News

Aussies stay glued to the same radio station: YouGov

CommsCon: How Who Gives a Crap’s reimagination of a classic children’s book paid off

Younger generations more responsive to in-game branding: Livewire

Donald Trump’s personal wealth surges $6 billion after media deal

Amazon MGM to adapt Marc Fennell podcast into television series

Adobe pledges to ‘raise the bar’ for marketers with new AI innovations

Canva acquires design and photo editing tool, Affinity

SOCIETY hires ex-Netflix comms talent and veteran marketing expert for new roles

DuluxGroup takes master media account to pitch

Julie Bishop to keynote Mumbrella360, plus the female economy and Domain CMO confirmed

The majority of Aussies don’t trust brands with their data: Dentsu report

BMF nabs new joint-general manager from Special Group

‘Innovation is being mismanaged and tech is leaving them behind’: Edelman Trust Barometer shows an untrusting Australia

More than three million Aussies tuned into Ten’s Formula 1 coverage over the weekend

‘It’s totally fresh for the industry, both in execution and experience’: Rest Super launches new campaign via Reunion 4

Boomtown says regional Australia’s ‘the place to be’ for advertisers in FY25 1

Youi, NAB and TBWA\Melbourne to appear at Mumbrella Finance Marketing Summit 2024

‘No one has matched our audience gains’: Seven claims first-quarter crown 4

Domain wins February YouGov Biggest Brand Mover crown

The Saturday Paper adds two major political correspondents to Canberra bureau

‘Let’s stop something catastrophic before it starts’: Emotive calls on marketing industry support in major pro-bono campaign 1

Murmur partners with marketing mix modelling masters Aryma Labs for ‘new era of data-driven marketing’

Ex-NRL execs join VMG-owned sports management firm: ‘We’re building something special in the marketing and media space’

Queensland Fire and Emergency Services releases vital survival campaign via CHEP

Make memories, save money: Sydney Royal Easter Show launches new campaign via Connecting Plots

‘It’s something you can’t ignore’: PNAU’s Nick Littlemore talks ‘the wild west’ of the internet and streaming

WPP-backed agencies The&Partnership and mSix&Partners merge 1

Brooke Boney to depart Today Show 2

Taylor-mania helps news.com.au top February rankings

‘It’s raw, honest and it hits people hard’: We go one-on-one with Greg Inglis

‘It honestly took seconds to go, ‘Oh wow, here’s our guy”: Returning to the jungle with I’m A Celebrity 1

Foxtel Media kicks goals with its 2024 AFL sponsor slate

MILKRUN launches first work since Woolworths acquisition, engages Paper Moose to produce 3

Aussie security provider launches first-ever brand campaign, uses AI as creative partner

Ex-Big Red Group and Mable talent joins Healthengine as new CMO

Chaser comedian to host 2024 Mumbrella CommsCon Awards

7-Eleven prepares for Formula 1 weekend with petrol station pit crew

ABC journalists call for head of content to step down over mismanagement of Lattouf

‘Advertisers have realised the potential’: Sponsors take pole position for Paramount’s F1 season 1

Bruce McWilliam announces resignation from Seven West Media

‘Grog and bog’: Heaps Normal collaborates with Who Gives a Crap to launch non-alc brew

New Mumbrellacast: Agencies warned over Shell pitch, but who’s right?; TV network battles begin for 2024

Search for new Godfreys buyer called off months after brand goes into administration 1

‘Our brand best shows up when it’s self-deprecating’: Uber’s Andy Morley on new, true blue Aussie Uber Carshare campaign 2

APAC CEO of social media start-up WeAre8 departs, successor named

‘Their bullshit meter is high’: Fender CMO explains brand’s global success with fans

Zenith Australia snares Autosports Group account 1

Paramount+ shares Australian details for ad-supported tier

‘F*ck the cupcakes, bring on the pies’: Gender equality movement announces inaugural event for men to ‘cook up conversations’

Women in Media launches annual survey, calls on industry feedback

‘A good night’s sleep can make you feel superhuman’: ResMed launches global campaign via Hopeful Monsters 1

Recently merged EMG and Gravity Media appoint Aussie managing director

Doublestar Co launches new offering, hires digital lead

Hipages creates the ultimate pie for tradies, via We Are Different

Stark warning issued to agencies pitching for Shell Energy 7

Heineken reinforces partnership with Formula 1 with new campaign ahead of Australian Grand Prix

‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024

Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more

Tom Gleeson hosting revamped APRA Music Awards

Jury unveiled for FBI Talent Co and Akcelo’s talent program

Paul Murphy launches new agency after pre-Christmas iProspect exit 2

RAAF launches latest recruitment campaign & uses new camera tech in Australian first, via VML

Chair Rob Murray likely to be removed as SCA ‘re-engage’ with ARN’s improved takeover offer

Seven slams Nine’s quarter victory claim: ‘All over the shop’ 10

‘We’ve got a bit of a job to do in terms of changing some of the perceptions about him’: ARN’s plan for Kyle Sandilands ahead of Melbourne launch 3

Paramount announces new president of Network Ten 7

BBC Studios acquires The Newsreader’s production house

‘It reflects the diversity of the Australian experience’: AAMI refreshes brand platform via Ogilvy

Nine’s national news director steps down: ‘I know in my heart that this is the right time’

Bohemia wins Fever-Tree Australia media pitch

Retail Marketing Summit: ‘They’re happy to pay extra for this convenience’ – Why Gen Z is the next frontier for retail marketers

Iconic mascot of Kellogg’s Corn Flakes comes to life in new campaign via Bastion 2

ARN ups SCA takeover offer after rejection 1

Comms agency Good&Proper attains B Corp certification

‘It’s the first time I’ve ever talked about it’: Why Midnight Oil have never performed at the AFL grand final

The time Flea from Red Hot Chili Peppers became a brand marketer for a day: ‘Better than anything we could have scripted’

Retail Marketing Summit: ‘More customers, more transactions and more opportunities’ – News Corp’s plan to penetrate the retail media space

Kennards Hire launches latest ‘Ken Oath’ campaign via Enigma

Maybelline and HERO continue calling out gaming’s toxic behaviour with new social experiment

Nine claims victory for first quarter of 2024 1

Honey Birdette ‘non-compliant’ after another AANA Code of Ethics violation 1

SXSW in pictures: The good, the bad, and most importantly, the parties

Singtel dismisses reports it is looking to sell Optus: ‘We are committed to Australia for the long term’

CommBank drops new spot addressing home loan customer demands

‘News is not the reason people use Facebook and Instagram’: Meta Australia hits back at media claims 2

Award-winning Aussie sports marketing agency relaunches under new name

Retail Marketing Summit: ‘Relatable is the new aspirational’ – Why brands should be better utilising employees

Former Live Nation talent joins TodayTix Australia as marketing director