News

Premium digital media creates superior recall and brand uplift, finds TPD report Zanda Wilson

Advertising across premium digital channels is more effective than 'run of the internet' (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital's new The Benchmark Series study. The study is the largest cross-media advertising effect...

Premium digital media creates superior recall and brand uplift, finds TPD report

5 years ago

Tourism Australia pushes ahead on data-led strategy in a cookieless world

5 years ago

CHEP makes 3 senior hires and promotes new managing partner

5 years ago

Seven adds commercial data lead, names Adobe as latest data partner

5 years ago

The true cost of pitching to be revealed in a game show at Mumbrella360

5 years ago

Sebastian Rennie returns to Aus as GroupM chief investment officer

5 years ago

Dedication of many brings Suncorps netball partnership to life

5 years ago

Agencies need to let people set their own mental health boundaries, suggest experts

5 years ago

Former Nine exec Alexi Baker joins NRL as EGM of customer and digital

5 years ago

Zip Co director of marketing Katrina Ang departs

5 years ago

UnLtd’s gaming competition The Big Game returns for 2021

5 years ago

ACMA rules attack footage aired by Seven & Nine breached privacy rules

5 years ago

News dominates Thursday with MasterChef best of the rest

5 years ago

CBA’s marketing & CA head Priscilla Brown to return to the US

5 years ago

Asahi acquires Allpress, maintains all full-time roles

5 years ago

Gaming meets the real world in latest Budget Direct Sarge and Jac creative

5 years ago

IPG’s Kinesso partners with Flybuys for first-party consumer data

5 years ago

Nine unveils new-look Drive platform as CarAdvice retirement approaches

5 years ago

ACM preparing to close Richmond printing plant

5 years ago

UTS calls on future students to ‘invent their next move’ in new campaign

5 years ago

WPP posts small revenue gain for Q1 2021

5 years ago

ACCC green lights CPA members to bargain with Google & Facebook

5 years ago

IGA says ‘Thank You’ to consumers in new TVC featuring Shane Jacobson

5 years ago

Cetaphil forms ‘Influencer Protection Program’ in first work from Emotive

5 years ago

Nine squeezes past Seven as Travel Guides nabs 712,000 metro viewers

5 years ago

IMAA announces trade credit insurance group deal for members

5 years ago

Stan commissions original series Wolf Like Me with NBCUniversal’s Peacock

5 years ago

JCDecaux appoints new head of campaign execution

5 years ago

Specsavers appoints AJF to its creative with first work released

5 years ago

Former MediaCom UK business director joins Alchemy One

5 years ago

‘Ask dumb questions’, says 7-Eleven’s digital lead

5 years ago

Roy Morgan & EngageTV launch Connected TV postcode targeting

5 years ago

IPG reports 2.8% revenue growth in Q1 2021

5 years ago

Mumbrella Publish Awards 2021 now open

5 years ago

NRMA launch “Climate Warriors” interactive educational campaign

5 years ago

ACA launches first Reflect Reconciliation Action Plan

5 years ago

BWM Dentsu rolls out next phase of Citipower, Powercor, United Energy campaign

5 years ago

MediaCom CEO Willie Pang made managing director of Group M services

5 years ago

Funtastic to change its name to Toys “R” Us ANZ

5 years ago

46% of marketers feel teams are lacking data and analytics skills

5 years ago

News Corp identifies forecasts 5 trends in consumers’ approach to travel

5 years ago

Podcast listening grows significantly as radio remains strong, says Infinite Dial report

5 years ago

Reset Australia report takes aim at Facebook profiling of teenage users

5 years ago

Cam Hoelter to leave CHE Proximity after six months as ECD

5 years ago

InMobi launches in-game advertising

5 years ago

Lego Masters beats Big Brother but Seven gets another nightly win

5 years ago

WPP creates Choreograph, joining specialist data units of Wunderman Thompson and GroupM

5 years ago

Former Acxiom, LiveRamp & UbiCar exec Dean Capobianco joins geospatial company

5 years ago

UM’s Maria Grivas replaces Matt Sallis as CEO of Reprise Australia

5 years ago

QMS hires Jemma Enright to lead City of Sydney digital business

5 years ago

Nic McClure revealed as senior EP for LiSTNR Original Podcasts

5 years ago

As used-car demand continues online car listing scams soar, says ACCC

5 years ago

Jetstar capitalises on AUNZ travel bubble via outdoor execution

5 years ago

New Mumbrella360 sessions: selling your agency, getting a seat at the table and the decade ahead for marketers

5 years ago

Nova’s Ben and Liam front new Vicks marketing campaign

5 years ago

Seven wins Monday as Big Brother launches to 662,000 metro viewers

5 years ago

Clementine Ford & The Royals respond to ‘milkshake’ consent failure

5 years ago

Global body for agencies launches with support of the ACA

5 years ago

Saatchi & Saatchi creates custom Maton guitar to promote live music in Melbourne

5 years ago

Clemenger BBDO Melbourne hires Scott Balalas as GM, and CUB lead

5 years ago

Publisher Highsnobiety and its creative agency HS+ to open Sydney office

5 years ago

ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap

5 years ago

Wunderman Thompson appoints Nick Muncaster as Melbourne MD

5 years ago

Lendlease brings small format ads in-house, Ooh & Shopper remain on national campaigns

5 years ago

Sony Foundation launches charity marketplace via OMD, Saatchi & Saatchi and 3DUX

5 years ago

Neil Shoebridge’s SKMG appointed to ARIA & PPCA comms account

5 years ago

Former SCA & IAB exec launches parenting app, Parental EQ

5 years ago

Livewire adds in-game advertising via new Frameplay partnership

5 years ago

ARN’s iHeartRadio launches ‘TikTok Trending’ radio station

5 years ago

Mamamia launches subscription product MPlus

5 years ago

Seven’s Ben Roberts-Smith takes leave of absence for defamation case

5 years ago

Indie Pearman Media partners with PR agency Anne Wild & Associates

5 years ago

Dancing All Stars winner reveal watched by 827,000 metro viewers

5 years ago

A suspicious customer seeks out Barista Bros new iced coffee

5 years ago

GHO appoints Peter Ogden as creative director

5 years ago

Starcom Sydney names Rebecca Ho as new head of investment

5 years ago

Havas promotes Nick Kavanagh to new integrated strategy and planning role

5 years ago

Spinach appoints Nicole Miranda as director of client services

5 years ago

S4 hires Google’s Tom Braybrook to head of growth in AUNZ

5 years ago

Local owners of Swisse and Noisy Beast part ways

5 years ago

Global expansion prompts Finder to add global comms role

5 years ago

Hannah Sturrock departs The Hallway in ‘operational restructure’

5 years ago

Ad Standards makes 2nd ruling against influencer marketing under new code

5 years ago

Audi premiers ‘Electric Eye’ short film, to coincide with Earth Day

5 years ago

Gogglebox pips MasterChef but Seven wins the night

5 years ago

Facebook introduces new advertising options on Reels and Stories

5 years ago

Vitasoy encourages sustainable habits in ‘Planet Milk’ campaign

5 years ago

Anthony Campagna and Jari Kennedy join 72 and Sunny as creative leads

5 years ago

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