News

Influencers, compliance and AI: Global CMOs have their say on the state of the industry

The Works partner Douglas Nicol to depart as agency integrates into Capgemini

Former local Live Nation boss launches new business 1

GroupM’s EssenceMediacom wins Specsavers after four-month pitch process 7

‘We’re giving everyone something to relate to’: Steggles’ head of marketing and M&C Saatchi creative head on new campaign

Cashrewards acquires retail tech platform: ‘A major win for consumers’

‘It’s something that I think about at any milestone in my life’: Robert Irwin on furthering his father’s legacy

Delta Goodrem and Jason Donovan star in latest Optus campaign, via Emotive 1

Lion’s head of marketing to depart after 12 years

Finance Marketing Summit: ‘Tell the truth’ – How honesty delivered HCF’s best campaign to date

Aussies opt for brand swaps and cheaper alternatives amid cost of living crisis

The BBC adapts to changing audience demographics

oOh!media’s Nathan Moon joins the Alliance

‘I’m beyond excited’: Amy Bradshaw announces next move after VaynerMedia departure 1

Enthral appointed to lead Mitre 10’s PR and influencer strategy

‘Say No To The Nursing Home’: Aussie home care service launches new campaign via NATION 4

International Advertising Association looking for adland’s next big thing

Box Office: Deadpool & Wolverine beats new M. Night Shyamalan thriller

Finally, an Australian act scores a number one album

Campbells Wholesale appoints new full-service digital marketing agency

Archibald Williams rebrands to reflect new era under sole leadership 1

NOVA Entertainment launches glamorous campaign for NOVA Podcasts

Kayo Sports showcases value to families in new campaign

Mumbrella Awards in pictures: Celebrating the best in the biz

HAVAS Australia appoints new chief growth and client officer

Chartered Accountants ANZ launches new campaign making accounting ‘cool’ via Connecting Plots

Samantha Armytage calls time on Seven after 21 years 3

Australian TV and radio networks to lose more than $200m in annual gambling advertising 4

Paramount Australia announces new commercial partnerships director role

Howatson+Co makes major creative promotions

ABC’s advertising spend skyrockets as audience numbers fall 4

Foxtel revamps in-house creative agency: ‘The best knowledge in streaming and sport’ 2

A-League scores free-to-air time slots for upcoming season 1

Mutinex launch new market mix modelling platform

Afterpay Day returns with new ‘Mystery Market’ Sydney pop-up 1

‘Consumers can absolutely see through the logo slapping’: Why brand authenticity matters when sponsoring sport

‘This is going to be a very big deal’: Zuckerberg steps out AI advertising plan after delivering massive Q2 results 2

‘My brand was built on being relatable’: How authenticity and vulnerability helped Laura Henshaw achieve success

Consumers voice frustration as streaming market stagnates

Australian ad market remains stable, while outdoor soars by 14.2%

Special, The Monkeys, Uber and more win at Mumbrella Awards 2024

AFFINITY recruits new communications director from The Trade Desk

‘We continue to take further steps to protect Australians from scams’: Meta responds to Ministerial lashing

Nine Publishing gets page view bump from Olympics despite staff strike

‘F*ck that’: Agency owner calls on Australian adland to ‘stand up in this time of turmoil’ 8

Seven Comms wins Aussie car subscription service’s PR account

‘It’s an unfiltered lens’: How athletes are using TikTok as an unofficial Olympic broadcaster

SPEAK Communications and The Gifted Group sign on as agency partners for NBL 1

CX Lavender tackles tertiary education in new Victoria University appointment 1

‘Walking away from the ABC and a job I love is no easy decision’: Beverley O’Connor announces departure 2

‘Move fast, break sh*t’: How a bold rebrand helped turn this sportswear brand into a multi-million dollar business

Cannes Lions appoints ACA as Australian representative

Nine journalists secure ‘agreement’ with management following strike

Advertising revenue rate slows as macroeconomic pressures continue: PwC 2024 Entertainment and Media Outlook 1

New Mumbrellacast: While media battles through its own challenges, is adland also in turmoil?

Havas Media Network acquires Melbourne-based indie agency 1

GWM announces new creative agency of record 1

Principle Media Group enters three-year media partnership with Swinburne University of Technology

Ex-News Corp journalist launches sustainability comms agency

Beyond The Valley launches new campaign amidst tough music festival climate 1

‘Now is the right time’: Adam Sadler steps down as SBS director of media sales

oOh!media wins long-term contract for Melbourne Metro Tunnel

Shout Digital welcomes new head of growth

Snap Inc. snaps up Google veteran as new head of sales

‘We remain committed to good faith discussions’: Nine welcomes journos back with fresh negotiations 1

Mumbrella Sports Marketing Summit: Rebel’s approach to authenticity and 2023’s hypocritical stance on women’s sport

Minister slams Meta for letting ‘scammers use their network to target victims’

Val Morgan Outdoor adds 500 new Coles Express locations

TerryWhite Chemmart launches retail media network

‘What is this?’: Nine under fire for using wrong Olympic Rings logo 1

Rex Airlines officially enters administration 1

‘84% of consumers make purchase decisions based on recommendations’: Impact.com launches new customer referral solution

Ogilvy confirms head of culture and influence departure

Jnr. launches first work for Ārepa

72andSunny’s Genevieve Hoey departs for client side role

GWM takes creative to pitch, The Hallway thanks client for past two years 1

BBC News livestream now available in Australia

TFM Digital welcomes new general manager and CEO

By All Means wins City of Melbourne pitch and announces new art director 3

Realestate.com.au captures the highs and lows of property searching, via 72andSunny

UPDATE: Nine management ‘prepared to meet’ with MEAA once journalists return to work 3

Neighbourhood Strategy hires Clemenger BBDO talent as head of strategy

Finance Marketing Summit: ‘We’re seeing a clash of the titans’ – The financial disconnect between Gen Z and boomers

ADF Careers pulls back the curtain on Defence Force life, via VML and COLLIDER 1

‘A threat to all Australian retailers’: Millions turn to Amazon as local retailers struggle

‘United in intent, approach and impact’: Out-of-home industry comes together to advance sustainability

ARIA adland award open to agencies who ‘pledge support for homegrown music’

Independent media launch new initiative to tackle AI-driven plagiarism 1