign celebrates the AFL rookie via Thinkerbell

Belong climbs the ‘thummit’ in lastest campaign via Howatson+Company

Rising cost of living will be the ‘ultimate test of brand loyalty’ – AANA CEO Josh Faulks

Retail Marketing Summit: AI is ‘the disruption of the disruption industry’ and here’s what retailers should do with it

Retail Marketing Summit: 45% of Aussies unaware of environmental impacts of their consumption choices

Awaken nabs Chery on its second bite of the Australian market

The Evening Mumbo – Thursday 23 March: Expansion at Atomic 212, Initiative retains Pernod Ricard, Private Media’s Fray redundant, Kantar’s BrandZ report

Initiative retains Pernod Ricard ANZ for further 3 years

Atomic 212 expands Brisbane presence following Entain win

Drama ahead of final vows on MAFS secures another win for Nine 1

Dmarge partners with Executive Traveller & The Roar to target Aussie men

Palmolive highlights First Nations growers in new campaign 1

CommBank claims the title of most valuable Australian brand: Kantar

WeAre8 launches new tool for brands to go beyond commercial success

Havas Blvd expands its PR remits with Lexus Australia

BBC Studios gearing up for more content deals locally

Australians to spend $1.7bn on hot cross buns and other Easter food this year

Archibald Williams’ MD Kiranpreet Kaur Dhillon departs to start consultancy 1

Private Media makes Peter Fray redundant in ‘editorial restructuring’

Adobe reveals new AI tools to be integrated natively across its product suite

Nine catches another overnight win as MAFS couples meet the family

Quantcast elevates Patel to APAC wide role in string of regional appointments

Sydney and Perth radio revenue rise but metro markets dip overall in February

Mondelēz Europe’s VP of marketing and Clarity Global Group founder to speak at Mumbrella360

Optus partners with Australian Grand Prix 2023

Pukka appoints Paper Moose as creative agency of record

QBE Insurance tops YouGov’s Biggest Brand Movers list for February

The Evening Mumbo – Tuesday 21 March: Scire launch, News Corp’s D_Coded, new CHEP ECD, oOh Media study

Medium Rare adds CBA to its client list

This Is Flow appoints former Dentsu Media exec

NAB promotes AFL Auskick Grand Final experience via TLA Worldwide

Emotions are out on MAFS and viewers like it: Nine wins Monday night

InsideOut PR adds Colgate-Palmolive to client list

Awaken invests in performance media with Agnes Media acquisition

Paul Meates returns to Australia as CHEP ECD

Australians wave goodbye to weekday commutes as local, shorter trips rise

Ipsos Iris: 20.3m people accessed a news website or app in February

Mumbrella CommsCon Awards shortlist for 2023 1

Nine’s Good Food refreshes digital presence

Hamish and Andy star in latest Subway campaign

OMD reshuffles internally promoting 6 staff

The Evening Mumbo – Monday 20 March: Bullfrog nabs Saatchi & Saatchi duo, Suncorp’s latest Team Girls campaign, journalists warned against TikTok, Seven gains in weekly TV share

News Corp Australia adds suite of new data and tech offerings to tap the ‘entire funnel’

News Corp Australia taps into mobile audiences via Vertical Video Platform offering

Former Nine/Fairfax execs to launch VC-backed subscription news business Scire 2

The Federal Court to hear Rex Patrick’s case against delays in FOI requests

Attack of the indie: Saatchi & Saatchi senior duo join Bullfrog in new partnership structure 2

Suncorp, Netball Australia & Leo Burnett celebrate ‘all kinds of sporting success’

Defence and VLMY&R launch Navy recruitment campaign

Sky News Australia adds channel to Samsung TV Plus

TV Wrap: Seven gains ground on Nine in weekly share; MAFS tops Sunday evening

Animals Australia shows the sad reality of factory farming in new work from Loud 1

Macpac saves hiker from falling to his death in new spot via The Monkeys

Richards Rose finds new head of strategy

Brisbane Broncos appoint Archibald Williams, launch new campaign

AFL season opener airs to 522k metro viewers; Seven wins the night

FIFA confirms Visit Saudi sponsorship will not proceed for Women’s World Cup

30% of Aussies looking to spend more on travel in the next 12 months: YouGov

Why the martech challenge for brands is a people problem

Smiles star in the latest Bupa Dental campaign

Campaign Review: First works for GMHBA and Tetley

Meta launches new initiative to train Australian creators in AR

Gravy on Nando’s? Restaurant chain appoints new creative agency

Perth radio ratings: Nova dominates overall shares, breakfast and drive

The Evening Mumbo – Thursday 16 March: KIIS topples 2GB streak, Tourism Tasmania’s new CMO, AFL season launches, NewsCorp mastheads unite under one brand platform

Today the Brave unites News Corp metro mastheads under single creative platform

A MAFS dinner party bombshell makes for another night of Nine wins

Brisbane radio ratings: Hit Network’s losses see Nova gain back breakfast and overall share

Youi, Lution and IAG added to the Mumbrella Finance Marketing Summit program

Sydney radio ratings: 2GB knocked off its perch in Sydney for the first time in 18 years