Australia's estimated ad spend decline will hit 12% for 2020, according to Zenith's adspend forecasts which also predicts global ad spend to shrink by 7.5% this year. Locally, the market is expected to take until 2022 for spend to return to 2019 levels, though there is an 8% level of gr...
Zenith forecasts Aussie ad spend to grow 8% next year, full recovery by 2022