News

Afterpay takes media account to pitch Kalila Welch

Buy now, pay later business Afterpay has taken its media account to pitch in the local market, Mumbrella can reveal. IPG Mediabrands agency Initiative is the incumbent on the account, having been appointed in July 2021, prior to the Australian-founded fintech's acquisition by US com...

Afterpay takes media account to pitch

2 years ago

Jase and Lauren announce new home after KIIS dumping

2 years ago

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‘Australians deserve to have a choice’: Eric Bana welcomes the ‘challenge’ of local productions taking on Hollywood

2 years ago

‘Leave a little room for improv’: How not sticking to the brief culminated in one of Nike’s most iconic ads

2 years ago

‘We have reached new heights’: Publicis Groupe announces another record year

2 years ago

1

‘Imagine What We Can Do’: Paralympics Australia launches Paris 2024 campaign

2 years ago

IPG reports fourth-quarter growth during a flat 2023

2 years ago

FBI Talent Co. and Akcelo partner to bolster young creatives with new talent program

2 years ago

Australian musical icons to score upcoming Amy Winehouse biopic

2 years ago

Your favourite TV show ‘The Matildas’ is back on!

2 years ago

Publishers assert negative news coverage doesn’t impact advertisers

2 years ago

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Foxtel sees rise in subscribers, but sporting costs drain the coffers

2 years ago

‘Incredibly proud of this win’: VML retains and expands partnership with Monash University

2 years ago

‘He’s already winning pitches’: WiredCo appoints new creative lead

2 years ago

NRL faces executive exodus on eve of Vegas opening round

2 years ago

‘We’ve never been more confident’: Shameless Media set for huge 2024

2 years ago

Endeavour Group, Coles, and Uber complete Retail Marketing Summit lineup

2 years ago

OOh!media appoints NRL exec as chief strategy and transformation officer

2 years ago

‘It takes hard work and devotion’: The Hallway achieves B Corp status

2 years ago

‘Find Your Drive, Find Your Freedom’: Toyota helps Aussies learn to drive, via HERO and Airbag

2 years ago

Meriton Suites appoints G Squared to drive online growth

2 years ago

New Mumbrellacast: Taylor-mania – marketing genius or overexposure?

2 years ago

Kyle Sandilands reveals Melbourne show start date… but can he be trusted?

2 years ago

1

Elon Musk funds lawsuit against Disney and Lucasfilm

2 years ago

‘Joint Effort by name, Joint Effort by nature’: Former AJF partner and creative director launch new consultancy

2 years ago

2

Crown Resorts’ new chief marketer hands $30M media account to Initiative

2 years ago

Third Hemisphere expands to APAC, makes four new senior appointments

2 years ago

Mastercard and Eleven serve up Australia’s first wheelchair ball-kid program

2 years ago

Canyon announces new managing director

2 years ago

Taylor-mania has officially taken over Australia

2 years ago

ACM chief Antony Catalano takes on Seek with new jobs platform

2 years ago

Meta outlines new approach to labelling AI-generated images

2 years ago

LiSTNR assembles new Sydney digital leadership team

2 years ago

Incolink encourages tradies to ‘Drop The Act’ via The Shannon Company

2 years ago

Huge summer for cinema as Aussies return to the movies in droves

2 years ago

PHD looks to Initiative for new head of planning and effectiveness

2 years ago

New superstars join The Voice judging panel… including an Aussie favourite

2 years ago

Yango appointed to EV Direct’s media, launching new EV brand into Aus market

2 years ago

Bunnings stores rebrand to ‘Hammerbarn’ in tribute to Bluey episode

2 years ago

Ad spend down 2.7% in 2023, but remains above pre-Covid levels: SMI figures

2 years ago

‘Dear Driver’: TAC launches powerful road safety campaign via alt/shift

2 years ago

IMAA makes four additions to 2024 leadership team

2 years ago

‘All channels have their role’ but ATL can’t drive the same results, says News Corp

2 years ago

CX Lavender expands client roster with two new business wins

2 years ago

‘Sometimes, patience is needed’: Why ditching Snoop Dogg’s viral marketing stunt was the wrong move

2 years ago

PHD swipes McCain’s media account from cummins&partners

2 years ago

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Innocean extends Marine Conversation Society’s Voice of the Sea campaign

2 years ago

SBS World News launches new AR feature

2 years ago

Four out of five Australians say they have fallen for fake news, AI content

2 years ago

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Australian company scores McLaren Formula 1 partnership

2 years ago

Tribal DDB manager moves to Publicis in agency CEO position

2 years ago

Google posts strong Q4 2023 results despite January cuts

2 years ago

Women dominate 2024 Grammy Awards: See all the winners

2 years ago

Meta records $60 billion profit for 2023

2 years ago

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‘His contact book is one of the best in the business’: Former Today Show chief amongst new agency hires

2 years ago

Pepsi takes aim at Coke in cheeky new campaign

2 years ago

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Aussie rock legends tackle Taylor Swift tunes for Triple M

2 years ago

Initiative Melbourne nabs new head of investment from Carat

2 years ago

Pending sale of HOYTS Cinemas now at risk

2 years ago

Kylie Minogue wins Grammy for Australia

2 years ago

1

Heads of Edelman, Parramatta Eels, Sefiani and more heading to Mumbrella CommsCon 2024

2 years ago

Joe Rogan signs new multi-year deal with Spotify

2 years ago

1

AfterPay joins global tech cuts, 1,000 jobs affected

2 years ago

1

‘There’s nothing worse than lazy marketing’: Former Nike CMO joins Mumbrella’s first one-on-one podcast series

2 years ago

Aussie production agency makes Cannes finals

2 years ago

Cancer Institute targets young vapers in new intense campaign via Bastion

2 years ago

1

Sonos appoints new PR agency, plans to launch into new category

2 years ago

LEGO names new head of marketing ANZ

2 years ago

1

R/GA expands Toyota partnership

2 years ago

Mumbrella to launch new one-on-one podcast series

2 years ago

1

OMD finds new chief product officer

2 years ago

IPG’s Mediabrands creative arm strengthens leadership team with two promotions

2 years ago

Vinyl Group completes The Brag Media acquisition

2 years ago

Krispy Kreme hands media to Slingshot

2 years ago

‘It felt like a natural fit’: Matt Holmes reveals next move after departing Poem

2 years ago

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Which Australian advertisers spent the most in 2023?

2 years ago

UK’s Channel 4 to slash workforce in bid to go digital-first by 2030

2 years ago

Commercial radio ad revenue down for 2023: ‘Clearly there are pressures on the broader ad market’

2 years ago

Aldi Comms Director to take over Jacqui Abbott’s role at Foxtel

2 years ago

2

Griffith University names its new agency roster

2 years ago

1

The pipe dream that became a reality: Ex-Ogilvy and Special NZ leaders launch new agency

2 years ago

4

More OOH talent changes as JCDecaux names new commercial leadership

2 years ago

New Mumbrellacast: The rebirth and death of two iconic Aussie brands; Another hit for Optus

2 years ago

Bank of Queensland champions locals in first work in seven years

2 years ago

1

World’s largest record label threatens to pull music from TikTok

2 years ago

1

Tennis, cricket, and Hottest 100 drives biggest ABC Listen week on record

2 years ago

Outgoing UnLtd CEO Chris Freel reveals next move

2 years ago

1

Former Nova, TikTok, Pedestrian Group and MAFS talents join Urban List

2 years ago

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