News

UK-based health and wellness brand appoints Claxon as media and creative agency 3

‘It’s an incredible moment to reflect on how much you’ve achieved’: Mumbrella Awards final entry deadline tomorrow

JCDecaux unveils innovative 3D format: ‘A new era of immersive advertising experiences’

New Mumbrellacast: Seven, Qantas and Spotify: Brand crises and opportunities

BMF chief creative departs

Thrive PR relaunches media and presentation training services

‘We very meticulously brought this to life’: Michael Hill’s CMO teases major brand refresh

OMG’s Hearts & Science launches ‘pioneering’ Renewables Ad Engine

Australia’s first pet-focused media channel, Fur Media, launches

Women in Media welcomes Bridget Fair, Nicole McInnes and Pooja Patel to board of directors

‘Bidding for sport will become commercially unviable’: Senate recommendations miss the mark for free-to-air TV

Virgin Australia launches its own Frequent Flyer upgrade 2

‘Doing the Australian viewing public a disservice’: Seven West Media responds to Senate committee recommendations

Australian Spotify users hit with price increase 6

La Trobe Financial launches first new work in years, via Bastion

‘In denial of their market dominance’: Greens Senator slams Coles and Woolies CEOs

SXSW Sydney opens voting for potential speakers for 2024 event

Destination Central Coast taps The Bravery for PR

Icon Agency signs long-term partnership with men’s mental health charity

Google shows Gen Z that ‘first times’ aren’t scary in new TikTok campaign, via Emotive

Mutinex grows its employee roster with ex-Nine director 1

Triple J to bring back One Night Stand regional event amidst festival crisis

‘Do Try This at Home’: IKEA Australia launches playful campaign

Tourism Tasmania launches 2024 iteration of the ‘Off Season’ with biggest advertising investment to date

Entries for Five Decades of Advertising Graduates competition now open

Squarespace unites Aussies and Kiwis in first ANZ campaign

First work from bespoke Telstra agency +61 launches

‘It’s a perfect brand for us’: We Are Different wins JAC Motors pitch

Sky Racing channels next to hit streamers?

Vanessa Hudson makes first major move as Qantas revamps Frequent Flyer program 1

Comms Declare makes Ad Standards complaint against gas giant Santos 1

Specsavers takes media account to pitch 1

Noni Hazlehurst voices new Bonds campaign celebrating ‘our common threads’

‘Global tech companies are the gatekeepers of our audio choices’: Calls to include radio prominence in Senate recommendations

Claxon makes second acquisition in 14 months, strengthens creative capabilities

Big subs do it better in Subway’s new ‘Size Matters’ campaign

Hook Creative Studio tapped by Akambo Financial Group for creative and media duties

‘Too many marketers are applying a one-size-fits-all approach’: TrinityP3 reveals inaugural ‘The State of the Pitch’ report 1

Ray White Group’s latest campaign ‘marks a shift for the company’ as it books record media spend

ARIA boss calls for ABC to step up for triple j and Australian music 1

‘Diverse talent shouldn’t be seen as risky’: A snapshot of the 2024 Board Diversity Index

Coca-Cola’s Coke Studio lands in Australia and New Zealand led by Tones And I 1

‘Discover more with us’: Australian mastheads team up for new campaign

DDB’s Fran Clayton departs to take on role at Ogilvy 6

Dylan Alcott confirmed to speak at Mumbrella360 2024

Paper + Spark takes Melbourne by storm with three new clients

Three weeks since launching, how is Hubbl faring? We asked the MD 4

2024 APRA Music Awards nominees announced: Paul Kelly, Troye Sivan, Tex Perkins, and more

Yango lands three new clients, continues strong start to 2024

Tourism Tasmania signs content partnership with Guardian Australia

Macca’s brings back iconic Big Mac chant in first phase of new campaign, via DDB 1

‘Sport is part of our DNA’: Free sports comes to Hubbl with Kayo Freebies

UnLtd announces new CEO: ‘He’s a visionary leader’

New Mumbrellacast: Facebook News is officially gone – what now?; Another Aussie music festival bites the dust

GroupM’s OpenMind wins Nestlé media pitch 4

DuluxGroup’s Berger launches new campaign targeting trade painters via DDB

Another popular Aussie music festival goes under

Meta’s axing of Facebook news will ‘only further reduce trust’ of consumers

Think HQ repositions, unveils new visual identity

CommsCon: How the FIFA Women’s World Cup helped Optus reclaim its brand

Australian agencies win 14 Clio Awards

Nature’s Own launches first-ever sponsorship integration

The General Store names new MD 1

Red Bull gives Akcelo wings, creative account 2

Samsonite ups the ante in latest ‘Seriously Tough’ spots, via TRP

Rocket Comms wins pitch for Hawke’s Brewing Co’s PR account

Lucky punters have the TABtouch in new autumn racing campaign

ACM adds local footy stats to regional publications through Play HQ deal

CommsCon: ‘I was in such a dark place.’ How AZK Media’s MD overcame burnout 1

How a pink elephant helped this major bank’s rebrand become ‘a big success’

Who Gives a Crap embarks on a mission to Uranus

Calls for government to put digital black-out on junk food ads 1

Tourism WA’s new multi-year deal with UFC to bring two major events to Perth

CommsCon: ‘We needed to be brave.’ How XXXX earned the hearts of Queenslanders

‘If that went away, that would be horrific’: Why GenAI will help, not hinder, creatives

BMF poaches Google’s head of production to lead creative services

‘If you’re going to go big, make sure you don’t make a mistake’: What brand marketers can learn from the Major League Baseball

CommsCon: How to handle a client who is sick of all this woke nonsense 3

Government urged to address industry ‘crisis’ after Splendour 2024 cancellation 1

Alt/shift, Poem, HWBK and others triumph at 2024 Mumbrella CommsCon Awards

Australian CEO departs whiteGREY as the agency folds into AKQA 5

New Mumbrellacast: Special edition live from Mumbrella CommsCon

Fairbairn brothers feature in MLA’s new Australian Good Meat social campaign

SCA Chairman retires as ARN takeover looms

New campaign from NSW Department of Education reframes early learning 1

‘Unexpected events’ cancels Splendour in the Grass 2024 1

CommsCon: A behind-the-scenes look at Cision’s acquisition of Aussie mediatech company Streem

CommsCon: ‘There’s no textbook for handling a crisis.’ What to do when the boss is compromised by a scandal