News

Marketing skills recession a reality while marketers want pay to keep up with inflation says Hays study

The Market Herald cuts full-year earning guidance following redundancies and legal costs

Initiative bowls over Cricket Australia to win media account 1

Mycar Tyre & Auto fined $1m for marketing email spam

ARN Media acquires stake in rival radio broadcaster SCA

AANA says ‘blanket ban’ on junk food advertising won’t solve the problem, will lead to job cuts 6

Seven wins Monday entertainment, 9Gem celebrates large multichannel share

EssenceMediacom’s Pat Crowley goes in-house with Commonwealth Bank

Milo ‘mixes it up’ in Gen Z targeted campaign via Ogilvy Sydney

Former AFL player Ben Cousins to read morning sports news for Seven Perth 7

FutureBrand Australia gains B Corp certification, looks to reimagine agency impact

Publicis Groupe and Born Bred ‘recognise the need to do more’ with First Nations talent program

Communications Minister Michelle Rowland requests meeting with ABC amid restructure chaos

Host/Havas nabs CHEP talent to replace Jon Austin

The ‘Guinness Brewery of Meteorology’ launches via Thinkerbell

TV Wrap: Dancing with the Stars on Seven shines in Sunday entertainment; Nine wins the week

Australia’s print, TV ad markets continue decline as digital, cinema grow: Magna Global forecast

Junk food advertising under scrutiny again as teal MP Dr Sophie Scamps pushes for ban 4

BMW, AGL, Apple, Harris Farm Markets, Qantas, AFR and more feature on Roy Morgan Premium Brand rankings

Are Media adds social media audience data to Roy Morgan’s market research database

GroupM’s ‘Back to News’ initiative vets Aussie news publishers to help brands invest in ‘responsible journalism’

Stan extends deal with Hollywood studio Lionsgate

Budweiser, Twitter and TikTok lead YouGov’s May Biggest Brand Movers list despite individual brand challenges 5

Former Magna Global MD Victor Corones joins SBS 2

The Guardian turns away gambling ad dollars, accepts losing out on big money deals 11

Jamie Wood departs oOh Media for global role, Ben Peel to replace him 1

Seven dominates Thursday night TV

Andrew Probyn among suite of ABC redundancies as MEAA calls for restructure clarification 2

Michelle Hutton to depart Edelman

Travel Guides tops entertainment as Nine secures the night

Common Ventures pushes for financial literacy in new Spirit Super campaign

Mars celebrates the everyday wins in new brand positioning via Thinkerbell

M&C Saatchi Group looks to save costs for improved full-year profit margin

More Aussies willing to pay for online news serves as ‘beacon of hope’ for publishers says Reuters report

Mumbrella Travel Marketing Awards shortlist revealed

Mat Baxter-led agency Huge launches LIVE AI tool

Mumbrella Sports Marketing Awards submissions due this week

Global retail media survey uncovers frustrations with targeting and reporting

Laura Aldington, Simone Gupta and Jon Austin combine to form Supermassive agency

Suicide Prevention Australia’s new campaign encourages men ‘doing it tough’ to reach out

Close game for Seven and Nine on Tuesday night

Havas Group refreshes identity to present ‘new, unified brand’

LiSTNR-published shows hit record listenership in May podcast ranker

Why insurer Youi moved to a hybrid agency model

Volkswagen claps back at ute critics in latest work by DDB Sydney 3

The Hallway finds new head of strategy

OzTAM CEO Doug Peiffer to depart after 13 years

Justin Drape and Michael Canning launch Exceptional ALIEN Studio as John Fundingsland joins the team

Calls for tougher gambling ad restrictions growing ‘louder’, betting platform boss concedes

Australian creative agencies need more than 2 years to recover pitching cost: Ouch Factor 3

TV Wrap: Million Dollar Island launches over long weekend as Seven wins the week

Reddit communities boycott forum site over API changes

GroupM dials down Australian ad market growth expectations for 2023

Media and marketing industry recognised in King’s Birthday Honours List

Lucrative commercial deals between sports codes and betting brands revealed in Four Corners investigation

Heineken’s new creative is ‘a real eye-opener’

James Greet launches The Payback Project in Australia, pushes sustainable ad spend

ABC to cut investment in traditional channels in a move to become ‘digital-first’

Cricket and the AFL hand Seven Network a 40.4% share on Thursday night

Brisbane-based comms agency welcomes five new clients

Most creative and effective ads in Australia and NZ revealed by Kantar analysis 3

Other states could copy Victoria’s ban on government ads in print, costing publishers millions 1

SIXT Australia says ‘truck off’ to landlords in new initiative, via Bastion

Finance Marketing Summit: Silicon Valley taught us to ‘get comfortable with boring’, Grapple’s Jarrod Baker

Ten bags some big names for its Amazing Race celebrity spin-off

ARIA’s new advertising award ‘an important opportunity’; jury announced

Most Aussie marketers already using generative AI at work, research finds

Ad platform boss declares ‘the recession is already here’, so brands need to find an ‘angel’

Finance Marketing Summit: Empathy in marketing ‘is not f***ing nice, it’s valuable’, says Alison Tilling

Finance Marketing Summit: What happened when Wise took on its first in-house campaign

Melbourne creative agency Town Square scores with Hilton Hotels for Qatar resort relaunch

iProspect taps Havas Media talent for chief strategy officer role 1

Honda launches new car in Aus market for first time in 20 years, with campaign from Leo Burnett

Special Australia picks up creative for Coopers brewery

Provocative ‘what’s your poison?’ alcohol education campaign from 303 MullenLowe

Daniel Andrews’ newspaper ad ban dubbed dangerous and discriminatory 5

Campaign Review: State of Origin spots from XXXX and Westpac

Advertising during State of Origin can drive brand memorability more than ever, says Cint 2

Abel launches new work for regional health insurer Westfund

Giddy up: Kate & Co. PR appointed to Melbourne Racing Club

MullenLowe says goodbye to the challenger octopus with global rebrand

Sling & Stone joins US, UK sibling firms to form tech PR collective Outleap

Victorian Government’s newspaper ad ban an act of ‘spite’, News Corp declares 12

Bohemia picks up media duties for Ryman Healthcare

More Aussies ditching cash as 75% of all payments done through cards 1

‘Australian male gibberish’ features in latest spot by The Hallway for The Men’s Table

First submissions for Mumbrella Sports Marketing Awards close this Friday

L’Oréal hires David Jones’ Georgia Hack as chief digital marketing officer