News

Casefile tops January rankings, as Kyle & Jackie O Show jumps on her return

CUB narrows creative roster following Carlton Dry pitch; The Monkeys and Clemenger BBDO to lead 1

MAFS gives Nine a special valentines gift

Another win for Speed, picks up ASX-listed Elmo media account

Are Media expands executive leadership team to bolster its omnichannel capabilities

DMG Media US boss plus Hawaiian Airlines CMO to speak at Mumbrella360

Disney, LiveRamp launch integration to boost ad addressability

Samsung TV Plus reveals new channel lineup

PHD bolsters investment structure promoting internally

Dentsu growth slips as underlying operating profit hits new high

The Idea Shed wins liquor group account

Rest launches new brand platform via BMF

Convo Ink bolsters sales team with new appointments

Super Bowl LVII airs to 329k metro viewers as MAFS wins entertainment

This is Flow adds AirAsia to client roster

Defence Force Recruiting campaign and music for brands to be unpacked at Mumbrella Audioland

Paul Sigaloff among Yahoo execs to leave as company ‘narrows focus’

AMP reframes what wealthy looks like via CHEP

Seven West Media’s half year revenue dips due to ‘weaker advertising market across total TV’

Lion and Thinkerbell show how good life is in latest ‘Give a XXXX’ spot

Women still underrepresented across media finds latest study

Campaign Review: Super Bowl special 1

Carsales sees fourth consecutive reporting period with double-digit growth

Fabulate adds partnerships director

Resolution Digital bags David Jones’ media account

TV Wrap: Sunday gives MAFS, Survivor and Idol biggest metro audiences since launch night

Realestate.com.au introduces home valuation estimator in new work from Brand + Story

Initiative looks within for its first chief of staff

Brand-tracking startup Tracksuit backed by Mark Ritson and Canva investor in $6.8m seed round

Aimee Buchanan hires former colleague, Melissa Hey as Seb Rennie replacement

Telstra takes a black ops approach to data security via The Monkeys 3

Kayo calls out busy sports fans in new spot from Special

Foxtel’s streaming services now house 62% of total subscribers

Home and Away tops Thursday entertainment but Taskmaster attracts key demos

News Corp records 7% revenue dip in Q2 2023; Binge subscribers approach 1.5m

Sling & Stone adds Krispy Kreme to client roster

Mumbrella CommsCon Awards entries close February 17

News Corp relaunches Body+Soul with national campaign

IPG reports 7% organic growth for 2022

Magnum & Co rebrands to Hopeful Monsters 1

GroupM’s Seb Rennie joins LiSTNR as executive head of commercial 1

‘The enemy is replication and referential behaviour’: Branding lessons from the return the Burberry knight

How Bohemia CEO Paul Hutchison plans to avoid ‘efficiency of process now trumping human expertise and intuition’

Social media usage soars as Australian consumers turn to social for brand research

GrowthOps adds to local agency portfolio, acquiring Australian PR firm, Forward

Bastion Digital hires Deloitte Digital’s Tim Den Braber to lead local offering

Nine’s Sneesby: Olympics critical to building a position in the streaming market

Ruff competition for The Dog House launch as MAFS wins Wednesday programming

The Brag Media strengthens gaming and kids offering with Playwire partnership

‘It’s just sort of ridiculous’: AKQA founder Ajaz Ahmed on the metaverse and other tech bandwagons 2

Publicis Sapient acquires Salesforce consultancy Tquila ANZ

Mutinex launches tool to measure how brand presence translates to sales and ROI 4

Streem outlines challenges ahead for media sector in 2023

Nine secures exclusive rights to next three Olympic Games for $305m

Stark Matthews lands Elizabeth Arden’s PR account

72andSunny launches new brand platform for MilkLab 1

ACCC wins case against Employsure for Google ads

Paramount restructure sees local executives impacted

Mark Richardson joins Marley Spoon as CMO

Dentsu Creative names Liam Bagnall to lead new entertainment offering

Edelman Trust Barometer: Australia more polarised than ever

Slater & Gordon appoints Akkomplice; launches new positioning and campaign 1

The Hundred with Andy Lee new season launches to 446k metro viewers

Mumbrella Retail Marketing Summit full program: Cartology, Dentsu, DIY Blinds, Lion and more added

News Corp launches travel show via Escape platform

Microsoft unveils OpenAI-powered new generation Bing

Omnicom Group posts ‘stronger than expected’ organic growth in Q4, ending 2022 on a high

Justin Graham promoted to global head of advertising at M&C Saatchi 1

Taboo adds general manager amongst suite of hires

Pippa Berlocher named EssenceMediacom CEO as Pat Crowley moves into client lead role

The Market Herald faces challenge by shareholder via Takeovers Panel

IG Australia launches first brand campaign since 2020 via Sunday Gravy

Google releases its AI chatbot Bard to select users ahead of wider release

Hero chief operating officer James Greet departs the agency

First win of 2023 for Ryvalmedia, landing Hisense media account

Golf bodies drop Pedestrian Group campaign to usher in a new generation of golfers

A third of Aussies think brands endorse the online content their ads appear next to 2

Nine’s MAFS stays in ratings honeymoon as it tops Monday entertainment

ASX adds former NBN marketer

White Ribbon Australia taps Innocean for brand communications

Bullfrog appoints its first managing director

Laura Aldington departs Host/Havas

Justine Sywak resurfaces at The Shannon Company

Capgemini’s Adam Donnelley joins indie Orange Line

Initiative appoints Nine’s David Cook as head of marketing & IQ

Sefiani appoints new head of editorial content with a global remit

News Corp targets advertisers in new trade campaign ahead of financial results 1

TV Wrap: MAFS tops Sunday entertainment; Seven’s BBL final airs to 502k metro viewers