News

Think HQ repositions, unveils new visual identity

CommsCon: How the FIFA Women’s World Cup helped Optus reclaim its brand

Australian agencies win 14 Clio Awards

Nature’s Own launches first-ever sponsorship integration

The General Store names new MD 1

Red Bull gives Akcelo wings, creative account 2

Samsonite ups the ante in latest ‘Seriously Tough’ spots, via TRP

Rocket Comms wins pitch for Hawke’s Brewing Co’s PR account

Lucky punters have the TABtouch in new autumn racing campaign

ACM adds local footy stats to regional publications through Play HQ deal

CommsCon: ‘I was in such a dark place.’ How AZK Media’s MD overcame burnout 1

How a pink elephant helped this major bank’s rebrand become ‘a big success’

Who Gives a Crap embarks on a mission to Uranus

Calls for government to put digital black-out on junk food ads 1

Tourism WA’s new multi-year deal with UFC to bring two major events to Perth

CommsCon: ‘We needed to be brave.’ How XXXX earned the hearts of Queenslanders

‘If that went away, that would be horrific’: Why GenAI will help, not hinder, creatives

BMF poaches Google’s head of production to lead creative services

‘If you’re going to go big, make sure you don’t make a mistake’: What brand marketers can learn from the Major League Baseball

CommsCon: How to handle a client who is sick of all this woke nonsense 3

Government urged to address industry ‘crisis’ after Splendour 2024 cancellation 1

Alt/shift, Poem, HWBK and others triumph at 2024 Mumbrella CommsCon Awards

Australian CEO departs whiteGREY as the agency folds into AKQA 5

New Mumbrellacast: Special edition live from Mumbrella CommsCon

Fairbairn brothers feature in MLA’s new Australian Good Meat social campaign

SCA Chairman retires as ARN takeover looms

New campaign from NSW Department of Education reframes early learning 1

‘Unexpected events’ cancels Splendour in the Grass 2024 1

CommsCon: A behind-the-scenes look at Cision’s acquisition of Aussie mediatech company Streem

CommsCon: ‘There’s no textbook for handling a crisis.’ What to do when the boss is compromised by a scandal

Aussies stay glued to the same radio station: YouGov

CommsCon: How Who Gives a Crap’s reimagination of a classic children’s book paid off

Younger generations more responsive to in-game branding: Livewire

Donald Trump’s personal wealth surges $6 billion after media deal

Amazon MGM to adapt Marc Fennell podcast into television series

Adobe pledges to ‘raise the bar’ for marketers with new AI innovations

Canva acquires design and photo editing tool, Affinity

SOCIETY hires ex-Netflix comms talent and veteran marketing expert for new roles

DuluxGroup takes master media account to pitch

Julie Bishop to keynote Mumbrella360, plus the female economy and Domain CMO confirmed

The majority of Aussies don’t trust brands with their data: Dentsu report

BMF nabs new joint-general manager from Special Group

‘Innovation is being mismanaged and tech is leaving them behind’: Edelman Trust Barometer shows an untrusting Australia

More than three million Aussies tuned into Ten’s Formula 1 coverage over the weekend

‘It’s totally fresh for the industry, both in execution and experience’: Rest Super launches new campaign via Reunion 4

Boomtown says regional Australia’s ‘the place to be’ for advertisers in FY25 1

Youi, NAB and TBWA\Melbourne to appear at Mumbrella Finance Marketing Summit 2024

‘No one has matched our audience gains’: Seven claims first-quarter crown 4

Domain wins February YouGov Biggest Brand Mover crown

The Saturday Paper adds two major political correspondents to Canberra bureau

‘Let’s stop something catastrophic before it starts’: Emotive calls on marketing industry support in major pro-bono campaign 1

Murmur partners with marketing mix modelling masters Aryma Labs for ‘new era of data-driven marketing’

Ex-NRL execs join VMG-owned sports management firm: ‘We’re building something special in the marketing and media space’

Queensland Fire and Emergency Services releases vital survival campaign via CHEP

Make memories, save money: Sydney Royal Easter Show launches new campaign via Connecting Plots

‘It’s something you can’t ignore’: PNAU’s Nick Littlemore talks ‘the wild west’ of the internet and streaming

WPP-backed agencies The&Partnership and mSix&Partners merge 1

Brooke Boney to depart Today Show 2

Taylor-mania helps news.com.au top February rankings

‘It’s raw, honest and it hits people hard’: We go one-on-one with Greg Inglis

‘It honestly took seconds to go, ‘Oh wow, here’s our guy”: Returning to the jungle with I’m A Celebrity 1

Foxtel Media kicks goals with its 2024 AFL sponsor slate

MILKRUN launches first work since Woolworths acquisition, engages Paper Moose to produce 3

Aussie security provider launches first-ever brand campaign, uses AI as creative partner

Ex-Big Red Group and Mable talent joins Healthengine as new CMO

Chaser comedian to host 2024 Mumbrella CommsCon Awards

7-Eleven prepares for Formula 1 weekend with petrol station pit crew

ABC journalists call for head of content to step down over mismanagement of Lattouf

‘Advertisers have realised the potential’: Sponsors take pole position for Paramount’s F1 season 1

Bruce McWilliam announces resignation from Seven West Media

‘Grog and bog’: Heaps Normal collaborates with Who Gives a Crap to launch non-alc brew

New Mumbrellacast: Agencies warned over Shell pitch, but who’s right?; TV network battles begin for 2024

Search for new Godfreys buyer called off months after brand goes into administration 1

‘Our brand best shows up when it’s self-deprecating’: Uber’s Andy Morley on new, true blue Aussie Uber Carshare campaign 2

APAC CEO of social media start-up WeAre8 departs, successor named

‘Their bullshit meter is high’: Fender CMO explains brand’s global success with fans

Zenith Australia snares Autosports Group account 1

Paramount+ shares Australian details for ad-supported tier

‘F*ck the cupcakes, bring on the pies’: Gender equality movement announces inaugural event for men to ‘cook up conversations’

Women in Media launches annual survey, calls on industry feedback

‘A good night’s sleep can make you feel superhuman’: ResMed launches global campaign via Hopeful Monsters 1

Recently merged EMG and Gravity Media appoint Aussie managing director

Doublestar Co launches new offering, hires digital lead

Hipages creates the ultimate pie for tradies, via We Are Different

Stark warning issued to agencies pitching for Shell Energy 7

Heineken reinforces partnership with Formula 1 with new campaign ahead of Australian Grand Prix

‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024

Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more