News

The Ad Contrarian has little hope for the future as digital bedazzles marketers 3

Fans sing to their footy heroes in new TAB campaign by Clemenger 17

News Corp boss says industry needs to debate the value of audited sales figures 1

Married at First Sight unveils first episodes of third season on 9Now

Ten’s The Bachelor wins across demos but loses viewers 1

APN News and Media lauds ‘zero exposure’ to print after posting big first half loss

News Corp pushes credentials to deliver results for marketers as it unveils Food Corp and News DNA

Brewer takes aim at mid strength market: $6m war chest to launch Heineken 3

Morning Update: WhatsApp lets brands talk to users; SJP quits brand over price hike; PayPal marketer calls on ‘lazy’ PRs

Nine important to Southern Cross Austereo future but radio critical, says Blackley 3

Digital, TV sales merger and trio of legal battles dent Nine, but SCA deal showing ‘very positive’ signs 1

Ad Wrap: Big Foot hearts Jeep; Isla Fischer is Dave for ING Direct; NRMA’s confident man in black

Ex-Edelman boss Tim Riches joins independent branding agency Principals

Mumbrella Entertainment Marketing Summit to feature brand experts from the worlds of TV, radio, music and film

TV drama marginalising minorities, with Indigenous community the ‘notable exception’, says Screen Australia study 3

Gruen dominates ratings but flails in demos, Nine hands Seven a loss 3

Southern Cross Austereo books revenue lift in first year under Blackley, predicts better to come 3

Google targets intrusive interstitials in changes to mobile search rankings 8

Nine profits tumble 7% amid ‘disappointing’ ratings and revenue performance 2

Lou Barrett joins News Corp, publisher reveals new network sales leadership model 6

Morning Update: Beauty brand launches VR ride; Burberry sponsors Snapchat lens; can charity bots create empathy?

I Quit Sugar media entrepreneur Sarah Wilson revealed as closing Publish keynote 3

Ten pushes Survivor to three nights per week after ‘solid’ start

DrinkWise campaign accused of public relations not public interest 3

Telstra labels its network ‘the most entertaining place on Earth’ in new campaign 1

Cancer Institute and JCDecaux create peep-hole to illustrate cell damage in anti-smoking campaign

Dolmio brings Pepper Hacker to life as consumer product 11

Westpac rescue helicopters ad triggers claims of ‘customer blackmail’ on social media 17

Ad watchdog hears first complaint under new wagering rules

Woolworths in trading halt as Metcash poised to buy hardware business

DDB automates creative process with new Schmackos campaign created programmatically 5

The Checkout producer slams ABC partnership with vitamin brand Swisse 8

Publisher reveals it gives cash and bonus ad inventory to media agencies in exchange for spend 1

800 Words returns to less viewers than debut; Zumbo’s Just Desserts gets hammered by The Block 3

Isentia profits up 17% as King Content ‘outperforms expectations’ 1

Pacific Magazines CEO Peter Zavecz steps down to join News Corp

Creativity will save us from the robots, QUT professor predicts

Morning Update: Buzzfeed splits divisions; can brands in movies work?; Comedy Central picks up ABC comedy

Seven confident of ‘bug-free consumer experience’ as Paralympic app is launched 3

Smooth confident it could dethrone Kiis, despite ‘potency’ of Kyle and Jackie O 3

Quickflix suspended from trading permanently as death spiral continues 3

Qatar Airways strikes first sports sponsorship agreement with Sydney Swans deal 4

Garnier launches Nutrisse campaign with brunette Carrie Bickmore 5

Australian Turf Club campaign aims to put the ‘pizzazz’ into Sydney Spring Carnival

Just Desserts continues Seven’s ratings winning run after Olympics 1

Prime Media hit by 17.1% profit slump

Ooh Media grows revenues by 18% and tells market profits remain on target

Western Sydney TAFE launches second Rob Shehadie series

Radio ratings: Syd – Smooth dominates Drive; Melb – audiences desert Hot Breakfast; Bris – Nova dominates Breakfast and Drive 9

Seven in talks over 2024 Olympics as network begins Rio review 5

Online ad spend hits fastest growth in five years 1

Homes magazines can survive in print while having online presence, suggests Bauer Media publisher

Morning Update: Gawker’s last post; Ogilvy hands back award; Isaac Awards winning campaigns; the real cost of advertising

RadiumOne promotes Adam Furness to newly-created role of MD ANZ

The Shallows and War Dogs debut, fail to beat Suicide Squad

Plush Sofas invites dogs onto the couch in new comfort campaign 6

Nova Entertainment chief operating officer Louise Higgins departs for ‘new directions’

Westfield releases 360-degree video to showcase new season’s trends

NewsLifeMedia boss Nicole Sheffield takes on new role with News Corp

Pandora brings events division to Australia

APN Outdoor profit warning hits out of home advertising sector as share prices tumble

Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last

Pitch Watch: Cricket Australia taps creative agency for BBL; Cadbury appoints PR; Marley Spoon names first agency; Tourism Queensland adds creative

News Corp kicks off $6m marketing push ahead of launch of Sunday magazine, Stellar

Woolworths confirms return of Qantas points to Rewards program, at half the earn rate 4

The Block bests Australian Survivor as Olympic interest wanes 3

APN Outdoor posts double-digit revenue growth for first half of 2016 3

The Freemans return to focus on ease of set-up for FreeviewPlus

Big brand marketers join Mumbrella’s BEFest Awards jury team

Morning Update: Mattel moves into content marketing; what’s missing from journalism right now; where are the female CMOs? 1

Ex ZO boss Ian Perrin launches Australia’s first real time marketing agency – Speed 12

News Corp launches national campaign to create 5000 jobs for young people

Seven wins 2016 ratings year by one of the biggest margins on record

Optus launches Ian Thorpe chat show featuring ‘hilarious pool related activities’ 3

Mumbrella360 shortlisted as Australian conference of the year

Sport sees Seven romp to easy win in Friday’s ratings

ABC drops 3 for ME in childrens’ channel rebrand

Supermarket set to abandon Woolworths Dollars and put Qantas points back at centre of loyalty scheme 2

Former Total Girl editor launches parenting blog, Entertain My Tribe

Dumb Ways JR launches Madcap’s Plane app, teaches safety to young kids

Mumbrella to present a Snapchat for Marketers Masterclass

WPP results flat after STW merger as market outlook remains cautious 1

Ten’s The Bachelor wins across the demos

Mumbrella audience up 15% while Campaign Brief declines almost 11%

Audit body reveals simplified digital reporting system following departure of Fairfax from audit

Morning Update: Matthew McConaughey’s tiny YouTube channel; Brands killing it with wearables; Gawker set to close

ABCs: Weekly magazines struggle as OK! drops below 50,000 copies a week

ABCs: Bauer Media’s Cosmopolitan’s circulation plummets to Cleo levels 1