News

The Mumbrella podcast: The FlashForward ratings hit; Prevention’s success; Radio winners; Should journos tweet?; The OMD shake-up 3

McCann hires beaver team

Mojo’s Craig Davis and Three Drunk Monkeys enter the blogosphere 13

Vice’s online video content moves to TV 1

Ratings: Even Spidey can’t save Nine from The Rafters 6

I can haz big blog empire

Australia leads region’s rankings while Cannes Report’s top agencies include BMF, Clems, Cummins Nitro, Leo Burnett, Saatchi & Saatchi and Clems

Is The Apprentice back from the dead? 14

Tooltime with BMF 9

Mumbrella traffic audit unveiled 14

Stargate Universe takes Sci Fi channel to ratings high 9

Matt Eastwood joins next week’s Mumbrella Question Time panel

BMF launch ‘too easy’ campaign for BPAY 3

Scott Rhodie to head HotHouse’s new digital PR agency 21

Man boobs and muffin tops targeted in Sumo Salad TVCs 8

Need for speed wins Sunday for Seven

Birds v humans in ambitious Tooheys 5 Seeds cider launch 19

Race is on for Australian online video content 9

Jon Steel turns his giant planning brain to GPY&R 2

ACP says magazine cost-cutting is done

Telco Etisalat blocks access to Bill Gates’ Corbis

Hamish & Andy rule the radio awards 2

Nine MSN boss Pollard: We won’t be charging for news content 4

Blogger-plugger fines story not as it seems

No love for Russell Crowe’s Secret Millionnaire 9

Michael Gethen and Piers Hogarth-Scott take the reins at Community Engine 5

DGM wins Snuggie client – thanks to living the brand 11

Bellamy Hayden, Universal McCann and PHD have most to smile about at MFA Awards

From the people who brought you iSnack 2.0: Kraft’s Philadelphia sponsored Hey Hey Reunion’s black faces 55

Hey Hey’s blackfaces draws 2.2m 49

Mark Coad to leave OMD for CHE Melbourne 7

Marketing, advertising and the future of media under the spotlight at Mumbrella Question Time

Ten’s Masterchef leads the charge at Promax Awards 3

Vegemite’s Cheesybite neck-and-neck with none of the above 31

Tuesday TV ratings: Rafters rules, Spearman struggles 1

Vegemite 2.0: Now it’s Cheesybite 39

OMD’s Kim Lee is lucky 10,000th 8

Apprentice takes another ratings beating 14

Marketer Lynton Pipkorn makes an early exit from The Apprentice 22

Free TV on the way back up

OMD declines Procter & Gamble

Toyota and Saatchi & Saatchi sued over spoof emails

Vegemite vote 2.0 gets underway 59

Virgin Mobile ad invites customers into the club 6

2Day FM’s new dump button prevents Andrew G’s Kyle comments making it to air 18

Vega: We reckon we can do better with no breakfast presenter at all than with our current lot 68

Hot Seat beats Deal as Nine scrapes in for Thursday win

The Age signs up Myf Warhurst 2

BMF’s Moove campaign wins outdoor competition

Kettle chips: ‘commerce parading as entertainment’ 30

UK court order Twitter writ

Aussie media should brace for a stagnant 2010, warns Carat 6

Advertisers climb onto Triple M’s Eddie McGuire bandwagon 4

British TV viewers to see Masterchef Australia 1

Majority of online publishers ‘planning to charge for content’ 2

Ad industry set for super body

Martin Cowie to leave Carat as agency unites Sydney and Melbourne under new CEO Peter Barrie

Hey Hey Reunion beats Celebrity Masterchef and crushes Denton 36

Kraft: We admit the new Vegemite name sucked and we’re changing it 102

PR job vacancies rise significantly 1

Maccas goes long form with Masterchef spoof 9

Rafters take Tuesday for Seven but Hot Seat edges closer to Deal

Former B&T news editor Camille Alarcon joins Mumbrella 9

Grey MD Jane Emery departs 3

Flash Forward fires up as The Apprentice flops 15

PHD hires Chris Stephenson as head of strategy

Holler grabs digital portfolio for Lion Nathan wines 1

First publishers to sign up for new online audit revealed

Mumbrella email: Dinner and hotel for our 10,000th subscriber 2

TV smackdown week begins: FlashForward vs The Apprentice vs Masterchef vs Hey Hey vs Andrew Denton 8

Simpson switches Bellamy Hayden to Universal McCann Singapore role

Seven and ABC dominate Sunday while Ten clocks up 95.6% in Melbourne for AFL final 3

30 Seconds TV audience falls away 13

Flash Forward has big US debut 2

NSW PR winners revealed

Steve Anastasiadis returns to Saatchi & Saatchi as 4WD Border Patrol spoof is unveiled 16

Nine to launch Aussie version of The Secret Millionaire 2

Mark and Razor win EMI music marketing brief as Carat loses out

Do not feed the journalists: InStyle staff behind perspex in shopping centre 5

Black and white won’t get digital generation to bite

Glee picks up 3

Sydney to be hub for News Corp’s content sharing project NewsCore 8

Online Aussies: ‘We won’t pay for news’ 31

Hunt for the next Planning Idol begins

Seven seeks new faces for TV pilot

Ten in play

Dust storm drives morning TV ratings 2

Sydney dust storm leads to tactical advertising bonanza 16